PODCAST · technology
Talk Commerce
by Brent W. Peterson
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
Episodes
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Connect Marketing to Your P&L with Mohammed Hedadji of Nodus
Mohammed Hedadji is the CEO and one of the co-founders of Nodus, a growth systems agency for retail and high consideration brands. Isaac Morey sat down with him for the final interview of Shoptalk Fall in Nashville, the day after Nodus turned four. In this conversation, Mohammed traces Nodus back...
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Does Your Company Show Up in Agentic Search with Mark Sifrit of G10X
Mark Sifrit is the general manager of North America for G10X, a digital and AI solutions company that builds AI and technology solutions at scale for enterprises. Isaac Morey sat down with him on the floor at Shoptalk Fall in Nashville. In this conversation, shoppers move from traditional search…
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B2B eCommerce Launches Slip on Product Data with Matt Christensen of DDS
Matt Christensen is president and co-founder of DDS, Distributor Data Solutions, out of Salt Lake City. DDS sits between manufacturers and the distributors who sell their products and moves rich product data, images, descriptions, videos and attributes, into the shape each distributor can use.…
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eCommerce Accounting Where Almost Right Is Not Good Enough with Parag Mamnani of Webgility
Parag Mamnani is the founder and CEO of Webgility, which automates accounting for multi-channel brands and retailers. He built eCommerce stores on osCommerce and X-Cart before Magento, ran Amazon Webstore until Amazon sold it to Shopify, and started Webgility almost two decades ago on three words...
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Train Your Team When Not to Use AI with Brandon Urich of SwiftOtter
Brent sat down with Brandon Urich at Shoptalk Fall in Nashville. Brandon is the president of SwiftOtter, a full-service digital agency that grew out of the Magento developer training business its founder Joseph built, and that now works across Adobe Commerce, Shopify and BigCommerce with headless...
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There Is No Best Platform with Yurii Kuzminov of Axceleris
Brent sat down with Yurii Kuzminov at Shoptalk Fall in Nashville. Yurii is the CEO and founder of Axceleris, an agency that started in Magento more than sixteen years ago and now partners with both Adobe and Shopify. The conversation covers why Yurii comes to events for the meetings and watches…
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Plaid for Retail and Shopper-Owned Data for Agentic Commerce with Allison Reilly of Closai
Isaac Morey sat down with Allison Reilly at Shoptalk Fall in Nashville. Allison is the founder of Closai, a startup building a consumer purchase intelligence layer for retail, where a shopper opts in to connect their purchase history with the apps, agents, brands and retailers they choose. The...
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AI Promises the Output Without the Work with Aaron Sheehan of OroCommerce
Isaac Morey sat down with Aaron Sheehan at Shoptalk Fall in Nashville. Aaron is the VP of Strategy and Partnerships at OroCommerce, an e-commerce platform made for manufacturers and distributors. The conversation covers the complexity that comes with B2B sales, what is different about Shoptalk…
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Email Is the Signal Agents Will Weigh with Ose Amiegheme of Intuit Mailchimp
Ose Amiegheme leads email product at Intuit Mailchimp. Before Mailchimp he worked on Adobe Express and spent time at TikTok, and he describes himself as a product manager who is a creative at heart. Brent and Ose talk about why email keeps outliving the predictions of its death, what Ose sees in...
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Product Data Is the Source the Agents Read with Ben Riggle of Channable
Isaac Morey sat down with Ben Riggle at Shoptalk Fall in Nashville. Ben is the managing director for Channable in North America, and Channable takes a retailer's product data and optimizes it for each surface the products go out on. We cover the difference between agentic discovery and agentic...
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The Five-Legged Stool of B2B eCommerce with Ethan Giffin of The B2B eCommerce Agency
Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and Ethan Giffin waited about four hours for his turn at the table. He runs The B2B eCommerce Agency, formerly Groove Commerce, and the rebrand describes a change that happened…
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Your New Customer Is Not Human with Adam Fabian and Jacy Davis of Crimson Agility
Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and the Crimson Agility conversation ran longer than any other at the table. Jacy Davis is their director of sales. Adam Fabian handles the technical download, and by the end…
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Regulated B2B eCommerce Starts in the Data Model with Tom Sieger and Timo Weltner of NETFORMIC
Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years....
