PODCAST · education
Talking Realty
by Glen Whitten
Welcome to Talking Realty with host Glen Whitten, where we help home sellers make more money, save time, and avoid headaches when they sell their homes. Each episode, Glen, a 20-year Realtor and founder of Ohio Property Group, brings you insider tips, actionable advice, and the latest industry insights to help you when you sell. Whether you’re selling your primary residence, a flip, or an investment property, this podcast is your go-to guide for navigating the crazy world of real estate. Join us each week as we bring you episodes that include lessons from the field or expert guests. Let’s challeng the status quo and take back control of the real estate process. Remember…You can sell it…We can help. Check us out at TalkingRealty.com or email glen at [email protected].
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107
Want Top Dollar for Your Home? Stop Pricing It to Leave Room to Negotiate | Episode 104
“I want to price to leave room for negotiation” should become, “I want to price to make room for a bidding war.” https://youtu.be/erlMo1gA7Ic Should you price your home a little high so you have room to negotiate?It sounds logical. You don’t want to leave money on the table, and you can always lower the price later. But what if that strategy is actually keeping you from getting the highest price? In this episode of Talking Realty, Glen and Taysia break down the true story of one Ohio home that went under contract for $675,000—cash, no inspection, no appraisal—and then had to be resold almost immediately. The new owner tried to sell it for the same $675,000 the market had just paid.The buyers said no.Then, the strategy changed. They lowered the price, woke the market up, Tbuyers started competing again, and the exact same house sold for $725,000. That’s $50,000 more than it had just a few weeks ago with zero changes to the home. So what was the house actually worth? Is the wrong question. We explain why your home’s market value isn’t one magic number, how your pricing and launch strategy can push your eventual sale toward the top or bottom of its market range, and why sellers who price high to “leave room to negotiate” may accidentally drive away the buyers they need to create competition. You’ll finish this episode knowing: • Why pricing high to leave negotiating room can keep buyers from making an offer at all• Your home doesn’t have one magic market value• How a bidding war changes who has the leverage• How to Avoid Don’t reject today’s good offer because you’re imagining tomorrow’s great one• The WOW pricing strategy to sell at top dollar If you’re selling your own home, you don’t have to choose between keeping your equity and getting expert help. We’ve helped sell nearly 3,000 Ohio homes, and we offer flat-fee options ranging from MLS exposure to full Realtor support. Let’s make sure you’re creating the strongest possible position for your home sale in today’s market: Book a free pre-selling strategy call. Key Moments: 00:48 Three Home Selling Truths 02:43 Real Life Bidding War Win 05:14 Can Home Worth Really Change Day To Day? 08:14 How To Sell At Top Price 09:51 Negotiation Vs Bidding War 10:54 Seller Mistakes That Cost $$$ 14:11 When To Take The Offer You Have 16:54 How To Create Competition Today 18:53 The Market Knows Your Home’s Value 19:49 Why Overpricing Kills Demand 22:29 The Feedback Trap 24:05 It’s Universal: Start Low to Spark Bids 25:37 Buyer Emotions Drive Overbids 28:39 Real Life Wow Pricing Case Study 31:58 Bottom Line: No Bidding War, No Top Dollar Key Resources: Book Your Free Pre-Selling Strategy Call Would You List Your Home for $35? One Seller Did And Blew Up the Internet | Episode 49 Stop Obsessing Over Showing Feedback: The Truth Sellers Need to Hear | Episode 71 Price Low, Sell High: The “Wow” Pricing Strategy That Starts Bidding Wars | Throwback Episode with 2026 Update | Episode 96 Should You Auction Your Home? What Sellers Need to Know | Episode 86 How to Turn a Lowball Offer Into a Bidding War (Without Losing Your Cool) | Episode 61 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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Why Isn’t My Home Selling? What the Market Is Trying to Tell You | Episode 103
