Storylines Live

PODCAST · business

Storylines Live

In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the

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    Your Story Is Your Strategy (How to Inspire Your Team Into Action)

    In this episode of Storylines Live, Vistage Chair Elize Giese shares how her international journey from South Africa to Pittsburgh shaped her deep understanding of human behavior and leadership across cultures. She reveals the secret to unlocking innovative ideas: creating space for reflection, even in the busiest moments, and how a simple bike ride sparked a breakthrough during a pandemic launch. You'll discover: Why adapting your story and approach for different countries is key to business success, no matter what you sell. How shifting from a transactional to a relationship-focused mindset transforms leadership and team engagement. The power of intentional partnerships and curiosity in shaping your Capital S Story. Practical ways to remove resistance and unlock discretionary energy within your team. Insights into how Vistage’s peer groups and coaching accelerate growth by fostering a culture of continuous learning and reflection. Elize shares powerful lessons from building businesses in Africa, navigating cultural differences, and translating those experiences into practical leadership strategies for the U.S. market. Her approach emphasizes that business, as we believe at Vendilli, is fundamentally about moving hearts and minds, an insight rooted in centuries-old storytelling traditions that still drive results today. In a world overwhelmed by tech and automation, Elize reminds us that the most valuable asset remains human connection. Whether you're leading a small team or scaling a global enterprise, mastering your story and culture can be the one thing that propels you forward. Perfect for growth-minded leaders eager to unlock their full potential and craft a compelling narrative that inspires action, both in their teams and their markets. This episode is a masterclass in how storytelling, reflection, and relationship-building form the cornerstone of sustainable business success. Tune in, reflect, and discover the storytelling power that can transform your leadership and your business trajectory. Episode Chapters 00:00 Introduction of Elise Giese and Her Story 05:06 The Importance of Partnerships in Business 10:39 Cultural Adaptability in Business 13:47 The Role of Relationships in Business 14:18 Understanding Vistage and Its Impact 22:22 The Value of Leadership Growth 27:54 Conclusion and How to Connect with Elise Show Notes Learn more about Vistage. Connect with Elize on LinkedIn. Learn more about Vendilli. Connect with Paul on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Your Crisis Plan Will Be Ineffective Without This

    Most organizations stumble into crises because they’re unprepared. But what if a simple, strategic plan could save your reputation when it matters most? In this episode of Storylines Live, Vendilli’s crisis experts, Jeremy Church and Paul Furiga, reveal the secrets behind mastering pressure, delivering authentic messages, and training your team to respond with confidence. Imagine knowing exactly how to handle tough questions under fire, avoiding common pitfalls like rambling or appearing inauthentic on camera. Jeremy shares how body language, key message pyramids, and live-fire simulations turn anxiety into authority, and how your team can practice their story until it’s second nature. Paul introduces the groundbreaking crisis message pyramid, a roadmap that keeps your communication clear and consistent in moments of chaos. Get strategic insights on crisis planning, from identifying your most likely scenarios to conducting quarterly drills that prepare your organization for the unexpected. Failure to plan can cost your company more than you think, from damaged reputation to lost trust that takes years to rebuild. This episode dives deep into how proactive training and an environment like Vendilli’s state-of-the-art studio elevate your crisis response from reactive to ready. Whether you’re a CEO, communications professional, or crisis team member, you’ll discover practical tactics to stop the bleeding, control the narrative, and maintain credibility when it’s do-or-die. Perfect for leaders committed to safeguarding their reputation, this episode delivers proven frameworks, real-world examples like BP’s Gulf spill, and straightforward steps to make crisis communication second nature. Don’t wait until an emergency strikes. Tune in now and learn how to turn pressure into your most powerful story asset. When it comes to protecting your brand, preparedness is everything. Episode Chapters 00:00 The Importance of Your Story 07:36 Crisis Communication Essentials 13:53 Learning from Crisis Examples 21:41 Understanding Issues vs. Crises 24:54 Preparing for Crisis Management Show Notes Learn more about Vendilli’s crisis communications capabilities by visiting https://www.vendilli.com/crisis-communications. Connect with Tara on LinkedIn at https://www.linkedin.com/in/taradarazio/. Connect with Paul on LinkedIn at https://www.linkedin.com/in/paulfuriga/. Connect with Jeremy on LinkedIn at https://www.linkedin.com/in/churchjeremy/. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    The Secret to Closing Deals (It's Probably Not What You Think)

