PODCAST · technology
Streamlined Podcaster: Save Time Podcasting with Systems and Automation
by Joe Casabona, Solopreneur Systems Coach
You're a solo podcaster who loves your podcast, but it's so time consuming...and you don't have the budget to hire a team. So what do you do? The whole process of producing a good show seems overwhelming: the ideas, research, recording, editing, publishing, and promoting. It's all too much. That's why you need good podcast systems — to keep everything organized so you can save time podcasting, without sacrificing quality. Your host, Joe Casabona, has been podcasting for over 15 years, and has run half a dozen of his own podcasts over the years — sometimes as many as 4 at a time. He understands podcast workflow better than anyone. And with the systems and podcast automation he's put in place, he's a solo podcaster who has time to focus on what really matters: creating great content for his audience. If you're a solo podcaster who needs better podcast systems...so you can podcast without burnout, subscribe today. Or visit <a target="_blank" rel="noopener
Episodes
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My Workflow for Recording in the Field
I got to record on the floor of an actual chocolate factory this summer for Start Local, the show I produce with Liam and Eric — and the gear I brought fit in a messenger bag instead of the giant backpack I used to haul. I walk through exactly what I used, what went wrong (my camera overheated…
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We Did It: Wrapping Up 30 Days [Day 30 30 Days of Podcast Notes]
Day 30, on International Podcast Day. There was a stumble in the middle, but what's a podcast without a couple of stumbles? I cooked this series up seven days into September, and it made me think hard about my podcast journey. Here I run back through the lessons: start sloppy, know and serve your...
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Small Shows Are the Future [Day 29 30 Days of Podcast Notes]
Most podcast ad money goes to the biggest shows, and the big companies that bought networks aren't seeing the returns they wanted. So I think podcasting goes the way blogs and YouTube did: go niche and serve a specific audience, because a thousand super fans beat a million followers. If you niche...
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YouTube Is Podcasting's Discovery Engine [Day 28 30 Days of Podcast Notes]
YouTube is going to keep being a big part of podcasting, and a lot of what Spotify, Apple Podcasts, and the hosts have changed recently is a response to it. The most interesting part for me is discoverability. Other platforms are only dabbling in algorithmic recommendations, while YouTube is very...
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Dynamic Ads Are Coming [Day 27 30 Days of Podcast Notes]
Dynamic ads are going to be a bigger part of podcasting, the same way they were for YouTube. I explain what they are, how you can mix programmatic ads with your own recorded spots, and why the technology could also enable dynamic content, like platform-specific calls to action, an idea I first...
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What Will Always Work [Day 26 30 Days of Podcast Notes]
Yesterday was the rah-rah version; this is the practical side of what will always work in podcasting. Have a mission statement: I help these people with this problem by this solution, and every episode moves toward it. When I've forgotten my mission, that's when I've seen downloads dip. Sound...
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The Future of Podcasting Isn't That Different [Day 25 30 Days of Podcast Notes]
First, a confession: I miscounted which episode I left off on before a week of travel, so this one is late and recorded in a hotel room in Portsmouth, New Hampshire, where I'm speaking at Creator Camp. It's okay to miss a day. That kicks off the last stretch of the series, on the future of...
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The Fastest Path to Monetizing a Podcast [Day 24 30 Days of Podcast Notes]
Every monetization path is hard, and anyone telling you otherwise is selling something or got lucky. YouTube's threshold is a real climb. Memberships and affiliates both want an audience you probably don't have yet — and I've grown wary of affiliate links anyway, because in a trust economy the...
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Should You Do Video? [Day 23 30 Days of Podcast Notes]
I used to ask what value video adds for your audience. I was wrong about that one — YouTube settled it, and people are plainly willing to watch two heads talk. So the real question is what video is worth to you, and whether that beats the added cost. The strongest argument is that YouTube is the...
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The Tools You Actually Need [Day 22 30 Days of Podcast Notes]
Gear is the hardware; tools are the stack. You need a host, because a podcast is something people can get anywhere — that means an RSS feed that reaches Apple, Spotify, Overcast, Pocket Casts and the rest, not just a YouTube upload. I recommend RSS.com, and the disclosure is that I'm their...
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You Need About $50 of Gear [Day 21 30 Days of Podcast Notes]
There's something like ten thousand dollars of gear on my desk, and you need almost none of it. I've had the same Shure SM7B for eight or nine years because it's a workhorse, but if you're starting today the minimum viable setup is the phone you already own plus a clip-on USB-C mic — a DJI Lav or...
