PODCAST · sports
That Western Life
by Western Insights Media
A podcast dedicated to 50% rodeo and 50% other with "other" being defined as farming, ranching and the western lifestyle. Join hosts as they break down rodeo standings and rules, as well as interview breaking edge industry personnel in the natural resources industry.
Episodes
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Ep. 136 - Tyler Schuster on Personal Branding, Ag Leadership, and Brands & Blazers
In this episode of That Western Life, Katie sits down with Tyler Schuster for a conversation about cattle, leadership, relationships, personal branding, and the invisible infrastructure that keeps people connected to agriculture. A fifth-generation cattle producer from Brackettville, Texas…
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Ep. 134 - Food Systems, Community Power, and the New Face of Agriculture with Rizpah Bellard
In this episode of That Western Life, Katie sits down with Rizpah Bellard, founder of Nova Farming, for a conversation that stretches far beyond cattle. Raised on a Black Angus ranch in Northern California, Rizpah has built a career at the intersection of agriculture, education, public health,...
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Ep. 133 - **THAT WESTERN PULSE** We Came Back. Here's What Actually Worked and How YOU Can Use It Today to See Change!
That Western Life is officially back, but what actually worked? Katie, Kaycie and Taylie unpack the first month of the Season 7 relaunch, including unexpected social growth, 17 new leads, the content that sparked conversation and the lessons western businesses can apply to their own marketing.…
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Ep. 132 - Cattle Science, Ruminant Nutrition, & the Economics of Curiosity in Modern Agriculture with Dr. Emily Melchior
In this episode of That Western Life, Katie Schrock speaks with Dr. Emily Melchior, a cattle scientist, Zoetis outcomes research lead for ruminants and equine, and Cowgirl 30 Under 30 honoree. Her work sits at the intersection of animal health, applied data science, and the increasingly global...
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Ep. 131 - Rebuilding a Western Legacy with Adam Trenk of Genuine Billy Cook Saddles
Western heritage is easy to romanticize. But behind every legacy brand is a much harder story: ownership decisions, supply chains, skilled labor, production timelines, cash flow, customer trust, and the pressure to protect the name while still moving the business forward. That is what makes Adam...
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Ep. 130 - Making Ag Policy Understandable with Tori Teegarden
Agriculture policy can feel like one of those topics people know they should understand, but quietly avoid. It sounds complicated. It sounds political. It sounds like something happening far away in Washington, D.C., instead of something connected to the everyday work of ranchers, farmers, rodeo...
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Ep. 129 - **THAT WESTERN PULSE** An Inside Scoop of our July Goals, Strategies, & Tips
The Comeback Is Not the Strategy The first episode of That Western Pulse begins with a confession. "Are you nosy about other people's business?" asks That Western Life founder and host Katie Schrock. "Because I kind of am." It is an unusually honest premise for a business program. Most...
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Ep. 128 - Agriculture, Rodeo, Career Growth, & the Future of the Western Industry with Alex Russell of Syngenta
On this episode of That Western Life, Katie sits down with Alex Russell, a small-town farm kid, former rodeo competitor, FFA leader, agriculture professional, and one of the highest-energy voices working at the intersection of agriculture and the western lifestyle. Alex grew up in South Central...
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Ep. 127 - Jessie Jarvis of Of The West, Part II
In this episode, Jesse Jarvis shares her journey through the Western industry, the evolution of her platform Of the West, and insights on industry hiring, branding, and professional growth. We explore how to attract talent, the importance of personal branding, and navigating industry challenges.…
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That Western Life is BACK | A Season 7 Preview
That Western Life is back for Season 7. After a few years away from the microphone, host Katie Schrock is bringing the podcast back with a renewed focus on the people, stories, and conversations shaping the modern western industry. This season returns to the classic That Western Life format: 50%...
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Ep. 125 - Echoes of Rodeo: Great Whites, Great Cattle & Great Cowboys
Welcome to Part I of our Western History deep dives with our resident That Western Life historian Katie Surritt and co-host Katie Schrock. Make sure to tune in bi-monthly for all things western lifestyle on the That Western Life Podcast. Summary: Starting with the first arrival of cattle to the...
