PODCAST · business
TargetOutcome with Steve Grady
by Steve Grady
We discuss High Impact Revenue Generation Solutions that will help your business grow in these challenging times. Built for C-Level, Presidents and Owners, episodes are short, succinct and actionable. Show notes and tools are on www.targetoutcome.com/podcast
Episodes
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S5:E16 Systems and Tools for Activating your Powerglass Pipeline (Season Finale)
Welcome to the final episode of the Powerglass Pipeline Season. I hope you found inspiration and new techniques in this season to grow your comapny by optimizing your Customer Journey. Concept 1 - You need to put the systems, processes and tools in place to support and accelerate each Powerglass...
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S5:E15 Evangelize Stage in the Powerglass Pipeline
We have reached the last stage of the Powerglass Pipeline - Evangelize! Now we are encouraging our Clients to refer us to both Prospects and Customers. Conecpt 1 - The power of Raving Fans (Evangelists) •Clients who trust you - will promote you. •Clients now freely tell others about your company,...
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S5:E14 Networking Stage in the Powerglass Pipeline
In this episode we discuss the Network stage. Concept 1 - In this stage you create ways to have your Clients network with each other and prospects. On-line, user groups, symposiums/trainings, etc. Provide ways for Clients to send referrals. You develop systems and techniques to promote Network...
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S5:E13 Loyatly Stage in the Powerglass Pipeline
In this Episode 13 we go through the 8 Concepts in the Loyalty Stage . Concept 1 - We are starting the 4th "C-phase" which is Community where we create our tribe and raving fans. This is a key phase where you cement Loyalty, create Network, and encourage Evangelize. Concept 2 - Up to this point…
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S5:E12 Exclusive Phase in the Powerglass Pipeline
In this episode we discuss Exclusive which is the final stage of the Client Phase. We discuss 3 key Concepts: Concept 1 - Exclusive = Sole Source Partner - Your customer has become a Client through the Expand stage. Business with your Client has been expanded. Now you work toward an exclusive...
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S5:E11 Expand Stage in the Powerglass Pipeline
In this episode we discuss the Expand tage which in one of the most important in the entire Powerglass Pipeline. Now you are growing your customer's business (revenues) while you build a consulting-based client relationship. Concept 1 - Expand= Become a Consultant - You have onboarded you…
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S5:E10 Enter Stage in the Powerglass Pipeline
Welcome to the Powerglass Pipeline Seasion Episode 10. The Enter stage is the first stage of turning a Customer into a Client Concept 1 - Your prospect is now your customer. They will become part of your “family”. First impressions are huge at this point and you: •Must have a predefined…
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S5:E9 Customer Pyramid in the Powerglass Pipeline
In this episode we explore the lower half of the Powerglass Pipeline which is the Customer Pyramid. Concept 1 - the two C phases that are addressed by the Powerglass Pipeline are: Client - You onboard you customers and learn their business to consult on additional ways to Solve other problems…
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S5:E8 Buy Stage in the Powerglass Pipeline
In this Season 5 episode 8 we discuss the Buy stage in the Powerglass Pipeline. Concept 1 - The Prospect is going to buy from you! - Money will change hands. Make sure the purchasing experience is hassle-free. Head-off buyer’s remorse and highlight why this purchase benefits your customer....
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S5:E7 Intent Stage in the Powerglass Pipeline
In this episode we discuss the Intent stage in the Powerglass Pipeline. In this stage, the Prospect is going to buy from you or a competitor. They are looking to reduce Risk. Often, this is the Negotiation phase where proposal terms and conditions are discussed. You show why you are the right...
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S5:E6 Consider Stage in the Powerglass Pipeline
Welcome to the Consider stage in the Powerglass Pipeline. Head to https://targetoutcome.com/powerglass-pipeline for more information and access to the Powerglass Pipeline Playbook. We cover six concepts in this episode. Concept 1 - We enter the Customer creation phase where you show you are the...
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S5:E5 Interest Stage in the Powerglass Pipeline
Welcome to the Interest stage in the Powerglass Pipeline. Go to https://targetoutcome.com/powerglass-pipeline for more information and access to the free Powerglass Pipeline Playbook. Concept 1 - Prospects are now becoming Solution Aware. They acknowledge they have a problem, found that you...
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S5:E4 Knowledge Stage in the Powerglass Pipeline
The Knowledge stage in the Powerglass Pipeline is where your create a majority of your content for both your Awareness stage and your Interest stage marketing activities. As we talked about in Episode 3 the Awareness stage, most of the marketing is Outbound. You will also use your Knowledge stage...
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S5:E3 Awareness Stage in the Powerglass Pipeline
In this episode we starting breaking down the stages in the Powerglass Pipeline. The first stage is Awareness. The very first step of your Customer’s Journey is for them to get to meet you. They also need to know they have a problem and that you help solve this problem. Most of the relationship...
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S5:E2 Powerglass Pipeline and the Impact of Everyone
In this episode, we discuss how everyone in your company is involved in your Customer’s Journey. It is surprising to find the impact points for each employee as Prospects turn to Customers turn to Clients turn to Loyal Fans. Identifying where every team member interacts with your Customer Journey...
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S5:E1 The Powerglass Pipeline
Season 5 Episode 1 of the TargetOutcome Podcast introduces the Powerglass Pipeline. This structural framework is the ideal way to optimize the revenues from each stage of our Customer Journey. Implementing the Powerglass Pipeline will dramatically improve your Revenue Streams, Customer Experience...
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Why TargetOutcome and the Origin Story - Season 0: Episode 1
Welcome to the premier episode of the TargetOutcome podcast. I’m Steve Grady CEO of TargetOutcome and I’m glad you’re here The audience for this podcast is C-Level Executives, Presidents, and Owners of Technology, Software, Systems Integrators, and Manufacturing companies from 2 Million to 250...
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ABOUT THIS SHOW
We discuss High Impact Revenue Generation Solutions that will help your business grow in these challenging times. Built for C-Level, Presidents and Owners, episodes are short, succinct and actionable. Show notes and tools are on www.targetoutcome.com/podcast
HOSTED BY
Steve Grady
CATEGORIES
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Frequently Asked Questions
How many episodes does TargetOutcome with Steve Grady have?
TargetOutcome with Steve Grady currently has 17 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is TargetOutcome with Steve Grady about?
We discuss High Impact Revenue Generation Solutions that will help your business grow in these challenging times. Built for C-Level, Presidents and Owners, episodes are short, succinct and actionable. Show notes and tools are on www.targetoutcome.com/podcast
How often does TargetOutcome with Steve Grady release new episodes?
TargetOutcome with Steve Grady has 17 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to TargetOutcome with Steve Grady?
You can listen to TargetOutcome with Steve Grady on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts TargetOutcome with Steve Grady?
TargetOutcome with Steve Grady is created and hosted by Steve Grady.
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