PODCAST · music
Sync Gems
by Roy Matz
A podcast about people’s journeys to success in the sync licensing space. Top notch music composers, music supervisors, sync agents, label owners, and editors will drop gems and mindset hacks that will help you get to the next level in your sync career. Your host, Roy Matz, is a full time music composer for tv, film, ads and games. He is very passionate about decoding people’s mindsets and understanding people’s success. Say hi to roy at @roymatz
Episodes
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How West One's A&R Connects Music Across Continents
Want to get on a free call with me? https://www.roymatz.com/coaching In this episode, Lister Rossel—music producer and A&R at West One Music—takes us on his journey from funk band performer in Chile to producing international music in London. Lister opens up about the emotional intensity of being…
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What All Music Supervisors Are Looking For w/ Trygge Toven
In this episode, music supervisor Trygge Toven (Loki, Guardians of the Galaxy, Westworld) shares his unconventional path from interning at a hip-hop studio to supervising Marvel's biggest projects. We explore the realities of music supervision, how it differs from composition, and why building...
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How My Royalties grew 4x in one year
In this episode I'm pulling back the curtain on the biggest moves I've made in order to maximize my royalties. I'll walk you through how my international royalties started flowing faster and more predictably, how I simultaneously quadrupled my BMI royalties, and why consistency became the real...
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The most important 3 questions music composers should ask themselves
Ehren Ebbage shares his remarkable journey through the music industry. From his early days touring with bands and getting discovered by an A&R rep in Idaho to becoming a sought-after producer working with breakout artists like Lizzie McAlpine, Ebbage offers a masterclass in career longevity and...
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The qualities you need to do great in sync (and in life) w/ Jesse Josefsson
In this interview Jesse Josefsson opens up about his journey in sync licensing, from his early days as a musician to becoming an educator who is actually qualified to teach (nearly 10,000 placements). Jesse shares how he transitioned from band life to sync licensing after seeing consistent...
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How a rejected sync track saved me in a big brief
Download my free 11 gems pdf: https://www.roymatz.com/gemspdf
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Things you must understand before pitching for sync w/ Katy Mac
Katy Mac, founder of Dawn Patrol, shares invaluable insights from her extensive career spanning multiple facets of the music licensing world. As someone who has transitioned from musician to music supervisor to catalog owner, Katy provides a unique 360-degree perspective on how artists can...
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you will never succeed in sync unless you ask yourself questions! Real Talk w/ Scott Reinwand
Today we sit down with Scott Reinwand, the VP of production at Warner Chappell Production Music. He opens up about his journey from recording on a 4-track Portastudio to overseeing 60-80 albums a year. Scott shares some real gems about ego in the music industry, the power of genuine…
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Changing directions in sync and why I do it
Get the free 11 gems pdf here: https://www.roymatz.com/gemspdf
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Creating your sonic footprint in Sync & making every track count w/ Josh Williams (XJ Will)
In this milestone 100th episode, music producer and sync licensing expert Josh Williams shares his journey and insights on balancing creative work with business in the music industry. Josh discusses his successful Shades of Sync event, his approach to music production, and how he manages his...
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Understanding Music Licensing Income w/Michael Elsner
Music industry veteran Michael Elsner shares his remarkable journey from guitar player to successful music licensing professional, revealing invaluable insights about the sync licensing business. Starting in Woodstock, NY, Elsner's path led him through Nashville's studio scene to Los Angeles…
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My Sync Licensing Career Wins & Losses from last year and my plan for this one
In this episode I tell you all about my wins and losses from 2024. I dive deep and talk about the amazing vision I see for "sync gems" in years to come
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How Meeting People Can 10x Your Sync Career w Ryan Dickinson
In this episode, we sit down with Ryan, a multi-talented musician and sound designer, to explore his unique journey from being a drummer in rock and funk bands to electronic music production, sound design, and creative direction. Ryan shares invaluable insights for musicians, composers, and...
