The ACCA SBL Guru Podcast with Marty Windle and Friends

PODCAST · education

The ACCA SBL Guru Podcast with Marty Windle and Friends

In Season 1 of the podcast, we present the audio versions of my SBL in Real Life. Some will be hosted by Marty and others will be Marty's articles read by professional actors. The podcast seeks to provide ACCA SBL Students with better commercial awareness and practical ideas from real companies that can be used to generate examples and ideas in the SBL exam.Season 2 will be an interview-style show covering study skills for ACCA students.If you need more help passing the SBL exam, visit www.martywindle.com

  1. 46

    Disruptive Technology: The impact on Legacy Magazines.

    Explore how legacy media companies are adapting to disruptive technology in this insightful podcast designed for ACCA Strategic Business Leader Students.This podcast will focus on the National Geographic Magazine and highlight how marketing , technology and leadership allowed the company to adapt its business model to cope with new technology.Ideal for students preparing for the March 2026 SBL exam, the podcast connects real-world strategic analysis with exam-relevant themes such as digital disruption, change, marketing , and long-term value creation. Stay ahead by understanding how legacy media evolves in a rapidly changing technological landscape and get tips which may be relevant to your exam

  2. 45

    SBl Guru Podcast - Service Marketing mix at the Four Seasons Hotel

    This is another episode in our series Strategy in Real Life where we take elements of the SBL Syllabus and apply it to a real life organisation in this podcast will focus on Marketing Mix in a Service Organisation.If you need help with your ACCA SBL Exam visit www.sblguru.comPrepare smarter for the ACCA Strategic Business Leader (SBL) exam with this episode, where we break down key insights from the Levwell pre-seen case study and turn them into practical, exam-ready strategies. Whether you're sitting SBL for the first time or aiming to boost your professional skills, this podcast helps you understand how to analyze how to apply theories in the exam#ACCASBL #Levwell #SBLExam #ACCAStudent #ExamPrep #ACCAStudies #PreSeenCaseStudy #StrategicBusinessLeader #SBLTips #AccountingStudents #StudyMotivation #PodcastEpisode

  3. 44

    Listen to the ACCA Articles - Growing in Partnerships

    This is the audio version of the ACCA SBL Strategic business Leader article This episode examines the flexible alternatives to mergers and acquisitions: strategic alliances, joint ventures, franchising, and licensing. Discover the legal distinctions, operational risks, and real-world advantages of each model, with engaging case studies like British Airways, AstraZeneca, H&M, Honda, and Coca-Cola.​Learn why 97% of UK franchises succeed, the pros and cons of sharing resources versus maintaining control, and how collaboration drives rapid, low-risk expansion. Whether you’re preparing for an ACCA exam or seeking actionable business insights, this episode delivers clear guidance on choosing the right growth strategy in a fast-changing world.​#accasbl #podcast #businessgrowthstrategy #strategicalliance #jointventure #franchising #licensing #businesspartnerships #casestudies #businesssuccess #examsupport #ailearning #martywendle #sblguru #levwell

  4. 43

    Strategy in Real life Risk Management at the Hilton Hotel

    This is the latest episode of the Podcast Strategy in Real life Unlock your Strategic Business Leader (SBL) edge with this essential podcast for ACCA students sitting exams in December 2025 exam! This deep dive into risk management at Hilton Hotel—will bring the Levwell pre-seen case study to life with expert insights from Marty Windle SBl Guru and real-world risk strategies designed to boost your marks. Hosted by Marty Windle this episode breaks down key risks and controls, which can be leveraged for use in the Levwell ACCA Pre-seen . Perfect for anyone seeking confident, well-prepared answers for SBL exam success.Use this podcast to prepare for ACCA December 2025 case study. Elevate your revision—risk management done right for Levwell and Hilton Hotel.#accasbl #podcast #businessgrowthstrategy #strategicalliance #jointventure #franchising #licensing #businesspartnerships #casestudies #businesssuccess #examsupport #ailearning #martywendle #sblguru #levwell

