Episodes
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The Podcast Industry's Dual Shift: Where Listeners Go and How Advertisers Reach Them
In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus...
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Stop Choosing Sides: Why Audio vs. Video Was Never the Real Question
In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus...
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Unlocking Podcast Success: Insights from Courtney Carthy of Lenny.fm
In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus...
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Crafting Compelling Content Strategies for Podcast Success
In this episode of "That Podcast Has Changed," host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares his journey from losing his dream job in audio post-production to starting his own successful podcast…
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The Future of Podcast Guesting: Insights from Noemi Beres of Podcast Connection
In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres of Podcast Connection. Noemi shares her journey to becoming a podcast guest expert and discusses the importance of building genuine relationships in the podcasting industry. They delve into the challenges podcast...
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How to become a Podcast manager
Can you become a podcast manager without a formal background? In this episode, Lauren Wrighton, founder, and host of The Podcast Manager Show tells us how to become a podcast manager. She shares useful tips and resources that will help you set your first foot in the industry. She also shares her...
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What it takes to make a career out of editing podcasts.
There has been a major shift in our daily routines amidst the covid-19 pandemic. More than ever, most people have embraced online gigs. In this episode, we speak to Steve Stewart, a professional podcast editor who accidentally found himself in this career but established his niche in it. How do…
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How to Grow a Successful Podcast Audience from Scratch
Early-stage podcasting can be hard, no question about it. Starting a show from scratch is a challenge (I know — I've done it). As a newbie, you need to inherently understand that increasing listenership and audience is key to growing a podcast. As easy as it may sound, the challenges of doing…
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Daniel Gefen - Why Podcasting is powerful to deliver your message
Why you should be guesting on Podcasts?. Today’s guest is Daniel Gefen, founder, and CEO of PodBooker will give us insight into why Guesting on Podcast is important to grow your business. Mr. Gefen said Podcast interviews convert 25 times better than blogs and 38 percent of people who listen to...
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How to DIY Your Podcast : Strategies for success
Have you ever wondered what goes on behind the scenes to create your favorite podcast? You are not alone. Many times we assume it's a simple process of hitting record and then upload, but creating a podcast is far from simple. In this episode, we will be talking with Pariya Taherzadeh-Desovski, a...
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The Secret to making your podcast unique and stand out
Podcasts have skyrocketed in the past few years and are starting to change the way we consume information. It has now become a great way to grow an audience for your business too. With the number of podcasts increasing, aspiring podcasters sometimes wonder if there's still space for them. Even...
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Find Your Niche and Dominate Freelancing as a Podcast Manager
Anyone who has ever tried to manage a podcast knows that it can be a difficult task. There are a number of things to take into account if you want to succeed as a podcast manager. From scheduling guest appearances to making sure the audio quality is up to par. In this episode, we will hear the...
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Facebook Marketing 101: Every Podcaster’s Key to Success with Ann Kristine A. Peñaredondo
As podcasters, we often focus on getting that first episode recorded and published. Yet there is another very crucial part: marketing! Most people are familiar with Facebook. It's one of the most widely-used social media sites. With a whopping 2.912 billion users, the opportunity is limitless,...
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How To Build a Strong Podcast Community with Arielle Nissenblatt
One of podcaster creators’ ultimate dreams is to grow a following that will stay with them for the long haul. And a way to do this is to create a cohesive community. In this episode, we talked with Arielle Nissenblatt about her thoughts on community-building and how podcasters can leverage it to...
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Strategies to Grow and Monetize Your Podcast
With the ever-growing podcasts community, any aspiring podcast creator will find this intimidating. The other side of that coin is that big numbers equal fierce competition. Based on the recent data, there are around 750,000 different podcasts, with over 30 million episodes. Big numbers right?...
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Give Values and Benefits - Prosper Taruvinga
Every entrepreneur looks for tips to yield a higher return on investment. Digital marketing is one of the strategies to build your own personal brand and increase revenue. How do you identify your target market, clarify your message to your target audience and generate more qualified leads? In...