    Most sales are won, or lost, before you even say the first word. Jorge Chavez of Topaz Sales Consulting reveals why the real key to closing deals isn’t what you say, but how you build trust through storytelling. Instead of focusing on hard pitches or high-pressure tactics; Jorge prioritizes creating authentic relationships that lead clients to buy because they trust you and see their pain being understood. In this episode of Storylines Live, Jorge breaks down the counterintuitive concept that sales is rooted in relationships, and explains how to shift from transactional to transformational conversations. Discover how asking the right questions, listening deeply, and aligning your solutions with what clients truly value can turn prospects into loyal advocates. You'll learn why the biggest competitor isn’t the competition but the status quo, and how most sales fail because they ignore the emotional pain that drives decision-making. Jorge also explores the importance of silence, curiosity, and genuine inquiry in today’s short-attention-span world, where capturing interest in fewer than eight seconds is critical. Whether you’re a sales leader, entrepreneur, or anyone looking to influence more effectively, this episode reveals how mastering storytelling transforms your ability to connect, influence, and close. If you believe that trust and authenticity are the future of sales, this episode is a must-listen. Jorge Chavez’s insights will challenge your thoughts on selling and empower you to craft your own compelling business story that attracts clients naturally and ethically. Perfect for sales professionals, leaders, or anyone eager to build meaningful relationships that drive results, this is your blueprint to transforming transactions into trusted partnerships. Show Notes Connect with Jorge on LinkedIn at https://www.linkedin.com/in/jrchavez/. Learn more about Topaz Sales Consulting and check out their resources at https://www.topazsalesconsulting.com/. Connect with Paul on LinkedIn at https://www.linkedin.com/in/paulfuriga/. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    The Decision Science Framework Every Leader Needs

    Most companies overlook the secret ingredient that can transform their decision-making and leadership: understanding the diverse minds in the room. Kylee Ingram, Co-founder of Wizer, reveals how decision science and cognitive diversity can slash errors by 30% and boost innovation by 20%. In this episode of Storylines Live, she shares her extraordinary journey from sports television and documentaries to pioneering decision intelligence. You'll discover how Wizer’s innovative platform maps the unseen biases and decision styles that shape organizational success. Kylee breaks down her groundbreaking decision profiles, the seven key ways people approach problems, and explains how this diversity can uncover hidden talent, foster inclusive teamwork, and lead to smarter, faster choices. Paul and Kylee explore real stories, like how a disaster at the Adelaide Writers Festival was misread due to lack of diverse perspectives, highlighting the enormous stakes of faulty decision processes. This episode is essential listening for leaders, entrepreneurs, and anyone eager to unlock the full potential of their teams. If you're serious about making better, bias-free decisions that inspire action and drive growth, you’ll want to hear Kylee’s insights on creating workplaces that listen, adapt, and thrive. Whether you're leading a startup or part of a large organization, understanding the science of decision-making can be your game-changer. 👉 Don’t forget to visit https://www.wizer.business/ to complete your own decision profile. Show Notes Connect with Kylee on LinkedIn at https://www.linkedin.com/in/kyleeingram/. Connect with Paul on LinkedIn at https://www.linkedin.com/in/paulfuriga/. Check out Dr. Juliet Bourke’s book, Two Heads Are Better Than One at https://www.wizer.business/resources/which-two-heads. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Utilizing Storytelling as the Ultimate Leadership Tool

    In this episode of Storylines Live, Paul sits down with John Geraci, President and Founder of Ci2 Advisors, to explore the significance of storytelling in business. John shares his unique journey from military service to business leadership, emphasizing the importance of effective communication and the role of storytelling in inspiring teams and driving transformation. The conversation delves into the use of AI in enhancing storytelling practices and the impact of personal connections in business success. John also discusses his passion for mentorship and helping individuals grow through storytelling techniques. Listeners who are interested in a free pass to one of Ci2’s open workshops, a $500 value, can email John at [email protected]. Be sure to mention Storylines Live in your message! Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Avoiding Pod Fade: Planning and Direction in Podcasting

