PODCAST · business
StrategyCast
by Lori Jones from Avocet Communications
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instag
Episodes
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The B2B Shortlist Is Forming Earlier. Will Your Brand Make the Cut?, feat. Victoria Albert
The B2B shortlist is forming earlier than most marketers realize. Buyers are using AI, peers, independent research, and past experiences to evaluate vendors before they ever raise their hand, which means your brand may be in or out of consideration before sales sees a signal. Lori Jones talks…
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Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich
Better AI does not automatically produce better marketing decisions. As AI tools become widely available, the real advantage comes from proprietary customer understanding, trustworthy data, and the human judgment to know which insights actually matter. On StrategyCast, Lori Jones talks with…
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The “Why Should I Choose You?” Test Every Marketing Team Should Try, feat. John Ravaris
When growth slows, more marketing activity may only amplify a value proposition that is not differentiated enough. John Rivera explains how marketing leaders can answer the critical “Why should I choose you?” question, uncover what customers actually value, and turn differentiation into…
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Why Moving Too Fast With AI Could Cost Your Brand Customer Trust, feat. Tara DeZao
Moving fast with AI can create efficiency, but without the right guardrails, it can also put customer trust, brand authenticity, and customer relationships at risk. Tara DeZao joins Lori on StrategyCast to explain why responsible AI governance may become one of the most important competitive...
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How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis
AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story. On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs…
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The Belief Path: Turning Awareness Into Enduring Advocacy
Getting people to know your brand is not the finish line. The bigger strategic question is what happens next: Do they recognize you, trust you, believe in what you stand for, and eventually act on that belief? In this StrategyCast solocast, Lori introduces the Belief Path: know, recognize, trust,...
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How to Prove Marketing’s Impact on Revenue When Attribution Gets Messy, feat. Emily Popson
Marketing attribution is getting messier as AI changes how buyers discover, research, and evaluate brands. Emily Popson, SVP of Marketing at CallRail, explains how marketing leaders can connect their strategy to revenue even when traditional first-touch and last-touch attribution no longer tell…
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Why AI Won’t Fix Your Marketing Without Better Decision-Making, feat. Jeff Chancellor
AI can make marketing faster, but it cannot fix weak decision-making. In this episode of StrategyCast, Lori Jones talks with Oversight CMO Jeff Chancellor about why marketing leadership in the AI era depends on trust, systems thinking, and the operating discipline behind the technology. As AI…
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AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever, feat. Carter Hostelley
AI is changing how B2B buyers research, evaluate, and choose vendors. As automation and AI-generated content become more common, trust, community, and authentic human relationships are becoming the real competitive advantage. In this episode of StrategyCast, Lori Jones sits down with Carter...
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The Partnership Strategy That Builds Buyer Trust Faster Than Marketing Alone, feat. Fabian
Most companies think growth comes from better marketing. In reality, the right strategic partnerships can build buyer trust, strengthen credibility, and accelerate revenue in ways marketing alone cannot. In this episode of StrategyCast, Lori Jones sits down with Fabian Eckstrom-French, Director…
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Don’t Let AI Kill Your Authenticity: Here’s What Brands Miss, feat. John Golden
AI can help marketers move faster, but if it comes at the expense of authenticity and trust, it could do more harm than good. In this episode of StrategyCast, Lori Jones sits down with John Golden, Chief Marketing and Strategy Officer at Coevera, to discuss why trust is becoming the most valuable...
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How IKEA, Pampers, and Visa Turned Marketing Into Cultural Movements, feat. Scott Goodson
Brand strategy is changing. The brands creating lasting growth are not just running campaigns; they are building movements that people want to join. In this episode of StrategyCast, Lori Jones sits down with movement marketing pioneer Scott Goodson, founder of StrawberryFrog, to explore why...
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The Four Layers of Proof That Build Buyer Trust
Most buyers no longer trust marketing claims at face value. They investigate, compare, and verify before they believe. In this solo episode of StrategyCast, Lori Jones explains the four layers of proof that help brands build buyer trust in an increasingly skeptical marketplace. As AI makes…
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The New Marketing Skill That Matters More Than Prompt Engineering, feat. Dan Nestle
Prompt engineering is useful, but it isn't the marketing skill that will define the future. In this episode, Lori Jones and Dan Nestle explain why strategic thinking, authority, and AI-powered research are becoming the real competitive advantage for modern marketers. And don't forget! You can…
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Why Authenticity Is Becoming Marketing's Biggest Competitive Advantage, feat. Jennifer Reichenbacher
As AI reshapes marketing, the brands that win won't be the loudest. They'll be the ones customers trust. Discover how authenticity, transparency, and customer experience are becoming the keys to long-term growth. And don't forget! You can crush your marketing strategy with just a few minutes a…
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How Marketing Leaders Stay Strategic Under Crushing Pressure, feat. Debbie Qaqish
Crushing pressure can trigger reactive habits, but great marketing leaders rise above. In this StrategyCast episode, learn powerful techniques to sharpen your thinking, boost team alignment, and stay focused on the big picture even when the pressure feels nonstop. And don't forget! You can crush...