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Sync, money and everything in between w/ Brianna Shelko
On this episode we talk to Brianna Shelko about making money in the sync biz. We talk about selling masters, the state of upfront fees, and her move from the world of social media marketing back into music (which she has been pursuing since the age of 8) We get into depth about her story of...
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How to Actually Connect With Music Supervisors w/ Eddie Caldwell
On this episode we talk about how to actually make long lasting connections with key people in the industry. Eddie breaks down his story of many rejections until starting to build his amazing company “music of the sea”. We get into how to actually understand who to send music to, and how to...
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Big Paydays In Sync- Talking Shop with Evil Genius
From Emmys, ads, theme songs, tens of thousands of placements- you name it and these guys have done it. Eddie Wohl, Tim Edwards and Tim Mosher have decades in the sync world and they don’t hold any information back in this jam packed episode. We talk about what it really takes to have placeable...
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How I got to 150 placements a month (at least)
In this episode I talk about the process I’ve been through and the way I’ve become way better at understanding who to work with, what strategies to put in place, and how most of my placements are from tracks from the last year. This podcast is a reflection at my journey but will hopefully give…
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The Things You Didn’t Know About Music Supervision w/ Louisa Bisio
On this episode we get deep into what it means to be a music supervisor, what a sync agent’s relationship looks like with supervisors and musicians. We also go into the little things and painful truths that no one wants to tell you about music supervisor’s ability to place your music, and many…
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The Journey To Megatrax, Doing What It Takes & Making Music With Intention w/ Derek Jones
On this podcast we talk about a wide arrange of subjects. From steady music income, the commonalities between organized crime and the music industry. We also talk about Derek’s rise to being in the top of one of the biggest independent sync labels in the world (Megatrax). We also dive in to…
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What To Do When Things Don't Seem To Go Your Way
On this episode I talk about my latest experience with feeling down, moody, doubtful about myself, and feeling unworthy. I had a rough few months of moments where I thought maybe I should stop doing this music thing, and to tell you that i'm completely out of these grounds would be a lie, but my...
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How APM’s Marketing Director Uses Your Music To Tell Stories w/ Sarah Scarlata
In today's episode, we talk to APM's music marketing director, Sarah Scarlata, about music and its ability to enhance stories in ads, TV, and movies. We dive into how APM has positioned itself so that major artists like Kendrick Lamar, Eminem, Chance the Rapper, LL Cool J, Dr. Dre, and many…
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How having a team can skyrocket your sync career w/ Itamar Carmel
Itamar Carmel is a part of the amazing group of composers named Arb4. They have worked with the likes of riot games, Call of duty, marvel, paramount, valorant and way more. In this interview we get into the importance of teamwork in sync, we talk about playing big, the importance of mentorship…
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Why You Should Have Very Specific Goals In Music
On this episode I talk about the importance of goals, and the reason they should be big enough for you to grow towards. I also talk about who are the people I think should surround you and how to know if you are in the right place. If you want to do a 4 week mentoring program with me go to:...
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What Is Success In Sync? w/ K3lvin Kaos
On this episode we go back to basics, we dive into what libraries you should sign your music with, we go into what success means in sync and we talk about how AI may or may not take our place. We get into what creativity & skills mean in sync and dive into many more things K3lvin Kaos's Bio…
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The sad truth about conferences & networking
In this episode I talk to you about what are the downsides and upsides of going to conferences. I share my experience as an introvert and why I choose to go to conferences even though my energy level lowers significantly around other people. I talk about the money aspect and if it is worth the...
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From Shyness to Shining w/ James Gardin
On this amazing episode we talk about finding your identity and caring your path in the sync space. We also talk about using emotion to push a message and what being the male Lizzo means. We also get into what labels are looking for and how to make your tracks even more suitable for sync. Make…
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How Do Ads Work? w/ Opiyo Okeyo
On this episode we get into the world of music for ads. Opiyo talks about his amazing journey and how the art of asking questions has gotten him to where he is today. We talk about how ads work, who is in charge of music in ads, when music comes to play and who are the key players in putting your...