    In this episode of Storylines Live, we welcome Josh Troche, Owner of Pedal Stomper Productions, a company that helps businesses and leaders of all types get their stories out in a way that creates great results. Josh is a video and audio podcasting expert and a business podcasting professor. He shares his best podcasting tips, emerging trends, why he thinks your CEO needs an internal podcast and the power of partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Embracing Difficulty: What Storytelling Taught a U.S. Army Veteran Turned Marketer

    In this episode of Storylines Live, we're honored to feature Perry Rearick, podcast host and former senior director of publishing at Life Science Connect. Perry is a U.S. Army veteran with a career that spanned more than 28 years, serving in roles from the Middle East to the Pentagon. Perry established Mungadai Consulting, an agency that helps develop and execute content marketing strategies for a variety of B2B and B2C businesses, in large part because of what he learned about the power of storytelling in his many challenging government roles. He discusses his career path, including the critical military lesson to embrace and seek out difficulty, and his later experience as a public affairs officer and working in the Pentagon. Perry explains how Life Science Connect helps innovators in the fragmented life sciences landscape, who need strategic partners to advance drug therapies, connect with solution providers through a series of digital communities. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Profitable Growth Through Story and Strategy with Jon Morris

    Jon Morris, Founder & CEO of Fiscal Advocate Inc., has spent decades as business leader in both the marketing and financial spaces. After growing his own marketing agency into one of the largest in the world, Jon transitioned into the financial industry to help people run better organizations and produce better results. In this episode, Jon and Paul discuss how data and numbers can help tell company stories, the importance of spending money on sales and marketing to grow faster, and how to serve customers more profitably. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Chapters with Paul: Brand Storytelling

    Paul Furiga, our Chief Storyteller, and Tara, our Content Manager, are back in the studio to dive into the powerful connection between storytelling and brand building. In this episode, they explore how stories shape the way audiences perceive and connect with a company, share practical strategies for weaving storytelling into your marketing efforts, and unpack the psychology behind why storytelling resonates so strongly with people, driving loyalty and long-term impact. They also highlight some of the most memorable storytelling campaigns from brands like Apple and Coca-Cola, and examine what made them so effective and how businesses of any size can learn from their successes. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    50 Takeaways from 50 Episodes

    In this special 50th episode of Storylines Live, Chief Storyteller and host Paul Furiga is joined by Content Manager Tara Darazio to reflect on the journey so far. Podcasting is no small endeavor, and after 50 episodes, Paul shares what he's learned—offering insights and lessons for anyone curious about launching or growing their own podcast. Whether you're a longtime listener or new to the show, this milestone episode is packed with reflection, gratitude, and practical advice from the frontlines of storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices

  11. 50

    Chapters with Paul: Writing Fiction and Nonfiction

    Paul Furiga, our Chief Storyteller and host, is back for another episode of Chapters with Paul featuring Tara Darazio, our Content Manager. With decades of professional writing experience and a few books under their belts, Paul and Tara have overcome the often intimidating process of writing a book. In this episode, they discuss how they became interested in books, the writing process, the differences and similarities between writing fiction and nonfiction, and the importance of writing with the right people. Learn more about your ad choices. Visit megaphone.fm/adchoices

  12. 49

    Building Business Success with Ivy Slater

    Ivy Slater, CEO of Slater Success, has spent almost two decades partnering with hundreds of C-Suite executives and upper-level managers to reenergize their businesses, revive stagnant sales, and develop actionable plans designed to outperform previous income projections. In this episode, Ivy and Paul discuss her journey of building a business, finding work that is fulfilling, the importance of supporting women business owners, and facilitating relationships that lead to success. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Storytelling in Public Service with Jim Hunt

    Jim Hunt, Founder and CEO of Amazing Cities, is a local government expert and thought leader who specializes in finding innovative solutions to create amazing cities and towns. With a diverse background in local government, community revitalization, and business consulting, Jim brings a unique skill set to his work. In this episode, Jim and Paul discuss the importance of storytelling and relatability in local government and why cities need branding. Jim also dives into his tenure as a mayor and council member, doing the grunt work, how he helps cities as a consultant, and the importance of working for your constituents. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Chapters with Paul: Learning Styles

    Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the psychology of how people digest content based on the pseudoscientific approach to learning styles called neurolinguistic programming (NLP). They share how to uncover your own learning style, why brands need to tailor their Capital S Story towards all types of learners, and how  to select the right channels to effectively reach all learning styles. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Finding Balance Beyond the Practice with Jordan Sanders

    It can be challenging for professionals in any industry to disconnect their professional worth from their self-worth and successfully avoid burnout. Jordan Sanders, DMD, has decades of experience in dentistry and has witnessed firsthand how important mental health and resilience are in the workplace. In this episode, Jordan and Paul discuss his transition from a dental practice to building an education platform for dentists and other professionals, the challenges of balancing technical skills with business acumen, and the significance of mindfulness in professional development. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Helping Small Businesses Shine Online with Rene Morozowich

    Almost a decade ago, Rene Morozowich decided to pivot her career and become a freelance web developer. As a solo business owner with a passion for helping other small businesses succeed, there’s nothing Rene loves more than helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing. In this episode, Rene and Paul discuss her professional journey and expertise, what makes her different from competitors, her podcast, and why storytelling is essential for connecting with people. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    The Business Behind the Exit with Laurie Barkman

    Laurie Barkman, the business transition sherpa, is the former CEO of a $100 million revenue company that was sold to a Fortune 50. For more than a decade, Laurie has guided business owners and entrepreneurs through the often overwhelming process of transition planning, ensuring they let go when they’re ready and get rewarded for their hard work. In this episode Laurie and Paul discuss the inspiration behind her business title, why stories matter in the world of M&A, and how she works with her clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

  18. 43

    Chapter with Paul: AI in Marketing

    Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the impacts of AI on the marketing and PR industries. They share how large language models (LLMs) are trained, the risks of using free versions of AI tools for thought leadership, how to efficiently and properly utilize AI in marketing and PR, why AI cannot replace professional workers, and what trusted resources are out there for professionals in the marketing and PR industries navigating the world of AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Chapters with Paul: Changes in PR

    Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul use their decades of industry experience to debunk press release myths, revealing how PR extends far beyond basic announcements. They explore common press release pitfalls, the evolution of news wires, and how to craft pitches that truly resonate with journalists. Learn to move beyond generic releases and unlock the real power of strategic PR. Learn more about your ad choices. Visit megaphone.fm/adchoices

  20. 41

    Finding Your Center: Mindfulness for Professional Success with Claire E. Parsons

    Claire E. Parsons embodies a holistic approach to her professional life. For over a decade, Claire has served her community through dedicated legal work, from guiding local governments to litigating complex cases. However, her commitment extends beyond the courtroom. In this episode, Claire and Paul discuss how her passions, coupled with her expertise in mindfulness and compassion, shape her approach to law and life.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Chapters with Paul: How WordWrite Started

    Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul takes us through his professional journey: his early years working in journalism in Washington D.C., his transition to working in crisis PR for major companies, and the creation of WordWrite. He also discusses WordWrite’s growth over the years, his book, his passions outside of work, and how he fuels his creativity through his band, The Altered Egos. Learn more about your ad choices. Visit megaphone.fm/adchoices

  22. 39

    Building Success through Trust with Natalie Doyle Oldfield

    For more than a decade, Natalie Doyle Oldfield, President of Success Through Trust, Inc. and one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, has consulted with and trained hundreds of companies across the globe to build relationships through her eight key principles of trust. In this episode, Natalie and Paul discuss her professional journey, the importance of partnerships to build the trust necessary for success, and how trust relates to profit. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Chapters with Paul: Story Archetypes

    Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul dives into the nitty-gritty of story archetypes: what they are and how they are utilized in business. Plus, with over three decades of experience in the marketing and public relations industries, Paul explains how WordWrite’s trademarked story archetype process—called StoryCrafting—helps business owners stand out against the competition. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Chapters with Paul: Social Media and Storytelling

    For the first time on Storylines Live, Paul Furiga, our Chief Storyteller and host, steps into the hot seat to discuss how social media has changed storytelling. With over three decades of experience in the marketing and public relations industries, Paul shares how the brain interacts with social media, why brands need to be authentic and relatable to accurately share their Capital S Story, and the future of social media with AI’s influence. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    The Power of Storytelling in Regenerative Medicine with Danielle Fette

