PODCAST · business
Storylines Live
by Paul Furiga
In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the most valua
Episodes
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Why Employees Resist AI (And How to Fix It)
AI adoption is failing for a reason most leaders miss: human psychology. Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts, LLC, breaks down the hidden blockers that derail AI rollouts and shows how to turn resistance into real results. If your company is struggling to get teams to actually…
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What Happens When Leadership Leaves the Room?
Most companies get leadership, succession, and culture wrong because they miss the real story underneath. Chip Scholz, Founder and Owner of Scholz and Associates, Inc., shares why the biggest shifts rarely come from dramatic moments. Instead, they come from the small decisions repeated every day....
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How to Build a Team That Stays, Works Harder, and Recruits For You
The best retention strategy is not a bigger paycheck; it's a story people want to belong to. Joe Rockey, Founder of Elite Business Cruises, reveals how one well-designed incentive can turn disengaged employees into a team that stays longer, works harder, and recruits its own all-stars. He breaks...
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What Happens When You Actually Listen to Your Calls?
Most companies hear customer pain too late, or not at all. Tom Vander Well has spent 30+ years listening to more than 100,000 recorded business calls, and he reveals what those conversations expose about leadership, service, trust, and the hidden reasons customers stay, leave, or complain. As CEO...
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Is Your Messaging Invisible to Investors?
Startups do not fail because they lack technology. They fail because they cannot turn that technology into a story investors, partners, and customers actually understand. Justin Starbird, CEO of The Aebli Group (TAG), shows how they help startups build that story, create community first, and use…
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Grow On LinkedIn, No Spam or Paid Ads Needed
Do you know how to best leverage LinkedIn organically and build genuine relationships that drive revenue and growth? Daniel Alfon, a top LinkedIn strategist and author, shares proven strategies to transform your approach and turn connections into long-term partnerships. Imagine connecting with…
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Tired of Chasing Goals? Try This Instead
In this episode of Storylines Live, Dr. Pat Boulogne, a Performance Optimization Consultant and Executive Coach with over 30 years of experience working with high-achievers, shares her Performance Intelligence Method: a system built from inside out that drives real results. If you're tired of...
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Breath, Intention, Genuineness: The BIG Framework Explained
Unlock the secret to powerful storytelling that transforms your presence and authentically connects you to others. In this episode of Storylines Live, Sandra Bargman, a multi-hyphenate artist, spiritual leader, and renowned voice and presence coach, reveals how mastering your inner voice can...
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Orchestrating Your Brand's AI Presence
Most companies overlook the true power of storytelling and how AI can radically change the game. In this episode of Storylines Live, Jim Wrubel, founder of Orchestra AI and CEO of Spyglasses, is a seasoned entrepreneur with over 20 years in SaaS and marketing tech. Jim reveals how harnessing AI...
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Thinking Like an Investor: The Path to Exponential Growth
Unlock the secret to transforming your business story into your greatest competitive advantage. If you're an entrepreneur, founder, or investor ready to elevate your company's narrative, this episode reveals a powerful framework that can change the way you think about growth, capital, and legacy....
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Future-Proof Your Organization: The Rhythm Wave Framework
Most leadership advice misses the mark. In this episode of Storylines Live, Kevin Cover, President of Rhythm Leadership Group, reveals the radical system that transforms managers into trust-building, scalable leaders. If you're tired of heroics, empty motivation, and relying on individual effort,...
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Before Your Next Crisis Hits, Watch This
Most companies overlook the critical role of storytelling in crisis response until it’s too late. In this episode, Chris Britton, General Manager and COO of RockDove Solutions, Inc., reveals how technology can turn your organization’s story into a powerful tool for resilience, helping you…
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Your Story Is Your Strategy (How to Inspire Your Team Into Action)
In this episode of Storylines Live, Vistage Chair Elize Giese shares how her international journey from South Africa to Pittsburgh shaped her deep understanding of human behavior and leadership across cultures. She reveals the secret to unlocking innovative ideas: creating space for reflection,...