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10 Minutes Friday : Value Over Price: Strategies for Podcast Producers to Thrive
In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and…
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Crafting a Compelling Personal Brand Story on LinkedIn
On this episode of That Podcast Exchange, personal branding expert, and content strategist Jennette Cajucom joins the show to discuss the use of AI tools to enhance personal branding on LinkedIn. She shares insights on potential pitfalls such as losing the human touch, over-surveillance on data,...
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10 Minutes Friday : Unlocking Success: The Power of Freebies for Podcast Clients”
If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos! Support the show on Patreon to continue to bring you quality content. Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on...
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10 Minute Friday : Unlocking Linkedin: How to Attract Podcast Clients?
If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos! Support the show on Patreon to continue to bring you quality content. Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on...
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Let's celebrate the International Podcast Day
International Podcast Day™ is September 30th and is an international celebration of the power of podcasts! The celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your...
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AI Voice Technology: The Future of Podcasting with Carl Robinson
We live in exciting times. In recent years, there's been an emergence of artificial intelligence (AI) and AI Voice technology. Once the realm of science fiction, this technology has become a reality for businesses and organizations around the world. In this episode, we will have Carl Robinson,...
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How To Launch Your First Podcast with Bryan Entzminger
If you are an aspiring podcaster or just starting out, you may feel pressured to record your first episode and doubt whether it will be successful or not. There's that feeling of doubt when you're about to start something new and announce it to the world — we all have a word for that and it’s the...
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How to Grow Your Podcast the Right Way Through Data with Graham Brown
Podcasts are on the rise and many podcasters are looking beyond the numbers…but are they looking at the right numbers? Success in podcasting isn't centered around gaining listeners. There are some podcasters that are "push marketers". They want to push their content out there and hope that people...
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How To Monetize Your Podcast & Reach 7-Figures with Evans Putman
As podcasters, we have several responsibilities. We are constantly looking for new guests, thinking of topics to discuss, and how to improve our show. In fact, the two of the primary aspects of podcasting that often get overlooked are growth and monetization. If you're a podcaster, you're…
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How to Grow a Successful Podcast Audience from Scratch with Mark Asquith
Early-stage podcasting can be hard, no question about it. Starting a show from scratch is a challenge (I know — I've done it). As a newbie, you need to inherently understand that increasing listenership and audience is key to growing a podcast. As easy as it may sound, the challenges of doing…
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32: Facebook Marketing 101: Every Podcaster’s Key to Success with Ann Kristine A. Peñaredondo
As podcasters, we often focus on getting that first episode recorded and published. Yet there is another very crucial part: marketing! Most people are familiar with Facebook. It's one of the most widely-used social media sites. With a whopping 2.912 billion users, the opportunity is limitless,...
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31: The Secret to Making Your Podcast Unique and Stand Out with Michelle Abraham
Podcasts have skyrocketed in the past few years and are starting to change the way we consume information. It has now become a great way to grow an audience for your business too. With the number of podcasts increasing, aspiring podcasters sometimes wonder if there's still space for them. Even...
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30: How to DIY Your Podcast: Strategies For Success | Pariya Taherzadeh-Desovski
Have you ever wondered what goes on behind the scenes to create your favorite podcast? You are not alone. Many times we assume it's a simple process of hitting record and then upload, but creating a podcast is far from simple. In this episode, we will be talking with Pariya Taherzadeh-Desovski, a...
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29: Audry The Podcaster's Community: How to Grow and Leverage Your Network | Niklas Hildebrand
Have you ever dreamed of starting your own podcast? Have you ever felt the urge to share your story with the world, or to connect with like-minded people on a deeper level? If so, then you're not alone. Starting a podcast is no easy feat - it takes time, effort, and a lot of hard work. The dream…
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28: Find Your Niche and Dominate Freelancing as a Podcast Manager | Cecilia Mercado & Eloisa Almonicido
Anyone who has ever tried to manage a podcast knows that it can be a difficult task. There are a number of things to take into account if you want to succeed as a podcast manager. From scheduling guest appearances to making sure the audio quality is up to par. In this episode, we will hear the...