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Your Mission Statement Matters More Than Ever [Day 20 30 Days of Podcast Notes]
I recorded this straight off the back of Ops-Oh, Layla Pomper's event at ProcessDriven, where I met a lot of people who run podcasts without living inside the podcasting bubble — a useful reminder as I start looking at where the medium is now. The thing that hasn't changed, and matters more as AI...
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Quality Is No Longer a Differentiator [Day 19 30 Days of Podcast Notes]
I've said all series that audio quality is why my show took off. The pandemic ended that advantage. Everyone stuck at home needed to sound good, so investment poured into home recording — Elgato's gear, Rode and Shure building affordable mics for people who talk rather than sing, and remote tools...
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Podcast Sponsorships During COVID [Day 18 30 Days of Podcast Notes]
When events got cancelled in 2020, companies were sitting on events, travel, and marketing budgets they didn't want to lose the following year. My pitch was straightforward: you were going to sponsor a conference, so sponsor digital content instead and keep the spend justified. It worked —...
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How COVID Changed the Market [Day 17 30 Days of Podcast Notes]
Before 2020, the objection I heard constantly from would-be podcasters was "I don't have time." Then the pandemic hit and time was suddenly the one thing everybody had, and podcasting exploded. Most of those shows podfaded, but the demand spike changed the industry around them — hosting companies...
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If You Sounded Good, You Were Good [Day 16 30 Days of Podcast Notes]
The thing I keep landing on when I ask why my show did well is that I was stubborn about audio at a time when most shows weren't. Guests recorded their own side — I wrote instructions for QuickTime and for Windows, sent a Dropbox link so they didn't have to figure out hosting, and always kept a...
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Forgetting My Mission [Day 15 30 Days of Podcast Notes]
The first real dip in my downloads was my own doing. I went from talking to a very specific developer niche, to business owners in that niche, to business owners generally — and the more I broadened, the more I sounded like everyone else. The clearest signal came from an episode I was sure would…
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Why How I Built It Worked [Day 14 30 Days of Podcast Notes]
For a long time I couldn't work out why How I Built It took off, and a few people insisted I was just riding NPR's coattails. The download graph said otherwise — coattails give you spikes that fall back, and what I had was slow, sustained growth. My best answer is three things: I was genuinely...
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How I Got My First Sponsors [Day 13 30 Days of Podcast Notes]
My first sponsor landed before episode one even dropped. Someone emailed asking to trade backlinks, I told them I don't do that but I did have a podcast coming — a hundred dollars for a show mention and a spot in the notes. That link from July 2016 still resolves, which makes it possibly the best...
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How I Chose My Guests [Day 12 30 Days of Podcast Notes]
My early guest list came straight out of my own orbit — Jason Coleman first, then Rebecca Gill, Brian Krogsgard, Corey Miller, Carrie Dils — and my first big guest, Chris Coyier, said yes far earlier than I had any right to expect. Someone eventually pointed out that my roster skewed heavily…
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The Tools I Launched With in 2016 [Day 11 30 Days of Podcast Notes]
The 2016 stack, as best I remember it: Skype for the call with video on so I could read body language, Ecamm Call Recorder capturing the Skype audio, and QuickTime recording my side locally — with a guest notes page asking every guest to do the same. I edited in Audacity, later GarageBand, and my...
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Is Video a Dumpster Fire for Podcasting?
Eric Nuzum wrote a piece arguing that podcasting's pivot to video is going to end in a charred mess of garbage fire wreckage, and I think he's mostly right — though not for the reason most people assume. This is a reaction to that article and a follow-up to last week's "is video worth it"…
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The Five Questions Behind How I Built It [Day 10 30 Days of Podcast Notes]
How I Built It was a short interview show — 30 minutes at most — built on the same five questions every time, ending with "do you have any trade secrets for us?" The predictability is what made it work for the first hundred-plus episodes, the way a procedural show gives you a format you can…
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Log Your Ideas [Day 9 30 Days of Podcast Notes]
I bought the domain howibuilt.it on my honeymoon in Italy, purely because every site I saw there had a .it address and I wanted one. The idea arrived a few weeks later: I was relaunching my online courses, having great conversations with people about how they'd built their businesses, and…
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Learn From Others [Day 8 30 Days of Podcast Notes]
Going on ShopTalk Show with Chris Coyier and Dave Rupert around 2013 changed how I made podcasts. They had a guest notes page explaining how to get the best possible recording, and they had guests record their side locally so the finished episode sounded like everyone was in the same room — years...