“The market never dies and the market never lies.” https://youtu.be/4lkVXGRlte4 So, why isn’t your house selling? Maybe you’ve had showings but no offers. Maybe buyers aren’t leaving feedback. Maybe you already lowered the price and nothing changed. Or maybe homes around you are selling while yours continues to sit. The market is telling you something. In this episode of Talking Realty, Glen and Taysia explain why you may be getting showings but no offers, why lowering the price once may not be enough, and how to embrace the reality of today’s market to sell your home. We discuss: How to tell whether your real problem is price, poor market exposure, or restricted showings Why reducing your price doesn’t always result in an offer How aggressive pricing can create buyer competition instead of costing you money Why listing your property on the MLS creates the largest possible buyer pool How bidding wars can help sellers reach the very top of today’s market value One of the most dangerous things a home seller can do is keep looking for explanations that make them feel better while ignoring what actual buyers are doing. This episode will help you understand what it takes to sell now, how to decide if you should wait, and how to turn a silent market response into an offer. If you’re selling a home in Ohio and want help developing your pricing, listing, or offer strategy, book a free pre-selling strategy call and learn how we use our 20+ years of experience and flat fee model to save you thousands of dollars and get sold. Key Moments: 00:49 Why Homes Stall 03:49 COVID Hangover Pricing 07:28 Reality Check Decisions 08:38 Special Snowflake Syndrome 10:28 Silence Is Feedback 14:14 Fixing Non-Price Issues 17:19 Buyers Always Exist 18:58 Your Listing Is Actually An Offer 21:50 Changing Your Offer 22:16 Conspiracy Theory Speedrun 23:53 Pulling The Price Lever 25:12 How To Lower The Price Enough 31:15 Embrace Today’s Reality Key Resources: Book Your Free Pre-Selling Strategy Call Forget the Headlines: How to Sell for Top Dollar in Any Market | Episode 48 How to Turn a Stale Listing Into a Sold One | Ep 44 Stop Obsessing Over Showing Feedback: The Truth Sellers Need to Hear | Episode 71 Truth #6: More Showings = More Money | Episode 12 Should You Auction Your Home? What Sellers Need to Know | Episode 86 How to Trigger a Buyer Feeding Frenzy: The Power of Multiple Offers | Throwback Episode with New Playbook | Episode 97 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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105
How to Turn a Lowball Offer Into a Deal You Can Actually Accept | Episode 102
https://youtu.be/iviU49d2qOE “A lowball offer is not necessarily a dead end.” A lowball offer on your house can feel insulting, but rejecting it too quickly could mean throwing away a real opportunity. In this episode of Talking Realty, Glen and Taysia break down how home sellers should respond when an offer comes in way below asking price. Instead of reacting emotionally, the goal is to figure out whether you can leverage that buyer into a deal you would actually accept. We cover why simply rejecting a bad offer can be a mistake, how to ask whether there is more room in the buyer’s number, and how an existing offer can be used to create urgency with other buyers who have already shown interest in your home. We also dig into one of the most overlooked parts of negotiating a home sale: knowing your real bottom line before emotions take over. If you are selling your house yourself, understanding what you would actually accept can keep you from making expensive decisions in the heat of the moment. In this episode we cover: Why buyers submit lowball offers in the first place How to tell whether a low offer has room to improve How to use one offer to create urgency with other potential buyers When an offer deadline can help — and when it can backfire How to structure a counteroffer that gives the buyer a reason to move Why every seller should know their real bottom line before negotiating The biggest takeaway: a lowball offer is not necessarily a dead end. It may become an acceptable deal, it may help uncover another buyer, or it may tell you something important about how the market is reacting to your home. Whatever you do, don’t let an emotional response make the decision for you. If you’re selling a home in Ohio and want help developing your pricing, listing, or offer strategy, book a free pre-selling strategy call and learn how we use our 20+ years of experience and flat fee model to save you thousands of dollars and get sold. Key Moments: 03:45 Why Buyers Lowball 08:51 How To Engage Low Offers 10:27 What Not to Do 11:30 Free Strategy Call 12:12 Find Valuable Terms 13:44 “Is There Room Here?” 16:15 Create Competition Theater 19:07 Sponsor: Associates Title 20:06 Offer Deadline “Gamble” 22:54 Buy It Now Script 26:22 Act Fast, Keep Leverage 28:01 Deadlines vs Showings Risks 29:24 Know Your True Bottom Line Key Resources: Book Your Free Pre-Selling Strategy Call How to Turn a Lowball Offer Into a Bidding War (Without Losing Your Cool) | Episode 61 Mastering Offer Deadlines: Sell Faster, Sell Smarter | Episode 15 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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104
Can a Seller Stay Home During an Inspection or Showing? | Episode 101
