Talk to Ali

In this episode, Ali Khawaja sits down with entrepreneur Ibrahim Asif, founder of Parfumery, to unpack his journey from a “hyper” university student experimenting with business to building a scent-focused company with multiple revenue streams.Ibrahim shares the early lessons that shaped him, from entering business without proper agreements, to learning the value of networks, customer feedback, and disciplined pivots. The conversation explores how Parfumery evolved from a simple Typeform and cash-on-delivery model into a business serving individuals, corporate gifting clients, live experiences, and branded scenting solutions for major companies.Ali and Ibrahim also dive into the role of AI in entrepreneurship, not as a shortcut to success, but as a powerful tool for builders willing to ask better questions, prototype quickly, and stay patient through execution.The episode closes with practical advice for anyone thinking about starting something: use the ecosystem around you, test your idea with real customers, take the first step, and have the courage to enjoy the ride.Ali Khawaja | https://alikhawaja.comIbrahim Asif | https://parfumery.coMHAE Website | https://www.mentalhealth.aeMHAE Instagram | https://www.instagram.com/mentalhealthae