Supply chains: the supermarket - for iPod/iPhone
by The Open University
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.
Episodes
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Supply chains: the supermarket
A short introduction to this album
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Shaping Tesco overseas
How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea
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The Korean hypermarket
How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience
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Localising the European model
Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer
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Monk-buckets and mango-pickers in a Thai Tesco
The challenges of developing an efficient supply chain in Thailand
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Managing Thai Tesco
How stock is managed amongst different Tesco stores, and how this affects the local competition
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Where do old rubber trees go?
One company's waste is another's resource. A Thai company tranforms its leftovers into luxury products for Tesco UK
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Tesco comes to Hungary
Developing hypermarkets in the transition economies of Central Europe.
About this show
How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.
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The Open University
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