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Ep. 124 - Welcome to Season 6: A recap of the 2023 season and a preview of 2024
It's time for the start of Season 6 of the That Western Life podcast and we are excited to bring back your co-hosts Katie Schrock & Rachel Owens-Sarno. Season 6 will also include co-hosts Saddle Bronc Rider Joe Harper & Western Historian Katie Surritt. In this episode: Breakdown of the State of…
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Ep. 123 - Injury Management & Prevention for Rodeo Athletes with Natasha McCann
There's been a new movement in the past year regarding rodeo athletes placing an emphasis on athlete as a big part of their budding career success. Natasha McCann grew up an athlete before a major injury sidelined her from her collegiate dreams. A resilient young lady, Natasha became a buckaroo...
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Ep. 122 - Rookie Saddle Bronc Rider Q Taylor
Rookie Saddle Bronc Rider Q Taylor is on the hunt for his first National Finals Rodeo - no small feat for a first year professional rodeo cowboy! The 21 year-old Casper, Wyoming, native had a stellar permit year in 2022, and is one of the great young guns that the That Western Life podcast team…
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Ep. 121 - Wrangler Western's Vice President & General Manager Allen Montgomery
To sit down with the iconic brand of Wrangler has been on our podcast bucket list for quite some time and we were fortunate enough to have the Vice President and General Manager of Wrangler Western Wear, Allen Montgomery, on the podcast for a unique insight into rodeo's largest apparel brand. Not...
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Ep 120 - **EXCLUSIVE** Road to the Horse Interview with JR Robles; Part II
EXCLUSIVE As JR Robles entered Round 3 of Road to the Horse, the first time competitor wasn't showing any nerves. In fact, cool as a cucumber (on the outside), JR was sitting undefeated in any round he had competed in in the horse starting competition after winning every round and the Wild Card...
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Ep. 119 - COWGIRL 30 Under 30 Girl Talk Key Note Speaker Kiah Twisselman Burhcett
This episode is brought to you by COWGIRL Magazine who will be celebrating their 2023 COWGIRL Magazine 30 Under 30 Honorees at the Gala at The Drover Hotel in Fort Worth, Texas, this March. This amazing event is in it's fourth year with That Western Life podcast co-host Katie Schrock being a 2021...
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Ep. 118 - Breeding Barn Conversations with Rachel Pozzi
While this title may allude to all things breeding barns on our current trend of breeding season and derby/futurity horse preparation, this episode is so much more than this. Co-Host Katie Schrock first met Rachel Pozzi through online Facebook Group resources regarding sprint horses, Appaloosa's,...
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Ep. 117 - Rebranding the American Cow Boy
When it comes to the history of the American Cowboy, modern media has painted the picture to look one way, when the reality shows that enslaved African Americans known as "Cow Boys" were truly the icons that changed the west, creating a unique equalizer post Emancipation Proclamation. Katie…
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Ep. 116 - Outback Stallion Stations' Whitley Sharp
It's that time of the year when we start planning out what will be hitting the ground in the following year. Whether it's for the futurity or derby pens or you're looking to spruce up your rodeo string - Outback Stallion Station in Caldwell, Idaho, has an impressive roster of stallions and…
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Ep. 115 - Barrel Horse Statistics Like You've Never Heard Them Before with Amber Case
If you know us, you know that we are obsessed with anything related to stats with rodeo and, thanks to the Facebook algorithm, we found a like-minded individual in Amber Case during the 2022 National Finals Rodeo. We dive into the statistics of racehorses barrel racing as a second career, the…
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Ep. 114 - Jona Robles and his Road to the Horse; Part I
Jona Robles didn't start in the horse world, in fact, he only got started with horses when he was trying to impress a girl. A former professional basketball player and walk-on kicker for the University of Oregon, Jona had his degree in psychology and thought he'd always use that degree. But his...
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Ep. 113 - Season 4 & NFR 2022 Recap
It's been a wild 2022 and we are so grateful for everyone that has joined our show as a guest, field reporter or an avid listener! Thank you to all of you and we look forward to an exciting 2023! Join hosts Katie Schrock, Rachel Owens-Sarno and Joe Harper.
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Ep. 112 - NFR 2022 Recaps Round 4-6
Join us for the Recaps of Rounds 4 through 6 of the 2022 National Finals Rodeo with saddle bronc rider Joe Harper and co-hosts Rachel Owens-Sarno & Katie Schrock. We chat through each event, what we've liked, past trends and current trajectories and how ALL of it plays into the 2022 World Title...
