PODCAST · business
Stop, Drop & Scroll
by Leda Sanchez
On each episode, Leda talks about one social media related topic to help you convert more clients. Follow her on her journey to growing an Instagram following and getting users to stop scrolling past content.
Episodes
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How to Stay Relevant on Instagram (According to Me)
New episode format -- 10 minutes or less. Let me know what you think! Stay relevant ✌🏽 ----------------------------------------------------------------------------------------------- Follow me: Instagram: https://www.instagram.com/getsocialwithleda/ Twitter: https://twitter.com/GetSocialwLeda
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The Best & the Worst of Social Media Platforms in 2021
It's time to rant and rave over such social media topics as LinkedIn's dull content, TikTok's scary accurate algorithm, and people you knew from high school making Facebook unbearable. I'll be ranking my best to worst platforms and discussing the dirty details on all of them. No one is safe!...
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Navigating Parasocial Relationships in the Social Media Age
The influencer whose vlogs you watch, the celeb whose Instagram stories you follow... these are examples of parasocial relationships. These types of relationships are like no other because they aren't completely one-sided, but they're definitely not balanced either. As our world becomes more...
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Can you overshare on your business social media account? Conversation with Branding Expert Iris Shalev
Can sharing personal details on social media go TOO FAR? How about posting bikini photos to your Instagram account? 😎 On today's episode Branding expert Iris Shalev and I discuss sharing personal stories, like mental health struggles for example, with our audience. Is it inappropriate to post...
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From Professional Student to Entrepreneur - My Business Journey
I turned 32 in August and I feel like my journey is JUST BEGINNING. Would you believe that at age 27, I thought I missed the boat for success and settled in where I was? Most of the time I didn't think I was good enough. I think it's important to share my story because I used to think there were...
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Using Marketing for Evil
Today I reflect on everything I've learned as a newbie marketer so far and how technology like Facebook Pixel and GoogleAdWords have taken the ability to target a specific audience to the next level. I talk through my realization of how this new technology could potentially be exploited to...
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Headlines that Convert
What good is spending your precious time on quality content when NOBODY CLICKS ON IT. This is why a good headline is crucial to anything you post. In this episode, I give you my favorite tips. These are tricks of the trade I've picked up along the way when creating content for multiple social…
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Toxic Positivity
Have you been feeling down lately? Maybe if you started doing yoga in the morning and practicing mindfulness you'd be a happier person. hahaha I kid I kid. This week is all about positivity... the toxic kind. It's good to be uplifting and optimistic, especially when motivating your followers, but...
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Caring for your Mental Health When Using Social Media
Whether you recognize it or not, social media has an effect on your brain. And for those of us who spend lots of time on it, there can be adverse effects on our health, even considering the benefits it can have on our lives in regards to business and relationships. Today I am joined by Catarina...
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Has Cancel Culture Gone too Far?: A debate
Today the ultimate Gen-Z kid, my baby sister, is back for a heated debate. We dive into the many arguments for and against the current culture of calling out celebs, influencers, and regular folks. Are we really keeping them accountable, or is it just bullying? In the pro calling people out…
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Using Marketing to Break Stigma
I've always wondered about the challenges of marketing when faced with a societal stigma. On this episode, my guest is Argelia Martinez, a Chicago-born and raised managing director for strategic marketing communications firm Hausworth & Co. First, she tells me about her current project, promoting...
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AfroLatinx Representation in STEM and beyond
On this epsiode, my guest is 4th year PhD student Whitney Stevens-Sostre. We discuss her unique experience as someone who identifies as both black and Latinx and how it has affected her career trajectory as an aspiring tenured professor. Whitney also shares her thoughts on how non-black people…
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Strive to Fail
I feel like most aspiring entrepreneurs OVER-PREPARE before putting their work out into the world. I'd like to argue that it's pointless. In this episode, I explore the idea that putting too much of the work in before you launch is not effective. Mistakes and failures are necessary and welcome in...
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YouTube Family Vloggers: Something Needs to Change
Today my little sister, high school senior Itzel, joins me to discuss the ethics surrounding Youtube family vloggers that profit off of their children's screentime. We discuss the history of legal regulations in the film industry and how similar laws might apply to Youtubers in the future. Itzel...
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Design to get you to buy: UX Design
Have you ever wondered who places buttons on a webpage or app? Believe it or not, this is practically a science! On this week's episode, I interview UX Designer, Mayra Martinez! We discuss: Mayra's career trajectory, designing your website in a way that gets more conversions, Dark UX Design (!!!)...
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Not Every Potential Client is a Match
Contrary to popular belief, you can (and should) turn down clients! In today's episode, I talk about why I'm not overly cautious about what I say on my business page. If a potential client sees something I say and decides against working with me, it was probably for the best! In this week's book...
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An Introvert's World
Doesn't it seem like the world of business and marketing was created for extroverts? So where do introverts fit in? In an era where the role of the remote worker is being revisited and reexamined, introverts are finally getting their moment to prove the strengths we bring to the table. The book I...
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Hustle Culture is Dead
Mental health and wellness are in... hustle culture is out! Listen to me rant and fully explain my beef with the corny world of rise and grind. Intro and Outro Music - "Flourish" by Odiussy https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw Follow me on Instagram for more social media tips...
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