Such A Vibe Podcast
by Kate Obert
Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something. Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture. Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power. Because the strongest brands aren’t just seen. They’re felt.
Episodes
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The Real Product Might Not Be Your Product
In this episode, Kate breaks down the importance of understanding what your business is actually selling beneath the product itself. She shares how she realized her real value wasn’t simply “branding,” but pattern recognition — the ability to identify friction, spot disconnects, diagnose…
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Founder Identity, Team Energy, Brand Perception & the Details That Affect Growth
In this episode, Kate breaks down the hidden ways founder identity impacts company growth ... from perception, consistency, and confidence to team dynamics, decision-making, environment, visual authority, and execution. This conversation explores why founders themselves are part of the growth...
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Welcome to Such A Vibe
Welcome to Such A Vibe — a podcast about brand strategy, perception, growth, culture, and the details that make certain brands, founders, and experiences impossible to forget. Hosted by brand strategist and creative director Kate Obert.
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Why Your Marketing Isn't Working (A 5 min audit)
In this episode, I explain why marketing doesn’t solve misalignment — it exposes it — and how inconsistencies in identity quietly erode trust, momentum, and conversion. I share common micro-signs your brand may be experiencing this and how to quickly audit whether visibility is helping or hurting...
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The Reason Strategy Stops Working at a Certain Level
What are you actually building toward? In this episode, I explore why many founders and leadership teams feel stuck even when growth is happening — and why the issue is rarely strategy. It’s identity. We dive into how identity clarity shapes decision-making, alignment, and momentum, and why...
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The Subtle Habit That Makes Me Decline Working With a Founder
In this episode, I reframe time management as a brand signal — not a productivity skill. I’m not talking about hacks. I’m talking about the things I notice immediately when I’m deciding whether I want to work with a founder. Because it always comes back to this: How you treat time tells me how...
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The Silent Revenue Leak Hiding in Your Brand
This episode is about how brand and founder misalignment quietly erodes referrals, momentum, investor interest, and opportunities. We go through what misalignment is on a micro-level and very specific details on how this shows up in your brand (it'll give you a quick audit to see if this is...
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32: 3 Communication Tips to Protect (Not Erode) Your Brand
The way you show up, speak, and interact within your brand tells people everything they need to know about what it’s like to work with you. In this episode, I’m sharing real examples, breaking down why communication (one of the 7 brand gaps in my Brand Presence Audit checklist, linked below) is…
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31: The Way You Dress Is Controlling Your Brand
Your appearance literally changes the way people treat you—and more importantly, how you behave. This episode breaks down the real psychology behind style and why your outfit has less to do with trends and everything to do with strategy, identity, and energy alignment. We’ll dive into: Why...
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30: The Story Behind the Brand: How I Built Such A Vibe into a Method, a Mission, and a Movement
This is the episode that started it all—the cornerstone of everything I teach, believe, and build. In this deep-dive solo episode, I’m breaking down what it really means to be “such a vibe”… beyond just aesthetics, trends, or cute outfits. We’ll go all the way back to the origin of the word vibe,...
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29: Calming My Anxiety, Stress & Nervous System With My One-Task, Overly Simplistic Morning Routine (try it!)
Feeling overwhelmed by morning routines that promise success but leave you feeling stressed? In this episode, I share how I simplified my mornings and created a life-changing routine that energizes me, keeps me grounded and reduces anxiety—all without the overwhelm... with ONE SIMPLE TASK. I dive...
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28: How to Trust Your Style When You're Out of Your Comfort Zone
In this episode, I’m sharing a raw, real-time moment as I head to an event in a completely new industry, feeling uncertain if my outfit is the “right” vibe. It’s the first time in a while that I’ve questioned if I fit in—and it’s all uncharted territory. I dive into the emotions of walking into a...
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27: How Learning My Kids' Love Languages Helped Me Understand Them Better
In this episode, we’re diving into the fascinating world of love languages—specifically how I’ve been using them to build stronger, more connected relationships with my kids. I share my journey of discovering each of my children’s unique love languages, how I’ve tested and adapted my approach to...
