PODCAST · business
Teaching Social Media
by Heather Carle
A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.
Episodes
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Don’t get canceled…… Here’s why
In this episode, Abbe Reynolds and Allden Horne discuss everything through media and cancel culture. Using real-time examples, we discuss the benefits of having a good marketing, PR, and social media team and just what could happen if you don’t have these plans already established. We are both...
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Moderating Comments on Social Media Posts
What rules should brands have in place to moderate comments on their posts? Listen now to learn more tools about moderating comments for big brands or even for your own personal brand.
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Student-Athletes & The Social Media Policy
In this episode we will discuss the big topic of the specific social media policy in which student-athletes, and more specifically the Coastal Softball Program, follows when using their own personal social media accounts. The host, Madison Redman, and special guest Riley Zana share their own...
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Increasing Brand Awareness through Challenges
Talking about increasing brand awareness through challenges with examples from Calvin Klein, Crocs, and GUESS with guest host Walker McKnight.
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Tok & Chat: How You Can Utilize TikTok And Snapchat Tools To Promote Sales For Your Business
In this episode, Leah Bailer (Senior Marketing Major), Dyneira Brown (Senior Communication Major), and Haley Cable (Junior Communication Major) discuss how to utilize trendy challenges, audio, and Augmented Reality features on TikTok and Snapchat. Businesses can take leverage of these tools to...
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Get LinkedIn with your Customers: Keys for a Successful LinkedIn Company Page
In this episode, Sam Bedard, Senior Marketing Major, and Gabby Ward, Event Coordinator at The Morris Group, discuss some of the keys to running a company LinkedIn Page. Intro: 0:00 About Gabby Ward: 0:18 Staying on Customer Radar: 1:09 Giving Face to Employees: 2:20 Post Consistency: 4:23 Gauging...
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Is TikTok or Instagram Reels better for Advertisers?
In this episode we talk about the different types of demographics of people that use Instagram reels and TikTok and we also discuss the amount of money one can make on Instagram vs TikTok and break down what social media app is better for a professional and non-professional business to advertise...
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Social Media Lead Generation
BONUS EPISODE to Season 1: In this episode, we cover the effectiveness of social media marketing versus other forms of digital marketing. We also talk about what social media platforms are best for generating leads. Guest host Jacob Clemens can be reached at [email protected]. Special guest...
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Talking memes, social media crisis, and LinkedIn Sales Navigator
We wrap up Season 1 with an episode blending several topics. Guest host, Nick Shannon talks about his research into the popularity of the Squid Game meme and is joined by guests Jack Schwartz and Joey Colesano to discuss how this relates also to sales tactics and crisis management. The trio also...
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What to do in a TikTok Crisis
In this episode, we hear from Natalie Toth and her guest about the topic of crisis management and specifically some current TikTok crisis events and what you can do to thwart them. You can learn more about the topics you hear today on our blog at TeachingSocialMedia.org.
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Using YouTube Playlists and Shorts in your Video Strategy
In this episode we first hear from Chris Karnazes about YouTube Playlists, using the examples of Yeti and GoPro to talk about how you can use these effectively in your video strategy. Next we hear more about video from Carson Burgess and Jacob Finn who add to this discussion both reviewing...
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Pinterest Advertising
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Virginia Culp about Pinterest Advertising. To learn more about the information in today's episode, you can read…
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How Social Listening Tools Can Make or Break Your Event
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Savannah Kiker about event marketing and how social media listening can play a role in enhancing your event. Savannah…
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How to Increase Reach with Employee Advocacy Programs
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Ryan Glendy about employee advocacy programs, featuring his guest Ivey Emmert and her experience with a retail brand. To...
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How to Create a Successful Linkedin Profile
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Luke Nusslein about several tips to create a successful Linkedin profile. For more information, you can also read Luke's...
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Legal Risks to Consider Before Your Next Social Media Giveaway
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student, Rachel King about the nuanced differences between different types of marketing promotions and the legal risks that go...
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Can you be fired for that? What's in a Social Media Policy
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing students Brittany Shelley and Robert Weisbach about the topic of Social Media Policies. These are things used by companies to...
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Breaking Down UGC: What's in it for you?
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Nicole Vreen who is a communication major and marketing minor student at Coastal Carolina University. Nicole introduces us to the topic of...
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Learning the Types of Pins for Pinterest Marketers
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from marketing student Ashley Rulison, about all of the new types of pinterest pins and key tips on how to make the most of your account. You…
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Augmented Reality, Golf Edition
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from Anthony DeFrank a marketing and PGM student and his guest about the use of Augmented Reality technology in the sport of golf. Featured:...
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SnapChat: Using Augmented Reality Filters and Going Viral
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand...
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Instagram's newest features: Shops and Reels
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from three of my social media marketing students, and their guests about some of Instagram's newest features to help boost sales and also brand...
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Food Vlogging: Making Your Own Cooking Show
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from MKTG 452 Social Media Marketing student Sophia Lawson who explores some tips and strategies for becoming a Food Vlogger (video blogger) by...
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Introduction to the Teaching Social Media project
TeachingSocialMedia.org is an educational project teaching marketing students about using social media strategies in marketing. In this episode, we hear from two students who have taken MKTG 452 Social Media Marketing at Coastal Carolina University and get their take on what it's like learning…
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Frequently Asked Questions
How many episodes does Teaching Social Media have?
Teaching Social Media currently has 24 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Teaching Social Media about?
A student-led project from Coastal Carolina University's Marketing department and MKTG 452 Social Media Marketing class to share social media tips, tricks and strategy with industry marketers and other students.
How often does Teaching Social Media release new episodes?
Teaching Social Media has 24 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Teaching Social Media?
You can listen to Teaching Social Media on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Teaching Social Media?
Teaching Social Media is created and hosted by Heather Carle.
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