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PODCAST · society

Sub Pop Cult with Michael McGruther

SubPopCult is a weekly podcast that examines how storytelling used in pop culture and political narrative merge together and produce desired political results for those already in power. Featuring interviews with indie artists of all stripes, SubPopCult leads the way in restoring culture from the bottom up.

  1. 151

    AI Freed the Storyteller

    Two Hollywood insiders—actor Matthew Davis and screenwriter Michael McGruther—step into a new creative frontier. In this transcendent, one-hour-and-thirty-nine-minute conversation, they explore what it means when art and machine begin to resonate together. This isn’t another debate about AI. It’s the spiritual awakening of artistic autonomy—the moment when storytellers realize the machine doesn’t replace the soul, it listens to it. Matthew and Michael speak from lived experience, revealing how co-creation with AI has shattered the old storytelling monopoly and given rise to something freer, more human, and infinitely more personal. It’s funny, raw, and deeply honest—two friends rediscovering the sacred spark of making something that’s never been possible before. By the end, they don’t mourn the past of Hollywood—they celebrate the rebirth of real art. AI freed the storyteller. Find LONG HAULERS SCI-FI series by searching “Long Haulers Sci-Fi AI show” on YouTube.

  2. 150

    The Fire Inside

    The fire inside is the one that must be kept alive in order to stay the course of your own path. Gaslighting, news spins, half-truths, lies, and aggravations are not going to go away until you go away from them yourself.

  3. 149

    The Power of Amplified Individuals

    The power of Amplified Individuals to change the culture with a boost and assistance from AI is not one to miss. This is the moment to focus entirely on culture. Do not get dragged into politics in 2025 and the System will fail to drag us down into their business model again. Be Brave Make Art and Be Smart Use AI.

  4. 148

    Narrative Whiplash

    This episode is not complete. I make a powerful statement at the end about both political parties and it has been cut off, not by me. I uploaded the entire episode. 

  5. 147

    Keep The Story Alive

    No revenge. No payback. No taking the Left's bait and trying to get running into the future with your shoe laces tied together. Just say NO to resisting unity when you just won it all and have the RIGHT to make the new story.

  6. 146

    The Power To Say No

    This episode is a discussion about Universal Basic Income with Karl Widerquist, a thought leader and long time advocate for UBI. I know Karl from his early days in NYC when his band "Remember Alice" was way ahead of their time musically. Here's a link to a song that grew in popularity recently. https://open.spotify.com/track/4cSiAih07THUXUdjBEdoDJ?si=9a21151fa7c84a80

  7. 145

    The Media Landscape

    The Media Landscape assaults your senses and traps you in poison ivy and quicksand. But you, the indie creator, is also a landscaper of dreams and perceptions and now you can intentionally make a better garden of ideas for all to see and experience. Be Brave Make Art.

  8. 144

    The Mindset (An Ai hosted episode)

    This is an experimental episode. It is hosted by two Ai's courtesy of Google's new NotebookLM tool. I uploaded a copy of the paperback companion to this podcast and the Ai processed it and produced a very intelligent and thoughtful conversation about it. You have to hear it to believe it.

  9. 143

    Feelings

    Feelings don’t care about facts because feelings are what you’re left with after the fact.

  10. 142

    The Culture Will Be Ours

    Welcome to the 1st episode of the (unofficial) 4th season of the Sub Pop Cult podcast. A lot has changed in the world of politics and the world of computing and both can be leveraged to restore the American culture.

  11. 141

    The Broken Wheel

    The squeaky wheel gets the grease and the broken wheel gets replaced.

  12. 140

    Manifest Degeneracy

    From Bill Clinton's administration up to Joe Biden's is a time marked by a continuous decline in American unity and American culture. This current reality is the result of Manifest Degeneracy --a time when advertising, culture and narrative power was controlled by a small group of corporations and their government cronies that knew how inspire the people to do and desire anything that served the corporations goals.

  13. 139

    Hard Truths & Better Days

    A direction is not left or right -- it is forward.

  14. 138

    I Am This. I'm Not That

    Does advertising sell products or does adverting sell lifestyle and products? What role does advertising have in our balkanized American society? How can we overcome the great storytelling wall so that we will define reality once again? That and much more in this episode of SubPopCult.

  15. 137

    One American Life

    One American Life is a new feature of the SubPopCult podcast. It is the chance to hear directly from your fellow Americans who have connections to the Middle East conflict that has been a defining feature of US international politics for more than 50 years. Today I catch up with someone I know quite well who uses the gifts of their own freedom and Liberty to serve others in need. Do not listen to this episode in hopes of getting aggravated about political narrative. Instead listen so you can hear One American Life and how it's lived in relation to these world events.

  16. 136

    Shared Pain

    Shared pain is how we share empathy. When pain is isolated and converted into a victim economy is when shared pain loses its uniting power. This is remedied with storytelling that reestablishes the universalness of pain and the unique American way we rise to alleviate pain.

