Take Your Shot Podcast
by Halle Heather
Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs.If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't
Episodes
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112 -What Actually Grows Your Business on Social Media with Gina Ribando
If social media has ever felt overwhelming, inconsistent, or like a constant cycle of “start strong → fall off → repeat,” this episode is going to hit home. In this conversation, I’m joined by brand photographer and content strategist Gina Ribando, who has built her entire career around helping...
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111 - proof of life after a 2-month sabbatical
I’m back! After a two-month sabbatical from the podcast, I’m checking in with a little proof of life and a transparent conversation about what this season has looked like. The last several months have held a lot of really good things, but also some heavy ones. Between health diagnoses with family...
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110 -Managing your operational debt with Tricia Harrison
Managing Operational Debt with Tricia Harrison In this episode of the Take Your Shot Podcast, I’m joined by operations architect Tricia Harrison to talk about something so many growing business owners are dealing with without even having a name for it: operational debt. Operational debt is the...
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109 - The Phases of Building a $500K+ Photography Business with Kylee Maughan
What does it actually look like to build a $500K+ photography business—step by step, phase by phase? In this episode, I’m joined by Kylee Maughan, founder of Kylee Ann Studios, who breaks down the real evolution of her business over the past 15 years. From charging $35 sessions in college to...
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108 - Your website isn't the problem, your copy is - with Andrea Shah
In this episode of the Take Your Shot podcast, we’re joined by website copywriter and marketing consultant Andrea Shah to unpack the real role your words play in your business. From navigating today’s “trust recession” to helping your ideal clients actually understand and connect with your work,...
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107 - whether or not you should share personal and political views with Emily Gbadamosi
Are you building a business that actually reflects who you are—or just one that “looks good” from the outside? In this episode of the Take Your Shot podcast, I’m joined by Emily Woodall Gbadamosi, founder of Woodall Creative Co., photographer, and systems strategist for creative entrepreneurs....
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106 - Balancing your time and optimizing your editing workload
Wedding season is here, and in this episode of the “Take Your Shot” podcast, Halle shares an honest behind-the-scenes look at how she manages a sustainable wedding photography business without sacrificing her mental health, personal life, or client experience. From calendar management and…
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105 - Turn Your Email List Into Revenue with Kieryn Wang
Turn Your Email List Into Revenue with Kieryn Wang If email marketing has felt overwhelming or easy to put off, this episode will simplify it for you. Halle sits down with email marketing expert Kieryn Wang, founder of ALLMOST, to break down how to turn your email list into a consistent and...
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104 - The Real Reason Your Brand Isn’t Connecting with Clients With Jennifer Dalton
If you’re a wedding photographer or creative business owner trying to stand out in a crowded market, your brand matters more than ever but not in the way you might think. In this episode of the Take Your Shot podcast, I’m joined by branding expert Jen Dalton, founder of Brand Mirror, to break…
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103 - Why Gen Z is ghosting you and how workflows can fix that - with Gail Frazier
If you’ve been feeling like inquiries are harder to convert, clients are slower to respond, or ghosting is more common, you’re not alone. The market is shifting, and a big part of that comes down to changing client expectations—especially with Gen Z. In today’s episode, I’m joined by Gail Fraser,...
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102 -How to Generate More Leads for Your Photography Business with Rachel Traxler
Rachel Traxler is back on the podcast and this time we are diving deep into lead generation — what is actually working right now, what has shifted in the industry, and why waiting around for inquiries to come to you is no longer a strategy. Rachel shares why she still believes Google and SEO are...
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101 - Mistakes to avoid when setting up your ad funnel with Melissa Litchfield
In this episode, we sit down with Melissa Litchfield, founder of Litchfield Media Co. She is a seasoned ads strategist with nearly seven years of experience helping entrepreneurs and online coaches grow their businesses through paid advertising. Melissa breaks down one of the most misunderstood...
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100 - How we got here and lessons learned
In this 100th episode (ahh that still doesn't even feel real!) we reflect on the journey behind the Take Your Shot Podcast as it reaches 100 episodes. From leaving a corporate career to building a photography business and eventually launching this platform, she shares the story of how it all...