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Ep. 111 - NFR Recaps; Round 2
Joe Harper & Katie Schrock break down the first two rounds of the National Finals Rodeo in Las Vegas, Nevada, and place their Round 3 predictions. When it comes to rodeo, Stetson Jorgensen is doing exactly what he said he would do: be consistent. Caleb Smidt is putting on a CLINIC despite the…
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Ep. 110 - We Don't Talk About Bruno... unless it's Saddle Bronc Rider Kade Bruno of Idaho
We don't talk about Bruno? You might not, but we definitely do here on the That Western Life podcast when it comes to first time National Finals Rodeo qualifier Kade Bruno. Raised by a bull riding father, Kade switched to the sport of saddle bronc and it has paid off well for him. After an...
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Ep. 109 - NFR Steer Wrestler Stetson Jorgensen of Idaho
Heading towards his fourth consecutive National Finals Rodeo sitting number one in the world, Idaho's own Stetson Jorgensen didn't always steer wrestle. In fact, he beat out fellow NFR bull riding qualifier Garrett Smith for the Idaho High School Rodeo bull riding title when they were first…
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Ep. 108 - Understanding Rodeo Counts, Circuits & Gold Buckle Strategy
When it comes to making the National Finals Rodeo in December in Las Vegas, Nevada, there is a lot more strategy that goes into play than most people would ever realize - even those that may consider themselves high level rodeo fans. Diving deep into the impacts of rodeo counts, rodeo rule…
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Ep. 107 - The Justin Cowboy Crisis Fund
The Justin Cowboy Crisis Fund will always hold a special place in our hearts for its impact on the professionalism of pro rodeo, as well as the work Justin Boots does to take care of our contestants and athletes not only in the arena, but outside of the arena walls as well. We dive into the…
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Ep. 106 - Be A Maker School with Nevada Miller
Learning from home, at your own pace is the mission behind the Be A Maker School - an online community dedicated to preserving the western crafts and arts of makers. Organized and spearheaded by Nevada Miller, a silversmith from the high desert, Nevada's mission has grown over the years to create...
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Ep. 105 - Alden Stehly & The Kentucky Derby
Alden Stehly is a the third-generation of her family to be a part of the Thoroughbred Racehorse scene. Her great grandfather was the first to catch the bug after owning stockyards throughout southern California and being asked to auctioneer for a racehorse sale. He changed the game of racehorse...
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Ep. 104 - Kim Rounds, Round 2
Kim Rounds first came on our show at the start of Season 3 and is back for a second round as a part of our collaboration with COWGIRL Magazine's 30 Under 30 Program. A specialty beef programs manager and all beef exports listed under her job title at 5 Rivers Cattle Feeders, Kim's also in charge…
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Ep. 103 - Round 9 Recap, National Finals Rodeo 2021
After 100's of rodeos competed in from October 2020 to September 2021, after horse changes, injuries and unforeseen obstacles have forced flexibility and perseverance, and after nine grueling rounds of the Super Bowl of Rodeo - the National Finals Rodeo Round 10 kicks off TONIGHT. And it's going…
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Ep. 102 - Round 8 Recap, National Finals Rodeo 2021
Katie and Rachel talk through Rodeo by the Numbers after the Round 8 National Finals Rodeo. With only two rounds left, they chat about the likelihood of their top 4 picks in the NFR world title race. Check out to see if you agree with them and send us a message or comment about who you would like...
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Ep. 101 - Round 7 Recap, National Finals Rodeo 2021
Can Stetson Wright win the PRCA World Title in the Bull Riding? How about the steer wrestling? After Round 7, there's been a big shake up and former world champ Tyler Waguespack is in the projected lead - but there's a number of great contestants right behind him within striking distance. The...
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Ep. 100 - Flip the Script
For a special 100th episode of the podcast, we brought in two awesome individuals to "flip the script" to interview Katie & Rachel. Fans submitted questions throughout the weeks leading up to the recording of the episode and we recorded a nearly 90 minute, all-encompassing, great conversation! A...
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Ep. 99 - Round 6 Recap, National Finals Rodeo 2021
Where the rough stock riders really shined in Round 5, our timed event contestants showed up in Round 6! The average race for the National Finals Rodeo in 2021 is starting to even out with out as many changes after each nightly performance but there is still a lot of shake up that can happen. We...