https://youtu.be/2bjjSMkwA4M “Until it’s closed, this is still America, and this is still your home.” Can a home seller stay during a showing, inspection, appraisal, or final walkthrough? And how often is a buyer allowed to return to the property after an offer has been accepted? In this episode of Talking Realty, Glen and Taysia explain what sellers can (and cannot) be required to do once their home is under contract and how sellers can protect their rights without putting the closing at risk. We’ll cover: How to handle the industry tradition: “It’s always been done this way” How being available during an inspection can prevent costly misunderstandings When buyers and their agents may be overstepping their access rights and how to handle it How to respond when someone claims you “have to” do something The contract question that can stop an unreasonable demand The key takeaway is simple: until the documents are signed, the money changes hands, and possession is transferred, it is still your home. But protecting yourself requires more than being right. You must understand the contract, control access, keep emotions in check, and communicate professionally. And remember: Emotions are expensive. When it’s your home, your hard work, your equity on the line it can be hard to pull back. That’s why having a third party, like our team, invested in your goals without the emotions on your side can be the difference between a successful closing or going back on the market. Book a free pre-selling strategy call and learn how we use our 20+ years of experience and flat fee model to save you thousands of dollars and get sold. Key Moments: 01:13 Why Agents Ask You To Leave 04:39 Tradition Mistakes Bullies 08:43 Why Sellers Give In 11:09 You Can (And Should) Stay 17:25 Inspection Day Myth 21:38 Walkthroughs And Preventing Lockbox Abuse 25:10 Contract First Negotiation Tactics 29:17 Final Advice: It Is Your House Until Close Key Resources: Book Your Free Pre-Selling Strategy Call Should You Stay or Leave During Home Showings? | Episode 64 Should Sellers Be Home During Showings? Pros, Cons & What Really Works Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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103
How to Win Home Inspection Negotiations Without Killing the Deal | Episode 100
https://youtu.be/r6H1VzYCxsY “If you say, ‘We won’t,’ you’ve started a fight. If you say, ‘We can’t,’ you’re telling a completely different story.” A buyer completes the home inspection and suddenly asks for $10,000, $15,000, or even $20,000 in repairs or concessions. Do you give them what they want, fight every item in the report, or risk putting your house back on the market? For the 100th episode of Talking Realty, Glen is revealing Ohio Property Group’s biggest negotiating secret: the step-by-step inspection negotiation playbook his team has used to protect home sellers, save them hundreds of thousands of dollars, and keep difficult transactions moving toward closing. In this episode, you’ll learn: The six questions every seller should answer before responding to an inspection request The 65%–85%–95% counteroffer strategy Why “we can’t” works better than “we won’t” How calibrated questions can make buyers negotiate against themselves When silence is more powerful than another counteroffer How to use furniture, dates, services, repairs, and other non-cash concessions You’ll also hear real life examples involving buyers who requested $13,000 to $20,000 after their inspections and how those deals were saved without the sellers rolling over and giving the buyers everything they demanded or buyers walking away. We know an inspection report can feel overwhelming and even offensive, but with a clear plan, emotional discipline, and the right negotiating language, you may be able to protect both your equity and your sale. And remember: Emotions are expensive. When it’s your home, your hard work, your equity on the line it can be hard to pull back. That’s why having a third party, like our team, invested in your goals without the emotions on your side can be the difference between a successful negotiation or going back on the market. Book a free pre-selling strategy call and learn how we can use our 20+ years of experience and practicied inspoection negotation playbook to save you thousands of dollars and get sold. Wow, 100 Episodes!? Thank you for listening to Talking Realty. We set out to create a podcast that makes real estate more transparent so we can educate homeowners on how to successfully navigate a home sale. We know 6% of your equity is too much to ask to get professional service and MLS exposure, so this podcast, along with our flat fee listing service OhioMLSFlatFee.com, is our way of giving homeowners an affordable way to sell their home. Thank you to all the guests who have joined us in this mission and took time to share expert advice with home sellers across the nation. We appreciate everyone who has helped us get to this milestone and we’re looking forward to celebrating episode 200!