PODCAST · business
Sweathead, A Strategy Podcast
by Mark Pollard
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We have surpassed 1,600,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
Episodes
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A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi
Join me as I take you on some of my trips. And follow me at http://www.instagram.com/markpollard For details about upcoming events and company training, visit http://www.sweathead.com
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20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City
Find out about our upcoming conference and classes at http://www.sweathead.com Follow Mark here: http://www.instagram.com/markpollard
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Is There A "Strategist" Personality Type? - Sit And Talk, Medellín
To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.com Follow me on Instagram: http://www.instagram.com/markpollard
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Sydney Sweeney & American Eagle: Smart or Stupid Marketing?
Watch this on the new Sweathead YouTube channel: https://youtu.be/cqUmFaJ6Af4 It's part of our new series Brains On Brands. Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about...
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How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa
Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here: http://www.instagram.com/thechrisdo http://www.instagram.com/therealrakaa Come to our annual conference --> The Sweathead Do-Together happens online and in...
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Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk
Follow along for the real-time version of these: http://www.instagram.com/markpollard
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Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi
Find out about our upcoming summer camp and masterclasses at http://www.sweathead.com Follow us at http://www.instagram.com/markpollard http://www.instagram.com/sweathead
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Six Workshopped Strategies From Latin America - Bogota, Colombia
For details about our upcoming classes, visit: http://www.sweathead.com Chicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more. Find Mark here: http://www.instagram.com/markpollard
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Working In Advertising In New York City - Becky Wang, Rosie Siman, Joe Burns
Watch us discuss all of this here on YouTube: https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9 - The USA vs the UK - US clients vs UK clients - Doing creative work in Corporate America - The good and not good things about New York City Strategy events and classes: http://www.sweathead.com
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This Amazon Art Director Quit Amazon In Public - Jason Murray
This interview comes from Part 2 of my YouTube series about surviving New York City, especially the Corporate America parts. Jason has worked at Energy BBDO, Huge, and Amazon. He recently documented his leaving of Amazon. We discuss: - Why he did this - What he's learned from working in NYC…
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Would New York Make You Or Break You? - Part 1 with Julian Cole, Jack Appleby
Watch my first raw travel YouTube video here: https://www.youtube.com/watch?v=0josxmlLCKU&t=1437s It features strategists and friends Julian Cole and Jack Appleby. I also take you on a tour of NYC and share what the city has taught me. Julian: https://www.instagram.com/juliancole.strategy/ Jack:...
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2025 Trends And The Problem With Trend Reports - Lee Ci En and Amy Daroukakis
Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :) The thing is, trends can be useful but a lot of trend reports are not. In this episode, we discuss: - 7 trends they think we need to pay attention to, - What's wrong…
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Strategy Clarity On A Page - Sit and Talk, DC
In this episode, I reflect about some of the countries I visited in 2024 - from The Maldives to Saudi Arabia. I also talk about the mindset required to reach clarity, big personal reflections, and my upcoming attempt at YouTube. Read about clarity here:...
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Explain Saudi Arabia To Me - Omar Alomran, Thmanyah
I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media. I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called…
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All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford. He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. With this paper, he'll be showing that "not all...
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Over-thinking, Procrastination, And Self-Doubt - Ipsita Das, Personal Development Coach
Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop. Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them back. In this...
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How To Better Pitch To Clients - Steve Walls, Moon Rabbit
Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping marketers get more out of their agencies. In this episode, we discuss what Steve sees agencies…
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A Magician Who's A Strategist - Or Is It The Other Way Around? - Mike Jacobson, Strategist & Magician
Mike Jacobson has worked in strategy for years. But he's been a magician for decades. Not long ago, he appeared on America's Got Talent. That's how good he is. In this episode, Mike breaks down the business of magic as well as how what he's learned from being a magician and strategist has helped...
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Strategic Territories And Starting Ideas - Joe Burns, Creative Quality Meats
I recently spoke with Joe about strategy frameworks and whether they're dumb. In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it. Joe will teach us how to use territories at our upcoming strategy...
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Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture". What do people mean by "culture" and "the culture" and "be part of...
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Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory
The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory. In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself. Jenny is...
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Neurodivergence As A Chief Strategy Officer - Kevin Chesters, CSO, Author of The Creative Nudge
Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business. He’s also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It’s called The Creative Nudge. Kevin is speaking at our...
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What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner
James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit. In this episode, we discuss James’s...
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How To Deal With Feeling Stuck In An Advertising Career - Iuren Ramiro
How often does your advertising career feel stuck? How often do you compare your career to other people’s careers? What do you do to get your career un-stuck? Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils. In this episode, we...
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Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO
Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also…
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What Thousands Of Strategists Whisper - Georgetown, DC - Walk & Talk
Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks. Find our classes here: http://www.sweathead.com Find me here: http://www.instagram.com/markpollard
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Leaving New York, Impostor Syndrome, Teaching Strategists - Walk and Talk, NYC
Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists. Find me @ http://www.instagram.com/markpollard
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Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons
John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this…
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The Present Of Strategy - WARC's Lena Roland
Lena Roland is Content Director, Strategy at WARC. This means she's dealing with all of you as she explores and gathers the smart minds in the world and what they're doing to market and advertise effectively. In this episode, we chat about the present of strategy - what we're both hearing from...