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Ep. 98 - Round 5 Recap, National Finals Rodeo 2021
As always, things really start to heat up after Round 5 of the National Finals Rodeo and we are here for those sneaking in either noticed or unnoticed to win world titles. The race is close in every event except for the All Around and a dominant performance by Stetson Wright tonight made sure…
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Ep. 97 - Round 4 Recap, National Finals Rodeo 2021
Rounds 1 through 4 didn't disappoint for the National Finals Rodeo and we not only crowned a new Miss Rodeo America after an unprecedented two-year reign of the state titleholders, but the bareback, steer wrestling, and bull riding races are REALLY heating up. Read more at...
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Ep. 96 - National Finals Rodeo Pre-Show 2021
It's here! The 2021 National Finals Rodeo presented by Teton Ridge and we are excited to dive into all the facts, tips and numbers that you need to know prior to the rodeo kicking off. It should be an exciting ten days of professional rodeo, and you never know how the biggest money in rodeo will...
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Ep. 95 - Randy Bracher, Pendleton Round Up President
The Pendleton Round Up was forced to miss the 2020 event due to the COVID-19 pandemic and to add salt in the wound, they had won seven consecutive ProRodeo Large Outdoor Rodeo of the Year. In 2021, they were back and better than ever - reclaiming their title at the 2021 PRCA Awards Banquet. But…
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Ep. 94 - Janzen Tew, Part Tew
Janzen Tew is a self-taught photographer that has grown her marketing and digital marketing agency in the niche world of western fashion over the past half decade. As a result, she was named to the COWGIRL Magazine 30 Under 30's inaugural class in 2020. But her story doesn't stop there, she's...
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Ep. 93 - Kaitlin Lorman of Sundial Show Clothing
Kaitlin Lorman is the creative mind and genius behind Sundial Show Clothing, a unique western performance shirt company located in Ohio. The state of the Quarter Horse Congress, Kaitlin is just as surprised as the next person that she ended up finding a home in the western industry with her…
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Ep. 92 - Crushin' It With Catie Kershner, Part II
From Episode 5 to Episode 92 - it's been a long time coming since Catie Kershner was first on the That Western Life podcast in Season 1. Located on the rural border between Idaho and Oregon, this refreshing jump into what Catie has been up too literally gave us chills. Why? In her original…
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Ep. 91 - Bryce Albright of the Dude Ranchers' Association, Part II
Bryce Albright, the young and tenacious executive director of the Dude Ranchers' Association, may only be 25 years old but a childhood spent working on Dude Ranches and being involved in FFA helped shape her to who she is today. Bryce joins us for a second episode on the podcast, this time as a...
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Ep. 90 - Dean Sams of Lonestar
Welcome our November Country Music Artist of the Month, Dean Sams of Lonestar! We are so excited to sit down and chat about their illustrious career as a band, the band dynamics, and pivotal moments, but we are also excited to chat with Dean about his upbringing, his accidental start of music and...
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Ep. 89 - Erin DeLong of Durango Boots
Full of energy, spunk and a love for meeting people and telling stories of the western lifestyle, Erin DeLong is the marketing and public relations director for Rocky Brand's western division, Durango Boots. The newly named official boot of the National Finals Rodeo, Erin talks about the Durango...
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Ep. 88 - Twisted X's Julia Ayres
Growing up in a military family, Julia Ayres moved every two years until she was seventeen years old. Despite all the new locations, there was something that she was passionate about from a young age - horses. Whether it was eight year old Julia demanding her dad follow a horse trailer to find...
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Ep. 87 - Peyton Bennight, Yeti's Rodeo Specialist
Peyton Bennight has a long history and passion for the western industries of rodeo and ranching - being raised in a sale barn and living on a cattle ranch will do that. Always on the move and working hard, Peyton takes us through her career post college at Texas A&M University, covering her...
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ABOUT THIS SHOW
A podcast dedicated to 50% rodeo and 50% other with "other" being defined as farming, ranching and the western lifestyle. Join hosts as they break down rodeo standings and rules, as well as interview breaking edge industry personnel in the natural resources industry.
HOSTED BY
Western Insights Media
CATEGORIES
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Frequently Asked Questions
How many episodes does That Western Life have?
That Western Life currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is That Western Life about?
A podcast dedicated to 50% rodeo and 50% other with "other" being defined as farming, ranching and the western lifestyle. Join hosts as they break down rodeo standings and rules, as well as interview breaking edge industry personnel in the natural resources industry.
How often does That Western Life release new episodes?
That Western Life has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to That Western Life?
You can listen to That Western Life on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts That Western Life?
That Western Life is created and hosted by Western Insights Media.
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