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PODCAST · business

Sumofied

Not every AppSumo deal is built for agencies. Sumofied cuts through the noise, founder interviews, real talk, and an agency lens on every tool. If you're managing clients, white-labeling, or building at scale, this is the feed you've been missing.

Publisher-supplied feed metadata · PodParley refreshed May 15, 2026 · Source feed

  1. 5

    Is DM Champs the AppSumo deal agencies have been waiting for?

    About the show:AFA is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.Guest bio:Sohaib Ahmad is the founder of DM Champs, a multi-channel AI sales agent built for agencies. Before DM Champs, Sohaib ran (and still runs) a six-year-old Meta-ads agency focused on paid acquisition for international hair clinics, scaling from one clinic to roughly twenty worldwide. DM Champs spun out of the internal tool built to solve the lead-follow-up bottleneck his own agency hit at scale, and is now a Netherlands-based SaaS company with seed-stage funding. He is active on the AppSumo questions board and reachable through dmchamp.com.Key quotes:"We've built the whole AI engine of DM Champ to be as human as possible, simply because it's built as a sales agent. And if someone knows you're talking to an AI… their guards will already be up. So we focused a lot on making it as human as possible so you could actually get good results."Timestamps:00:00 — Intro and what DM Champs does00:49 — Why DM Champs has the human edge over other AppSumo chat bots02:22 — Building the AI to bypass "AI guards up" in chat03:24 — Why the knowledge base + human voice is the unparalleled combination04:33 — Setup wizard walkthrough — 15 minutes per client06:45 — Why follow-ups were pulled and rebuilt with stricter guardrails07:55 — Sales coverage: $27 low-ticket to €50K high-ticket09:18 — Native Google Calendar booking inside chat — no external links10:21 — Full white-label and sub-account architecture for agencies21:00 — The hair clinic case: $5M to $10M in one year24:17 — Why WhatsApp beats chat widgets for follow-up25:36 — iMessage rollout timing27:07 — Tier 6 unlimited sub-accounts, added by community requestResources:FREE DM Champs PlaybookGet DM Champs Lifetime DealAffiliate disclosure:AFA may earn a commission if you buy DM Champs through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

  2. 4

    Swft Connect

    About the show:AFA (Automation for Agencies) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.Guest bio:Pawan Julani is the founder of Swft Connect, a digital business card and lead-capture platform launched in 2021 and now used by 10,000-plus businesses, including Deloitte, TUI, and Buro Happold. He ships weekly and builds the white-label roadmap directly from a Skool community of 300-plus reseller partners. Key quotes:Timestamps:00:00 — Intro00:41 — What Swft Connect is and the white-label opening02:26 — Why digital cards are trending up04:57 — The email-signature lead-capture play06:17 — Embedding Calendly inside the profile07:44 — White-label setup walkthrough (10 to 30 minutes)09:38 — Native CRM integrations: HubSpot, Salesforce, GoHighLevel10:51 — Full front-end redesign and Liquid Glass theme14:01 — The AI engine: profile builder, paper-card scanning16:23 — Why it hands off after lead capture instead of being a CRM20:31 — Why white-label sits at Tier 424:28 — The roadmap: an email-signature generator and a low-friction tool suiteResources:Free Swft Connect Agency PlaybookGet Swft Connect Lifetime DealAffiliate disclosure:AFA may earn a commission if you buy Swft Connect through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

  3. 3

    Validating a Product Idea While the Agency Pays the Bills

    About the show:Automation For Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric: whitelabel depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.Guest bio:Vesko Kolev is the founder of Icanpreneur, an AI co-founder platform that walks founders from "I have an idea" through customer validation, positioning, and the first version of a landing page and sales deck.Key quotes:"We don't help founders build faster. We help them pick the right direction and then accelerate." — Vesko KolevTimestamps:00:00 — Intro and what Icanpreneur actually does01:30 — Why validation beats build-faster03:40 — How the AI gets it right vs. generic LLMs05:45 — White-label and the agency tier in development06:50 — 1-click client transfer plus 15% revenue share08:30 — The agency revenue model Vesko built using his own product09:00 — API access and the LinkedIn integration~12:00 — Multi-tenant question: workspaces, data isolation, tier limits13:00 — Live demo: zero to landing page in five minutes17:30 — Synthetic interviews running on five AI personas at once24:00 — Generating positioning, sales deck, and Google Slides export28:00 — Which LLMs power Icanpreneur (Gemini + Anthropic)33:30 — The multilingual ship and the long-term coding-tool roadmap38:00 — Why Vesko followed his own methodology to build the agency programResources:FREE Icanpreneur PlaybookGet Icanpreneur Lifetime DealAffiliate disclosure:Automation For Agencies may earn a commission if you buy Icanpreneur through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

