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Strong Automotive Merchandising

by Strong Automotive Merchandising

An automotive marketing podcast designed just for dealers.

Publisher-supplied feed metadata · PodParley refreshed Apr 16, 2026 · Source feed

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Episodes

  1. Both Sides of the U

    Knowing that the sales journey has changed at the dealership level, we must also consider how the buyer’s journey has changed in 2022.

  2. How to Market With Record Inflation

    Even with limited inventory, dealer profitability has remained high. Many dealerships experienced record sales years in 2021. But will that continue for 2022?

  3. YouTube: The Missing Piece to Your Media Strategy

    Year-over-year, YouTube watch time has increased 70% among automotive shoppers – and it’s showing no signs of slowing down. For dealers, this creates the perfect opportunity to amplify an existing media campaign or begin a brand new one.

  4. You Just Had Your Most Profitable Year Ever – Now What?

    Here’s how to keep your dealership's sales momentum going in 2022.

  5. Skyrocketing Home Equity’s Effect on Car Purchasing Power

    Homeowners Carry an Average $153K in Tappable Equity. Here's how to reach automotive customers in an equity position.

  6. Recapping the STRONG Virtual Marketing Summit

    Did you make it to the 2021 STRONG Virtual Marketing Summit? If not, you can catch the recap and a link to the full video here.

  7. 9-21-21 is Coming. Are You On the List?

    The STRONG Virtual Marketing Summit is on 9-21-21. It will cover the latest in recently-released and emerging digital advertising tactics.

  8. The Spending Shift is Coming

    Reports from May 2021 show a decline in consumer spending on big-ticket items, including automobiles. Reach buyers before the cooldown hits.

  9. How to Advertise on Five Google Platforms with One Service

    Google Local Campaigns simplifies digital advertising for automotive dealers.

  10. How Does Summer Affect Streaming Viewership?

    Television is known for a lull in primetime viewership during the summer months. It seems that over-the-top television (OTT) platforms like Netflix, Hulu, and Amazon’s Prime Video have caught on, and they’re addressing the reasons behind it.

  11. Revenge Spending is Coming

    After a year of pandemic restrictions, a wave of consumer demand is on the horizon. Here's how you can get your dealership ready for it.

  12. How to Use Facebook to Grow Your Service Lane

    Increase your dealership's revenue by expanding your service customer base. Learn how to reach more customers with targeted Facebook ads.

  13. Paid Search for the Service Lane

    The cost-per-conversion for service-lane ads is 30% less than that of sales ads. Are you taking advantage of this high-ROI tactic?

  14. How to Dominate Screens in 2021

    The average customer has 12 paid media and entertainment subscriptions. If you want to be in front of today’s buyer, you have to meet them wherever they’re watching.

  15. The Economy’s Bounceback is Coming

    The Congressional Budget Office sees GDP increasing by about 4%. Goldman Sachs predicted GDP will grow by an impressive 5.3% in 2021.

  16. Navigating Black Friday in 2020

    This Black Friday will be unlike anything we've seen before. Use this guide to prepare your dealership for sales success.

  17. Google is Removing ZIP Code Targeting –What Now?

    The search engine's decision to remove some targeting options for ads related to credit will affect how every U.S. dealership can advertise.

  18. Service Departments: Coming Out Stronger in 2020

    Along with unique challenges, 2020 has given dealers new ways to market their service lanes. Don't miss out on the profits hiding here.

  19. Used Car Caution

    Used cars have been selling so well that dealers are having trouble keeping up with demand. But that is all likely to reverse later this fall.

  20. Great Offers Have Now Changed Everything

    One thing that has become clear in 2020 is that great offers still drive the most automotive sales.

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ABOUT THIS SHOW

An automotive marketing podcast designed just for dealers.

HOSTED BY

Strong Automotive Merchandising

Frequently Asked Questions

How many episodes does Strong Automotive Merchandising have?

Strong Automotive Merchandising currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Strong Automotive Merchandising about?

An automotive marketing podcast designed just for dealers.

How often does Strong Automotive Merchandising release new episodes?

Strong Automotive Merchandising has 20 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Strong Automotive Merchandising?

You can listen to Strong Automotive Merchandising on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Strong Automotive Merchandising?

Strong Automotive Merchandising is created and hosted by Strong Automotive Merchandising.
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