    With over 25 years of experience in the medical device industry and a foundation in medicine, Danielle Fette bridges science, patient care, and innovation to create meaningful change in healthcare. As Co-Founder and CEO of FetTech, LLC, she has dedicated her career to creating innovative, FDA-cleared medical devices. In this episode, Paul and Danielle discuss her professional journey, the necessity of transparency and education in healthcare, and the importance of building strategic partnerships to bring life-changing solutions to patients faster than traditional approaches. Learn more about your ad choices. Visit megaphone.fm/adchoices

  26. 35

    Revolutionizing Recruitment: A Blueprint for Hiring Success with Josef Stetter

    For over 16 years, Josef Stetter has incorporated humor, energy, passion, and full self-expression into his personal and professional life. Through his company The Celebrate Group, he has helped over 11,000 people find a job they love with a 90% success rate of finding anybody employment in any field in under three months. In this episode, Paul and Josef discuss finding and retaining talent, and how his Capital S Story led to him tackling the broken recruiting system. Learn more about your ad choices. Visit megaphone.fm/adchoices

  27. 34

    How Breaking Barriers Leads to Breakthroughs in Business with Andrew L. Anderson

    Andrew L. Anderson is an author, speaker, master teacher and trainer, community and spiritual leader, and certified life transformation and business productivity coach. Andrew has coached some of the country’s top leaders and coaches—and helped hundreds of clients break through limiting beliefs, transform their lives and businesses, and find lasting freedom. In this episode, Paul and Andrew discuss his unique story and the importance of investing in yourself as a business owner. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    The Storytelling Strategy for Mission-Driven Brands with Sara Lohse

    Sara Lohse, AFC® is an award-winning author, storyteller, and brand architect with a knack for turning narratives into connections. In this episode, Paul and Sara discuss how she uses her passion and talent to help mission-driven brands amplify their impact and the importance of using story to connect with business owners and their audiences. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Mastering Storytelling to Build Genuine Connections with LeeAnn Marie Webster

    LeeAnn Marie Webster, creator of No Regrets Formula™, host of the Full Self Expression Forum, and star of Fancy Meeting Me Here, is an attorney-turned-international keynote speaker and entrepreneur with over two decades of marketing and business development experience. In this episode, Paul and LeeAnn discuss the importance of storytelling and utilizing it to connect with people. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    AI, Marketing, and the Human Element in Recruiting with Todd Raphael

    Todd Raphael, Head of Content at SkyHive AI, is a seasoned marketing and journalism expert. In this episode Paul and Todd dive deep into the world of content strategy, the evolving role of AI in talent acquisition, and how companies can better leverage AI-driven tools to enhance their recruiting processes. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Revolutionizing Communications: Strategies for Modern PR Success with Gini Dietrich

    In this episode, Paul sits down with Gini Dietrich, the visionary behind Spin Sucks, a movement that’s transforming the PR industry. They dive deep into the unique ways Gini helps clients using the groundbreaking PESO Model©, and how she has successfully run an agency for almost two decades. Whether you're a PR professional or a business leader looking to grow, this episode is packed with actionable insights and inspiring stories from one of the industry's top leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices

  32. 29

    The Key to Lifelong Partnerships: People-Focused Learning and Development with Jason Lavender

    Jason Lavender, Co-Founder and CEO of Electives, has years of experience applying transformational approaches to learning and development in the corporate world. In this episode, Paul and Jason discuss the importance of people-focused work and why building relationships is necessary to form lifelong business partnerships. Learn more about your ad choices. Visit megaphone.fm/adchoices

  33. 28

    Turning Panic into a Plan with Jonathan Bernstein

    Jonathan Bernstein, Chairman & Founder of Bernstein Crisis Management, has over three decades of experience helping companies handle high-stakes situations. In this episode, Paul and Jonathan share real-life crisis management stories, essential strategies, and actionable tips to help business owners stay calm, make decisive moves, and protect their brands during a crisis. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Navigating the Entrepreneurial Rollercoaster with Michael Halperin

    Michael Halperin, Certified EOS Implementer® and Entrepreneur, has spent 30 years as a business leader and entrepreneur. In this episode, Paul and Michael discuss the successes and setbacks Michael has experienced throughout his business ventures, and what he has learned as a leader in the field. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Building A Better Future: Behavioral Healthcare in Businesses with Jonathan De Carlo

