PODCAST · business
Stop, Collaborate & Listen
by Jessica Ruhfus, Collabosaurus
We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.
Episodes
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How Networking Drives Growth
Mentoring & Networking are two super powerful ways to tap into your own growth & see your business grow as well. Strategies that focus on expanding your network & nurturing your network offer a big advantage for small businesses over the big guys, & also inevitably drives WOMM! In this episode,...
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Mindset Mini-Class: Reframing Rejection
I'm incredibly excited to be joined by the fabulous Christine Corcoran, who is a Business Mindset Master Coach, Speaker, Podcast host and Creator of ELEVATED: Transform your worth, money & business program. She helps high-performing female entrepreneurs own their worth, stop sabotaging their...
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6 Ways to Reach NEW People In Your Marketing
Hold up - what kind of marketing are you doing to reach new people? How are people finding out about your product / service in the first place? I see business owners tirelessly serving up value to people in their community, through IG, Emails, Podcasts, A killer website etc - but how are any of...
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6 Fresh Hacks for Instagram
Our most popular episode ever? An episode on how to grow organically on Instagram - it's an episode we released YEARS ago. Instagram has changed a lot in that time, so we felt it was time that some of the new features & strategies got some airtime! Trust us, this episode is packed with some great...
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5 Tips for a Better Pitch Email
77% of our Instagram community voted that pitching is HARD! I'm not surprised - it's definitely one of the biggest things businesses get wrong (but, there's a lot that goes into a winning pitch). Today's episode dives into a few quick tips for a converting pitch email & talks (potentially a…
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Ideas for making event collabs worthy of your attention!
Have you ever supplied a bunch of product or 'free stuff' to event goodie bags or events in general, & thought "hang on, did I even get ANYTHING out of that?" You're not alone! Event collaborations hold an incredible marketing opportunity, when they're executed well. So, how do you make sure…
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4.5 Years dating a startup founder
For something a little different, I sat down with my boyfriend to talk about his experience observing the business (& my running of it) over the last four and a half years. He's seen the ups & the downs & he always has excellent advice for me - so I forced him into a Q&A for Stop, Collaborate &...
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9 Creative ideas for B2B brands
Collabosaurus recently launched the B2B category (YAY!) But brand collaborations are often first-thought-of in a product based business context. The truth is, a mountain of value is waiting for B2B, service based brands in the collaboration marketing space! Double your reach at no additional…
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All 'ask': value communication
Don't try to marry them on the first date! In this episode, I'm unpacking a recent experience where someone did a poor job of communicating their value (i.e it was all 'ask'). When done right, communicating your value effectively opens so many doors, helping you to build incredible relationships....
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Tips for hiring in unprecedented times
We recently underwent a hiring round like no other at Collabosaurus, so I thought I'd pop in with a couple of takeaways that are great for growing your team (no matter how unprecedented the times). http://collabosaurus.com See omnystudio.com/listener for privacy information.
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3 Collaboration concepts for your own brand 'love story'
I am so excited to have teamed up with Idiello for an exciting collaboration that is all about COLLABORATION. Tune into this episode for some creative, purpose-led ideas for collaborating differently - with tips as to how you can execute your collaborations effectively. See…
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Launching into a new market with partnerships [Ox Rabbit]
Ox Rabbit are a Perth, WA based dessert delivery, catering & signature cakes company (with the most drool-worthy products!) Check them out HERE They're launching into Melbourne, VIC in 2021 & were interested in developing a marketing plan around launching successfully into a new market - & that's...
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Tools that amplify results for clients (& make you look good)
This episode is for the publicists, marketers, social media managers, advertisers - anyone who is either partly or wholly responsible for your clients' marketing efforts. We have a few key tools that allow you to generate awesome results & add value for clients ongoing - with minimal effort &…
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3 Ways Bunnings nail customer experience
Who knew I'd be talking about sausage sizzles on this podcast?! After recently painting my kitchen & visiting Bunnings about 3 times a week, it got me thinking about WHY Bunnings has become a household name & the #1 go-to for DIY. So, in this episode, I'm unpacking 3 different ways Bunnings nail...
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The impact of complaints handling
I had a customer experience this week that got me thinking about the impact of complaints handling. In short? It's massive. Did you know that for every 1 complaint you receive, 26 people remain silent (& 14 of those people tell 5 or more of their friends about it?!) In this episode, we'll dive…
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4 Steps for getting to know your VALUE
We speak to so many business owners who aren't sure of what they have to offer in a brand collaboration, or who feel "too small" to collaborate. The purpose of this episode is to... 1) Help you realise you have a lot more to offer than you might think 2) Give you some prompts & ideas of what you...
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5 Tips for getting the most out of Zoom
We are ALL Zoom-ing right now (& Zoom's stock prices have shot up - lucky them!) But if you're catching yourself getting screen-shotted with a double chin & laundry in the background, it's time to uplevel your Zoom game. In this episode, I quickly whip through 5 tips for getting the most out of...