-Glen & Taysia Key Moments: 01:30 Inspection Leverage Reality 04:23 Case Study: Repair Demand 06:05 Six Questions You Need To Answer 09:53 Laying Early Negotiation Groundwork 14:18 Emotions Are Expensive 16:16 Ackerman Negotiation Set Up 22:29 Can’t Versus Won’t 24:38 Calibrated Question Scripts 28:22 When To Use Round vs Specific Numbers 30:20 Non-Monetary Chips 32:21 Real Life Win:175K Deal 36:26 Real Life Win: 20K Ask 37:29 How To Use Silence And Rapport 39:00 Final Advice & How We Can Help Key Resources: Book Your Free Pre-Selling Strategy Call Download the Ultimate Home Selling Toolkit (Free negotiation checklists, scripts, and more) Never Split The Difference: Negotiating As If Your Life Depended On It by Chris Voss Radon, Mold, Wiring, HVAC: How to Negotiate a Nightmare Inspection Report | Episode 69 Real Estate Rant: Why “No Remedy” Clauses Are Fake | Episode 84 The Rebound Playbook: Selling After a Deal Falls Through | Throwback Episode with New Seller Tools | Episode 55 The Hidden Profit in Full Disclosure: How to Turn Inspection Reports into Selling Points | Episode 58 How to Trigger a Buyer Feeding Frenzy: The Power of Multiple Offers | Throwback Episode with New Playbook | Episode 97 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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I Inherited a House… Now What? Probate, Trusts & Selling the Home | Episode 99
https://www.youtube.com/watch?v=6QUnWuCh6RM “Before you sell an inherited house, make sure the right people actually have the legal authority to sell it.” What happens after a loved one passes away and leaves behind a home? Can you sell it immediately? What if there’s no will? What if siblings disagree? What if there’s still a mortgage? In this episode of Talking Realty, Glen sits down with Ohio estate planning and probate attorney Matthew Deliberato to walk through the entire process of inheriting a home, the pitfalls of probate, why you should look into a trust, and who to contact on day one? In this episode you’ll learn: • What probate really is (and why so many families want to avoid it) • The difference between wills, trusts, transfer-on-death deeds, and probate • The legal responsibilities of executors and trustees • How a professional can help you avoid mistakes after inheriting real estate • When to involve an attorney, Realtor, and title company Whether you’ve recently inherited a home, expect to someday, or simply want to make life easier for your own family, this episode will help you understand the process before costly mistakes happen. Guest Spotlight: Matthew Deliberato Matthew Deliberato is the founder of Deliberato Law Center and has spent more than two decades helping Ohio families navigate estate planning, probate, trusts, elder law, and Medicaid planning. His practical, easy-to-understand approach helps families protect what they’ve built while avoiding unnecessary legal complications. Website: icanprotect.com Phone: 216.341.3413 Deliberato’s Virtual Estate Planning Workshop We regularly work with sellers who have inherited a home or are helping their parent’s sell their home. We understand that it can be a difficult time with many decision makers in the mix and oftentimes you need to maximize the amount you net for the estate to either cover costs or set mom & dad up to live comfortably. Book a free pre-selling strategy call and learn how our virtual model can make it easier for home sales involving a committee of sellers to get sold and save thousand of dollars. Key Moments: 00:56 Meet Attorney Matt Deliberato 03:57 How Probate Happens 05:09 Doing Nothing Costs 07:19 When There’s No Will, Who’s In Charge 08:18 Options To Avoid Probate 12:39 Probate Steps and Fees 15:42 Selling During Probate 17:06 Executor Liability and Bills 18:47 Quick Sale and Heir Buyout 19:21 Too Many Heirs 20:14 When Families Disagree 22:22 Trust vs Probate 24:19 Working Through Emotions & Family Dynamics 26:32 House Condition Reality 28:32 Realtor and Title Company Roles 33:08 Estate Planning 34:47 Matt’s Flat Fee Services and Workshop Key Resources: Book Your Free Pre-Selling Strategy Call Queens To Cleveland Podcast Selling A Home For Your Parents | Ep 36 How To Sell Your Home “AS IS” | Ep 35 The Truth About Title for Home Sellers: Title Fees, Insurance, and the “Local Title” Myth | Episode 75 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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Home Seller Safety: Protect Your Family, Identity & Property | Throwback Episode with New Safety Checklist | Episode 98
