PODCAST · business
Stoke Sessions
by MAGNETIC Creative
A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
Episodes
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Brand Loyalty in Economic Turmoil
Brand Loyalty in Economic Turmoil - Episode Summary In this episode of Stoke Sessions, Matt Simpson, Etienne Bruwer, and Brad Hendrickson discuss the current economic turmoil and its impact on brands and consumer behavior. The speakers emphasize the importance of seizing opportunities during...
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Building Financial Alignment through Brand Vision and Operational Efficiency
In this episode of Stoke Sessions, Matt is joined by Corbin and Dave from SMB Strategy Consultants and Gerrie, CFO @ MAGNETIC to discuss the financial impact of alignment between the vision, operations, and financials. The conversation emphasizes the importance of having a strong foundation of...
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Figma Config Conference 2024 - Creative Review by MAGNETIC Design Team
Figma Config 2024 Summary Episode 9 of Stoke Sessions is a review of Figma Config 2024 by the creative design team at MAGNETIC. Matt, Mani, and Thomas highlight the implementation of AI in Figma, particularly in renaming layers and generating designs. The community aspect of Figma is emphasized…
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Hip Hop & Creative Flow State with JP1985
Episode Summary - Hip Hop & Creative Flow State with JP1985 In this episode, Matt and Jorge ( JP1985 ) discuss Jorge's journey from being a rap artist to becoming a successful entrepreneur in the CGI industry. They talk about the importance of branding and marketing in the rap industry and how it...
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Cooking with Fire Influencer Marketing - Stoke Sessions Episode 7
Cooking with Fire Influencer Marketing Podcast Episode Summary Miguel Raya, also known as Cooking with Fire all over social media shares his journey in the influencer marketing space and provides insights for brands and influencers alike. Miguel started cooking and barbecuing after being inspired...
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Stoke Sessions - FIGMA Hot Sauce Brand Design Challenge
Episode 6 - FIGMA Hot Sauce Brand Design Challenge Summary In Stoke Sessions Episode 6, the design team at Magnetic reviews their recent Figma design challenge - Hot Sauce Brand Design. The team presents their brand design concepts creative take on hot sauce brands. The design challenge allows…
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Stoke Session - Fundamentals of Brand Strategy
Takeaways The fundamentals of brand strategy have remained consistent over time, as human truths and motivations have not drastically changed. Building a brand on solid foundations, such as relevance, differentiation, and ownability, is crucial for long-term success. Purpose is a key element in...
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Stoke Sessions - Trade Show Road Show
In this episode of Stoke Sessions, Matt, DK, and Brad discuss recent trade show experiences at Expo West and the Annual Meat Conference. We highlight some standout brands and products we encountered like The Jolly Llama, Eat Coyotas, Evergreen, and Wanderlish. We review some of the good branding,...
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Stoke Sessions - Generative AI Application in the Creative Services Industry
Episode Takeaways AI tech is creating excitement and generating a lot of possibilities in the agency world. The pace at which AI is evolving and producing better results is both exciting and a little scary. There is a need to sift through the overwhelming number of AI tools and adopt the ones…
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Stoke Sessions - FIGMA Design Challenge for Tiger Woods Sunday Red Brand
Takeaways Collaboration and sharing ideas in a team setting can lead to cohesive and complementary design concepts. Finding inspiration from various sources and incorporating unique elements can enhance the overall design. Staying true to the project's style and aesthetic is crucial while…
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Branding for Growth & Longevity in Consumer Goods Market
Takeaways from Episode 1, Season 2 - Branding for Growth & Longevity in Consumer Goods Market Personalization, data-driven decision-making, and customer experience are crucial in building a legacy consumer goods brand. Embrace technology and stay competitive in the consumer goods market. Focus on...
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Branding Trends During and After COVID-19
A small group from our team gathered for some real-talk around branding and marketing during and after COVID-19. We talked through how brands can manage their customer relationships, build stronger relationships, and persevere through the global pandemic.
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Using Google Data Studio for Real Time Digital Marketing Reporting
On this episode of Stoke Session, we talk with Trey Evans, Digital Marketing Manager at MAGNETIC about using Google Data Studio for real-time digital marketing reporting.
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Influencer Marketing Campaigns - How-To Run, Manage, and Track
Small, Medium, and Large Business' are either running or looking to run Influencer Marketing Campaigns on social media platforms and on the web. While influencer campaigns are proving themselves time and time again as a viable addition to your marketing mix, many brands are still struggling to…
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ABOUT THIS SHOW
A docu-series from the front lines of branding, creative, marketing, sales, and life. No bullshit. Just an unfiltered look into the technologies, tactics, and strategies driving results, impacting businesses, and keeping us STOKED.
HOSTED BY
MAGNETIC Creative
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