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The Trust Gap That's Costing Brands Customers
Is your brand's promise falling flat? In this episode, we reveal how today’s buyers demand proof, not just words. Learn the secrets to closing the trust gap, building lasting credibility, and turning every touchpoint into a reason customers keep coming back! And don't forget! You can crush your...
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How Smart Marketers Use AI Without Losing Trust, feat. Fred Wiechmann
Is AI helping your marketing, or quietly damaging customer trust? In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships. Discover why the…
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The 3-Part Workflow Behind Irresistible Brand Messaging, feat. Kate DiLeo
Struggling to create brand messaging that actually converts? In this episode, brand strategist Kate DiLeo shares her 3-part workflow for building irresistible brand messaging that captures attention, builds trust, and drives measurable growth. Learn how to craft a stronger value proposition,...
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How Top Brands Use AI Agents to Dominate Their Markets, feat. Boobesh Ramadurai
What does it take to move from AI hype to real marketing wins? In this episode, you’ll see how leading brands put AI agents to work for smarter strategy, faster results, and campaigns that build authentic trust. And don't forget! You can crush your marketing strategy with just a few minutes a…
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How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz
Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive...
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Why Your Marketing Strategy Fails When Creativity Outpaces Credibility
Stop losing buyers to skepticism! This episode breaks down how companies slip when bold ideas overshadow real proof. Learn the blueprint for building trust, stand out by being believable, and turn your operations into the greatest confidence builder. And don't forget! You can crush your marketing...
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The Synthetic Customer Strategy for High-Performing Campaigns, feat. Matt Wilkinson
Imagine never losing sight of your buyer’s needs, no matter how complex the campaign. In this StrategyCast episode, learn how synthetic customers can transform your approach, pressure-test your messaging, and help you create high-performing campaigns that win trust! And don't forget! You can…
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Stop Slapping AI Tools on Bad Strategy (Here’s What to Do Instead), feat. Steve Chitwood
Why do top marketing teams still struggle with game-changing personalization and AI, even with all the right tools? In this episode of StrategyCast, we're exposing the powerful architectural shifts that make Martech strategies truly deliver. Give your brand the edge it deserves! And don't forget!...
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How To Build Trust (and Crush Sales Cycles) with Empathy-Led Marketing, feat. Beth Wilkerson
Shorten your sales cycle and create marketing that truly resonates! This episode reveals how empathy-led strategies and customer journey mapping can supercharge trust, influence buyer decisions mid-funnel, and turn complex challenges into your competitive edge. And don't forget! You can crush…
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Why 75% of Your Leads Don’t Trust You and How to Fix It, feat. MJ Patent
Your pipeline isn’t broken; your buyers just don’t trust you. Learn how today’s AI chaos, attention metrics, and trust recession are derailing conversions and get a practical playbook to turn trust into your brand’s winning edge! And don't forget! You can crush your marketing strategy with just a...
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How Marketers Use Claude to Solve Real Marketing Problems, feat. Preston Zeller
AI is supposed to make marketing faster, but why aren’t results improving? Discover how marketers are using Claude to make smarter decisions, identify bottlenecks, and turn data into real strategy. If you want better marketing results, not just more output, this episode is for you. And don't...
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The Secret Language of the CFO: Marketers’ Guide to Financial Fluency, feat. Kathleen Booth
What happens when marketers finally master the language of CFOs? This episode of StrategyCast breaks down the strategic financial skills every marketer needs to fuel real growth, prove impact, and become a powerhouse in business performance! And don't forget! You can crush your marketing strategy...
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Avoid These Ad Spend Mistakes That Bleed Your Budget Dry, feat. Vi Wickam
Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend. And don't forget! You can crush your marketing...
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How Top Marketers Approach Their First 90 Days in a New Role, feat. Alisha Rappaport
Land a new marketing role? Here’s the real playbook top leaders use in their crucial first 90 days: master the listening tour, spot hidden gaps, and turn chaos into strategy that earns trust (and results). And don't forget! You can crush your marketing strategy with just a few minutes a week by...
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Trust Marketing: How to Turn Skeptical Buyers Into Loyal Customers
Skepticism is at an all-time high, so how do you win buyers over? Get actionable strategies to build unshakeable trust, prove your value, and transform cautious shoppers into lifelong fans. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for…
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Trust-Based Selling: Emotional Intelligence for B2B Marketing & Sales Teams, feat. Colleen Stanley
Buyers are more cautious, deals are stalling, and trust is at an all-time low! Learn the proven strategies emotionally intelligent leaders use to protect margins, rebuild trust, and shorten sales cycles, even when uncertainty reigns. And don't forget! You can crush your marketing strategy with…
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AI is NOT Your Marketing Strategy: Here’s What Actually Works, feat. Jessica Kao
What if AI is making your marketing messier, not smarter? This StrategyCast episode shows exactly how to cut through AI hype, keep strategy sharp, and harness next-gen tools without losing focus. Learn how to lead digital transformation without chaos! And don't forget! You can crush your…
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B2B GTM Panic: Why More Demand Gen Won’t Fix a Broken Brand Strategy, feat. Achim Klor
Why are buyers more skeptical, and what can marketers do to win them back? This episode of StrategyCast shares actionable ways to build trust, prove real value, and use AI wisely, so your brand shines even in the toughest markets! Rethink your Go-To-Market playbook and grow with confidence! And...