  4. 2

    Turning Client Data Into Deliverables Without Leaving the Sheet

    About the show:Automation For Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric: white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.SheetXAIDavid Souza is the founder of SheetXAI, a Google Sheets and Excel AI add-on that automates spreadsheet workflows for non-technical users. Before SheetXAI, David ran three agencies — most recently a customer success consultancy for SaaS companies, plus organic GTM at StartupHelpr and a Facebook ads shop for local businesses going back to 2018. He built the first version of SheetXAI overnight in December 2024 after one too many midnight VLOOKUP sessions on a client SEO project. Connect with David at sheetxai.com.Key quotes:"I would say, and in all honesty, I don't think it's probably the best app for white labeling. It's more an internal tool. Like it helps your company focus on the stuff that actually matters for your company rather than necessarily it being something you sell to people." — David SouzaTimestamps:00:00 — Intro00:55 — What SheetXAI is and who it's for03:21 — The agency entry point: cold email at scale04:46 — Why David won't market this as white-label05:14 — Live demo: 30 personalized cold emails in seconds08:46 — Where the AI pulls its data from10:18 — Multimodal: images, video, TTS, alt text12:24 — The 100x integration partnership announcement13:46 — "Clay for spreadsheets" — the design north star14:07 — Roadmap: scheduled runs and automations17:14 — The 80/20 pitch for agency owners18:17 — Why "sexy UI" isn't the goalResources:Agency Playbook: FREE PlaybookGet SheetXAIAffiliate disclosure:Automation For Agencies may earn a commission if you buy SheetXAI through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

  5. 1

    Skillplate: White-Label Course Platform, or Just Another LMS?

    About the show:Automation For Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric: whitelabel depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.Guest bio:Dimitar Savov is the founder of Skillplate, an all-in-one business operating system combining a section-based website builder with native digital products, member areas, bookings, and marketing automation. Before Skillplate, Dimitar and his ten-person team ran Startup Masters, a full-service marketing agency that contributed to building two 9-figure businesses, more than ten 8-figure businesses, and over sixty 7-figure businesses across a decade of operating.Key quotes:"I don't think that the agency owner should purchase Skillplate. They should build accounts for others. They pay for skill plate. You don't pay for it. We can even pay you a commission for referring customers."-Dimitar SavovTimestamps:00:00 — Intro and what Skillplate is01:34 — Origin: from marketing agency to platform03:26 — Building the academy that became Skillplate06:40 — When Skillplate fits, when Shopify wins07:04 — Marketing-first builder vs. developer-first canvas10:21 — Branding propagation and the 2-minute styles panel17:53 — Multi-client setup and the per-client subscription model22:50 — Webhooks, API, n8n: the integration story24:43 — Facebook Lead Ads → Skillplate → Telegram in seconds27:25 — Why team permissions don't ship yet30:53 — Funnels vs. customer journeys (the product taste)36:48 — "Agencies shouldn't buy Skillplate — set clients up on it"40:42 — The agentic AI roadmap, shipping in 2–3 weeksResources:FREE Skillplate PlaybookGet SkillplateAffiliate disclosure:Sumofied may earn a commission if you buy Skillplate through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