  5. 42

    Season 3 Ep6 Listen to the ACCA Articles : Responsible Leadership

    This is part of Season 3 of the SBLGuru Podcast where we read the articles so you dont have to. By listening to the podcast it can help you to prepare for the ACCA Strategic Business Leader (SBL) exam If you need more help with the exam get in touch at www.sblguru.comSummary of the podcast The podcast “Responsible Leadership” explores what it means to lead effectively and ethically in a rapidly changing business environment, distinguishing genuine responsible leadership (RL) from traditional corporate social responsibility (CSR).Responsible leadership is described as a mindset shift—not just smart strategy but long-term, values-driven decision-making. Unlike CSR, which focuses on minimizing harm, RL requires proactive positive impact. It involves meeting performance goals without harming people or the planet.Three core behaviors define responsible leaders:Serving broader needs – looking beyond personal or corporate interests.Moral accountability – examining the societal and ethical implications of each decision, not hiding behind legality.Long-term focus – rejecting short-term profit bias to ensure sustainable prosperity.By embodying these behaviors, leaders build trust, portrayed as the ultimate strategic asset that enhances reputation, attracts talent and investors, and improves resilience.A detailed thought experiment illustrates the concept. A car company that treats workers well and sells eco-friendly vehicles might seem responsible but still fall short if it ignores:The environment – responsible leaders consider silent stakeholders like ecosystems and natural resources.Ethical sourcing – verifying supply chains for human rights and biodiversity impacts.End-of-life processes (ELV) – recycling and remanufacturing cars to prevent waste and pollution.Workforce development – continuous professional development (CPD) to sustain innovation.Corporate ethics – transparency in emissions reporting, paying fair taxes, and taking responsibility for faults.True RL is thus a systemic commitment—embedding sustainability, ethics, and equity into core business design.Embedding RL requires top-down cultural commitment from CEOs and boards but also decentralized ownership from every leader. The model cited (Mack & Plus, 2006) defines responsible leaders as stewards, citizens, coaches, visionaries, and storytellers, shaping shared purpose across teams.Accountants and finance professionals play a key role by adopting integrated reporting, combining financial and non-financial metrics (social, human, and natural capital). This helps measure the real value of sustainable decisions beyond immediate profit.The episode provides examples such as companies that introduced four-day workweeks and saw up to 40% productivity gains, lower turnover, and stronger morale—all proof that responsible behaviors drive both ethical and economic outcomes.Ultimately, the hosts argue that public value creation isn’t limited to government—private firms must actively contribute to societal wellbeing. The lasting question posed: If responsible leadership yields trust, innovation, loyalty, and resilience, what hidden costs are organizations paying for short-term irresponsibility?Meaning and Core PrinciplesCase Study: Car ManufacturerOrganizational Culture and RolesLong-Term Rewards#acca #article #SBLguru #marty # exam

  6. 41

    Strategy in Real life Corproate Governace at Theranos

    This is another episode in season 1 of the SBL Guru Podcast where we take a topic from the ACCA Strategic Business Leader exam and apply it in a real life company. This episode of the SBL Guru Podcast explores how the dramatic rise and collapse of Theranos, led by Elizabeth Holmes, offers a real-world study in corporate governance failures. Host Marty Windle connects key ACCA Strategic Business Leader (SBL) Corproate Governance topics —like accountability, transparency, and board oversight—to the company's downfall.​ The podcast can help you prepare for your ACCA SBl exam. If you need more help contact the SBLguru at www.sblguru.comEpisode summary Theranos promised to revolutionize medical testing with a single drop of blood but unraveled due to a vacuum of governance controls. Its board lacked scientific expertise, leaving executives unchecked. Non-executive directors failed to challenge Holmes, committees for audit and remuneration were nonexistent, and transparency was replaced by secrecy. As a result, regulators were misled, patients were endangered, and the company collapsed following media and legal investigations—culminating in fraud convictions for Holmes and COO Sunny Balwani.​This episode breaks down how poor diversity, weak oversight, and absent accountability mechanisms at Theranos demonstrate the importance of effective corporate governance—and how these lessons apply directly to ACCA SBL exam preparation#acca #SBL #marty #SBlguru #tips #exam #windle

  7. 40

    Listen to the ACCA SBL Articles Episode 5 : Professional Exam formats.

    The ACCA Strategic Business Leader (SBL) exam is all about real-world application and professional communication. Success isn’t just about technical knowledge—it’s about how effectively you present your answers.In this video, we’ll explore the different formats of communication that candidates are expected to use in the exam, and how to apply them professionally to maximize marks.🔑 What you’ll learn:The importance of professional skills in the SBL examHow to structure and present:• Reports• Emails, memos, and letters• Briefing notes/papers• Presentations & slide notes• Press releases• Project Initiation Documents (PIDs)Key tips for tone, clarity, and strategic-level communicationHow to earn professional skills marks by using the correct format💡 Remember: Communication is one of the five professional skills assessed in SBL—but strong, clear, and professional communication is vital in every requirement.

