PODCAST · business
Terry Beltran
by Terry Beltran
🎙️ Welcome to the Terry Beltrán Podcast on YouTube – where purposeful branding meets multicultural marketing and emotional storytelling.I’m Terry Beltrán, a Brand & Multicultural Marketing Strategist and your Brand Therapist for purpose-driven leaders. As a Latina with years of experience in corporate, nonprofit, and entrepreneurship, I help brands move beyond performative campaigns into relationships people can actually feel. Here you’ll learn how to:Build a brand foundation rooted in purpose, story, and clear positioningReach multicultural and underrepresented audiences with cu
Episodes
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Hispanic, Latino, Latinx, Latine: Which Should I Call You?
“What should we call you?” It’s the first question many brand leaders get wrong. Most assume Latinx is the respectful choice, but only 4% of Hispanic adults use it. I break down Hispanic, Latino, Latinx and Latine. I share what Pew Research found and the 3-second rule I give my corporate clients...
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What Brands Missed in Bad Bunny’s Super Bowl Halftime Show
Bad Bunny’s 2026 Super Bowl halftime show was more than entertainment. It was layered storytelling, Latino leadership, and a powerful example of multicultural strategy in action. From the sugarcane fields to the immigrant-owned businesses on stage, from El Apagón to the message of unity across…
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Will Coke’s Global Family Dinner Ad Work With U.S. Hispanics?
Coca-Cola’s new global campaign, The World Will Wait, is built around a simple idea: put down the screens, step away from work, and come back to the family dinner table. But that message raises an important multicultural marketing question: Does the same cultural insight work in every market?…
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Inside the World Cup with Andrés Cantor
As North America hosts the 2026 FIFA World Cup, I found myself reflecting on a conversation Beltran Media captured several years ago during a Ford Hispanic Network event featuring legendary sports broadcaster Andrés Cantor. Known around the world for his unforgettable "GOOOOOOOOOL!" call, Andrés...
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Build On Emotion: Why Emotional Ads Build Customer Loyalty
Why do emotional holiday ads outperform discount-driven ads year after year?In this episode, I break down the emotional storytelling strategies behind some of the most iconic holiday advertising campaigns from John Lewis & Partners, Coca-Cola, and Amazon — and explain why these ads stay with us...
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ABOUT THIS SHOW
🎙️ Welcome to the Terry Beltrán Podcast on YouTube – where purposeful branding meets multicultural marketing and emotional storytelling.I’m Terry Beltrán, a Brand & Multicultural Marketing Strategist and your Brand Therapist for purpose-driven leaders. As a Latina with years of experience in corporate, nonprofit, and entrepreneurship, I help brands move beyond performative campaigns into relationships people can actually feel. Here you’ll learn how to:Build a brand foundation rooted in purpose, story, and clear positioningReach multicultural and underrepresented audiences with cu
HOSTED BY
Terry Beltran
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Frequently Asked Questions
How many episodes does Terry Beltran have?
Terry Beltran currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Terry Beltran about?
🎙️ Welcome to the Terry Beltrán Podcast on YouTube – where purposeful branding meets multicultural marketing and emotional storytelling.I’m Terry Beltrán, a Brand & Multicultural Marketing Strategist and your Brand Therapist for purpose-driven leaders. As a Latina with years of experience in...
How often does Terry Beltran release new episodes?
Terry Beltran has 5 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Terry Beltran?
You can listen to Terry Beltran on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Terry Beltran?
Terry Beltran is created and hosted by Terry Beltran.
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