Tenor

The Attention Recession has a root cause. And it's not bad content, bad actors, or too much noise. It's something more fundamental: the infrastructure we built to carry signal was never designed to move meaning. In Transmission Three, Geoffrey Colon traces the collapse of broadcast — not as a format, but as the organizing logic of communication. From Facebook's fabricated video metrics to the optimization loop that replaced transmission with reaction, this is the episode where the diagnosis gets specific. Dead air isn't the end. It's the signal that the frequency is about to change.

The attention recession isn't abstract anymore. It shows up in your CPL. Your mid-funnel conversion. Your content program that produces more and returns less.Three sectors are going to feel it first — and most people won't connect the dots until it's already in the numbers.New episode of Tenor is out.Tenor.fmTenor FM is a weekly fifteen minute podcast. The underlying signal, before it surfaces.

We're living through an attention recession. Content is everywhere, but real signal is getting harder to find. Tenor is a weekly transmission on where culture, media, and markets are heading — before it's obvious. No noise. No hot takes. Just one idea, explored fully, in about fifteen minutes. I'm Geoffrey Colon. New episodes drop every Sunday. Follow Tenor on Spotify so you never miss a transmission.

Most people are drowning in content and calling it being informed. Tenor is different. One idea. Fifteen minutes. Every week. Signals before surface. Find us at Tenor.FM or wherever you listen to podcasts.

The signal this weekThe brands and creators who win the next chapter of the attention economy are not the ones who get better at capturing attention cheaply. They're the ones who get good at earning it.Everyone talks about the attention economy like it's still expanding. More content, more platforms, more ways to reach people. The numbers seem to agree.But the numbers are lying.The quality of attention is collapsing. People are technically watching, technically scrolling, technically present — but nobody's actually there. And that gap between eyeballs and genuine engagement? That's the recession.In episode one of Tenor FM, we dig into the signal underneath the noise — why the attention economy is deflating in ways most people haven't named yet, what's driving it, and what it means for the brands, creators and businesses paying attention right now.Support the showTenor FM is independent and member-supported. If this was worth fifteen minutes of your actual attention, consider becoming a member.Become a member →Tenor FM is a weekly fifteen minute podcast. The underlying signal, before it surfaces.