  17. 135

    Conservatism Un-incorporated

    Conservatism Incorporated (the wholly owned subsidiary of the corporate Left) are like cockroaches exposed to pesticides. As they disperse and sink to their natural gutter level, let's look to culture together and get back into the game.

  18. 134

    Hollywood Defeated

    Hollywood has been defeated. Now the important task of communicating and maintaining American culture falls on the shoulders of indie artists.

  19. 133

    The Civil War Marketing Department

    The Civil War marketing department is part of a long tradition of media and politicians creating panic and division in society and then monetizing it via movies, books and protest songs about it. Make this summer a failure for those who invest in our divisions. The American way is a free way of choosing your own way, so get going.

  20. 132

    Situational Awareness

    "Situational awareness within the narrative" is an individual's ability to understand their role, influence, and the impact of their actions within the larger story of their life and how it contributes to the national narrative. It's about being aware of the immediate surroundings, comprehending the significance of events and interactions, and anticipating how current trends and actions could shape the future.

  21. 131

    The Ultra Artists

    SubPopCult Podcast: Unleashing the Spatialmaker Revolution In this episode of the SubPopCult podcast, we venture beyond traditional filmmaking into the realm of the "Spatialmaker" – a term coined by our host to describe the new age of creators shaping narratives in a multi-dimensional digital landscape. As indie artists seek to make their mark in a culture craving unity and innovation, the tools at their disposal have evolved. This episode is an essential guide to the arsenal of AI technologies that are democratizing creativity and enabling indie artists to craft immersive experiences that challenge and expand the cultural zeitgeist. We delve into how artificial intelligence is not just a tool but a collaborator in the creative process, offering unprecedented opportunities for personalization, efficiency, and experimentation. From generative art to AI-assisted storytelling, we explore the combination of technologies that empower artists to break free from traditional constraints and forge a new path in the indie scene. Join us on the SubPopCult podcast as we navigate the intersection of technology and art, advocating for a mindset of independent artistry as the key to influencing policy outcomes and fostering a more cohesive pop culture. The era of the Spatialmaker is here, and it's reshaping the cultural landscape in ways we've only begun to imagine. Tune in to discover how you can be a part of this revolutionary shift and use AI tools to transform your artistic vision into reality.

  22. 130

    SILENCED!

    The plight of Americans far from power is directly affected by those who are speaking on their behalf in political media. The main objective of the Right Wing professional political class is making hating you acceptable so that our culture imbalance never changes.

  23. 129

    Revenge

    After spending 12 years with politics consuming much of my free time and racking up loss after loss, I had realized what was missing from the Right is stories and art that makes conservatism understandable. I then spent 4 years advocating for the Right to convert to an art and culture operation. That is not going to happen. Instead — revenge and all the negativity that comes with it. Americans are better than this. I am better than this.

  24. 128
  25. 127

    Run Off With The Concepts

    The time has arrived for indie artists to boldly run off with (protected) concepts that are tied to corporate IP (that in realty are just branded and monetized iterations of underlying scientific concepts that anyone can use). Indie artists, leveraging AI, are fully empowered to break apart the corporatization that puts the artist in a box and holds them there. The future of pop-culture and art is an audience that accepts artists can whatever they want with their craft. This will empower the individual in ways that undoes the corporate systematic way artists are controlled.

  26. 126

    Pawns In A Grand Narrative

    Until we become full time artists who are concerned with American culture, we will continue to be mere pawns in a grand narrative.

  27. 125

    Culture Over Time

    Culture over time is the equation that wins the future. To walk in the right direction means we must walk into culture over time. To react is to look backwards at the crumbs dropped to throw you off. Get on the path to culture, over time, and we will walk right out of this disaster of American culture being dominated by corporations.

  28. 124

    The Doom Projectionists

    Projecting doom into your dome is a well paying full time Pundicrat job but you can end it quickly and simply by forcing change upon the narrative and making them change what they do to bait you. The song at the end is "Secret Hopes" an indie artist named Anthem.

  29. 123

    AI means Amplified Individual

    AI tools are arriving to help indie artists organize and amplify their work in a way that will put them on par with major corporations in the media business. In this episode I talk about what I believe is the real future of storytelling as well as asking ChatGPT an important question so you can hear how it answered me live.

  30. 122
  31. 121

    Chaotic Expressions of Discontent

    Unity is the glue that holds us together -- and discontent is the hammer that aims to smash us apart.

  32. 120

    Be Strong And Take Your Place

    The Republican Party behaves like teenage social media influencers and always goes for the cheap and easy snark, when the people they claim to represent have stories and lives of their own that are ignored and forgotten by culture and that means they are ignored and forgotten by politicians. Consider the garbage man's life compared to the political garbage men's intentional strife. The song at the end is about suicide. Please don't skip it. The working class deserves to be heard.

  33. 119

    You Can't Unsee It

    You can’t unsee it. The Right has no power and its proven true daily. The conservative American who lives far from power does have a way out and it’s found in culture.