https://youtu.be/Pbq8IaUcz_0 Selling your home shouldn’t mean putting your family, your identity, or your belongings at risk. In this Throwback Episode, Glen Whitten revisits one of the most important—and increasingly relevant—episodes of Talking Realty. While the original episode focused on protecting yourself during showings and open houses, today’s sellers face an entirely new wave of scams, phishing attempts, identity theft, and other risks that make this advice more valuable than ever. Whether you’re selling with a Realtor or selling on your own, a little preparation can go a long way toward protecting your home, your personal information, and your peace of mind. In this episode you’ll learn: How to safely manage direct buyer showings and open houses Why every buyer should be properly screened before entering your home The identity theft mistakes many sellers accidentally make Common social media posts that can unintentionally put your home at risk How smart cameras, lockboxes, and showing systems improve security Practical tips to help prevent scams targeting today’s home sellers Since this episode originally aired, we’ve created a brand new and extremely thorough safety checklist – now available FREE inside our Ultimate Home Selling Toolkit. Have questions about safely selling to unrepresented buyers? Book a free pre-selling strategy call and learn how we can help you find a buyer without paying an agent commission and help you keep yourself safe. Key Moments: 01:05 Scams Surge Warning 02:32 Free Safety Checklist (NEW) 06:20 Home Selling Security Overview 09:08 Conducting Verified Showings 13:08 Never Show Alone 17:52 Lockboxes and Access 21:32 Protect Your Valuables 23:55 Prevent Identity Theft 26:38 Title Company Security 27:44 Cameras and Smart Homes 28:23 Photos and Social Media 33:34 Open House Safety 35:31 Verifying Inspectors and Appraisers Key Resources: Book Your Free Pre-Selling Strategy Call Download the Ultimate Home Selling Toolkit & get the NEW Safety & Security Checklist Ohio License Lookup How to Screen Home Buyers And Avoid Scams | Episode 913 Home Seller Scams Exploding in 2026 (And How to Avoid Them) | Episode 70 Should You Give Buyers the Keys Before Closing? Risks Every Seller Should Know | Episode 81 The Truth About Title for Home Sellers: Title Fees, Insurance, and the “Local Title” Myth | Episode 75 Selling A Property With Tenants | Ep 40 More Realtor BS: Open Houses Are A Waste Of Time | Ep 31 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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How to Trigger a Buyer Feeding Frenzy: The Power of Multiple Offers | Throwback Episode with New Playbook | Episode 97
https://youtu.be/8-A9nPzl66U The real estate market has changed, but buyer psychology hasn’t. In this special Throwback Episode, Glen Whitten revisits one of the most popular episodes of Talking Realty because its lessons are even more important in today’s market. During the COVID housing boom, bidding wars happened almost automatically. Today, sellers often have to create the conditions that make multiple offers possible. In this episode you’ll learn: Why “Nothing Motivates a Buyer Like Another Buyer” (Truth #11) How to create a Buyer Feeding Frenzy (BFF) that starts a bidding war How open houses, timing, and launch strategy work together The psychology behind urgency and buyer competition Why desperate sellers leave money on the table Practical launch strategies you can use whether you’re selling yourself or working with an agent Since this episode originally aired, we’ve expanded these concepts into our official Buyer Feeding Frenzy Playbook—now available FREE inside our Ultimate Home Selling Toolkit. We can walk your through the Buyer Feeding Frenzy playbook and help you get your dream offer when you book a free pre-selling strategy call. Key Moments: 01:09 2026 Market Shift Reality 02:12 NEW: Free BFF Playbook Available 06:56 Throwback Episode Begins 07:50 Desperation Kills Value 08:20 Market Value Continuum 11:18 Lot Story Buyer Pressure 17:19 Open House Psychology 19:06 Retail Sales Tactics 21:16 Open House Frenzy Strategy 24:33 Timing Pricing Offer Deadlines 26:18 FOMO and Ethics 28:32 Leveraging Two Buyers 30:31 Building Trust Beats Bluffing Key Resources: Book Your Free Pre-Selling Strategy Call Download the Ultimate Home Selling Toolkit & get the BFF Playbook “No Thanks, I’m Just Looking” by Harry Friedman Mastering Offer Deadlines: Sell Faster, Sell Smarter | Episode 15 Truth #6: More Showings = More Money | Episode 12 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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Price Low, Sell High: The “Wow” Pricing Strategy That Starts Bidding Wars | Throwback Episode with 2026 Update | Episode 96
https://www.youtube.com/watch?v=abfz0E7Eq_c Most home sellers believe they should price to “leave room to negotiate.” It’s one of the biggest (and most expensive) mistakes you can make. In this special Throwback Episode, Glen revisits one of the most shared episodes in Talking Realty history and explains why pricing your home below market value often leads to a higher selling price. Using real Ohio case studies, buyer psychology, and actual listing statistics, Glen breaks down the “Wow Pricing” strategy that creates more clicks, more showings, more offers, and ultimately stronger buyers with better terms. In this episode you’ll learn: Why “price high and negotiate down” usually backfires The difference between “Dream On,” “Meh,” and “Wow” pricing How pricing affects search clicks, showings, and offers How one estate home generated over 1,300 listing clicks, 29 showings, and 7 offers in less than a week Why the strongest buyers almost always emerge