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099 - Stop Avoiding Your Numbers: The Financial Mindset Shift Every Creative Needs
If you’ve ever said, “I’m just not a numbers person,” this episode is for you. I’m joined by Danielle Hayden, founder of Kickstart Accounting, and we’re talking about the financial mindset shift every creative business owner needs to make. In this episode, you'll learn: – The biggest money…
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098 - How my business ran without me for the last six weeks
What happens if you step away from your business for six weeks? In this episode, I share how I worked just 3–5 hours per week, stopped posting on Instagram, and still brought in over $10,000 in payments last month AND I booked a $13,000 wedding. Being able to do this was the result of years of...
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097 - leveraging your business to support your community
In this episode, I express the reality of things here in Minnesota and how we are getting through one day at a time. I then express just as business owners how we can lead and what people in our community are doing to step up and meet the moment and community and the needs. If you want to help...
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096 - Minneapolis and the moment, navigating heavy times
There's no perfect way on how to navigate difficult and heavy times. Right now, we live in a city that is once again at the center of national headlines and we are experiencing a lot of heaviness, grief, pain, and so many other things. There are no words, there is no perfect response, and in this...
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095 - Before you set goals for the new year, do this first
In this episode of the Take Your Shot podcast, I’m walking you through how to start the year intentionally—without falling into the trap of trying to do everything at once. If you tend to come into January with big ideas, high motivation, and a long list of things you want to change, this...
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094 - Connection Over Perfection: How Soft Skills Can Transform Your Wedding Business with Benny Nord
In today’s episode, I’m joined by Minneapolis DJ and event host Benny Nord for a conversation that every wedding pro needs to hear. Benny has become one of the most trusted DJs in our market — couples literally plan their wedding dates around his availability — and it has far less to do with…
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093 - Why December is not the time to reinvent your business
December can feel loud, overwhelming, and full of pressure—holiday chaos, Black Friday sales, and the lingering burnout from wedding season. In this episode, we talk about why this month is not the time to overhaul your business or make big decisions, especially when you're operating from...
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092 - Hiring a VA That Actually Helps You Grow with Ellie Leonard of Virtual Bliss Assisting
If you’ve ever wondered when to hire a VA, what to hand off first, or how to stop “delegating” only to redo the work later, this episode will help you build an outsourcing plan that truly supports your business. I’m joined by Ellie Leonard, Founder and CEO of Virtual Bliss Assisting, to talk…
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091 - Time Management That works for Your Brain with Lauren Glynn
Episode 91: Time Management That Fits Your Brain with Lauren Glynn What if your time management wasn’t a rigid system to force yourself into—but a flexible framework that works with your energy, your season, and your actual life? In this episode, I’m joined by time management and productivity…
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090 - The truth about overnight success
Have you ever looked at someone else's business and wondered how they “made it” so quickly? In this episode of the Take Your Shot Podcast, I’m pulling back the curtain on what “overnight success” really looks like—and why it’s almost always anything but overnight. I’m sharing real stories...
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089 - Three Things I Do in Every Consultation That Increase Bookings
Ever finish a consultation call and wonder if you really connected with the couple? In this episode, I’m sharing three intentional things I do in every single inquiry call that consistently lead to more bookings—without feeling salesy or scripted. If you want to book more weddings, serve your...
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088 - How to Actually Do It All (Without Burning Out) with Taylor Hedden
If you’ve ever looked at another entrepreneur and thought, “How is she doing it all?” — this one’s for you. This week, I’m joined by systems and automation expert Taylor Hedden of Chanel & Lee. She’s a Dubsado specialist, a mom of two, a photographer, a podcast host, and the owner of a thriving...
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087 - The three fears holding you back and how to overcome them
If there’s something you want — a dream, a vision, or a next step in your business — but you keep hitting a wall, this episode is for you. Because sometimes the thing standing in your way isn’t strategy… it’s fear. In this episode of the Take Your Shot Podcast, I’m walking you through three of…
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086 - UGC and Paid Travel Partnerships with Mallory Green
Curious about landing paid travel partnerships or diving into the world of user-generated content (UGC)? In this episode, I sit down with Mallory Green to talk about how she’s built a thriving content creation business centered around UGC and brand partnerships—especially in the travel and...