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Serve an Audience [Day 7 30 Days of Podcast Notes]
The TIL Podcast failed because I wasn't serving anybody. The technical barriers are gone — you can record from your phone, and RSS.com has a free hosting tier (disclosure: I'm their evangelist, and the link below is an affiliate link) — which means serving a specific audience is now the whole…
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Don't Be Afraid to Experiment [Day 6 30 Days of Podcast Notes]
After ending the TIL Podcast, I rebooted it as an interview show — I'd talk to friends about their professional lives, starting with Dr. Dan Ostermeier and my brother, who worked at Disney World. It lasted two episodes, because I had no mission for it beyond wanting to make podcasting work. This...
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Knowing When to Call It Quits [Day 5 30 Days of Podcast Notes]
We made it about six episodes before the TIL Podcast fell to podfade. There were too many of us, we all had full-time jobs, the moderation was loose, and we never carved out a niche that would have made the show worth continuing. When our schedules shifted, we called it — and I asked everyone...
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PocketCasts Support Video Now — Should You Care?
My podcast app of choice, Pocket Casts, supports video — and after some Reddit spelunking, it turns out it has for a long time. That sent me back to a question I keep circling: is video actually worth it for your show? I pull up the YouTube analytics for both of my podcasts, explain why a 74%…
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Checking In on Coin, 15 Years Later [Day 4 30 Days of Podcast Notes]
After three days of talking about the TIL Podcast, I dug through the archive to find the very first thing we covered on that show: Coin, a connected card that was supposed to replace every card in your wallet. Apple Wallet and Google Wallet killed the product, but the domain is still live — now...
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Iterate and Learn From Your Mistakes [Day 3 30 Days of Podcast Notes]
Almost nothing in podcasting is permanent. Your format, your approach, and what you cover can all change, and my early show did get better as my friends and I kept adjusting. More importantly, what I learned making it is what let me launch several successful shows later. (For anyone who hasn't...
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Do Your Research [Day 2 30 Days of Podcast Notes]
The TIL Podcast was bad, and the reason was simple: we didn't do any research. We'd find a link, hit record, and share our vague opinions on a subject none of us knew well. Research is also what tells you which questions to ask which guests — something I was noticeably bad at as a moderator....
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30 Days of Podcast Notes Day 1: Start Sloppy
September 30th is International Podcast Day, so I'm releasing one voice note a day in the run-up to it — a tip or a reflection from about 15 years in podcasting. I'm starting with the one that made this series possible: start sloppy. My first show, the TIL Podcast, had no format, no moderation…
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My AI Publishing Automation
The real payoff for having an SOP is that you can start handing pieces of it off. I built a scheduled Claude skill that checks my Notion podcast planner for episodes marked ready to publish, pulls the video and the MacWhisper transcript out of Google Drive, writes the description and show notes,...
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How to Make Your Production Process Shorter (Without Hiring)
A written SOP is the fastest way to cut down your production time without hiring anyone. I walk through how I build mine: record yourself narrating the entire process, then hand the transcript to a large language model and have it write out the steps one by one. Talking through each step also...
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My Exact Podcast Production Process: From Idea to Published in One Day
Video is becoming a bigger deal in podcasting, and RSS.com just added its first video plan — but adding video doesn't have to wreck your workflow. I break down the exact process I use to produce my weekly Friday Wrap-Up in an hour or less: capturing ideas into a segmented format, writing the...
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10 Questions Every Solo Podcaster Needs to Ask Themselves Before Episode 10
"I should start a podcast" is the 2026 version of the How I Met Your Mother "we should buy a bar" running joke — it sounds easy until you actually try to ship a show every week. That's why solo podcasters need a good system that works for you So instead of just handing you a system that. you may…
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Is Ecamm Worth It for Your Solo Podcast Workflow?
Whether adding video to your podcast is actually worth it, and how I do it without doubling my workflow. The tool I keep coming back to is Ecamm — I cover why I record video even when I don't release it, how isolated tracks save me in editing, and the new dual mode that gives you vertical clips...
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The Recording Setup That Saves Solo Podcasters the Most Time
The simplest recording setup that saves solo podcasters the most time. I share my under-$500 kit — Shure MV7+ at the desk, DJI portable mic on the go, and the YoloCam S3 if you want to add video — plus why I'd skip the $1,000 RodeCaster Pro and how to use the camera you already own. Show Notes:...
