Stay Hungry - Marketing Podcast
by Codebreak
Breaking down all things marketing tactics and business mindset. Hear from Codebreak co-founder, Joel, Codebreak's senior marketing executive, Martha, and some incredible guests. On this podcast expect to find applicable marketing advice, deep discussions on business and mindset, and powerful guest stories #StayHungry
Episodes
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Mindset - Rebuilding Yourself with Harry Purdy
From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation. But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone?…
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Mindset - Rewiring Your Life with Imthiaz Ghulam
In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of...
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Mindset - The Obstacle Is The Way
What happens when the high of a lifetime trip slams headfirst into a business nightmare? Fresh from a dream holiday in Borneo, Joel returned not to a victory lap, but to a triple-threat gut punch: a surprise solicitor's letter demanding a huge sum, a client chargeback, and a team member's...
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Marketing - Knowing When to Scale
It’s the critical moment where most businesses either scale or stall. The ads are working, the system is proven, but the thought of spending more money feels terrifying. Why do so many business owners pull back right when they should be pushing forward? In this practical, numbers-driven episode…
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Mindset - Stay On Mission
If your team doesn’t understand the mission, how can they possibly help you achieve it? In this unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about leadership, growth and the often-ignored truth: too many business owners either forget or fail to communicate their…
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Marketing - Weaponise Your Marketing
Too many business owners still treat marketing like a flyer through the door. In this unfiltered, brutally honest episode of Stay Hungry, Joel and Martha rip into why that mindset is costing companies serious growth. From DIY disasters to short-term thinking, they expose what it really takes to...
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Growth – Avoid The Bulls***ting Guru
In a world awash with self-proclaimed experts and Instagram-perfect entrepreneurs, it’s a real challenge to separate genuine substance from slick spin. Many can talk a good game, sporting the right clothes and car, but scratch the surface and the depth simply isn't there. They might know all the...
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Mindset - She Climbed the Trek Without Me
Joel had planned it meticulously: a once-in-a-lifetime trip to Borneo to mark his wife Hannah’s recovery from major surgery. The centrepiece? A challenging rainforest trek to Coffin Cliff Point, a viewpoint so breathtaking it’s said to resemble an ocean of green. But the night before, illness…
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Growth - They Were winning. They Still Left.
Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough. In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business...
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Marketing - Don't stop. When ads work, double down
That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with...
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Marketing - The Real Reason People Hit 'Buy Now'
This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features. Joel and Martha discuss what really makes…
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Mindset - A Lion Doesn’t Need To Tell the Jungle It’s a Lion
Success isn't found in the watch, the car, or the shoes; it's in how you present yourself. In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up and how to tell the...
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Business - How to Let Clients Feel In Control (While You Stay In Charge)
In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while…
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Marketing - Generative AI: Revolutionising Marketing Strategies
In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is...
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Marketing - Setting the Right Intentions for Your Marketing
In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any...
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Marketing - Expect It To Be Tough
In this episode of the Stay Hungry Podcast, Joel and Martha tackle a fundamental truth many entrepreneurs try to ignore: growth is supposed to be hard. Forget the easy path. They argue that expecting challenges (whether scaling a business, training for an endurance event like Hyrox, or managing a...
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Marketing - You've Got To Keep Banging The Drum
In this episode of the Stay Hungry Podcast, Joel and Martha dive into the critical importance of persistence and strategy in business growth. With a backdrop of recent speaking engagements and discussions about marketing, they explore the idea of "keeping the drum banging" - a metaphor for...
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Mindset - Being the Real Me with Gary Lane
In this episode of the Stay Hungry Podcast, Joel sat down with Gary Lane, a business owner and therapist who turned personal struggles into a mission to help others. But his journey wasn’t straightforward. From growing up in an environment where he felt he had to constantly adapt to fit in to...