  8. 39

    Listen to the ACCA SBL Articles: The impact of technology and culture

    This is another podcast that allows you to listen to ACCA SBL ( Strategic Business Leader Articles) . The focuses on two importatnt areas of the SBL syllabus culture and technology.If you need more help with the exam get in touch at www.sblguru.com or whatsapp me https://wa.me/447488848505Thanks and dont forget to like and subscribe.

  9. 38

    Listen to the ACCA SBL Articles: Robotics and AI

    This is part of season 3 of the SBlguru podcast, where we take an ACCA SBL Article and turn it into a podcast using AI.Please provide feedback in the comments. If you need help with ACCA contact me at www.sblguru.com

  10. 37

    Listen to ACCA SBL Articles - Project Management

    This is part of Season 3 where we use AI to create a podcast based on ACCA SBL ( Strategic Business Leader) ArticleLet me know in the comments what you thinkIf you need help in your exams get in touch. All the links are here www.sblguru.com

  11. 36

    Strategy in Real Life - The 7 Ps Marketing Mix in Hello Fresh

    This is part of our ACCA Strategy in Real life. This will take a theory or model from the ACCA SBL (Strategic Business Leader Exam) and apply it to a real company.Today to link to the ACCA SBL Pre Seen September 2025 case study, we focus on the marketing mix in the Meal kit business using the market leader "Hello Fresh"This may help you with some useful tips for Menu Craft case study.If you need help with sbl here is the link www.sblguru.com

  12. 35

    SBl In Real Life : AI in the Meal Kit Business

    This episode is designed for those taking the ACCA Strategic Business Leader exam. This series takes models from the ACCA SBL syllabus and uses them in real companies. This episode focuses on using AI in the Meal Kit business and may provide important tips for those taking ACCA September 2025 exam as the Pre-seen is based on Menu Craft a Meal kit business If you need help or courses www.Sblguru.com will give you tell you everything you need . Message me with any questions.

  13. 34

    SBL in Real life : Popit Model at Timberland

    This is another episode in our strategy in Real Life series which takes a model from the ACCA SBL Syllabus and seeks to apply this real life companies or organisations.Today we focus on a show company Timberland and seek to apply the POPIT model from the ACCA syllabus.The may be useful if you are sitting the June 2025 exam where the Pre-seen was based on a shoe comapny#ACCA #SBL #Marty #SBlguru # PREseen #exam

  14. 33

    SBL in Real life :Value Chain at Clarks Shoes

    SBL ( Strategic Business Leader ) takes the models from the ACCA SBl exam and seeks to apply them in real companies. In light of the Pre-seen Case Study ( June 2025) Dearn , i have produced a podcast that applies the value chain in the shoe industry. This should give you some useful tips to understand the ACCA SBL Pre-Seen and the Industry.#ACCA #SBlguru #Mock #Marty

  15. 32

    SBL in Real Life - Using Baldridge model in Toyota

    This is a part of our SBL in Real Life series that takes an element of the ACCA Strategic Business Leader Syllabus and seeks to apply it to a real company. The podcast will help those studying the SBL( Strategic Business Leader) exam by providing tips on applying models in the ACCA SBL exam.This episode covers the ACCA Syllabus area of Baldridge and seeks to use this model in ToyotaIf you need further help, visit www.martywindle.com/links or www.sblguru.com

  16. 31

    SBL in Real life Contextual Change at Netflix

    This is a part of our SBL in Real Life series that takes an element of the ACCA Strategic Business Leader Syllabus and seeks to apply it to a real company. The podcast will help those studying the SBL exam by providing tips on applying models in the ACCA SBL exam.If you need further help, visit www.martywindle.com/links or www.sblguru.com

  17. 30

    SBL in Real Life : BCG Matrix at Unilever

    This podcast provides another episode of Strategy in Real Life which takes models from the ACCA Strategic Business Leader (SBL) exam and seeks to apply them in Real Life Organisations. This episode takes the BCG Model for anlaysising the company portfolio and applies this in a company called Uniliver. If you need a course to help you pass your ACCA SBL exam please see the website www.martywindle.com/links or www.sblguru.com

  18. 29

    SBL in Real Life: Fraud in Charity Organisations

    This podcast may be useful for those taking the Strategic Business Leader March Exam and the "Historic Places" Case Study. It focuses on raudCharity Organisaitons and how to prevent it.This may contain important information and tips for the March 2025 Strategic Business Leader (SBL) exam.If you need any of my courses go to this link www.martywindle.com/links