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Reducing Clutter & Creating A Meaningful Network In Sync And In General
When people talk about networking they tend to talk about it in a very surface transactional way (ie: i gave them the song they needed and got a huge payday). I believe that the most amazing things happen when we are in tune with the systems that need to take place for us to elevate, so in this...
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Exploring, Collaborating, and Keeping The Ego At Bay w/ Hermann Schepetkov
With placements like League of legends, google, call of duty, battle field, riot games (and many more) Hermann is not a stranger to success. In this conversation We dive deep into some real talk about music—like navigating the ego, knowing your worth, collaborating with others and more. Herman's...
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What NOT To Do As A Composer w/ Phil Lober
On this episode with Phil Lober, we talk about a range of subjects. From blacklisting to the delicate balance of knowing when a track is complete, Phil shares candid experiences and expertise. We explore the challenges and rewards of collaborating with a huge live orchestra, and gain fresh...
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Serving Others To Reach Your Artistic Potential w/ Logan Crowell (P2)
On this part 2 with Logan we talk about the importance of serving others as a way of reaching and surpassing ones wildest achievements. We also talk about the importance of knowing your role, but also knowing your business. We talk about the effects building something like Logan built has helped...
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From An Idea To Building His Dream Music Community w/ Logan Crowell (p1)
On this episode we talk to Logan about his trajectory from being a musician, moving to Nashville, trying to break into the music industry and then realizing that musicians need more then just skill- they need a space to get inspired, just like in a crossfit gym, where people push each other to be...
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License fees, misinformation in sync & the importance of collaboration w/ Jody A Friedman (p2)
In this Part 2 with Jody A Friedman, we delve into the practical aspects of sync licensing, discussing industry evolution, debunking common misconceptions, and emphasizing the crucial role of quality music in today's landscape. Jody shares insights on the benefits of delegation, the dynamics of...
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Taking opportunities as they come, making theme songs & approaching supervisors w/ Jody Friedman (p1)
Jody has done everything there is to possibly do in the sync space and we explore how he did it. His approach is nothing short of amazing and his accolades are there to back it up. Jody has had his music placed in thousands of spots, and has helped his students at “elite music coaching” do the...
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Originality, Imperfections & How Having Fun Can Get You Huge Placements w/ Rob Jager van Duren (pt2)
In this Part 2 of my sit down with Rob Jager Van Duren, we discuss the ego in music, we talk about things to say yes and no to, we talk about who to give attention to on your way up. We get into originality, imperfections, and how having fun has landed Rob works with major brands. We also get…
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Making Memorable Music, Recording Live Orchestras, Working With Extreme, Redbull and 2WEI w/ Rob Jaager van Duren
In this conversation Rob and I had In bali we talk about robs journey into working with top brands, we talk about burnout, we talk about how to have your music be as good as it can be. We also talk about why Rob flies to see his clients yearly, we talk about the main reasons most people don’t…
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What Relationships Make A Sustainable Music Career? w/ Jamie Shield (P2)
In this episodes we talk about how long term relationships can be way more profitable than upfront paying gigs, we talk about the formula to make it in the music business, the importance of staying consistent, we talk about reality TV and exploring different genres, we talk about the importance…
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How Being Good Enough Gets You Paid Big Royalties w/ Jamie Shield (P1)
In this part of the interview with Jamie Shields (AKA MNKN) we deep dive the importance of showing up and doing the work, we talk about how and why our goals should always be fluid, we talk about AI & how to navigate technology. This interview dives into advanced concepts in the sync world but...
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Speaking Music Goals Into Existence w/ Dave Kropf P2
On this episode we go into the weeds of setting goals, speaking things into existence, about how relationships are essentially everything. We talk about the what the approach to sync music should be, and how to focus on the things that matter https://www.52cues.com Dave has also challenged me to...
