Success With Jewelry Insiders
by Laryssa Wirstiuk and Liz Kantner
With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.
Episodes
-
123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who…
more -
122 - Liz Interviews Hannah Cole, Professional Artist and Tax Expert (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast…
more -
121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting…
more -
120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like You (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we're diving into the importance of headshots and visually representing your...
-
119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we're joined by the "OG" jewelry blogger herself, Danielle Miele of Gem...
-
118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing Now (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can't...
-
117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem Mining (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She's the founder of @anzagems and a...
-
116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone Expert (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we're joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space...
-
115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show Tips (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we're thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at...
-
114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025 (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don't think...
-
113 - Liz Interviews Alisa Thorp of Mercurius About the Tucson Gem Show (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that...
-
112 - Laryssa and Liz Brainstorm Together For a Bold and Intentional 2025 (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #112 and to 2025! We're starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we...
-
111 - Laryssa and Liz Interview Sohail Dewani, Founder of Jewelers League (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of...
-
110 - Laryssa and Liz Interview Business Systems Expert Kelly Hedgpeth (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17...
-
109 - Laryssa and Liz Share Tips For Creating Your Jewelry Brand "Elevator Pitch" (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for…
more -
108 - Laryssa and Liz Chat About The Importance of Planning (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus...
-
107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We're diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we...
-
106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We're diving into the art of craftsmanship and why it's essential to share your process with your audience....
-
105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business...
-
104 - Laryssa and Liz Chat About Holiday Promotions For Jewelry Brands (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #104. We'll be diving into holiday promotions for jewelry brands - how to plan them, and what you can do to make…
more -
103 - Laryssa Interviews Iz Alayon, Founder of Iz & Co. (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold…
more -
102 - Laryssa and Liz Re-Introduce Themselves (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You'll hear what we each specialize in and...
-
101 - Laryssa and Liz Interview Melissa Dusenberry, Founder of All The Brilliants (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an…
more -
100 - Laryssa and Liz Share Biggest Takeaways From Listeners (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it...
-
99 - Laryssa and Liz Share Tips For Holiday Planning Part 2/2 (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and...
-
98 - Laryssa and Liz Share Tips For Holiday Planning Part 1/2 (MEMBERS ONLY)
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including...
-
97 - Laryssa and Liz Recap the NYC Jewelry Trades Shows (MEMBERS ONLY)
Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We'll chat about the shows we walked, trends we noticed, and the insights we learned. Just for Insiders, we also discuss what we think is going on in the industry and our uncensored thoughts....
-
96 - Laryssa and Liz Interview Jewelry Influencer Xarissa of Jewel Boxing (MEMBERS ONLY)
Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. In this episode, we…
more -
95 - Laryssa and Liz Chat About Identifying Your Strengths and Weaknesses (MEMBERS ONLY)
Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. We'll also be taking everything we learned from the website audit and creating an action plan. Please visit...
-
94 - Laryssa and Liz Chat With Jewelry Editor Emili Vesilind (MEMBERS ONLY)
Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she...
-
93 - Laryssa and Liz Chat About How to Change Gears As a Jewelry Business (MEMBERS ONLY)
Welcome to episode #93. In this episode, we'll discuss how to audit the marketing in your business and what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing Please visit...
-
92 - Laryssa and Liz Chat With Christine Mighion, Jewelry Designer and Host of the Slowmade Podcast (MEMBERS ONLY)
Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your…
more -
91 - Laryssa and Liz Chat About Imposter Syndrome - and Tips For Overcoming It (MEMBERS ONLY)
Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. For Insiders only, we also discuss some of the things we're feeling insecure about in our own businesses. Please...
-
90 - Liz Interviews Christina T. Miller, Sustainable Jewelry Consultant (MEMBERS ONLY)
Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed...
-
89 - Laryssa and Liz Chat About Their Favorite Episodes So Far (MEMBERS ONLY)
Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. For Insiders only, we share what's on our minds now and brainstorm ideas for future episodes. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and...
-
88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine (MEMBERS ONLY)
Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/\ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of...
-
87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News (MEMBERS ONLY)
Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram We also chat about...
-
86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business (MEMBERS ONLY)
Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations Examples of jewelry brand collabs How to look for...
-
85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand (MEMBERS ONLY)
Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also dive deeper into how advocating for your brand can lead to opportunities. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.
-
84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations (MEMBERS ONLY)
Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? How to know if your social…
more -
83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas (MEMBERS ONLY)
Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We'll also talk about how to actually use your customer personas and which questions you should be asking as you're doing the research. Please visit...
-
82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li (MEMBERS ONLY)
Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She'll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. In the bonus content of this…
more -
81 - Liz Interviews "A Thousand Facets" About Finding Your Voice (MEMBERS ONLY)
Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. They also discuss the brands in the industry that stand out to them the...
-
80 - Laryssa and Liz on How to Define Your Target Audience (MEMBERS ONLY)
Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these...
-
79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?" (MEMBERS ONLY)
Welcome to episode #79. In this episode, Laryssa and Liz talk about what's going on with Instagram. They also share the current best practices in 2024. In the bonus content of this episode, they also share brands they love to follow on Instagram. Please visit https://SUCCESSWITHJEWELRY.com to…
more -
78 - Laryssa and Liz Audit the Marketing for Their Own Podcast (MEMBERS ONLY)
Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve. They also explain how you can audit your own marketing and then convert that audit into useful action steps. Please visit...
-
77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business (MEMBERS ONLY)
Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they've learned since starting each of their businesses separately in spring 2016! They also talk about their biggest mistakes and missteps. Please visit...
-
76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice (MEMBERS ONLY)
Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand and what makes a good brand voice. Special discount from Megan! Take 20% off these two programs: Poetic Product...
-
75 - Laryssa and Liz on How to Vet a Consultant or Other Partner (MEMBERS ONLY)
Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? More insights into how to stand up for yourself...
-
74 - Laryssa and Liz on the Jewelry Marketing We Receive (MEMBERS ONLY)
Welcome to episode #74. In this episode, we share our thoughts about recent marketing we've received. We're going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We'll also talk more specifically about brands with marketing that's catching our...
About this show
With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.
Hosted by
Laryssa Wirstiuk and Liz Kantner