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Reflections About A Week At The Cannes Lions Festival Of Creativity
Join me by the river Vitava in Prague for a beer and a chat about the 2024 Cannes Lions Festival.
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Simple Ways To Fix Your Strategy Work - Sit and Talk
- The power of paper - Summarize stingily - Digging into problems - Fixing presentations Find out about my masterclasses: http://www.sweathead.com Download the ebook "How To Do Strategy" http://www.sweathead.com Find me on Instagram: http://www.instagram.com/markpollard
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Artificial Intelligence In Advertising - Toygun Yilmazer, CSO TBWA Istanbul
Toygun is Chief Strategy Office at TBWA in Istanbul, one of my favorite cities on the planet. He recently presented his thoughts about artificial intelligence at SxSW. We discuss these thoughts as well as Turkey. You can find Toygun here: https://www.linkedin.com/in/toygun-yilmazer-29810267/ **…
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Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
Joe was Head of Strategy at BBH in New York but decided to go to an indie shop Quality Meats as a Group Strategy Director. We discuss this move as well as a survey that suggested a lot of strategists think strategy frameworks do more harm than good. You can find Joe here:...
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The Daily Challenges Facing Good Comms Planning - Mani Schlisser, OBERLAND
Mani Schlisser is Director of Strategy at OBERLAND in New York. He's had big comms planning roles at Ogilvy, Mekanism, and Chiat Day. In this chat, we talk about Comms Planning 101 but also get into the daily challenges facing anyone creating advertising right now: - What's happening on the…
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A World Champion Of The Cannes Young Lions Plus A Contender - Monika Farkašová, David Cerveny
Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. David...
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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy - Dr Anastasia Karklina Gabriel
Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the key...
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Stop Collaborating And Listen - Why Do Workshops Defeat Us? - Rob Estreitinho, Salmon Theory
Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen". In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it. You can find the deck here:...
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Top Ten Strategist Traits - Live From Hell's Kitchen
You can find out about our upcoming masterclasses at http://www.sweathead.com Mark is here: http://www.instagram.com/markpollard
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How To Have Award-Winning Ideas - Alexandre Kazuo Kubo, Lucas Ribeiro
Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas. It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them…
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The Wrongs And Rights Of Brand Strategy Workshops - Camilla Petty
Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't. You can get 25% off Camilla's guide using the code SWEATY at...
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Brand Strategy In Venture Capital - Michael Miraflor
Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC. In this episode, we discuss his journey as well as what exactly he is doing right now. You can find Michael here:...
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The Techno Mindset For Strategists - Luis Miranda, Strategist & Techno Producer
Cofounder of the Account Planning Group (APG) in Spain, Luis Miranda is a freelance strategist based in Los Angeles but also a music producer and DJ. In this episode, we see what strategists can learn from techno. Obviously. You can find Luis here: https://www.linkedin.com/in/luismiranda1/ You…
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B2B Marketing Creativity - Carolyn Barclay and David Moore
Carolyn Barclay and David Moore run Kingswood & Palmerston. They work with B2B marketers whom they push to do interesting work. We discuss creativity in B2B advertising as well as Carolyn and David's business. You might know David from his Twitter and LinkedIn sharing of advertising made by...
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The Taylor Swift Conspiracy, Creative Teams, and Job Loss - Walk And Talk, Times Square
You can find these bits as essays here: http://www.instagram.com/markpollard
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The Most Important B2B Marketing Ideas With LinkedIn's Ty Heath
Ty Heath is the Director of the LinkedIn B2B Institute. The B2B Institute works with some of the world's leading marketing academics to find counter-intuitive ideas that can have a ridiculous impact on B2B brands. In this interview, we discuss B2B Marketing 101. You can find Ty here:...
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The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office. I caught up with her in the...
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Going Hard On LinkedIn - Alex M H Smith, Basic Arts
There was a time on LinkedIn that was before Alex M H Smith and a time on LinkedIn that was after Alex M H Smith. Every week, tens of thousands of people now see Alex's posts about strategy in their feed but it wasn't always this way. In this episode, we discuss what Alex is up to and how he uses...
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How Hallmark Went From Greetings Cards To Advertising Agency - Trish Berrong
Trish Berrong is a copywriter and strategist who spent decades at greeting card company Hallmark. She's not only written greeting cards but she helped Hallmark develop an in-house agency that went from serving Hallmark to serving external clients. And this is what we discuss. You can find Trish...
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Your Personal Development Plan Template - Hell's Kitchen, NYC
You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathead-get-ahead/ My London Masterclass tickets are here:...
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Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what makes them difficult, and what makes them work. You can find Anirban here:...
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ABOUT THIS SHOW
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We have surpassed 1,600,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead.You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.
HOSTED BY
Mark Pollard
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How many episodes does Sweathead, A Strategy Podcast have?
Sweathead, A Strategy Podcast currently has 523 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sweathead, A Strategy Podcast about?
How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s...
How often does Sweathead, A Strategy Podcast release new episodes?
Sweathead, A Strategy Podcast releases new episodes frequently with a large back catalog of 523 episodes. Check the episode list for recent publication dates.
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You can listen to Sweathead, A Strategy Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sweathead, A Strategy Podcast?
Sweathead, A Strategy Podcast is created and hosted by Mark Pollard.
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