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Your Crisis Plan Will Be Ineffective Without This
Most organizations stumble into crises because they’re unprepared. But what if a simple, strategic plan could save your reputation when it matters most? In this episode of Storylines Live, Vendilli’s crisis experts, Jeremy Church and Paul Furiga, reveal the secrets behind mastering pressure,...
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The Secret to Closing Deals (It's Probably Not What You Think)
Most sales are won, or lost, before you even say the first word. Jorge Chavez of Topaz Sales Consulting reveals why the real key to closing deals isn’t what you say, but how you build trust through storytelling. Instead of focusing on hard pitches or high-pressure tactics; Jorge prioritizes...
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The Decision Science Framework Every Leader Needs
Most companies overlook the secret ingredient that can transform their decision-making and leadership: understanding the diverse minds in the room. Kylee Ingram, Co-founder of Wizer, reveals how decision science and cognitive diversity can slash errors by 30% and boost innovation by 20%. In this...
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Utilizing Storytelling as the Ultimate Leadership Tool
In this episode of Storylines Live, Paul sits down with John Geraci, President and Founder of Ci2 Advisors, to explore the significance of storytelling in business. John shares his unique journey from military service to business leadership, emphasizing the importance of effective communication…
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Avoiding Pod Fade: Planning and Direction in Podcasting
In this episode of Storylines Live, we welcome Josh Troche, Owner of Pedal Stomper Productions, a company that helps businesses and leaders of all types get their stories out in a way that creates great results. Josh is a video and audio podcasting expert and a business podcasting professor. He...
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Embracing Difficulty: What Storytelling Taught a U.S. Army Veteran Turned Marketer
In this episode of Storylines Live, we're honored to feature Perry Rearick, podcast host and former senior director of publishing at Life Science Connect. Perry is a U.S. Army veteran with a career that spanned more than 28 years, serving in roles from the Middle East to the Pentagon. Perry...
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Profitable Growth Through Story and Strategy with Jon Morris
Jon Morris, Founder & CEO of Fiscal Advocate Inc., has spent decades as business leader in both the marketing and financial spaces. After growing his own marketing agency into one of the largest in the world, Jon transitioned into the financial industry to help people run better organizations and...
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Chapters with Paul: Brand Storytelling
Paul Furiga, our Chief Storyteller, and Tara, our Content Manager, are back in the studio to dive into the powerful connection between storytelling and brand building. In this episode, they explore how stories shape the way audiences perceive and connect with a company, share practical strategies...
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50 Takeaways from 50 Episodes
In this special 50th episode of Storylines Live, Chief Storyteller and host Paul Furiga is joined by Content Manager Tara Darazio to reflect on the journey so far. Podcasting is no small endeavor, and after 50 episodes, Paul shares what he's learned—offering insights and lessons for anyone…
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Chapters with Paul: Writing Fiction and Nonfiction
Paul Furiga, our Chief Storyteller and host, is back for another episode of Chapters with Paul featuring Tara Darazio, our Content Manager. With decades of professional writing experience and a few books under their belts, Paul and Tara have overcome the often intimidating process of writing a...
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Building Business Success with Ivy Slater
Ivy Slater, CEO of Slater Success, has spent almost two decades partnering with hundreds of C-Suite executives and upper-level managers to reenergize their businesses, revive stagnant sales, and develop actionable plans designed to outperform previous income projections. In this episode, Ivy and...
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Storytelling in Public Service with Jim Hunt
Jim Hunt, Founder and CEO of Amazing Cities, is a local government expert and thought leader who specializes in finding innovative solutions to create amazing cities and towns. With a diverse background in local government, community revitalization, and business consulting, Jim brings a unique...
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Chapters with Paul: Learning Styles
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the psychology of how people digest content based on the pseudoscientific approach to learning styles called neurolinguistic programming (NLP). They share how to uncover your own learning...
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Finding Balance Beyond the Practice with Jordan Sanders
It can be challenging for professionals in any industry to disconnect their professional worth from their self-worth and successfully avoid burnout. Jordan Sanders, DMD, has decades of experience in dentistry and has witnessed firsthand how important mental health and resilience are in the...