    Jonathan De Carlo, CEO of C4 Consulting, had no interest in behavioral health or the healthcare industry as a young professional. However, after holding a third shift position as a Behavioral Health Tech, Jonathan uncovered his true passion and built a company that helps its clients improve financial performance, enhance competitive positions, and achieve the most productive organizational alignment among staff, management, and Board to optimize overall performance. Learn more about your ad choices. Visit megaphone.fm/adchoices

  36. 25

    Harnessing Hard Work: The Path to Tech Leadership with Adam Murphy

    Adam Murphy, President and CEO of Sourceree, is an experienced technology entrepreneur and government program manager. In this episode, Paul and Adam discuss working hard and earning your way, how small teams can make a large impact, and how Adam built a company that focuses on technology that changes lives. Learn more about your ad choices. Visit megaphone.fm/adchoices

  37. 24

    “Y” Stories Matter in Business with Amy Kienle

    Amy Kienle has been involved with the YMCA since she was a child. Now, as President and CEO of the YMCA of Greater Pittsburgh, Kienle looks to inspire and lead while fulfilling the Y's mission. In this episode, Paul and Amy discuss the history of the Y, how the Y is different from other nonprofits, and the importance of hearing and sharing community stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

  38. 23

    From Startup to Success: The Making of a Marketing Leader with Kayla Starta

    Kayla Starta, Co-Founder and CMO of Refresh Digital Strategy, started her entrepreneurial journey by launching her own digital marketing firm. After several years in business and a strategic merger, Starta continues to serve small businesses in a greater capacity. In this episode, Paul and Kayla discuss the entrepreneurial journey, the importance of partnerships, and utilizing storytelling for continual client growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

  39. 22

    The Power of Storytelling in Sales with Stephen Steers

    Stephen Steers helps professional services firms tell the stories that get customers excited to buy, and has consulted, advised and led workshops for more than 750+ companies from 30 countries. In this episode, Paul and Stephen discuss how effective sales is about listening, learning and connecting through stories.  Learn more about your ad choices. Visit megaphone.fm/adchoices

  40. 21

    A Lawyer’s Guide to Success: The Importance of Storytelling in the Legal Industry with Max Eckstein

    Max Eckstein, COO for Ciancio Ciancio Brown, P.C., is a senior leader, thinker, and visionary in the legal field. In this episode, Paul and Max discuss how his rich expertise has allowed him to help business owners, professionals, and clients find their desired personal and professional success stories, solve challenges, and build relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

  41. 20

    Our Capital S Story: Exploring WordWrite’s Journey and Unique Edge in the Market with Jeremy Church

    With a rich background in sports and coaching, Jeremy Church, Partner and Vice President of WordWrite, understands what it takes to be a servant leader and create client roadmaps for success. In this episode, Paul and Jeremy discuss the ins and outs of WordWrite, the company's evolution over the years, and what makes WordWrite different from competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices

  42. 19

    Grit and Growth: Stories of Entrepreneurial Success and Sales Leadership with Brian Wesely Kerlin

    Brian Wesely Kerlin is the Founder and CEO of Optitude. His background as an entrepreneur and sales leader with over 20 years of experience with start-ups, second-stage companies and top-tier Fortune 50 companies, is complimented by his genuine grit and approachable attitude, giving him a unique capacity to lead others to get things done when it really counts. In this episode, Paul and Brian discuss the entrepreneurial journey and working hard to get what you want. Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Passing the Torch: Empowering Future Generations through Storytelling and Impact with Moshe Amsel

    Moshe Amsel’s grandfather came from Nazi Germany with nothing when he was eleven years old. He used the wealth he made from multiple business ventures to provide the down payments for first-time home purchases for his 36 grandchildren. Amsel’s experience as a recipient of generational wealth was so positive that he decided his entire focus would be helping others do the same. In this episode of Storylines Live, Paul and Moshe discuss the importance of having a focus as a business owner and how you can get the most out of your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

  44. 17

    From Passion to Purpose: Transforming Your Business Model to Make an Impact with Ben Christensen