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27: Strategies to Grow and Monetize Your Podcast | James Mulvaney
With the ever-growing podcasts community, any aspiring podcast creator will find this intimidating. The other side of that coin is that big numbers equal fierce competition. Based on the recent data, there are around 750,000 different podcasts, with over 30 million episodes. Big numbers right?...
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PTT 127: Social Media and the Philippine Elections
Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections. With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram,...
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26: Become an Influencer in Your Niche Fast With Master Influencer Coach Edward Zia
“Inch wide and a mile deep”is Edward’s mantra and what he has been doing to reach what he has reached so far– a whopping 111,040 LinkedIn followers and 10,000+ Personal Coaching Hours! Talk about being an unbeatable expert in his field. Ed's a Marketing Mentor Certified Practising Marketer (CPM)…
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PTT 126: Meta and Beyond
To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface. I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a…
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PTT 125: Facebook Marketing and Facebook Ad Strategies for 2022
Here's what working on Facebook Marketing and Facebook ads for 2022. References: https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/ https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/ Get full access to Podwires |Become a…
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PTT 124: Actually, Honestly - My Life So Far
The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast. Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at...
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25 : The Voice That Empowers People In Color | Kriselle Gabriel
"Thrive, not survive. Break free from the mentality of survival and not settle with the bare minimum" is what they always say in Empowered In Color. Discover a movement where you can identify with people like you, have a safe space to be heard, get the support and the resources to help you become...
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24 : Arielle Nissenblatt | How To Build a Strong Podcast Community
One of podcaster creators’ ultimate dreams is to grow a following that will stay with them for the long haul. And a way to do this is to create a cohesive community.In this episode, we talked with Arielle Nissenblatt about her thoughts on community-building and how podcasters can leverage it to...
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PTT 122: Business and Marketing Lessons in Death - The Epilogue
Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started. Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe
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PTT 121: Lessons Learned from My Hacked Website 2
My website is back! I couldn't thank enough the people who helped me bring it back. Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe
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23 : K Bharath | Why You’re Doing A Podcast
Are you a noob in podcast audio editing or simply an early stage podcaster doing things on your own? If yes, don’t miss this episode.Don’t let hiccups and hurdles dishearten you. Instead, ask yourself, how can I make this process better? This is the advice that Podcast Chief Producer of Pikkal &...
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22 : Norman Chella | The State of Asian Podcasting
Are you a podcaster in Asia or aspiring to be one?If you’re an aspiring podcaster on this side of the world, the potential of your message being listened to is not far-fetched. Norman Chella differentiates the podcast market in Asia, the role of culture and how it can put you to an advantage. Get...
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PTT 119: The Elements of A Marketing Failure
Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view. Follow Daniel Murray on LinkedIn. Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe
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PTT 118: How to Go Beyond Pandemic
Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode. Check Sta. Maria Goretti Parish here. Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe
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21 : James Cridland | The state of Podcasting
On-demand content is the future as more people continue to embrace podcasts. What is happening to the podcasting industry? Should you care about the dynamics?In this episode, we talk to James Cridland, an editor at podnews.net, writer, and consultant. Kindly tune in to listen to how he generated...
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PTT 117: Social Media Explained with Tequila
I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide. Plus: is there ONE Social Media Manager to rule them all? References: Social Media Explained One Social Media Manager to rule them all Get full access…
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PTT 116: Bye, Clubhouse
After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why. Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at podwires.substack.com/subscribe
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PTT 115: Lessons Learned from My Hacked Website
What's a good horror story? Getting your website hacked. Yes, my website was hacked via a malware attack. Actually, my website was attacked TWICE in 2021. I was surprised with my own "chill" reaction as I dealt with the situation. Plus my sweet message to the hacker from hell. Get full access to...
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PTT 114: A Customer Research Story
I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far). Get full access to Podwires |Become a Smarter Podcast Producer in 5 mins at...
About this show
This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.
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