  6. 0

    The Calendly Killer for Agencies Tired of Generic Booking Pages

    About the showAutomation For Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric: white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence, so agency listeners know what's actually worth buying. Learn · Launch · Scale.LuncalPranshu Kacholia is the Founder/CEO of Lunacal, an AI-aware scheduling and booking platform for service businesses, consultants, and appointment-driven professionals. Lunacal launched on AppSumo and has shipped multiple major release waves since — Beautiful Booker themes, full workflow automation, and outbound voice-agent meeting reminders. Pranshu is hands-on across product, support, and beta testing (he was running 3am QA the week of the voice-agent launch).He walks through the architecture of what is arguably the best-looking booking page on AppSumo — and the reasons Sumofied verdicts it a Solo Pick instead of a Buy. The booking page is a 4.3/5 product. The reseller math is a 3.1/5.This episode covers the agency-specific dimensions in order: White-Label Depth (booker side fully branded, admin side still Lunacal), Multi-Client Management (30 workspaces on Tier 4, but no full-workspace templates), Reseller Viability (no formal program, public LTD pricing, no white-label billing layer), Integration Flexibility (strong webhooks and native CRM coverage, no public API), and Roadmap Confidence (outbound voice agents shipped two weeks ago, inbound voice agents in early build). Pranshu also walks through Beautiful Booker — the embeddable, themable booking widget with industry-specific animations — and the workflow engine that automates pre- and post-meeting touchpoints.According to Sumofied's Agency Viability Score, Lunacal scores 3.1/5 for agency viability and 4.3/5 for product quality, earning a Solo Pick verdict. Which means: buy it if you run a 1-to-5 person agency with 5–15 service-business clients in non-regulated verticals; pass entirely if you're scaling toward 30+ deployments or need to mark up tool resale margin.Built for solo operators and small agencies in service-business verticals — coaches, consultants, design studios, fractional executives, B2B advisors.Resources:FREE Lunacal PlaybookGet LunacalTimestamps00:00 — Intro: first guest on the new YouTube launch01:49 — How Lunacal started: scheduling page as marketing landing page03:45 — White-label setup: workspace per client, 30 seats on Tier 404:54 — How a client logs into their own isolated workspace05:10 — Service-then-provider routing for hospitals and law firms06:30 — Round-robin event types and balanced lead distribution08:04 — Webhooks, Zapier, and the booking-event triggers that matter09:11 — Built-in Stripe and PayPal payments at 0% platform commission10:13 — Where the white-label stops: backend stays on app.lunacal.ai13:03 — The Beautiful Booker reveal and Drew's reaction16:23 — Live walkthrough: themes, animations, industry-specific embeds19:04 — Email embed: pre-selected time slots inside an email19:48 — Pranshu, candid: "We have done a bad job at product analytics"20:22 — Voice agents: outbound reminder calls live, inbound in early build23:04 — Tech stack under the voice agent (LiveKit + LLMs, not VAPI)26:19 — Workflows: realtor, tattoo studio, and post-service follow-up30:14 — AI credits, paid extras, and keeping the business sustainableKey quotes"Let's say I am an agency. I have 30 seats. I can bring five individual clients. Each of those clients can have, let's say six seats of their own. Every service business that you can think of can be parallely managed within LunaCal." — Pranshu Kacholia"We actually launched voice agents very recently. I think it's been a few days. Last Saturday is when I was doing beta testing. It was probably 3 a.m. in the night for me when I made that video." — Pranshu KacholiaAffiliate disclosureAutomation For Agencies may earn a commission if you buy Lunacal through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships. Read the full methodology at sumofied.com/avs.

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ABOUT THIS SHOW

Not every AppSumo deal is built for agencies. Sumofied cuts through the noise, founder interviews, real talk, and an agency lens on every tool. If you're managing clients, white-labeling, or building at scale, this is the feed you've been missing.

HOSTED BY

Drew Rattray

Frequently Asked Questions

How many episodes does Sumofied have?

Sumofied currently has 6 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Sumofied about?

Not every AppSumo deal is built for agencies. Sumofied cuts through the noise, founder interviews, real talk, and an agency lens on every tool. If you're managing clients, white-labeling, or building at scale, this is the feed you've been missing.

How often does Sumofied release new episodes?

Sumofied has 6 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Sumofied?

You can listen to Sumofied on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Sumofied?

Sumofied is created and hosted by Drew Rattray.
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