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From Magento Agency to ERP Integration Platform with Karthik Chidambaram of DCKAP
A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Karthik Chidambaram is the founder and CEO of DCKAP, an ERP-first integration platform for distributors and manufacturers. The...
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Live from Shoptoberfest with Sebastian Hamann from Shopware
A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Sebastian Hamann is the co-founder and CEO of Shopware, the company he started with his brother Stefan in the village of...
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Agentic Commerce Does Not Have Legs Yet with Darin Lynch of Irish Titan
Darin Lynch has run Irish Titan for twenty two years, and he does the thing almost nobody in this conversation does. He defines the term. Agentic commerce, to Darin, is three strands, a Celtic knot: data enrichment, discovery and checkout. And he is blunt about how far along it is. It crawled out...
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Customers Compare You to Every App on Their Phone with Bobby Stephens of Deloitte Digital
Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like…
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B2B eCommerce Podcasting for Yourself First with Jason Greenwood of The eCommerce Edge
A special episode, recorded live at Shoptoberfest in Nashville, Tennessee, on September 15, 2026, and co-hosted with Scott Ohsman of Always Off Brand. Shoptoberfest is presented by Shopware. Jason Greenwood hosts The eCommerce Edge, with more than seven hundred episodes recorded, and he brings…
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AI Coding Writes Up to 90 Percent of His Magento Code with Damien Retzinger of Graycore
Damien Retzinger is the founder and software engineer at Graycore, and the BDFL of Daffodil, an open source ecommerce front end framework with about 60 libraries, one per unit of ecommerce, and a driver layer that connects the same storefront to Magento or Shopify, with a Medusa driver in…
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AI Customer Service and the Death of the IVR with Michael Klein of Talkdesk
A special episode, recorded live at The Lead Summit, May 20 and 21, 2026, in New York City. Michael Klein is the Director of Industry Marketing at Talkdesk, where he owns the messaging and the marketing for the retail, travel, and consumer goods industries. Talkdesk started in contact center...
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AI-Supported Content and Website Accessibility with Rotimi Kehinde of Kingdom Branding
Rotimi Kehinde is the founder of Kingdom Branding, a full service marketing agency in Chicago doing web development and social media, which they call growth marketing. This is a special content edition, so Isaac Morey, chief editor and co-founder of Content Cucumber, co-hosts. Rotimi came to the…
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The Chair Does Not Exist Until You Click Checkout with Benjamin Spiegel of Polywood
Recorded live at eTail Boston, August 10 through 12, 2026. Benjamin Spiegel is the Chief Digital Officer at Polywood, the outdoor furniture maker that turns recycled plastic into lumber and lumber into furniture on its own floor. The model is just-in-time: a checkout on the website triggers the...
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An Email That Knows It Is 97 Degrees in Atlanta with Aman Advani of Ministry of Supply
Recorded live at eTail Boston, August 10 through 12, 2026. Aman Advani is the co-founder and CEO of Ministry of Supply, the performance-fabric clothing brand he started with two engineers he met in school. Fourteen years in, the company runs direct to consumer on a hub of Shopify, Klaviyo, and a...
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Own What an AI Cannot Copy with Mark Stanley of Shopware
Recorded live at Shopware Partner Day in Austin, Texas on April 22, 2026. Mark Stanley is Shopware's chief product and technology officer, where he looks after all product development. He walks through what is landing this year. Shopware's own native PaaS has just gone GA, highly opinionated and...
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Same Candy in the Box No Matter Where You Buy with Laura Smith of Sweetwater
Sweetwater has a reputation that arrives before the box does. Ask any working musician and you get the same two details without prompting, the candy and the phone call. Laura Smith is Vice President of Marketplaces at Sweetwater Sound, the nation's largest online musical instrument retailer, and...
