PODCAST
Storyhouse
by Storyhouse
Storyhouse is an ambitious project by Brad Circone and Barry Chandler designed to break down the walls and challenges of building a brand and giving it life through digital means. Brad and Barry have been building brands and digital businesses for a combined 30 years and their experience has taught them that there is indeed a repeatable, measurable formula to brand building and digital success. They execute these strategies daily with national, regional and local clients at their agency Circone & Associates using their proprietary processes Brand Anatomy and Digital Anthropology.Storyhouse is where all of those strategies, ideas, tactics and beliefs are laid out, stripped bare and delivered through a weekly podcast and regular articles and videos. It is their belief that every business owner, CEO and CMO has an opportunity to tell the differentiated story of their brand with resonance and activate its essence by understanding their own intent and their customers purpose. So whether yo
Episodes
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013 - How To Reduce Your Advertising Spend By 70%
As business owners we all agree that inefficiencies in marketing spend vs results are not just frustrating but downright costly. The old adage that “50% of my marketing works, I just don’t know which 50%” seems to haunt many business owners. The advent of social media brought new challenges for...
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012 - How To Memorialize A Brand Like A Rolling Stone
Songs and poems stir something in our imaginations in a way that few other stimuli even come close. If I asked you your favorite song right now, you could not only name it for me, but most likely sing most of it to me (if you were so inclined!) You wouldn’t change the title to suit yourself, you...
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011 - How To Prevent Your Brand From Becoming A Secret
As business owners we are cursed with the gift of knowledge of our own businesses, products and services. Have you ever found yourself wondering why it is that business is not growing and you’re not in the hands of more customers? After all your products are better than everyone else’s, right?…
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010 - How Content Marketing Is Changing Everything You Knew About Growing Your Business
This is not your father’s marketing. It can’t be. What worked then doesn’t work now and those holding on to the past with steely grips are bound to lose to the nimble, bold, ambitious and curious marketers. As David Bowie once said, “The future belongs to those who can hear it coming”. It’s…
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009 - How To Build A Brand Like The Kama Sutra
If you’ve arrived at this page hoping to read up on ways to improve your sex life, you may be disappointed. Instead you’re going to be educated and entertained on positional differentiation for a brand. No lovemaking images or diagrams I’m afraid, but instead we’ll focus on the one position that…
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008 - The 6 Steps Of Lean Brand Growth for Businesses That Are Not Amazon
Revenue figures can be misleading; dangerous even. It’s easy to be wowed and wooed by top level revenue numbers that seem staggering or unatainable. What these numbers lack when orphaned in a sentence or sound bite is the cost of achieving such lofty digits. Take Amazon as an example, Take Amazon...
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007 - Be, Better, Best - How To Build An Exceptional Brand
There are only three ways to build a brand and if you hear differently, you should refer those purveyors of mistruths to this chapter of Storyhouse. We refer to these three essential drivers as the 3 BEs. Each of these BEs needs to be aligned perfectly to create an exceptional brand. The reality…
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ABOUT THIS SHOW
Storyhouse is an ambitious project by Brad Circone and Barry Chandler designed to break down the walls and challenges of building a brand and giving it life through digital means. Brad and Barry have been building brands and digital businesses for a combined 30 years and their experience has taught them that there is indeed a repeatable, measurable formula to brand building and digital success. They execute these strategies daily with national, regional and local clients at their agency Circone & Associates using their proprietary processes Brand Anatomy and Digital Anthropology.Storyhouse is where all of those strategies, ideas, tactics and beliefs are laid out, stripped bare and delivered through a weekly podcast and regular articles and videos. It is their belief that every business owner, CEO and CMO has an opportunity to tell the differentiated story of their brand with resonance and activate its essence by understanding their own intent and their customers purpose. So whether yo
HOSTED BY
Storyhouse
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Frequently Asked Questions
How many episodes does Storyhouse have?
Storyhouse currently has 7 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Storyhouse about?
Storyhouse is an ambitious project by Brad Circone and Barry Chandler designed to break down the walls and challenges of building a brand and giving it life through digital means. Brad and Barry have been building brands and digital businesses for a combined 30 years and their experience has taught...
How often does Storyhouse release new episodes?
Storyhouse has 7 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Storyhouse?
You can listen to Storyhouse on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Storyhouse?
Storyhouse is created and hosted by Storyhouse.
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