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3 Reasons Your Podcast Planner Is Your Most Important Podcast System
My accountant once turned pale white when I told him I was keeping my business records in a shoebox. Lucky for him, I was just joking. A shoebox isn't a system. I see the same thing happen with podcasters all the time. When I ask how they're keeping track of their episodes, the most common…
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Podcast vs YouTube: The Key Difference Every Solo Podcaster Should Know
What makes a podcast truly different from a YouTube video? 🎧 In this 15-minute deep dive, we explore the blurring lines between podcasting and video content, sparked by Pete Davidson's new Netflix show that's being called a 'podcast' despite having no audio version. Using a fascinating analogy...
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How to Run a Podcast Solo: 3 Tips for Better Solo Episodes
Solo podcasts are the way to go in 2026, for a lot of reasons. You control the full narrative. They are easier to produce. You can be authentic. And you can solve a very specific problem. But lots of people are uncomfortable recording solo episodes. So here are 3 tips to help you do it better.…
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The Best Podcast Production Process for Solo Podcasters in 2026
What should podcasters focus on in 2026? And how will that affect your recording and editing process moving forward? In this episode I'll cover the 2 biggest pieces of advice I've been hearing: Be Authentic Do a Solo Show -- About Streamlined Podcaster: This is the show for solo podcasters who…
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A Truly Free Podcast Hosting Plan
RSS.com has released their Free Local and Nice podcast hosting plan, and it's a truly free plan that doesn't limit you based on uploads, hours of content, or duration of episode in feed. It's a fantastic development for people who want to start a podcast with a little bit less risk. Here's what…
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AI and the Solo Podcaster: Does It Really Save Time?
The Independent Podcaster Report 2025 by The Podcast Host is out now. I break down my favorite parts, and offer strong opinions on making money, video, and AI. Unsurprisingly, many (about 30%) feel time-starved and worry about burnout...but does AI help prevent that? Not necessarily. -- About...
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Invest in Your Hobby
Something I hear far too often from podcasters is, "Well it's just a hobby, so I don't want to spend money." Imagine taking that approach with nearly any other hobby. As my friend Brian says, the only free hobbies are in nature, or at the library (and even there, you probably pay taxes to support...
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Everything You Need to Know to Create a Voice Memos Podcast
Sometimes the simplest ideas create the biggest impact. A voice notes podcast — literally you talking into your phone for a few minutes — can deepen relationships with your audience, build trust, and even drive sales. I first started mine as a lead magnet, but realized the off-the-cuff episodes...
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Why Good Banter Can Make (or Break) Your Podcast
I'm starting to wonder if a host/co-host format is actually the best format for a podcast. I’ve been listening to a lot of different podcasts lately—rewatch shows, comedy shows, tech shows—and one thing keeps standing out: good banter makes a podcast worth coming back to. But here’s the...
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Taylor Swift Can't Help Your Podcast (But This Can)
Ever feel like your business eats up every free moment? The truth is, you don’t need Taylor Swift-level fame or Hormozi-style hype to succeed. What you actually need is space—room to create, promote, and step away without guilt. Like this episode? Subscribe to Streamlined Solopreneur too. That’s...
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3 Things You Should NEVER Make Your Podcast Guests Do
Are you making your podcast guests do your work for you? Too many hosts fall into bad habits that frustrate guests and make their shows look unprofessional. Here are three common mistakes to avoid — and what to do instead. If you want to create a better guest experience and produce content your...
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ABOUT THIS SHOW
You're a solo podcaster who loves your podcast, but it's so time consuming...and you don't have the budget to hire a team. So what do you do?
The whole process of producing a good show seems overwhelming: the ideas, research, recording, editing, publishing, and promoting. It's all too much. That's why you need good podcast systems — to keep everything organized so you can save time podcasting, without sacrificing quality.
Your host, Joe Casabona, has been podcasting for over 15 years, and has run half a dozen of his own podcasts over the years — sometimes as many as 4 at a time. He understands podcast workflow better than anyone.
And with the systems and podcast automation he's put in place, he's a solo podcaster who has time to focus on what really matters: creating great content for his audience.
If you're a solo podcaster who needs better podcast systems...so you can podcast without burnout, subscribe today.
Or visit <a target="_blank" rel="noopener
HOSTED BY
Joe Casabona, Solopreneur Systems Coach
CATEGORIES
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