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26: How To Know What To Keep/Toss In A Closet Audit (like your skinny jeans??)
I've been getting a lot of questions about what you should keep or donate during a closet audit. And want to know the most FAQ: skinny jeans. They're currently not in trend so should you keep them?? In this episode, I talk about the importance of maintaining staple items in your wardrobe, even if...
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25: Pitch Failures: The #1 Mistake You’re Making Before You Even Speak
I recently had the chance to listen to a series of pitches at an event, and let me tell you—there were some major takeaways about what to avoid and how to show up as your best self. Whether you’re pitching to investors, speaking at an event, or simply walking into a room full of potential…
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24: Beating The "Mean Girls" In Business
Have you ever dealt with the "mean girls" in business (or, life)? Haven't we all... In this episode, we dive into strategies for handling social cliques when entering a new space, such as a club or professional environment. I recently spoke with a friend facing this challenge at her new job, and…
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23: Having Your Brand Work While You Aren't
Over the last week, I've had two opportunities (randomly, but not) fall into my lap while I'm not actively working. This all happens because of the strong brand presence I've built over the years. It's easy for me to say "here's why you should do XYZ" but if you're anything like me, before you...
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22: Coffee vs Matcha During Your Cycle
I've been on this journey to create the best at-home vanilla latte for YEARS now. Every time I figured it out, I'd learn something about how an ingredient wouldn't work for my body so I'd have to start all over to switch it up. (I share a little bit about that) But recently, I've switched over to...
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21: What's Trending For Fall
In this episode, we explore my exclusive vibe guide, a trend forecasting tool praised by industry professionals. This guide not only predicts upcoming trends but also provides practical advice on integrating these trends into your life and style. With a focus on the upcoming fall season, I…
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20: My Revenue-Generating Activities & Emotions (and how to figure out yours)
I'm sharing with you the best exercise I've come across to help you figure out your revenue-generating activities. And also going deeper in determining the emotions behind the actions. This has been a major discovery within my brand and has been so helpful in generating the right leads and…
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19: Workout clothes, Seasonal & Nostalgic pieces, Theme parties: WTF to do with these!
In this episode, I'm answering style FAQs I've received from you. Everything from how to align your workout clothes with your style to how to feel cohesive throughout the seasons to what to do with nostalgic pieces and more! LINKS: To dive deeper into figuring out your style, click HERE To…
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18: Vibe Tip: Buying Gifts
Do you ever get stressed out when it comes to figuring out gifts for people? Do you feel like you must spend $X amount or else it'll look like you don't care enough? In this episode, I'm sharing how I think about finding gifts and giving you my tips on intentional gift-giving. I also introduce…
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17: How To Look Rich (to attract your ideal clients)
I was recently asked: "How do I look rich when I'm not rich?" I thought this was such a great question, I wanted to cover it on my podcast to open the conversation with all of you! In this episode I'm going to go into how to present yourself in a way that attracts high-level clients to create the...
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16: How To Audit Your Closet
In this episode, I dive into the common dilemma of feeling lost in your own closet and introducing you to the concept of a "closet audit"—a practical and transformative approach to evaluating your wardrobe. From performing a social detox to identifying high vibe, neutral, and low vibe pieces, I...
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15: Are You Using Instagram Albums Like This?
In this episode, I share my unique methods for using Instagram albums to enhance your style and visualize your next-level self-concept. Discover how to create specific albums for outfits you already have and those you wish to acquire. Learn how to curate an album that helps you embody your future...
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14: Optimizing Your Instagram To Increase Sales
In this episode, we dive into optimizing your Instagram profile, which is now the new business card. Learn how to pass the five-second test, ensuring that visitors instantly understand who you are, what you do, and how you can help them. Discover tips on choosing the perfect username, profile...
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13: How To Audit Your Brand
In this episode, I'm sharing with you my exact framework I take clients through when I audit their brand. You're going to discover what a brand audit is, why it's crucial for your business, and how to conduct your own. We'll walk through the process step-by-step, covering when and how often to...