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Growth - What It Takes to Build a Business That Lasts with Matthew Wigham
In this episode of the Stay Hungry Podcast, Joel sat down with Matthew Wigham, an entrepreneur who transformed a £5,000 loft boarding business into a seven-figure powerhouse, but his story didn’t start there. Matthew’s journey is a masterclass in spotting opportunities, taking calculated risks…
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Mindset - Redefining Impossible with Darren Edwards
In this episode of the Stay Hungry podcast, we speak with Darren Edwards, former climber, mountaineer, and Special Forces reservist, whose life took an unexpected turn after a severe climbing accident left him paralysed. Faced with a new reality, Darren had to completely rethink his approach to...
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Growth - The CEO of F**k All
In this no-holds-barred episode of the Stay Hungry Podcast, Joel Stone exposes one of the biggest scams in online business today, the rise of the so-called “CEO” with no real business. From rented Lamborghinis to fake revenue claims, these self-proclaimed gurus are everywhere, selling hype…
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Mindset - Taking Ownership of Your Destiny
In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external...
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Growth - The £10,000 Effort Rule: What It Really Takes to Grow
In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but…
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Marketing - Marketing Red Flags
Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports...
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Mindset - Changing Lanes - Why Josh Sampled a Week at Codebreak
Ever wondered what really goes on behind the scenes at a marketing agency? Josh Walters did - so he decided to find out firsthand. After nearly 20 years in the railway industry, he swapped signalling systems for sales funnels, spending a week inside Codebreak to see how a high-performing…
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Marketing - Zig When Others Zag
In this episode of the Stay Hungry Podcast, Joel and Martha tackle one of the biggest mistakes businesses make in marketing: following the crowd. They explain why blindly jumping on trends can leave you disappointed and why standing out is the real secret to success. By zigging when others zag…
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Mindset - How to Deal with Sh*t as You Grow
In this weeks episode Joel and Martha discuss personal and business growth, highlighting the challenges and rewards associated with navigating these changes. They reflect on the addition of new team members, recruitment strategies, and the importance of onboarding processes. Joel emphasizes the...
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Marketing - Writing Your Marketing Manifesto
In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn’t just a set of ideas; it’s a clear, actionable plan that aligns your marketing efforts with your business goals....
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Marketing - Why Should They Choose You?
In a world where everyone seems to be saying the same thing, how can your business stand out? In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most pressing challenges in modern marketing—differentiation. They explore how businesses can identify and...
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Growth - Lessons of the Year: Advice Not to Fall on Deaf Ears
In this reflective and inspiring episode of Stay Hungry, Joel Stone and co-host Martha Dale dive into the pivotal lessons they’ve learned over the past year. With a conversational tone, they share personal stories, professional insights, and actionable advice designed to resonate with listeners...
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Mindset: Networking with Intention - Dos and Don'ts
In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale delve into the art of intentional networking. Inspired by reflections from a recent Christmas party with clients, they unpack what it means to move beyond transactional interactions and focus on meaningful…
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Marketing: Creating Trust in a High-Scepticism Market
In a world flooded with flashy ads, influencer scams, and too-good-to-be-true promises, building trust with your audience has never been more challenging - or rewarding. In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the art of trust-building in a high-scepticism...
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Mindset - Resilience in Chaos: Thriving When It All Hits the Fan
When the sh*t hits the fan, how do you respond? In this candid and empowering episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the biggest challenges for entrepreneurs: building resilience in the face of adversity. From losing clients and cash flow crises to unexpected...
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Mindset - Hearing vs Listening: The Secret to True Connection in Business
Are you really hearing your clients - or just listening to them? In this insightful episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most overlooked skills in business: the art of truly hearing. While listening involves passively acknowledging what someone says,...
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Marketing - Remarketing Secrets: How to Stay Top-of-Mind Without Being Annoying
Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance? On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of...
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Mindset - Ending the Year Strong: Don’t Slow Down Now
In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the challenges and opportunities that arise as the year draws to a close. It’s tempting for business owners to ease off the accelerator during the holiday season, but Joel and Martha argue that this is precisely the…
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Marketing - Agency, Freelancer, or DIY? Navigating Digital Marketing for Your Business
In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each...
