That Photography Girl
by Rachel Traxler
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence.Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.
Episodes
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How to Get Into New York Bridal Fashion Week as a Wedding Photographer
Ever wondered how wedding photographers get invited to New York Bridal Fashion Week? How do they connect with luxury bridal designers, photograph runway shows, and get access to some of the biggest names in the wedding industry?After attending New York Bridal Fashion Week for the second year,...
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How to Get on Luxury Wedding Venues' Preferred Vendor Lists
Featuring the Owner of Stonehaven Event Venue Want to photograph more high-end weddings? Getting on a luxury wedding venue's preferred vendor list could be one of the most valuable relationships you build in your photography business. But here's the thing: Taking beautiful photos doesn't...
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How Photographers Can Monetize Social Media with Preston Luke
ou don’t need millions of followers to make social media valuable for your photography business. But you do need to know what you’re trying to get from it. In this episode, I’m sitting down with Preston Luke to talk about monetizing your social media as a photographer and what actually helps you...
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Going From $1,500 to $7,000 Wedding Photography Packages
When Kelly first came into my world, she was doing a little bit of everything. Newborns. Seniors. Families. Weddings. You name it. At the same time, she was working full-time as a social worker, pursuing her master’s degree in clinical social work, becoming a new mom, and figuring out how the…
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How Hannah Ellis Built a 100% Call Conversion Rate
What happens when you know you’re good at photography… but realize being good behind the camera isn’t the same thing as knowing how to build a business? In this episode, I’m sitting down with my coaching client Hannah Ellis to talk about exactly that transition from charging around $1,800 for...
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Are You Posting Like a Busy Photographer… or a Bookable One?
Busy season gives you SO much content to work with. But here’s the thing: just because your content proves you’re busy doesn’t mean it proves someone should book you. There’s a huge difference between “look how much I’m working” and “look at the experience I create for my couples.” In this…
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Your September Playbook: Turn Busy Season Into Future Bookings
September can feel like pure survival mode as a wedding photographer. You’re shooting weddings, editing galleries, answering emails, creating timelines, posting sneak peeks, and basically just trying to keep your head above water. 😝 But girly, I don’t want you to just survive September. Because...
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How to Start Shooting Film at Weddings: A Beginner’s Guide to Film Photography with Loraleah Marie
If you’ve been wanting to incorporate film into your wedding photography but have NO idea where to start, this episode is for you! Today I’m chatting with film and editorial wedding photographer Loraleah Marie all about how to start shooting film at weddings and sessions without feeling…
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Are Your Photography Packages Costing You Bookings? Common Mistakes to Fix Today
If your photography packages aren't converting the way you hoped, it may not be your pricing. In this episode, I share some of the most common mistakes I see photographers make when creating their packages and, more importantly, how to fix them. From overwhelming clients with too many choices to...
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Your Pricing Isn't Why They Ghosted You
You sent your pricing. They opened it. Then... silence.It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away. But what if pricing isn't actually the problem? In this episode, Rachel unpacks the real reasons potential clients...
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How One Small-Town Wedding Photographer Built a Luxury Destination Brand with Social Media with Staci Brucks
Think you need to live in a major city to book luxury destination weddings? Think again. In this episode, Rachel sits down with wedding photographer Staci Brucks, who has built a thriving high-end destination wedding business while living in a small town. Staci shares how she strategically uses...
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3 Ways to Advertise Your Photography Business Without Paying for Ads with Brandi Alyse
If you've ever felt like you have to spend money on Facebook or Instagram ads to keep your calendar full, this episode is going to change the way you think about marketing. Rachel sits down with photographer and educator Brandi Alyse to unpack the three organic marketing strategies that...
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Photography Client Workflow: How to Create an Unforgettable Client Experience
What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery. In this episode, I sit down with photographer Maegan Grendall to talk about the client workflow that has helped her create a...
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Your Packages Are Making It Harder to Buy From You
Why Photographers are making it harder for clients to book their packages and how to fix it 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop 🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply 📸Join That Photography Group for FREE live...
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Building a Meaningful Brand with Lauren Ashley
What if the thing that makes your brand unforgettable isn't your logo, website, or color palette? In this episode, I'm sitting down with Chicago photographer Lauren Ashley to talk about what really creates a recognizable brand in today's photography industry. We dive into why connection will…
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The Exposure Triangle: A Better Way to Grow Your Photography Business with John Bunn
What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy? In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach…
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I Asked Photographers What Changed Everything in Their Photography Business
Reviews from attending my photography retreat and being in my photography coaching program! In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at...
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How to Create Better Content Faster with Social Templates Co (and Why You’re Overthinking It)
In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit. We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for...