  19. 28

    SBL in Real Life - Harmon's Process Strategy Matrix at McDonalds

    The podcast will focus on taking elements of the ACCA Strategic Business Leader Syllabus and applying them in Real Organisations. In this episode, we take a model in which students performed very badly in a previous exam., Harmon's Matrix and apply it in several companies including McDonalds. Please like and Subscribe to the podcast for more information on my courses visit www.martywindle.com/links or www.sblguru.com

  20. 27

    SBL in Real Life - Marketing in a Service Organisation -Events Management

    This podcast is part of the SBL in Real Life Season and will focus on marketing in a service organisation and will apply this to Events management. This may be useful to answer the Pre-Seen Case Study Rodnim #acca #sbl #casestudy #exampreparation #accaglobal #accastudents #accamembers #accaexams #marty #martwindle #SBLguru

  21. 26

    SBL in Real Life: Ethical Issues in Events Management and How to Avoid Them

    This is part of the Strategy in Real Life Season in which we take a concept from the exam and apply in Real Organisations. In this episode, we look at Ethical Issues in Events Management. This may help with the December 2024 ACA SBL Pre-Seen Case Study Rodnim. #acca #sbl #casestudy #exampreparation #accaglobal #accastudents #accamembers #accaexams #marty #martwindle #SBLguru #Rodnim #ACCA #Preseen #December

  22. 25

    How the Leadership at Uber implemented an Ethical Culture

    This is the latest episode of SBL (Strategic Business Leader) Strategy in Real Life series We focus on the Leadership Part of the SBL Syllabus and seek to understand how the new Leadership at Uber was able to change the culture. If your are taking the SBL Exam in September this could be very useful to answer the Pre-seen Case study Beago.

  23. 24

    Sbl Strategy in Real Life: Ethics and CSR at Uber

    This podcast is part of the Strategy in Real Life Series where we take elements of the SBL Syllabus and apply them in Real Life companies.This focus on ethics and Corporate Social Responsibility at Uber My course can be found at www.sblguru.com or www.martywindle.com/links This podcast is very useful for those taking the September 2024 SBL ( Strategic Business Leader Exam) as it will help you to analyse and give you tips to handle the Pre-Seen Case Study Beago.

  24. 23

    SBL in Real Life : How Uber uses Big Data and AI to gain a Comeptitive Advantage

    The is the latest Podcast from Marty Windle SBL Guru in which we take models from the SBL ( Strategic Buniness Leader Exam and apply them in Real Organisations. This podcast looks at how Uber uses Big Data to gain a Competitive Advantage and could be very useful to analyse the Pre-Seen Case for September 2024. This may provide tips that could be used in your exam. #acca #sbl #casestudy #exampreparation #accaglobal #accastudents #accamembers #accaexams #marty #martwindle #SBLguru

  25. 22

    Which ACCA Professional Papers you should take and in which order.

    In this episode Marty Windle ACCA Strategic Business Leader ( SBL guru) and Tom Clendon (SBR legend) discuss which optional papers you should take at the Professional Level and in which order. you can find my courses at www.sblguru.com and Tom's courses at www.tomclendon.co.uk #ACCA #SBL #marty #SBL guru #SBR #tom

  26. 21

    The SBL Guru meets the World's Best SBR Lecturer

    This is a Podcast in which Marty Windle Strategic Business Leaders (SBL Guru) meet the World's Best SBR lecturer Tom Clendon Me discuss exam technique and learning from mistakes in the exam and what to do if you are running out of time. You can find my courses at www.sblguru.com and Tom Pages is www.tomclendon.co.uk

  27. 20

    SBL in Real Life : Building strategic Partnerhip in VeterinaryBusiness

    As part of the Strategic Business Leader in Real life Series we seek to apply element of the SBL syllabus into Real Life organisations. Today we focus on Strategic Parternership and how they could be used to grow a Veterinary Business. This may help with the June 2024 Case Study in which the Pre-seen is based on a Veterinary Practice #acca #sbl #casestudy #exampreparation #accaglobal #accastudents #accamembers #accaexams #marty #martwindle #SBLguru #Preacuro #Vet #services

  28. 19

    The SBL Guru meets the Exam team - Part 2

    This is the second part of the audio from the ACCA examiner's conference, where lecturers get to ask the Strategic Business Leader Exam team questions. There are some useful SBL tips in this episode. My links and contact details can be found at www.sblguru.com #ACCA #SBL #SBlGuru #tips #Pre-seen #exam #marty#accastudents