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Moving Forward & Owning Your Story w/ Dave Kropf PT1
In this special part 1 interview, Dave Kropf and I interview each other, we talk about our life experiences, our roots, and how they have shaped us to what we are today. We talk about moving on from things that are no longer serving us and how to actually know when something is not serving us…
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Using Mistakes As A Way To Grow, Quantity vs Quality In Sync, Carving Your Own Path
In this episode I open up about Why Making mistakes is crucial, why I get taken advantage of on purpose in the industry, why experience and diversification are everything in this industry, why I think you want to try all sorts of sync income, why fluidity is a must in this industry, and why this...
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Balancing Your Music Career (Being vs. Doing)
In a world that glorifies doing more than anything, I find it important to stop and talk about balancing the doing and being. I also talk about about being able to feel successful even when I am not completely where I want to be. In this podcast I go on a walk with you and talk to you about my...
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A Technique To Deal With Your Flaws
On this episode I choose to take you into my current 10 deepest vulnerabilities and flaws. These flaws don’t serve me but they are a part of my journey. I dive into each one of them and I talk about an exercise I do to help me cope with these flaws. The reason I’ve made this podcast is the hope...
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Strategy Over Emotions, The Importance of Mentorship & Sponsorship w/ K Sparks
On this episode I talk to Kyle Hunter (AKA K. Sparks). Aside from having sync placements everywhere possible, he is an industry vet and has shared stages and has done work with some of the greats in the music industry (The temptations, Kid Audi, Rapsody, Peter Rosenberg & more). His experience is...
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Make Syncable Music & Get Out Of Your Own Way w/ David John Walker
On this episode we have David John Walker (AKA Imperial Beats) This episode is jam packed with amazing insights. Dave Walker gives you an insight to how he has gained some real success and full time income from production music in about few years. He talks about getting picked up by EMI, quitting...
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That Voice In My Head, And What I Do About it
I have been dealing with burn out a lot in this past year. A lot of it is because the voice in my head saying some ridiculous stuff that sound like truths to me. things like "man you suck", "man you're not doing enough, Step it up!", "Look how successful **** is" In this podcast I talk about what…
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The intern who became a full time composer & a label owner w/ Nathan Foreman (AKA XcaliberZero)
Join us for an inspiring episode as we sit down with the amazing Nathan Foreman, a music producer whose music has been featured in NBA, Rhythm & flow, Fortnite and many more. Nathan shares the invaluable impact of interning in a publishing company, providing a backstage pass to the inner workings...
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How Can You Be Successful Right Now?
Comparing ourself to others, thinking “damn he’s so successful!” Or “damn she has all the placements in the world”, or perhaps my favorite “oh my godddd he makes 5 figures from royalties” This podcast was recorded because I hear too much talk about success and there are too many people trying to...
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The Journey Of A Rising Music Supervisor w/ Carita Miller
Today we talk with Carita Miller, A supervisor & artist manager. She has been working on Indie films since covid and is looking to get her break into bigger budget films. We talk about how she does her work, how she is looking to grow and what you as artists/composers can have in line for her to...
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ep59 Why Big Placements Should Not Define You w/ Sigurd Jøhnk-Jensen
In this episode we explore the nuanced art of not letting big placements overshadow your journey. Sigurd has had a huge amount of trailer placements this year and in general, he is a very well oiled music machine, he makes an amazing living from sync, and it is not even his main pursuit. This guy...
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ABOUT THIS SHOW
A podcast about people’s journeys to success in the sync licensing space. Top notch music composers, music supervisors, sync agents, label owners, and editors will drop gems and mindset hacks that will help you get to the next level in your sync career. Your host, Roy Matz, is a full time music composer for tv, film, ads and games. He is very passionate about decoding people’s mindsets and understanding people’s success. Say hi to roy at @roymatz
HOSTED BY
Roy Matz
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