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My Last Three Wedding Bookings (and Why They Said Yes)
In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients. If you’ve been wondering why some inquiries convert effortlessly while others...
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Live from WPPI: What’s Working Right Now (Funnels, Conversions & Navigating Slow Seasons with Elena S. Blair)
This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on. I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of...
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The April Playbook: What to Do When You’re Booked… and When You’re Not
April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong. In this episode, I’m breaking down exactly what to do in both situations, because the...
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What I Learned at WPPI
In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting…
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Website Mistakes That Are Quietly Costing You Bookings with Quicksite Design
If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you. Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are…
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Honoring Women Photographers This International Women’s Day
In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses. Watching photographers grow their confidence, raise their prices, and step…
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Your March Playbook: How Photographers Can Build Momentum & Increase Inquiries in 2026
If photography inquiries feel inconsistent or slower than you want, this episode is your reset. In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month. Because sustainable...
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What To Do When You Aren't Getting Inquiries as a Photographer
In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent. She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in...
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Wedding Inquiries are Down... Let's Talk About it
If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode,...
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Your February Playbook as a Photographer
Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in!…
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How to Add Photo and Video (Film) to A Package Seamlessly
What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down? In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple,...
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January Playbook: What You Should be Doing in January as a Photographer
January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in. In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting...
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How to be a Luxury Photographer with Miles Witt Boyer
In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this...
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Why You should Try Same Day Sneak Peaks and How to Make Them Happen with Hope Taylor
In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks. But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a…
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How To Post More Intentionally (Without Relying on Photo Slideshows)
In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience. We cover: What Social Templates Co is and who it’s for How and why it was founded...
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Tips for Photographers to Maximize their Photos through Communication with Florists
In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is…
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What to Prep for Booking & Proposal Season as a Wedding Photographer
Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t…
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How Photographers and Content Creators Work Together with Yvie Lambert
In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content...
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Black Friday Plans for Photographers
Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ). We’re diving into: Why marketing to two different audiences sometimes matters—and how to...
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How to Hire Your Dream Team as a Photographer with Ashley Ebert
If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you. Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into…
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Automations That Save You Time (Keeping a Human Touch)
We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while...
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Funnels for Photographers: Turning Interest into Bookings (On Autopilot)
This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the...
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Pricing Tips for Photographers
Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched...
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When Inquiries Slow Down: How to Diagnose & Fix the Drop
In today’s episode of That Photography Girl, we’re talking about the moment that makes every photographer’s stomach drop: when inquiries slow down and you don’t know why. I walk you through the real reasons inquiries dry up (hint: it’s rarely because “no one is booking right now”) and what to…
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5 Passive Income Streams Photographers Can Start Now
In this kickoff episode of That Photography Girl, we’re talking about the #1 thing photographers secretly crave: breathing room. We break down five simple passive income paths that help you earn beyond your bookings, without needing to become an influencer or overhaul your business model. If…
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What I saw Photographers Doing at New York Bridal Fashion Week
If you’ve ever wondered what it’s really like behind the scenes at New York Bridal Fashion Week… this episode spills the tea!! I’m breaking down what the top photographers were doing - the gear, the setups, and the creative choices that caught my eye. Whether you’re shooting weddings, fashion, or...
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SEO for Wedding Photographers in 2025 with Sara Does SEO
If you’ve been wondering how couples are finding their vendors in 2025, this is the episode you can’t skip. I’m joined by SEO expert Sara Does SEO to break down how search is changing with ChatGPT, what brand mentions actually do for your visibility, and how you can start showing up when your…
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Pricing Mistakes Keeping You Stuck at $4K Weddings and How to Fix Them with Vanessa Joy
In this episode, I’m joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working...
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Stop Following the Trends with Lauren Scotti
If you're feeling the pressure to keep up with every new photography trend just to stay relevant, you’re not alone. In this episode, I sit down with wedding photographer Lauren Scotti to talk about why you don’t need to follow every trend to succeed and how staying true to your own style is the...
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Network Your Way Into the Luxury Market with Alyssa Lizarraga
Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨ In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that...
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How I Sell Out My Mini Sessions Every Time
In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions You’ll learn: ✨ The marketing approach I take ✨ How I structure my offers to encourage quick bookings (and upsells!) ✨ The key mistakes that keep photographers from selling out ✨ Simple shifts that make...
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The Future of Photography Workflows: Aftershoot’s Game-Changing Updates
Photographers, get ready—this episode is a time-saver! ⏱️ I sat down with Justin, co-founder of Aftershoot, to talk about how this powerful AI tool is transforming the way photographers cull, edit, and deliver galleries. Whether you’re drowning in editing backlog, struggling to keep up with…
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About this show
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence.Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.
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