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Helping Small Businesses Shine Online with Rene Morozowich
Almost a decade ago, Rene Morozowich decided to pivot her career and become a freelance web developer. As a solo business owner with a passion for helping other small businesses succeed, there’s nothing Rene loves more than helping service businesses showcase their offerings by building and...
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The Business Behind the Exit with Laurie Barkman
Laurie Barkman, the business transition sherpa, is the former CEO of a $100 million revenue company that was sold to a Fortune 50. For more than a decade, Laurie has guided business owners and entrepreneurs through the often overwhelming process of transition planning, ensuring they let go when...
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Chapter with Paul: AI in Marketing
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul discuss the impacts of AI on the marketing and PR industries. They share how large language models (LLMs) are trained, the risks of using free versions of AI tools for thought leadership, how to...
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Chapters with Paul: Changes in PR
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Tara and Paul use their decades of industry experience to debunk press release myths, revealing how PR extends far beyond basic announcements. They explore common press release pitfalls, the evolution of news...
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Finding Your Center: Mindfulness for Professional Success with Claire E. Parsons
Claire E. Parsons embodies a holistic approach to her professional life. For over a decade, Claire has served her community through dedicated legal work, from guiding local governments to litigating complex cases. However, her commitment extends beyond the courtroom. In this episode, Claire and...
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Chapters with Paul: How WordWrite Started
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul takes us through his professional journey: his early years working in journalism in Washington D.C., his transition to working in crisis PR for major companies, and the creation of WordWrite. He also...
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Building Success through Trust with Natalie Doyle Oldfield
For more than a decade, Natalie Doyle Oldfield, President of Success Through Trust, Inc. and one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs, has consulted with and trained hundreds of companies across the globe to build relationships through her eight key principles of...
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Chapters with Paul: Story Archetypes
Paul Furiga, our Chief Storyteller and host, is back in the hot seat. In this episode, Paul dives into the nitty-gritty of story archetypes: what they are and how they are utilized in business. Plus, with over three decades of experience in the marketing and public relations industries, Paul...
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Chapters with Paul: Social Media and Storytelling
For the first time on Storylines Live, Paul Furiga, our Chief Storyteller and host, steps into the hot seat to discuss how social media has changed storytelling. With over three decades of experience in the marketing and public relations industries, Paul shares how the brain interacts with social...
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The Power of Storytelling in Regenerative Medicine with Danielle Fette
With over 25 years of experience in the medical device industry and a foundation in medicine, Danielle Fette bridges science, patient care, and innovation to create meaningful change in healthcare. As Co-Founder and CEO of FetTech, LLC, she has dedicated her career to creating innovative,...
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Revolutionizing Recruitment: A Blueprint for Hiring Success with Josef Stetter
For over 16 years, Josef Stetter has incorporated humor, energy, passion, and full self-expression into his personal and professional life. Through his company The Celebrate Group, he has helped over 11,000 people find a job they love with a 90% success rate of finding anybody employment in any...
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How Breaking Barriers Leads to Breakthroughs in Business with Andrew L. Anderson
Andrew L. Anderson is an author, speaker, master teacher and trainer, community and spiritual leader, and certified life transformation and business productivity coach. Andrew has coached some of the country’s top leaders and coaches—and helped hundreds of clients break through limiting beliefs,...
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The Storytelling Strategy for Mission-Driven Brands with Sara Lohse
Sara Lohse, AFC® is an award-winning author, storyteller, and brand architect with a knack for turning narratives into connections. In this episode, Paul and Sara discuss how she uses her passion and talent to help mission-driven brands amplify their impact and the importance of using story to...
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Mastering Storytelling to Build Genuine Connections with LeeAnn Marie Webster
LeeAnn Marie Webster, creator of No Regrets Formula™, host of the Full Self Expression Forum, and star of Fancy Meeting Me Here, is an attorney-turned-international keynote speaker and entrepreneur with over two decades of marketing and business development experience. In this episode, Paul and...