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085 - The $8,000 Booking I Turned Down (and What It Taught Me About Integrity)
In this episode of the Take Your Shot podcast, I’m sharing the full story behind the $8,000 wedding I turned down. Not because it wasn’t good money. Not because I didn’t need the booking. But because it wasn’t aligned—and saying yes would’ve compromised the client’s experience, my values, and the...
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084 - Mastering artificial lighting as a Photographer with Eden Strader
Are you still relying only on natural light and hoping for the best at every shoot? This week on the Take Your Shot podcast, I’m joined by Eden Strader—wedding photographer turned educator and artificial lighting queen. Eden breaks down why every photographer needs to learn how to use flash and…
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083 - Couples Plan Their Wedding Date Around Us: Here's How We've Built that Trust
Have you ever wondered what it takes to become the first vendor couples hire—before the planner, the venue, or even the date itself? In this episode of the Take Your Shot podcast, I’m sharing exactly how we’ve built that kind of trust in our brand and the intentional steps that made it possible....
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082 - Data-Driven Business Strategy with Briana Wells of Flourish and Structure
How do you build a business that actually supports your life—not the other way around? In this episode of the Take Your Shot podcast, I sat down with Briana Wells, systems strategist and founder of Flourish and Structure, to talk about what it really means to create a business strategy grounded…
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081 - How to get out of the grind of busy season
Are you deep in wedding season and feeling totally overwhelmed? Whether your editing queue is stacked sky-high, your inbox is overflowing, or social media has taken a back seat—you are not alone. In this episode, I’m walking you through how to actually thrive during busy season as a wedding...
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080 - Gaining visibility and getting in the Room with Liz Banfield
Are you relying too much on Instagram and wondering how to build a more sustainable, relationship-driven business? In this episode of the Take Your Shot Podcast, I chat with renowned wedding photographer Liz Banfield about the power of relationships, long-term strategy, and showing up offline to...
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079 - How AI can help you optimize your life and business with Callan Faulkner
Are you still doing tasks in your business that drain your time and energy? In this episode of the Take Your Shot podcast, I’m joined by Callan Faulkner, founder of The Uncommon Business and expert in AI strategy, automation, and time-saving systems. Callan breaks down how AI tools can help...
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078- Adapting your business to the new normal with Sam Jacobson
What if the real reason you’re not booking weddings isn’t about your pricing—but about how easy (or hard) you’re making it for your couples to say yes? In this episode, I sat down with Sam Jacobson, wedding industry sales and marketing expert and founder of Ideaction Consulting, to talk about...
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077 - How to Pitch Yourself for More Visibility without Feeling Salesy with Genieva Davidson
Getting featured in publications, podcasts, and blogs isn’t just for the "big names" in the industry—it’s for YOU, too. In this episode of the Take Your Shot podcast, I sit down with Genieva Davidson, PR strategist and founder of Genieva Bliss Media, to break down the exact steps you need to take...
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076 - Confidently Sell with Feel-Good messaging with Isobel Griffin
Selling doesn’t have to feel pushy or uncomfortable and how you approach your messaging makes all the difference. In this episode, I’m joined by Isobel Griffin, a copywriter specializing in ethical, feel-good messaging, to talk about how to confidently sell in a way that feels natural and…
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075 - How to prioritize and strategize your workload
Running a creative business takes a lot of time, energy, and focus. We love to create, but when it comes to having time for the back end of our business and actually working on the business, it can feel overwhelming. Have you ever struggled to know what to focus on, what to prioritize, and what...