from multiple-offer situations Since this episode originally aired, we’ve added our complete Pricing Strategy Guide to our Free Ultimate Home Selling Toolkit. Also new this episode: a real example of a 2026 listing that sat on the market for a year without a single showing. If you’re planning to sell your home and want top dollar without waiting months for a buyer, book a free pre-selling strategy call and we will work with you to create a WOW Pricing Strategy that fits your situation. Key Moments: 00:56 Home Hasn’t Sold For Over A Year!? 03:52 Why Pricing Beats Marketing 05:33 NEW 2026 Updated Free Seller Resources 06:45 Price Low Sell High Episode Begins 15:28 Three Pricing Methods 21:17 How Event Based Pricing Works 28:18 Strong Offers Need Showings 32:12 Handling Buyer Agent Pressure 34:36 Why Pricing To “Leave Room” Backfires 39:29 Buyer Scroll Psychology 44:11 Pricing Is the Domino 49:37 Pricing Proof From A Real Listing 51:29 Bidding War Results Breakdown 54:54 Backup Offers Keep Buyers Honest Key Resources: Book Your Free Pre-Selling Strategy Call Download the Ultimate Home Selling Toolkit & get the Pricing Strategy Checklist How To Negotiate Multiple Offer: Glen reviews 7 offers at once | Ep 39 How to Sell Your Home From Out of State Without the 6% Hit | Episode 51 1-on-1 Live Video Walkthrough + Custom Prep Plan Would You List Your Home for $35? One Seller Did And Blew Up the Internet | Episode 49 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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Zestimate vs. Market Value: What Your Home Is Really Worth | Episode 95
https://youtu.be/fEhY3sGQ8z8 A real conversation:“Your seller’s Zestimate just went down. They should accept the offer before my buyers see that.” -Buyer Agent“So, if the Zestimate went up your buyers would be ready to pay more?” -GlenSilence.Everyone trusts the Zestimate… right up until it disagrees with them. In this episode of Talking Realty, Glen breaks down one of the biggest myths in real estate: that an online home value estimate is the same as market value. Whether you’re selling with a Realtor, selling on your own, or buying a home, relying too heavily on a Zestimate can lead to costly pricing mistakes. You’ll learn why so many buyers, sellers, and even agents believe the Zestimate—until it no longer supports their position—and why online estimates are only one small piece of the pricing puzzle. Glen explains what actually determines your home’s value, how buyers really make decisions, and why the market always has the final say. The episode also tackles several common misconceptions, including: Why Zestimate is a guess, not a price, not an appraisal, and definitely not market value.Why home appraisals become outdated the very next dayHow using active competition will change yoru pricing strategyHow comparable sales, active competition, and buyer activity reveal your home’s true valueThe teeter-totter of average pricing that gets overlooked If you’re trying to maximize your sale price while avoiding the mistakes that keep homes sitting on the market, this episode will change the way you think about pricing forever. Remember: “Your home’s value isn’t determined by a robot—it’s determined by what a ready, willing, and able buyer will pay today.” Book a free pre-selling strategy call and we’ll walk you through a pricing strategy tailored to your home and your selling goals. Key Moments: 02:38 What Zestimates Really Are 04:27 Why AVMs Mislead Sellers 05:30 Old Appraisals Age Fast 06:46 Free Strategy Call 07:25 Market Value Defined 09:17 Evaluating Comps And Competition 13:41 Market Feedback Rules 15:37 Pulling The Price Lever 20:50 Pricing Teeter-Totter 23:34 Appraisal Gap Reality 26:35 Wrap Up And Takeaways Key Resources: Book Your Free Pre-Selling Strategy Call Free Home Value Report Price Low, Sell High: The “Wow” Pricing Strategy That Starts Bidding Wars | Episode 57 All About Home Appraisals With Appraiser Jamie Owen | Ep 29 Contact Information: Podcast Website: TalkingRealty.com Ohio Property Group: OhioMLSFlatFee.com Email: [email protected] Book Your Free Pre-Selling Strategy Call Associates Title Website Ryan Phillips / Associates Title: 614 419 2418 Download the Ultimate Home Selling Toolkit Glen’s Blog Book: “You Can Sell It” by Glen Whitten Course: “Living To Listing” Complete Listing Prep @OhioMLSFlatFee   @ohmlsflatfee   Ohio MLS Flat Fee OhioMLSFlatFee @ohiomlsflatfee
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97
Foreclosure, Inheritance, Divorce: When Selling to an Investor May Be Your Best Option | Episode 94
Glen sits down with real estate investor Steven Clark to discuss how cash investors work, how offers are calculated, when selling to an investor makes sense, and the red flags every home seller should watch for before accepting a cash offer. Learn how to protect yourself, avoid costly mistakes, and determine whether a traditional MLS listing or a cash sale is the better choice for your situation.