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AI, Marketing, and the Human Element in Recruiting with Todd Raphael
Todd Raphael, Head of Content at SkyHive AI, is a seasoned marketing and journalism expert. In this episode Paul and Todd dive deep into the world of content strategy, the evolving role of AI in talent acquisition, and how companies can better leverage AI-driven tools to enhance their recruiting...
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Revolutionizing Communications: Strategies for Modern PR Success with Gini Dietrich
In this episode, Paul sits down with Gini Dietrich, the visionary behind Spin Sucks, a movement that’s transforming the PR industry. They dive deep into the unique ways Gini helps clients using the groundbreaking PESO Model©, and how she has successfully run an agency for almost two decades....
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The Key to Lifelong Partnerships: People-Focused Learning and Development with Jason Lavender
Jason Lavender, Co-Founder and CEO of Electives, has years of experience applying transformational approaches to learning and development in the corporate world. In this episode, Paul and Jason discuss the importance of people-focused work and why building relationships is necessary to form...
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Turning Panic into a Plan with Jonathan Bernstein
Jonathan Bernstein, Chairman & Founder of Bernstein Crisis Management, has over three decades of experience helping companies handle high-stakes situations. In this episode, Paul and Jonathan share real-life crisis management stories, essential strategies, and actionable tips to help business...
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Navigating the Entrepreneurial Rollercoaster with Michael Halperin
Michael Halperin, Certified EOS Implementer® and Entrepreneur, has spent 30 years as a business leader and entrepreneur. In this episode, Paul and Michael discuss the successes and setbacks Michael has experienced throughout his business ventures, and what he has learned as a leader in the field....
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Building A Better Future: Behavioral Healthcare in Businesses with Jonathan De Carlo
Jonathan De Carlo, CEO of C4 Consulting, had no interest in behavioral health or the healthcare industry as a young professional. However, after holding a third shift position as a Behavioral Health Tech, Jonathan uncovered his true passion and built a company that helps its clients improve...
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Harnessing Hard Work: The Path to Tech Leadership with Adam Murphy
Adam Murphy, President and CEO of Sourceree, is an experienced technology entrepreneur and government program manager. In this episode, Paul and Adam discuss working hard and earning your way, how small teams can make a large impact, and how Adam built a company that focuses on technology that...
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“Y” Stories Matter in Business with Amy Kienle
Amy Kienle has been involved with the YMCA since she was a child. Now, as President and CEO of the YMCA of Greater Pittsburgh, Kienle looks to inspire and lead while fulfilling the Y's mission. In this episode, Paul and Amy discuss the history of the Y, how the Y is different from other…
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From Startup to Success: The Making of a Marketing Leader with Kayla Starta
Kayla Starta, Co-Founder and CMO of Refresh Digital Strategy, started her entrepreneurial journey by launching her own digital marketing firm. After several years in business and a strategic merger, Starta continues to serve small businesses in a greater capacity. In this episode, Paul and Kayla...
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ABOUT THIS SHOW
In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into play. The Capital S Story is more than just a narrative; it is the very essence of your business. It captures your organization’s values, purpose, and unique benefit to those you serve, all while resonating with customers and prospects, employees, investors, partners and other critical stakeholder audiences. How does the Capital S Story do this? By providing a unique, compelling and memorable narrative that answers these fundamental questions: Why someone should buy from, work for, invest in or partner with your business. But how do you know what makes a Capital S Story so powerful? Storylines Live is the only podcast that explores the power of this most powerful marketing asset, the most valua
HOSTED BY
Paul Furiga
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Frequently Asked Questions
How many episodes does Storylines Live have?
Storylines Live currently has 71 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Storylines Live about?
In today's hyper-competitive business landscape, standing out from the crowd is more important than ever. With countless businesses vying for attention, it's essential for your organization to have a compelling story that sets you apart. This is where the concept of a Capital S Story comes into...
How often does Storylines Live release new episodes?
Storylines Live has 71 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Storylines Live?
You can listen to Storylines Live on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Storylines Live?
Storylines Live is created and hosted by Paul Furiga.
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