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074 - Following Curiosity: How to Pivot and Build a Creative Career with Made by Molly Jo
Have you ever felt the pull to pivot in your career but weren’t sure where to start? In this episode of the Take Your Shot podcast, I sit down with Molly Jo, a creative entrepreneur who turned her passion for calligraphy into a thriving career in murals, branding, and large-scale art. We talk…
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073- How to shift your mindset around sales with Ashleigh Raddatz
Do you ever feel awkward or uncomfortable when it comes to selling your photography services or products? You’re not alone! In this episode, I sit down with Ashleigh Raddatz, full-time photographer and founder of the Documentary Family Photographers (DFP) Community, to talk about how to shift…
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072 - How to Book More Clients with Dubsado Custom Proposals with Kelly McCracken
Are you making it harder than it needs to be for your clients to book with you? In this episode, I’m joined by Kelly McCracken, a certified Dubsado specialist, to break down how Dubsado’s custom proposals can streamline your booking process and increase your conversion rate. We chat about what...
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071 - How a CRM Can Simplify Your Business with Perry Smith from Inly
Running a creative business is about more than just doing what you love—it’s about managing clients, sending invoices, signing contracts, and staying organized. If you’ve ever felt overwhelmed by the backend of your business, this episode is for you! I sat down with Perry Smith,...
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070 - Start Stop Continue: Reflecting and planning for 2025
Start Stop Continue: Reflecting and Planning for 2025 It’s a new year, and with that comes fresh opportunities to reflect, plan, and set the tone for the months ahead. In this episode of the Take Your Shot podcast, I walk you through the Start, Stop, Continue method I use to reflect on what’s...
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069 - Optimizing pic-time sales with Tessa Lange
Are you making the most of Pic-Time to streamline your workflow and boost your print sales? In this episode, I chat with Tessa Lange, an experienced wedding and family photographer, about her favorite Pic-Time features and strategies for optimizing gallery organization, automating sales, and...
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068 - Should you ever offer discounts?
Should you offer discounts in your photography or creative business? In this episode, I’m breaking down the pros and cons of offering discounts, sharing the types of discounts that work best, and providing tips on how to navigate the process without devaluing your work. Whether it’s promotional...
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067 - Stop valuing profits over people
Are you putting profits before people in your business? In this episode of the Take Your Shot podcast, I dive deep into the heart of what it means to truly serve your clients. We’re talking about navigating conflicts, offering exceptional client experiences, and creating a business that…
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066 - Adding income streams to your photography business
Description: As we head into the slower (or strategy!) season for wedding photographers, are you wondering how to keep the income flowing? In this episode, I’m sharing practical ways to add new income streams using the skills you already have. From mini sessions to headshots, second shooting, and...
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065 - Scaling Your Business Without Sacrifice with Ashley Ebert
Are you wondering how to scale your wedding business without burning out? In this episode of the Take Your Shot podcast, I chat with Ashley Ebert, founder of the Simply Elegant Group and The Abundance Group, about the key strategies you need to grow your business sustainably. Ashley shares her...
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064 - Holding Space for Rest and Gratitude During a Busy Season
Are you feeling overwhelmed with a busy season of work, life, or both? In this episode of the Take Your Shot Podcast, we’re diving into practical ways to reclaim balance, hold space for rest, and find gratitude—even in the busiest of seasons. After a non-stop fall, I’m sharing my reflections on…
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063 - Your work won't market itself with Tayler Cusick Hollman from ENJI
Are you struggling to get consistent results from your marketing efforts? In this episode of the Take Your Shot podcast, I sit down with Tayler Cusick Hollman, a marketing consultant turned tech founder, to dive into the common mistakes business owners make when it comes to marketing. Tayler…
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About this show
Take Your Shot Podcast is a business and entrepreneurship podcast for photographers and creative entrepreneurs looking for encouragement on how to scale their photography business. Have you ever wondering how can you go full time as a wedding photographer? Or how to grow a six figure business as a creative entrepreneur? Are you looking for business advice for small business owner? You, my friend, are in the right place. The take your shot podcast covers all topics related to marketing, booking more clients, branding and website strategy, as well as all the important tools you need to scale your business. We also cover mindset and overcoming limiting beliefs.If you're feeling stuck in your business and tired of trying to figure it all out on your own, looking for advice on how to go full-time with your photography business or want all the necessary tips and encouragement on how to scale your photography business, you are in the right place. join us every week and subscribe so you don't
Hosted by
Halle Heather
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