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Should You Renovate Before Selling? A Remodeling Expert Answers This Burning Home Seller Question | Episode 93
Thinking about remodeling before you sell? In this episode of Talking Realty, remodeling expert Monica Lewis shares which home improvements deliver the best return on investment, common renovation mistakes, DIY projects worth tackling, and how to decide whether you're better off remodeling your current home or moving instead.
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95
How to Turn a Home Showing Into a Signed Contract | Episode 92
What should home sellers do after finding a legitimate buyer? In this episode of Talking Realty, Glen explains how to safely conduct showings, guide buyers toward making offers, avoid common seller mistakes, manage inspections and financing deadlines, and successfully navigate the contract-to-close process while selling without a traditional Realtor.
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94
How to Screen Home Buyers And Avoid Scams | Episode 91
Want to attract unrepresented buyers without getting scammed? In this episode of Talking Realty, Glen explains how FSBO sellers can find real buyers, avoid fake cash offers, verify proof of funds, screen buyers professionally, and protect themselves from costly mistakes while selling a home without paying huge commissions
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93
What Happens When a Buyer Brings an Agent at the Last Minute? | Episode 90
What happens when a buyer suddenly hires an agent after negotiating directly with a seller? In this episode of Talking Realty, Glen and Taysia break down the risks, negotiation tactics, commission surprises, dual agency concerns, and costly mistakes FSBO sellers need to avoid when selling a home.
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92
The Home Staging Strategies Behind Faster Sales & Higher Offers | Episode 89
Glen sits down with professional stager Stacey Bradford to reveal how staging can help homes sell faster, attract more buyers, avoid costly price reductions, and create emotional connection that leads to stronger offers. Learn the biggest mistakes sellers make before listing and how to avoid them.
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91
The Biggest Lies Realtors Tell Sellers (And How It Cost One Seller $30,000) | Episode 88
In this episode of Talking Realty, Glen Whitten breaks down the biggest myths in real estate, including “secret buyers” and flashy marketing promises. Through a real case study, he shows how one seller lost nearly $30,000 by switching agents instead of fixing the real issue: price. If you’re thinking about selling your home, or struggling with a listing that isn’t moving, this episode will help you avoid costly mistakes and make smarter decisions.
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90
What to Say When Agents Demand 3% Commission | Episode 87
Real estate commissions are supposed to be negotiable, but many sellers are still being pressured to pay 3%. In this episode, we break down what actually changed, common tactics agents use, and how to protect your bottom line when selling your home.
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89
Should You Auction Your Home? What Sellers Need to Know | Episode 86
Should you auction your home or list it on the MLS? In this episode, we break down how real estate auctions really work, when they make sense, and why starting low can actually drive higher prices through competition and buyer psychology.
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ABOUT THIS SHOW
Welcome to Talking Realty with host Glen Whitten, where we help home sellers make more money, save time, and avoid headaches when they sell their homes. Each episode, Glen, a 20-year Realtor and founder of Ohio Property Group, brings you insider tips, actionable advice, and the latest industry insights to help you when you sell. Whether you’re selling your primary residence, a flip, or an investment property, this podcast is your go-to guide for navigating the crazy world of real estate. Join us each week as we bring you episodes that include lessons from the field or expert guests. Let’s challeng the status quo and take back control of the real estate process. Remember…You can sell it…We can help. Check us out at TalkingRealty.com or email glen at [email protected].
HOSTED BY
Glen Whitten
CATEGORIES
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