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AI as a Teammate Not a Party Trick with John Riewerts of Acoustic
John Riewerts leads product engineering at Acoustic, a marketing engagement company. He joins us on day three of eTail Boston to take apart a phrase every marketer uses and few define, bringing the audience closer to the brand, and to explain why the listening half of marketing is the half that...
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Adobe Commerce vs SaaS and Why Business Complexity Does Not Go Away with Mike Heilig of Binary Anvil
Mike Heilig is the general manager at Binary Anvil, a web development agency and systems integrator that has been running for 18 years, built mostly on Adobe Commerce, and has since branched into other platforms and a product of its own. He takes on the SaaS promise directly. Moving to SaaS...
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CTV Advertising and the 70-30 Media Plan with Leif Welch of Jamloop
Leif Welch named his company after a music startup that failed inside a year, and he kept the name through the rebuild anyway, because the idea sitting underneath it, connecting buyers and sellers with more transparency than either of them was used to, had always been the part worth keeping. The...
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AI Shopping This Holiday Season and Money Maxing with Jeff Wender of Minty
Jeff Wender is Chief Revenue Officer at Minty. He opened with a term worth stealing: money maxing, which he describes as what shoppers have always done when costs are high and every dollar has to stretch further. The number underneath his pitch is the one merchants already know and mostly ignore....
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Product Recommendations and Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on real-time personalization that starts before the first click. Malachyte builds a user vector, a numerical representation of each shopper's intent and preference, with no third-party cookies, no purchase history, and no sign-in required. Sidd and…
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Protecting Profitability in the Age of AI Shopping Agents with Jeff Otto of Riskified
Jeff Otto, CMO of Riskified, shares insights on how AI and machine learning are transforming e-commerce fraud prevention, enhancing customer experience, and protecting merchant profitability. Discover the latest innovations in identity verification, fraud detection, and the future of agentic...
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CPG Marketing When Health Nutrition Stops Being a Niche with Catherine Hayden of Kate Farms
Catherine Hayden, Chief Marketing Officer of Kate Farms, on why health nutrition is not a niche category. Six in ten Americans live with a chronic health condition. Catherine explains what that means for how Kate Farms markets, and what changes as the brand expands into 6,800 doors across Walmart...
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Turning Marketing Into a Profit Control System with Cem Atik
Cem Atik, co-founder of Harucon-Ventures, shares insights on turning marketing into a profit control system, leveraging data and AI in e-commerce, and the importance of human creativity alongside AI. Discover practical strategies for data-driven decision making, optimizing unit economics, and the...
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Get Your Brand Noticed in AI Search with Danny Kirk of ReddiReach
Danny Kirk, founder of ReddiReach, shares insights on how Reddit and AI search optimization can boost brand visibility and influence search engine rankings. Discover practical strategies for leveraging Reddit data, understanding AI filtering, and preparing your brand for the future of AI-driven...
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Automating Complex Ecommerce Workflows with Joseph Anderson of Connex Ecommerce
Joe Anderson, CEO of Connex eCommerce, shares insights on automating complex workflows in e-commerce, integrating legacy systems, and leveraging AI for smarter operations. Discover how tailored automation solutions can streamline your business processes and stay ahead in a rapidly evolving…
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AI Is Rewiring the eCommerce CFO Role with Matt Putra of eightX
Matt Putra, managing partner at 8X, shares insights on leveraging AI in e-commerce, the importance of organizational frameworks like EOS, and strategic financial management for growth and exit readiness. AI's impact on marketing and product development Using EOS to organize and prepare for exit...
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Connecting Data and Creative Assets to Drive Modern Marketing Evolution | Amy Crowther
Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape. Key topics Marketing evolution and AI's impact Importance of brand consistency in AI content...
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Maximizing Agility and Control in B2B Commerce with Shopware | Jason Nyhus
Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative...