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Mindset - Teach From Your Scars Not Your Wounds With Jason Kearns, Part 2
**Warning - This episode includes an outdated, offensive term** In Part 2 of this deep-dive conversation, Joel Stone continues his talk with former MMA fighter turned coach, Jason Kearns, aka "Blockhands." Jason opens up about his intense journey from the ring to personal transformation, sharing...
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Mindset - Teach From Your Scars Not Your Wounds With Jason Kearns, Part 1
In this inspiring episode of the Stay Hungry podcast, Joel welcomes Jason Kearns, former MMA fighter and current mindset and movement coach, to discuss his incredible journey from the octagon to coaching. Known in the ring as "Blockhands," Jason shares his unique story of grit, transformation…
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Marketing - Sell to Their Desires, Deliver What They Truly Need
In this episode of the Stay Hungry podcast, Joel Stone breaks down one of the most powerful yet often misunderstood principles in marketing: "Sell them what they want, give them what they need." Many business owners face the challenge of balancing attractive offers with delivering real…
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Mindset: Break Eggs to Breakthrough Success
In this episode of the Stay Hungry podcast, Joel Stone breaks down the uncomfortable truth about business growth: it requires breaking a few "eggs." Drawing from the classic saying, "You can't make an omelette without breaking eggs," Joel discusses why stepping out of your comfort zone is…
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Mindset - Getting Out of Your Own Way with Benjamin Owen, Part 2
In this powerful episode of the Stay Hungry podcast, Joel Stone welcomes back Benjamin Owen for Part 2 of their inspiring conversation on personal growth, leadership, and getting out of your own way. Benjamin, who began his career as a body transformation coach, shares his remarkable journey into...
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Mindset - Getting Out of Your Own Way with Benjamin Owen, Part 1
In this insightful episode of the Stay Hungry Podcast, host Joel Stone is joined by Benjamin Owen, a performance coach and founder of 10x Tribe. Benjamin shares his incredible journey from a body transformation coach to a highly sought-after performance expert, focusing on helping leaders break...
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Growth - How to do Sales Right with Dipesh Virji, Part 2
In this episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his inspiring journey from humble beginnings to becoming one of the UK’s rising audio influencers. Starting out...
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Growth - How to do Sales Right with Dipesh Virji, Part 1
In this captivating episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his remarkable journey from humble beginnings to becoming one of the UK's rising audio influencers....
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Mindset - Mastering The Stage Talk For Maximum Impact
In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares…
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Marketing - The Power Of Authority In Marketing
In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your...
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Mindset - Keeping Your Mind Fit And Healthy With Mitch, Part 2
KEY TAKEAWAYS If you know you’ve got things that can help people in terms of my beliefs and ways of teaching, but if you can’t get your voice and message out there, then how are you meant to help that person? If you already have someone who can teach you the habits you need to improve yourself,...
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Mindset - Keeping Your Mind Fit And Healthy With Mitch Coleman, Part 1
KEY TAKEAWAYS Time is important but energy is just as important. You can have as much time as you want, but if you haven’t got the energy to fulfil the time, then how productive are you really being? If you’ve just had a good workout, you’ve eaten the right things, you’ll walk into work and you…
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Mindset - Stacking the Odds in Your Favour
In this episode of the Stay Hungry Podcast, Joel and Martha discuss essential mindset strategies for stacking the odds in your favour, both in business and life. Both Joel and Martha have done huge amounts of work on this over the last few years – physically and mentally. As an often-overlooked...
About this show
Breaking down all things marketing tactics and business mindset. Hear from Codebreak co-founder, Joel, Codebreak's senior marketing executive, Martha, and some incredible guests. On this podcast expect to find applicable marketing advice, deep discussions on business and mindset, and powerful guest stories #StayHungry
Hosted by
Codebreak