PODCAST · business
Talking Marketing
by AMA Boston
Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
Episodes
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S2 Ep5: Cracking the Hard-Tech Buying Committee with Multi-Segment GTM Kits
Welcome back to Talking Marketing, season 2 episode 5. Traditional Account-Based Marketing was built for lightweight software, not complex, high-stakes enterprise sales. In this episode, we sit down with the executive team behind Market Operandi: Founder and CEO Dr. Kevin Fahey—a Stanford Ph.D.…
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S2 Ep4: Marketing as an Operational Discipline, ft Market Like A Hotshot
Welcome back to Talking Marketing, this is season 2, episode 4. What happens when two senior technical leaders leave the world of corporate IT and enterprise systems to launch their own scrappy, high-impact marketing ecosystem? In this episode of Talking Marketing, hosts of the Market Like a...
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S2 Ep3: Scaling Authenticity: Inside the Full-Suite Agency Model
Welcome back to Talking Marketing. This is Season 2, Ep 3 Scaling Authenticity: Inside the Full-Suite Agency Model How do agency leaders scale operations, execute strategic acquisitions, and increase production velocity—all without sacrificing the creative quality that built their reputation? In...
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S2 Ep2 - From Users to Advocates: The Art of Community Strategy
Welcome back to Talking Marketing! This is Season 2, Ep 2, From Users to Advocates: The Art of Community Strategy. Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design...
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Season 2 Episode 1: Thinking Like the CMO of Your Accounts: Unpacking Strategic ABM with Sloan Newman
Welcome back to Talking Marketing. This is season 2, episode 1. In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist...
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Episode 69: The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy ft. Bryan Fikes
Welcome back to the last episode of Talking Marketing, season 2025-26. We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You...
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Episode 68: When Music Meets Marketing ft. Jeff Porter
Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in...
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Episode 67: From Dough to Done: How Milk Bar and Krispy Kreme Made It Work
Two years. One million doughnut samples. And a masterclass in brand stewardship. For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie...
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Episode 66: Neil Cohen - The Marketing Therapist
Welcome to Talking Marketing, Episode: 66 Neil Cohen - The Marketing Therapist. Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem. From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three…
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Episode 65: The Hard Truths About Building Boston's Design Community
Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to…
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Episode 64: Agile Marketing: Beyond the Buzzword
Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson…
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Episode 63: The Business of Being Human with Bob Cargill
Welcome back to Talking Marketing, Episode 63 - The Business of Being Human In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow". We explored a tension every marketer is quietly dealing with right...
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Episode 62: When Experience Becomes Authority - The Making of a Marketing Leader
Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most...
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Episode 61: Data, AI, and the New Marketing Playbook
In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving...
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Episode 60: Experience-Driven Branding in a Digital World
Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World. In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei. Most brands underestimate gifting. In reality, it's one of the most underutilized tools in the brand-building arsenal. In this episode,...
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Episode: 59 From Vision to Value: Creative Marketing That Moves Results
Episode 59 From Vision to Value: Creative Marketing That Moves Results Creativity doesn't lose its power when it's measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from...
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Episode 58: Purpose, Product, and Promotion: Inside a Founder-led Brand with Andrea & Miriam
Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam We're wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product...
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Episode 57: The Creative Crossover: Marketing, Music & AI with Drew Thurlow
Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow! In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how...
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Episode 56: Beyond the Silo: Why Modern Marketers Must Master Comms and Strategy with Myles Goldman
The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact. In this episode, we sit down with Myles Goldman, a…
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Episode 55: The Past, Present, and Future of the AMA Boston Board
What a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable mic to our annual board retreat to chat with each member of the current and incoming board that I could get time with. Much was learned, good times were had, but for now, this...
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Episode 54: The Ongoing AI Issue, Marketing in Nashville, and Science's Relationship to Business with Paula Milam ft. Brian Hurst
After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the...
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Episode 53: Entrepreneurship, Building Community, and Family Business with Briana Azier
VP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana Azier, founder of Bri's Sweet Treats talking about local business secrets, the joys of supporting your community, and so much more. We hope all Talking Marketing...
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Episode 52: The Newsletter Boom, The "North Star Follower", and Cook Times with Emily Schario
We're THRILLED to bring you a new Talking Marketing with Head of Content for The B-Side newsletter, Emily Schario! She brought a great energy to the pod and so much insight from her time with GBH, growing up in and around the Boston area, and in her short time at the Globe! Learn all about the...
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Episode 51: Marketing Analytics, Remote Work, and Entrepreneurial Spirit with Anusha Ramesh Kannan
Two podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Ramesh Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love...
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Episode 50: Marketing Education, Pivoting, Finding Your Weirdos, and Podcasting with Allen Ibrahim
Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great...
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Episode 49: Marketing Education, Being President-Elect, and Taylor Swift's Marketing Wins with Emilee Cocuzzo
AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen!…
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Episode 48: Surrounding Yourself With Success, Building A Business From Scratch, and Chasing Passions with Teo and Blake
At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how...
