PODCAST · sports
The 4th Quarter Show
by The 4th Quarter
The #1 Podcast for the Business of Sports & Entertainment
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EP. 16: FIFA's $250M Hydration Break Ads, Peyton Manning Brings Poker to ESPN, Jake Paul's $100M VC Fund
This week on The 4th Quarter, FIFA's new three-minute hydration breaks at the World Cup turn into a $250M ad windfall for Fox, Peyton Manning's Omaha Productions partners with ESPN to bring the World Series of Poker back to TV, the Pittsburgh Penguins selling to the Hoffman family for $1.7B, Bill Foley formally bids for an NBA Vegas expansion team, KKR's Arctos teams up with RVX Ventures to build entertainment districts around college stadiums, Sony invests $100M into Cosm, CVC Capital takes a stake in Chess.com, The Chainsmokers' new VC fund, Jake Paul's Anti Fund closes $100M, the Sumo Championship League is launching in US arenas, and more
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EP. 15: Fox Buys Roku For $22B, Ice Cube's Big3 League To IPO?!, $7K For Taylor Swift's Courtside Chair
This week on The 4th Quarter, L Catterton enters exclusive talks to take a major stake in Hyrox, Fanatics takes 8,000 orders per minute and projects $100M in Knicks championship merch sales, the University of Utah's first-of-its-kind $100M+ deal with Otro Capital to create Crimson Brand Partners, the 2026 World Cup opener becomes the most watched soccer match in American history at 27.5M viewers, and more
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EP. 14: Nike Signs Marlon, IShowSpeed Saving FIFA, New MLB Team To Raleigh?
This week on The 4th Quarter, FIFA pulls off the most aggressive media distribution land grab in sports history? Nike signs Twitch streamer Marlon, Marc Lasry's plan to bring an MLB team to Raleigh at a $4B price tag, World Cup hotels are sitting half empty across US host cities, Peloton acquires Pilates startup Skōp to chase a $19.2B market, Sportradar's new Kalshi partnership, the iconic OG Anunoby game-winning trading card, Professor Peramanu's debut, and more (06/11/2026)
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EP. 13: Steph Curry's $400M Sneaker Deal, Melinda Gates Buys An NHL Team, Private Equity & Sports Cards
This week on The 4th Quarter, Steph Curry signs a $400M deal with Chinese brand Li-Ning, Luka Dončić buys an Italian basketball team as a Trojan horse for NBA Europe, Melinda French Gates buys into the Seattle Kraken, Ryan Reynolds and Hugh Jackman to launch a Disney+ docuseries on their SailGP team, a viral Meta Ray-Bans running game is built on Strava's MCP in a single weekend, and more (06/04/2026)
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EP. 12: Gucci's $150M Formula 1 Deal, Kyle Kuzma Goes Full VC, Wemby's $5.1M Rookie Card
This week on Enhanced Games' first event in Vegas and what Wall Street reactions, Kyle Kuzma goes viral on VC & tech Twitter, Gucci becomes the first luxury fashion house to title sponsor an F1 team at $150M, an insane week in collectibles - a $5.1M Wemby rookie card, a $1.35M Josh Allen card that doesn't physically exist yet, and a $1M Ronaldo card, and more (05/28/26)
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EP. 11: Knicks' Playoff Run Makes $140M, FIFA vs. China In $60M Deal, Arsenal FC Makes Diamonds From Grass?!
This week on The 4th Quarter, billionaire Tom Dundon lays off 20% of Portland Trail Blazers staff, FIFA caves to China for the 2026 World Cup at a fraction of its asking price, the New York Knicks' playoff run projects $140M in revenue, McDonald's buys its first-ever stadium naming rights, and more (05/21/2026)
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EP. 10: Google's War On WHOOP, Fanatics Steals FIFA, Peter Thiel's Sports League Goes Public
This week on The 4th Quarter, Google's Fitbit Air takes aim at the $10B WHOOP with Steph Curry as the face, Fanatics steals the FIFA collectibles deal from Panini after 60 years, Drake helps Venezia FC raise $118M, Enhanced Games goes public at a $1.2B valuation, and more
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EP. 09: Apollo's $225M Pickleball Bet, Cricket Team Sold For $1.6B, Savannah Banana's New Record
This week on The 4th Quarter, we dove into Apollo Sports' $225M pickleball rollup, the Rajasthan Royals $1.65B sale, the Golden State Valkyries becoming the first billion-dollar women's sports team, Fox One and Michelob Ultra's wild World Cup stunt marketing jobs, and more
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EP. 08: We Just Landed A Partnership With Yahoo...
This week on The 4th Quarter, we talk our new partnership with Yahoo Sports' Sports Business Hub, Nike's 11-year stock low, the NFL partners with Skydance to launch a Hollywood studio, a new $500M athlete investment fund with Cooper Flagg, and more
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EP. 07: Nike Stock Down 30%, The $4B Largest MLB Deal, Lewis Hamilton's New Startup
This week on The 4th Quarter, Nike stock is down 30% YTD and we break down why, the San Diego Padres sell for a record $3.9B, Lewis Hamilton launches a global trading card empire, the PWHL hits 1M fans, plus the latest sports real estate deals, M&A, and more
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EP. 06: Is LIV Golf Dead?, NBA's Highest Viewership In 24 Years, DOJ Investigating The NFL
This week on The 4th Quarter, we covered the latest in LIV Golf's potential collapse, the NBA's 24-year viewership high, the DOJ investigation into the NFL, FIFA charging fans for historically free events, Overtime's CEO & President stepping down, Asia's new University Basketball League, and more
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EP. 05: NFL's New Pro Flag Football League, Whoop Hits $10B Valuation, OpenAI's Sports Deals
This week on The 4th Quarter, we delve into the NFL's newly announced flag football league & why everyone is involved, WHOOP's gargantuan funding round, what we can expect from the new international 'Project B' league, and more
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EP. 04: NFL Players Pitch Us Their $1M Business Ideas
This week, The 4th Quarter attended Ramp's Headquarters in NYC for NFL Biz Week presented by Athlete+Us, where former & active NFL athletes pitched their million-dollar startup ideas
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EP. 03: Kalshi & Polymarket to The Moon, $1B Women's Sports Funds, Business Behind March Madness
This week on The 4th Quarter, we discuss the motion behind prediction markets Kalshi & Polymarket, the World Cup affordability problem, the $1B thesis for investment in Women's sports & more
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EP. 02: Magic Johnson To Own Las Vegas NBA Team, Trump's College Sports Roundtable, Polymarket x Palantir
This week on The 4th Quarter, we dive into Magic Johnson's NBA ownership ambitions and why a Las Vegas-based franchise might be next, Trump's college sports roundtable, the key attendees & how it seeks to 'save' college sports, and Polymarket's partnership with Palantir to build out a sports integrity platform ahead of the prediction market mania
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EP. 01: T4Q's New Show, Knicks & Rangers Going Public? Paramount-WBD Deal, WNBA Negotiations
Welcome to The 4th Quarter Show's first pod. This week, we broke down the Knicks & Rangers' possible spinoff and what that means for each franchise's valuation, the mayhem surrounding the Warner Bros. Discovery sale, and the latest in the WNBA's CBA negotiations.
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ABOUT THIS SHOW
The #1 Podcast for the Business of Sports & Entertainment
HOSTED BY
The 4th Quarter
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