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12: Mastering Online Shopping
If you're a busy professional, a mom with minimal time to shop, or someone who loves the convenience of shopping from home, this episode is for you. Overwhelmed by the options online? Worried about fit, quality, and returns? I've got you covered. I’ll share my top tips and strategies for…
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11: From Losing Myself to Total Alignment & Purpose
Take a walk with Zeus and I as I get very raw. I start by sharing the reason why I care about the work I do is because I vividly remember a time when I felt completely lost... I didn't know who I was. I get into my experiences with shadow work and how observing my children's innate sense of self...
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10: Non-negotiables I Schedule Into My Calendar To Stay High Vibe
As an entrepreneur, maintaining a high frequency, creating (and keeping) momentum and managing your emotions is like 95% the game. In this episode, I tell you the 5 things I schedule into my calendar monthly + the 7 things I schedule into my calendar on a weekly basis to keep my energy at a high...
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9: EVERYTHING You Need To Know About Brand Shoots
If you take photos, this episode is for you! I break down my entire process I use for myself and my clients for planning brand shoots. Whether you're working with a professional photographer or going out solo with a tripod, these actionable tips will elevate your brand's aesthetic. Learn how to...
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8: How to Use Fashion to Attract Your People
In this episode, you'll discover how your style can be a powerful tool to attract your vibe of people, whether in personal or professional settings. I'll provide actionable tips on how to dress intentionally to emit the right energy and frequency, attracting those who resonate with your true…
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7: Ditch the Overwhelm: Easy Podcasting & A Unique Instagram Strategy
Join me for a laid-back chat by the pool as we dive into the exact process I use for podcasting. After feeling overwhelmed for years by how it "had to be done," I decided to embrace my own way—keeping it simple and doing what feels good. There's no right way to do something; it's about finding…
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6: Beyond Neutrals: Harnessing Color for Impact and Confidence
In this episode, I share my insights on the transformative power of color in personal style and branding. Recorded during my alone time in the car, I discuss the importance of moving away from neutral tones and embracing colors that truly resonate with you. I explain how different shades can…
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5: Get An ROI From Getting Your Nails Done
Today I'm sharing the way I think about getting my nails done. Like everything else I do, this aesthetic experience has a very specific strategy that I dive into on this episode. I talk about how choosing the right nail color can impact your mood and energy, how to use color psychology to make...
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4: 3 Steps To Figuring Out Your Unique Value Proposition
In this episode, we dive into the importance of personal branding and introduce my signature three-step reflection system, the Image Challenge. I added a free worksheet HERE with all of the exercises I mentioned in the podcast. Whether you're just starting out or looking to refine your…
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3: How To Find Your Style & Vibe
This episode is all about helping you discover your unique vibe. If you've ever felt frustrated or confused about your brand, this is the episode for you. I'm giving you two of my signature exercises designed to help you find clarity and confidence in your style. First, you'll learn how to...
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2: 3 Simple Changes for a Cohesive Aesthetic in Your Kitchen
Living life as such a vibe means being intentional about every element of your life, especially the moments that feel mundane. For me, that was my kitchen experience... so today I'm walking you through 3 simple, easy tips that you can immediately implement to make your kitchen experience more of…
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1: WTF is Such A Vibe?
In this introductory episode, I delve into what it means to be "such a vibe" and what you can expect from future episodes. I'll be talking about the importance of intentional choices in fashion, branding, and daily life to boost confidence and attract the right opportunities. You’ll learn how to...
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Unlocking Your Ultimate Vibe: Style, Confidence, and Cohesion
Welcome to the Such a Vibe podcast! I'm Kate Obert, your host, and I'm here to help you become such a vibe. As a brand consultant and stylist, my gift is helping you figure out your identity and style and then translating that into an aesthetic that makes your whole life feel cohesive and flow....
About this show
Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.
Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.
Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.
Because the strongest brands aren’t just seen.
They’re felt.
Hosted by
Kate Obert