PODCAST · education
Supply chains: Smart cars - for iPad/Mac/PC
by The Open University
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
Episodes
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Supply chains: Smart cars
A short introduction to this album
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Smart thinking
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
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Smartville
How the innovations continue at Smart's factory, and how the brand image is built
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Behind the brand
The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
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Innovating the aftermarket
The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values
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ABOUT THIS SHOW
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
HOSTED BY
The Open University
CATEGORIES
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How many episodes does Supply chains: Smart cars - for iPad/Mac/PC have?
Supply chains: Smart cars - for iPad/Mac/PC currently has 10 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Supply chains: Smart cars - for iPad/Mac/PC about?
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This...
How often does Supply chains: Smart cars - for iPad/Mac/PC release new episodes?
Supply chains: Smart cars - for iPad/Mac/PC has 10 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Supply chains: Smart cars - for iPad/Mac/PC?
Supply chains: Smart cars - for iPad/Mac/PC is created and hosted by The Open University.
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