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6 Financial hacks for weathering this storm
COVID19 - what a storm it is! Of course, along with so many businesses, we've had to do a quick dive into our finances to make sure we don't a) get completely overwhelmed with anxiety & b) have set ourselves up for survival & success. Tune in for 6 quick hacks for getting on-top of your financial...
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Coronavirus & a global recession: why collaboration matters
The world is having an absolute MOMENT right now & with Corona Virus impacting so many peoples jobs, events & related industries, & kickstarting the beginnings of a global recession. You'd be clever to start thinking about how your business is going to get through the coming 8months, perhaps even...
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What to do when your freebie isn't valued
We’re diving into some basic human psychology around 'free stuff'. If friends & family, potential clients or anyone else ever asks you for your services or products for free - first of all, we have to NOT feel an ounce of guilt saying no. BUT sometimes it’s not as simple as a ‘no’ especially if…
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6 Tips for being better at sales
Ah, sales. It's a dirty word in the business world because we often associate it with sleezy, pushy sales techniques that many shy away from. But without sales, you can't grow your business! They are SO vital. This episode dives into 6 tips for overcoming sales avoidance, reframing it & nailing…
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A quick guide to planning for 2020
I am NOT a believer in big, 30 page business plans that cover 3 - 5 years ahead. So much can change! Having clear goals for the year ahead however, can be super effective to keep you on track. In this episode, we'll run through a 'napkin strategy' or, a quick 15 minute tool for whipping up a...
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The best collaborations of 2019
What can we learn from 2019? Well, it was a BIG year of brand collaborations, that's for sure. In the first episode of 2020, we dive into three of the CollaboTeam's top collaboration picks from the year & a few tips on what we can learn from each. Your 2020 will be SET when it comes to collabs!...
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5 Creative Marketing Ideas for Xmas Collabs
The festive season is creeping up, but you STILL HAVE TIME to explore some clever marketing collaborations. Stuck for ideas? We got you. This episode has 5 creative marketing ideas, perfect for Christmas collaborations. Check out the Collabosaurus featured opportunities or our Instagram for all…
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6 Ways Sitting Pretty SLAYED their digital marketing (& how you can do it to)
Collabosaurus on Instagram Being a marketer, little compares to the thrill of getting suckered into brilliant marketing and then psychoanalysing yourself & unpacking a campaign from the other side. This episode is a deep dive into what - in my perspective as a consumer - was a PERFECT digital...
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How to get your brand at someone else's event
Getting in front of a highly engaged event audience can work WONDERS for your brand. But organising them can be a nightmare! Collaborating on events is a surefire way to reap the benefits of brand events, without the headache. Here are my tips for nailing event collabs! Want to signup for free to...
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Quick Guide to Launching Anything
Launches are tough! Whether you're launching a whole new business, a product, a freebie or challenge, a collaboration or an event - a successful launch comes down to great planning and execution (over a longer time period than you might expect!) In this episode, we dive into a quick A4 paper...
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4 Brand touchpoints to prioritize
The *everyday business things* - the phone calls, the emails, the social media, the mail, the meetings - they're one of the HUGEST opportunities to create meaningful connections and communities (which in turn power great marketing campaigns). Tune in for some fabulous, quick tips for prioritising...
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How NOT to hold a prospect meeting
I had some of the most amazing meetings in NY - except for ONE. And this one was one of the worst meetings I've ever been in. The good news? We've turned it into a positive with 4 key tips on holding an AMAZING meeting with a potential client and avoid these mistakes. They're common sense things,...
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5 Ways to Use Online Product Collaborations
You'd be forgiven if you assumed online product collaborations are just for B2B service based business. While they're amazing for this type of business, there are also a bunch of beauty, health & wellness, fashion & consumer tech businesses nailing this category! Tune in for 5 ways you can use...
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Growing on Instagram // Part II
One of our most popular episodes was from over a year ago on growing organically on Instagram, so we thought we should cover a part 2 now that the algorithm has had an overhaul and features get released by the minute! Tune in for our 6 tips on growing & engaging on Instagram. Resources we...
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Sell yourself! [5 tips]
It comes naturally to some people, but for most - myself included - selling yourself in any given conversation is hard. I constantly worry about coming across arrogant and the Australian 'Tall Poppy' thing is oh-so-real. We’ve all been at networking events or a meeting, and asked “so what do you...
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Vogue Codes Live 2019 // Wrap
I was lucky enough to speak at Vogue Codes this year, so I thought for this episode I'd do something a little bit different & sum up my key takeaways from the event for everyone who wasn't able to make the event day. Fashion & beauty industry leaders such as Karen Walker, Kate Morris, Elizabeth...
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SEO with Young Folks Digital
How often do you Google something? If you're anything like me, probably a lot. Businesses have a lot to gain from SEO optimisation, but many are still in the dark as to how on earth it all works and what to do. I've enlisted the incredibly smart Erin of Young Folks Digital to talk all things SEO,...