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Episode 47: Connecting the Dots, Looking Inward, and Knowing Your Audience with Chris Wallace
With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content,...
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Episode 46: Advertising Adstock, A Cookie-Less Future, and The Value of Rest with Jeff Greenfield
Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email...
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Episode 45: Influencer Evolution, Short-Form Video, and Leveraging AI with Neal Schaffer
In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being a successful content marketer, or how AI doesn't have to replace video creators, Neal is just...
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Episode 44: The Key to Getting Internships and more w/ Pat and Liv from Emerson College's Marketing Program
In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers! Interested in sponsoring Talking Marketing? Email...
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Episode 43: Bullseye Marketing, Ghostwriting, and Creativity with Louis Gudema
In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing. This episode also has a video version, which can be...
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Episode 42: Educating Gen Z, The Influencer Trend, and Storytelling with Tim Hally
Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z entrepreneurs, and the power of storytelling! Interested in sponsoring Talking Marketing? Email [email protected] and get involved today! Make sure to leave us a review on your podcast...
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Episode 41: The Evolution of Google's Search Page, Data Technology, and AI Biases with Prasanna Dhungel
Allen had the wonderful opportunity of speaking to Prasanna Dhungel, managing partner and co-founder of GrowByData. Prasanna has years of experience in the data and tech world, and he's brought all of that to the modern world with a successful business model of "explaining the change". Hear about...
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Episode 40: Leadership, Employee Retention and Loyalty with Julia Becker Collins
What makes someone choose one company over another? How does a company like Vision Advertising maintain 100% employee retention during the COVID-19 pandemic? Why are so many marketers into running? We answered all these questions and more in the latest Talking Marketing discussion with Vision's…
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Episode 39: Becoming a Marketing Thought Leader with Vladimer Botsvadze
Allen had the pleasure of speaking to Vladimer Botsvadze, a world-renowned influencer, keynote speaker, marketing expert, and consultant to discuss the hard work it takes to become a successful marketer, the life habits Vladimer is proud of, and the relatable feeling of being the only one of your...
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Episode 38: Brand Marketing with Mitch Duckler
This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to differentiate your brand in a crowded market. Interested in sponsoring Talking Marketing? Email...
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Episode 37: The Power of Influencer Marketing with Sherri Langburt
In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer marketing business with such a unique gimmick, the magical benefits of napping and crying, as well as some CRUCIAL tips for new marketers hoping to start their...
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Episode 36: What Makes a Good Super Bowl Ad with Jen Faucon
Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us...
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Episode 35: How Marketers Can Successfully Work Remotely with Carlos Silva
In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were...
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Episode 34: The Future of Marketing in the Media Industry featuring Tina Cassidy
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of...
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Episode 33: Streaming Wars and the Future of TV
The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand…
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Episode 31: The Impact of Technology on Marketing with Chris Stephenson
In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to be technologically curious. He also shares how marketers can use A.I. and machine learning to speed up...
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Episode 30: Creating Diversity and Inclusion in the Workplace
In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created "The Culture Team," a diversity and inclusion team focused on creating a positive workplace environment. Melissa...
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Episode 29: Using Data to Drive Decision Making
In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team's marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has...
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Episode 28: Why Video Belongs in Your Content Marketing Strategy
In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew...
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Episode 27: Audio Marketing: What Is It and Why Does Your Brand Need It with Olivier Jamin Changeart
In this episode of Talking Marketing, we talk with Olivier Jamin Changeart, Founder & Owner of OCJ Artisan of Sound, to talk about the power of audio marketing for brands. Olivier discusses why audio is such an important asset for brands today and why brands that aren't utilizing audio in their...
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Episode 26: How Social Media Trends Have Changed During COVID-19
The COVID-19 outbreak has forced companies to shift to remote working and with that, we've seen a change in social media trends and engagement. In this episode of Talking Marketing, we talk with Pushpa Ithal, CEO of MarketBeam, a social amplification platform. Pushpa shares some of the trends her...
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Episode 25: Mastering Customer Experience with Scott Braun
In this episode of Talking Marketing, we sit down with Scott Braun, CMO of Drizly. Scott talks with us about the challenges that come with working in a regulated industry and how that affects Drizly's marketing strategy. He also discusses why understanding your customer is so critical for…
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Episode 24: How Sales and Marketing Can Work Together to Create a Winning Growth Formula with Drew Fortin
In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he stepped in as the Vice President of Marketing, leading a team of only a few marketers at…
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ABOUT THIS SHOW
Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
HOSTED BY
AMA Boston
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Frequently Asked Questions
How many episodes does Talking Marketing have?
Talking Marketing currently has 70 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Talking Marketing about?
Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
How often does Talking Marketing release new episodes?
Talking Marketing has 70 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Talking Marketing?
You can listen to Talking Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Talking Marketing?
Talking Marketing is created and hosted by AMA Boston.
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