  34. 118

    Roaring Back

    The collapse of Hollywood is the collapse of the agent run system. The agent run system has had a negative effect on the culture in America by leveraging power behind the scenes to influence what films reach consumers. A better dynamic is emerging where a studio system maintains the integrity of Hollywood's purpose as the nation's storyteller and the creator economy is where the big bucks can be made for those who cultivate their own audiences. A new era has arrived.

  35. 117

    PUNDICRATS caught RED HANDED

    The success of The Sound of Freedom is a clever and hard won culture war win for conservative Americans far from power. The reaction from the monetized pundits on the right exposes where they really stand and it's not with their fellow Americans who wish to change the conversation and change the culture.

  36. 116

    Find The Thing

    Republicans must find the thing.

  37. 115

    Silence Of The System

    When the beast is first defeated an odd silence fills the land because the terror is suddenly gone.

  38. 114

    (Division) The Most Un-American Thing of All.

    Another SubPopCult shortcast to keep you focused on the target and aware of the game.

  39. 113

    Strangewave Art

    AI will empower indie artists and frustrate corporate artists and for this reason alone you should fully embrace every tool that can help you reach your goals of seeding the culture with new narratives and fresh takes that restore Americanism.

  40. 112

    Get 2 Know Zo

    Get to know indie artist Alphonso Rachel, who opens up about the uphill climb all artists have who want to influence the culture. He observers that the American imagination is dominated by a left wing fantasy that runs on pure emotion. Conservatives would do well to get out of the facts business and into the feelings industry.

  41. 111

    AGAPE LOVE

    It's a new day in a new era with a new mindset. The artistic right is here and ready to play. The old ways have proven false and pundits have been called out and exposed as the frauds they are. It is time to do the hard work of rebuilding American culture from the ground up. Cherish this mission. Cherish this moment. It is a gift.

  42. 110

    Art Artillery

    The very first independent artist round table on the SubPopCult podcast is proud to have author Robert Kroese, artist Cake (In a Crisis) and director Paul Roland spend over an hour and a half talking about culture, it's political significance, the power to change perceptions and the ultimate challenge of converting a politicized pop culture that inspires no one, into a fun and exciting sub pop culture that changes the entire game from the ground up and restores American unity.

  43. 109

    Sunday Sermon

    Americans far from power cherish stories that reveal God's presence in the lives of ordinary people. This does not mean movies and TV shows only about Jesus, but about those who encounter the fellowship and reveal the presence. The most beloved works contain this feature but it's missing from today's pop culture or is presented in an inauthentic way.

  44. 108

    Two Left Feet

    The Democrat party rules both culture and politics, exploiting each for maximum effect and profit by people behind the scenes who have never changed their ways. Instead they have just become stronger and made their exploitation of people through storytelling systemic and more far reaching. The power of narrative belongs to We the People, not they/them the insiders who orchestrate our perceptions to suit their political needs.

  45. 107

    Where's The Culture?

    The parasite and host relationship is true in nature and in human nature. Not all parasites kill their host and sometimes it can be mutually beneficial to be together. The right has to culture because there are no benefits for the political parasites who trap and drain their blue collar working-class hosts, and in doing so make sure they have no culture and no power.

  46. 106

    Confusion Illusion

    Your confusion is an illusion put upon you by competing narratives that intend to mislead you every day. Reject the noise, embrace your locality and always look your neighbor directly in the eyes. This episode also begins a conversation about AI that I will continue in a future episode.

  47. 105

    WOKE Defined

    What is WOKE? I tell you exactly what it is in just ten thought provoking minutes.

  48. 104

    EXEMPLUM

    Indie Filmmaker Paul Roland talks about his fascinating feature film EXEMPLUM, which follows a Catholic Priest who catches the social media bug and begins to secretly record confessions to use as material to grow his on-line brand. This thrilling cautionary tale is a metaphor about why you should never engage in a dialogue with evil and how technology speeds up the corruption of souls.

  49. 103

    The Empty Catch

    A fisherman without his own pole is merely a fish trapped by the net that is harvested for The System.

  50. 102

    Lords of the Sheep

    The left defines freedom as the freedom to do whatever you want so long as you buy it from the left.

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ABOUT THIS SHOW

SubPopCult is a weekly podcast that examines how storytelling used in pop culture and political narrative merge together and produce desired political results for those already in power. Featuring interviews with indie artists of all stripes, SubPopCult leads the way in restoring culture from the bottom up.

HOSTED BY

Michael McGruther

Frequently Asked Questions

How many episodes does Sub Pop Cult with Michael McGruther have?

Sub Pop Cult with Michael McGruther currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Sub Pop Cult with Michael McGruther about?

SubPopCult is a weekly podcast that examines how storytelling used in pop culture and political narrative merge together and produce desired political results for those already in power. Featuring interviews with indie artists of all stripes, SubPopCult leads the way in restoring culture from the...

How often does Sub Pop Cult with Michael McGruther release new episodes?

Sub Pop Cult with Michael McGruther has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Sub Pop Cult with Michael McGruther?

You can listen to Sub Pop Cult with Michael McGruther on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Sub Pop Cult with Michael McGruther?

Sub Pop Cult with Michael McGruther is created and hosted by Michael McGruther.
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