    Ben Christensen is the Founder and CEO of Cambium. The company's story began where his life did, in rural New Mexico. A childhood immersed in woodworking and science instilled in Christensen a deep understanding of sustainable wood use and climate action. He spent a considerable time learning the extent of the challenges posed by wood waste management. In this episode of Storylines Live, Paul and Ben dive into using stories to build connections and add value to business models! Learn more about your ad choices. Visit megaphone.fm/adchoices

  45. 16

    The Power of Rebranding: Helping Healthcare Leaders Uncover Their Story and Unlock Their Potential with Mary E. Maloney

    Mary E. Maloney, Founding CEO and Brand Strategist for Revealing Genius, specializes in helping healthcare leaders define and communicate their brand to gain the recognition they deserve and advance their careers. Using her proven E.T.A.™ framework, she solves complex positioning and messaging challenges to enhance thought leadership and industry influence. With almost 30 years of experience, she have successfully transformed brands and advised top companies in the healthcare sector. In today's episode of Storylines Live, Paul and Mary E. dive into storytelling, branding and much more! revealinggenius.com linkedin.com/in/maryemaloney123 Learn more about your ad choices. Visit megaphone.fm/adchoices

  46. 15

    How to Find Success with an RFP: Increasing Win Rates and Simplifying Processes with Lisa Rehurek

    Lisa Rehurek is a best-selling author, national speaker/trainer, and strategic RFP (Request for Proposal) expert. Her organization, the RFP Success Company, helps businesses create the kind of responses that capture the right attention and emotional connection while building trust. With over 26 years of experience and her down-to-earth, “get it done” personality, Lisa leads from the front. In today's episode of Storylines Live, Lisa and Paul discuss RFPs, storytelling, leadership and much more! Tune in today. therfpsuccesscompany.com https://www.linkedin.com/in/lisarehurek/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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    From Tragic to Magic: Using Thought Leadership to Generate Business Success with Nicky Billou

    Nicky Billou, founder of eCircle Academy, is a seasoned professional with expertise in helping individuals and businesses thrive. His program is dedicated to empowering others and driving success through thought leadership, clarifying your message and connecting with your customers. In this episode of Storylines Live, we dove into client success stories and explored why storytelling is so important in business. Tune in today! ecircleacademy.com linkedin.com/nickybillou Learn more about your ad choices. Visit megaphone.fm/adchoices

  48. 13

    Exploring Personal Transformation: From Rock Bottom to Holistic Self-Improvement with Kevin Palmieri

    In episode 12 of Storylines Live, we met with Kevin Palmieri, CFO, Founder and Co-Host of Next Level University, a global top-100 self-improvement podcast. We explored Kevin's personal story and discussed the significance of his experiences in connecting with others through relatable storytelling. Tune into the episode to learn more! nextleveluniverse.com [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

  49. 12

    Overcoming Adversity by Standing in the Power of Your Story with Marsha Vanwynsberghe

    For the past 25 years, Marsha has dedicated her life to being a Kinesiologist and Personal Trainer. During this time, she has empowered countless individuals to achieve physical and emotional transformations in their bodies and lives. As she is also a renowned speaker, author, and podcaster, her ultimate mission is to guide her clients towards taking responsibility for their well-being and recognizing the importance of self-care amidst the chaos of everyday life. Marsha's clients have delved deep into their thoughts, beliefs, habits, and actions, uncovering the key to unlocking their true potential. Tune into the episode to learn more! marshavanw.com ownyourchoicesownyourlife.libsyn.com Learn more about your ad choices. Visit megaphone.fm/adchoices

  50. 11

    Using Stories to Empower, Enhance and Elevate People and Organizations with Eric Guy

    In episode 10 of Storylines Live, Paul is joined by Eric Guy, founder of Center for Victory. Center for Victory unlocks, reinforces and enriches relationships to create meaningful success in life, family, and business. The organization offers seminars that teach people how to empower your organization’s experts to drive change and build a better workforce. With years of experience and a passion for positive change, Eric shares his perspective on how connection not only transforms individuals, but also sets organizations apart in today's competitive landscape. Tune in to learn more! centerforvictory.com linkedin.com/in/ericguylsw/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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ABOUT THIS SHOW

In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the

HOSTED BY

Paul Furiga

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