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The Next Trillion Dollar Commerce Opportunity Is Local with Chaitra Vedullapalli
Chaitra Vedullapalli from Women in Cloud discusses the future of local commerce, the impact of AI, and the importance of adaptive leadership in the economic landscape. Chaitra discusses a topic that should be on every business leader's radar: the shift toward local commerce and how AI, community...
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AI is Merging Customer Support and Sales Into One Powerful Experience with Michelle Donnelly
Brent Peterson sits down with Michelle Donnelly, Chief Revenue Officer at Crescendo, to explore how AI-native customer experience solutions are transforming the way brands interact with their customers. The conversation covers everything from autonomous digital agents to the critical role humans...
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Influencer Management Bridges Creativity and Commerce with Paige Kosinski
Brent is joined by Paige Kosinski, co-founder of Odyssey Entertainment Group, an influencer talent management company that has grown from a boutique operation into a mid-size powerhouse. The conversation covers the evolution of the creator economy, the art of matching talent with brands, and the...
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B2B Marketers Are Under Pressure and the C-Suite Needs to Pay Attention
Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment. Takeaways Expectations are outpacing staffing and budgets in B2B marketing. Only 29% of...
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eTail Built a 25-Year Legacy in E-Commerce Events | Chet Silverman
Brent Peterson sits down with Chet Silverman, aka Mr. eTail, the Director of Sponsorships at eTail. With 25 years in the e-commerce conference space, Chet shares stories from the early dot-com crash days, how he convinced Google to exhibit before they were a household name, and why conferences...
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Africa's Investment Future Depends on Its Diaspora with Kanessa Muluneh
Brent Peterson sits down with Kanessa Muluneh, the founder of Nyle Investment Group, to discuss what it really takes to build businesses and invest across the African continent. From navigating trust issues and cultural differences to launching a gaming company and a vitamin brand, this...
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Adapt or Die: AI's Real Impact on Ecommerce Development with Paul Byrne
Brent Peterson and Paul Byrne discuss the near future of AI, particularly its implications for software development and coding. Paul shares insights from his new book 'Adapt or Die', focusing on the different types of AI learning, the importance of human oversight in AI applications, and the...
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B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep
Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands. Keri draws on over 20 years of sales experience in the...
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AI Agents Are Reshaping Retail Media for CPG Brands with Sai Koppala
Sai Koppala, CMO of Commerce IQ, discusses the evolving landscape of retail media and the critical role of AI in optimizing marketing strategies. He highlights the importance of adapting to consumer behavior changes, leveraging automation, and the challenges brands face in a competitive market.…
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Retail Innovation Takes Center Stage at eTail Palm Springs with Isaac Morey
Talk Commerce is back with another round of standout conversations from eTail Palm Springs. In this compilation episode, host Isaac Morey sits down with several e-commerce leaders who share their perspectives on AI adoption, brand authenticity, stable coin payments, and the future of online...
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Isaac Morey's Favorite Interviews from eTail Palm Springs: A Compilation of the Best Conversations on the Show Floor
eTail Palm Springs is one of the most important events on the e-commerce calendar. As one of the most anticipated events in the e-commerce calendar, eTail brings together senior retail leaders, DTC brands, and digital innovators to explore the evolving future of online and omnichannel retail.…
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The Best of ShopTalk Vegas, The Interviews with Isaac Morey
Shop Talk Las Vegas always delivers. The energy, the speed meetings, the creative themes. This year, Isaac Morey hit the floor with a camera and came back with a compilation of sharp, focused conversations from some of the most interesting people at the show. These interviews are a great example…
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ABOUT THIS SHOW
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com
HOSTED BY
Brent W. Peterson
CATEGORIES
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Frequently Asked Questions
How many episodes does Talk Commerce have?
Talk Commerce currently has 465 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Talk Commerce about?
If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who...
How often does Talk Commerce release new episodes?
Talk Commerce publishes regularly with 465 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Talk Commerce?
You can listen to Talk Commerce on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Talk Commerce?
Talk Commerce is created and hosted by Brent W. Peterson.
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