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How to collaborate with big brands
So, you want to play with the big boys, huh? Let's do it! Truth is, you don't have to BE a big brand to collaborate with big brands. In this episode, I've got a bunch of tips for collaborating with large brands, as well as a little story as to how our new (amazing) feature on Collabosaurus came...
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Building trust with potential customers
Oscar McMahon of Young Henrys said “trust arrives on the back of a tortoise, and leaves on the back of a galloping horse.” There is a long stretch of road between a potential customer not knowing you from a bar of soap and making a purchasing decision. So, how do we build trust around our brand…
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Clever marketing with social competitions & giveaways
We've all seen social media competitions and giveaways going nuts over on Instagram. But as behaviours change on social media, how can brands use them effectively? In this episode, we dive into 6 key ways to ensure competitions are successful. Enjoy! Keen to explore a collaboration or partnership...
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Dealing with competitors
An all-too-familiar cause of freak outs for small business owners everywhere: competitors. How often should you be keeping an eye on competitors? How do you deal with pangs of jealousy or guilt when you see other business people killin' it? This episode dives into 5 important tips for dealing…
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5 Ways to reach new customers
Steven Covey said "to achieve goals you’ve never achieved, you have to start doing things you have not done before" This episode shines a light on a couple of marketing tactics you may not have considered for your business. It’s really easy to get comfortable in your day-to-day and marketing, but...
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Creating 'Instagrammable' brand experiences
With over 500million daily active users & 75% of users taking action due to something they have seen on Instagram, it's time you considered 'instagrammable' elements in your business. From activations, influencer events, experiential retail or your salon / clinic / store - there are so many ways…
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Hack your meeting productivity
How effective are your meetings when they come to time, agenda, structure & outcome? This episode breaks down a few ideas for increasing the productivity of your business meetings - from booking them to following up! Resources mentioned: Calendly Youcanbookme See omnystudio.com/listener for…
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Collaborating on Social Media
Social media collaborations are one of the easiest, quickest ways to dip your toe into brand collaborations - and you absolutely don’t need a large following to do them! I’ve got key ideas for your consideration in this episode, and 5 steps to brilliant social media collaborations. We'll cover:...
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7 Ways to fund your business growth
Growing a business is no easy feat & it's no secret that a cash injection can make all of the difference when it comes to boosting growth. This episode covers 7 options for funding your business growth - some you may not have considered! A few of the resources we mentioned: Kickstarter Equitise...
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Getting what you want
Happy New Year! No doubt you've set a goal for 2019, or have a general sense for the next 'thing' you need to happen for your business to grow. This episode unpacks 8 super easy strategies for achieving this big goal of yours - & some may surprise you! See omnystudio.com/listener for privacy...
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Building & Leading a Small Team
Your business is growing and all of a sudden you need to make a shift into conscious leadership. Building and leading a small team is one of the hardest things about growing a business, so I've roped in Martin Moore, Co-founder of Your CEO Mentor to chat all things leadership, with a few key…
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Getting started with PR
Ever wanted media coverage for your business? Amazing. This is the episode for you! 5 tips for getting started with DIY-ing your own publicity strategy, demystifying the 'press release' and a couple of little ideas for you. A well rounded publicity strategy is awesome for reaching new customers…
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How to build new revenue streams
This strategy requires you to take a step back and have a look at your business objectively, from the outside. We’re looking for ways to anticipate the needs of your customers, ways to maximise their spend, and offer a logical ‘customer path’ - without too much time spent developing new things…
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How to launch a podcast
Launching a podcast has been, quite unexpectedly, one of the most powerful content marketing strategies we have tried. So, I thought I would run through what you need, the process I went through, the tools I use and my top 4 tips for building your own podcast channel. Resources we mentioned.....
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How to choose the right collaboration type
*happy sigh* - brand collaborations are our favourite. In this episode, we break down the different types of collaborations (events, social media & product) with a bunch of examples, to help you find the right one for your brand. If you've ever felt stuck for creative ideas, this is the episode…
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Optimising your Facebook & Instagram Ads
Social media advertising is a great way to get in front of customers, but it can be confusing simply because there is SO much you can do with Facebook ads! In this episode, we run through our top tips for optimising your campaigns & getting the best results from your advertising budget. See...
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ABOUT THIS SHOW
We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.
HOSTED BY
Jessica Ruhfus, Collabosaurus
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Frequently Asked Questions
How many episodes does Stop, Collaborate & Listen have?
Stop, Collaborate & Listen currently has 67 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Stop, Collaborate & Listen about?
We get into the nitty gritty of marketing strategy across partnerships, digital advertising, PR & social media in short, sharp & shiny episodes for freelancers, startups, SMEs, marketers & publicists. Brought to you by Collabosaurus, the matchmaker for brands.
How often does Stop, Collaborate & Listen release new episodes?
Stop, Collaborate & Listen has 67 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Stop, Collaborate & Listen?
You can listen to Stop, Collaborate & Listen on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Stop, Collaborate & Listen?
Stop, Collaborate & Listen is created and hosted by Jessica Ruhfus, Collabosaurus.
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