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The Real Reason Your Marketing Isn’t Taken Seriously, feat. Stacey Danheiser
Feel like your marketing efforts aren’t getting noticed? This episode breaks down the strategy gaps that keep teams out of the decision-making room and shows you how to build the influence and internal alignment needed to start driving real business results. And don't forget! You can crush your...
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How Elite CMOs Use Reverse Engineering To Win Big in 2026, feat. Lisa Sharapata
Start planning like the world's smartest marketers! This episode shows you how to reverse-engineer strategy for maximum impact, master situation analysis, and use AI-powered systems to scale your marketing without extra headcount. And don't forget! You can crush your marketing strategy with just…
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Zero-Click Marketing and the New Strategy for Growth, feat. Tanya and Tony Thorson
Stand out in a zero-click world! Learn how curiosity, emotional intelligence, and a people-first marketing strategy can transform your visibility and brand trust. Get tips on the Poise framework and find out why leading with meaning matters more than chasing metrics. And don't forget! You can…
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Unpacking The Biggest Myths About AI’s Role In Brand Building, feat. Lauren Esposito
Brand strength is your advantage in an AI-saturated world! Learn how human insight outperforms tech, what mistakes marketers make with AI, and why context and trust drive lasting customer loyalty. We’ll also share practical strategies for team and tech collaboration. And don't forget! You can…
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How to Transform Teams into Human + AI Powerhouses That Win, feat. Liza Adams
What does it take to turn AI from a quick fix into a true business growth engine? In this episode, you'll learn how teams move past the hype, reimagine workflows, and make human-AI collaboration drive strategy, innovation, and trust in fast-moving organizations! And don't forget! You can crush…
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How Ad Fraud Cost Uber Millions and What Marketers Can Learn, feat. Rich Kahn
Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder! And don't forget! You can crush your marketing strategy with...
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How To Design a Go-To-Market System That Finally Works in 2026, feat. Tim Hillison
Why do some go-to-market strategies fall flat while others drive lasting success? In this episode of StrategyCast, learn how to cut through GTM complexity, align teams, and use AI for smarter decisions, so your marketing efforts produce real, reliable impact! And don't forget! You can crush your...
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High-Impact ABM Strategies for Marketers in the AI Era
In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today’s top marketers are scaling personalization across hundreds of accounts, aligning more deeply…
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From Followers to Zealots: How Micro Advocates Are Quietly Winning the Influence Game
This week on StrategyCast, we’re revisiting a listener favorite for the holiday season, a powerful look at how influence is truly built today. Based on one of our most-popular Home of the Brave articles, this episode explores why micro-advocates…your customers, superfans, and everyday…
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Transforming Buyer Psychology: Strategies To Make Your Product Irresistible
This week, StrategyCast brings you a special reading of Lori Jones’ Home of the Brave article on buyer psychology. In just a few minutes, learn how emotional triggers, simplicity, and authenticity shape the moment your audience decides, “I need that.” Perfect for year-end planning and a fresh...
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How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas
Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact. And don't forget! You can crush your marketing strategy...
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The 4 Brand Principles Every Marketer Must Master for 2026, feat. J.P. Carter
Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out! And don't forget! You can crush your marketing strategy with just a...
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The 2026 Playbook for Turning Marketing Into a Revenue Engine
Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value. And don't forget! You can…
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The Purpose-Driven Brand Strategy Behind Spanx and Coca-Cola’s Marketing Success, feat. Lori Oliver
Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear. And don't forget! You can...
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The Winning Formula Behind Spanx, Starbucks & Dunkin’s Brand Growth, feat. Jill MacRae
What turns bold ideas into unstoppable brand growth? This episode shares real-world lessons from global giants on building strategies that scale, mastering craveable brands, and leading teams through real growth. And don't forget! You can crush your marketing strategy with just a few minutes a…
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20 Marketing Leaders Revealed the 6 Strategies That Will Define 2026, feat. Annika Björkholm
2026 is closer than you think. Are you ready for what’s next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter. And don't forget! You can crush...
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ABOUT THIS SHOW
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.
Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.
It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.
For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instag
HOSTED BY
Lori Jones from Avocet Communications
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Frequently Asked Questions
How many episodes does StrategyCast have?
StrategyCast currently has 608 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is StrategyCast about?
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to...
How often does StrategyCast release new episodes?
StrategyCast releases new episodes frequently with a large back catalog of 608 episodes. Check the episode list for recent publication dates.
Where can I listen to StrategyCast?
You can listen to StrategyCast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts StrategyCast?
StrategyCast is created and hosted by Lori Jones from Avocet Communications.
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