  29. 18

    The SBL Guru meets the ACCA SBL Exam Team Part 1

    This podcast is based on the 2024 exam team webinar in which questions were asked to the ACCA exam team. I will unpack what was said and the lessons learned for ACCA Strategic Business Leader (SBL) students. My courses can be found at www.sblguru.com

  30. 17

    ACCA SBL in Real Life : Taylor Swift on Strategic Options

    This is another episode of the Season 1 SBL in the Real Life series. This season uses the ACCA Strategic Business Leader (SBL) Syllabus and applies it to real organisations. Today, we seek to apply the Ansoff Growth Matrix from Section C of the syllabus and relate it to Taylor Swift's success in becoming the richest female artist of all time. If you need help, get in touch. www.martywindle.com/links #acca #taylor #options #sblguru #marty #strategy #swift

  31. 16

    ACCA SBL in Real life S01E12 Building and Ethical Culture at a Football Club

    This is another episode in the ACCA Strategic Business Leader (SBL) in Real Life Season. This will take the ethics part of the Strategic Business Leader (SBL) Syllabus and apply it to real organisations. In this episode, we look at the topic of ethics and culture and identify how football clubs can attempt to build an ethical culture. The lessons in this podcast can apply to any organisation. #ACCA #SBL #tips #SBLGuru #march #2024 #marty For support in passing your ACCA exam, go to www.martywindle.com/links

  32. 15

    ACCA SBL in Real Life S01E11 How Football Clubs use Big Data to gain a Competitive Advantage

    This episode takes topic from the ACCA Strategic Business Leader (SBL) Exam Syllabus and applies it to Real Life Organisations. This episode looks at how Big Data Analytics Techniques can be used to help Football Clubs gain Competitive Advantage. If you need more help visit my webpage www.martywindle.com/links

  33. 14

    ACCA SBL in Real Life S01E10 Digital Marketing and Partnership Strategy at Manchester United

    This is part of the ACCA Strategic Business Leader (SBL) in Real Life Series. This will focus on how Manchester United used Digital Marketing and Partnerships to become one of the wealthiest football clubs in the world.

  34. 13

    S02 E04 Making the transition from ACCA Skills to ACCA Professional

    In this episode of the SBL Guru podcast, Erin and I focus on what you need to consider to make the transition from ACCA Skills to ACCA Professional. Please get in touch if you need help with SBL or AA www.martywindle.com www.erinmorton.co.uk

  35. 12

    S02 E03 : What happened to the ACCA student who failed 9 times?

    In this podcast Marty and Erin share amazing stories stories of how students have not given up and overcome multiple failures by finding the right help and support If you need support, please reach out. www.martywindle.com www.erinmorton.co.uk

  36. 11

    S02E02 Mastering ACCA Study Skills (Marty meets Erin)

    This podcast will focus on how students can generate strong study skills, especially for written ACCA papers such as AA and SBL (Strategic Business Leader) You can find out about my courses at www.martywindle.com You can find out about Erin's AA course at www.erinmorton.co.uk Are you a lion? Take the quiz. https://sleepdoctor.com/sleep-quizzes/chronotype-quiz/

  37. 10

    S02 E01 Dealing with ACCA Exam Stress

    This is a discussion between myself and Erin Morton the AA exam guru on dealing with ACCA exam stress. If you need to contact me these are all the links https://linktr.ee/martywindle Erin web page is here https://erinmorton.co.uk/ Her WhatsApp contact is https://web.whatsapp.com/send?phone=+447976761844 Stay tuned.

  38. 9

    SBL in Real Life S01E09 : Competitive Environment in the Cloud Computing Industry

    This podcast is for ACCA Strategic Business Leader (SBL) students. This episode takes Porter's 5 Forces model and applies it to Cloud Computing Industry. #SBL #Pre-seen #December #tips #SBLGuru #marty

  39. 8

    SBL in Real Life S01 E06 : Smart Technology

    This podcast covers smart technology, an area with which students are unfamiliar. I will take this concept, and explain it and how it could apply to major commercial organisations. If you need extra help and want to take one of my courses, please WhatsApp me for details. https://wa.me/6581356247

  40. 7

    SBL in Real Life S01E04 : Strategic Choice- The Logic of Facebook buying Instagram

    This podcast is for SBL students and seeks to apply the theories from the Strategic Business Leader Exam in Real companies. Today, we will focus on the strategy part of the syllabus and the topic of strategic choice. We will assess the strategic logic of Facebook buying Instagram. If you need a full course or revision course for the SBL exam, get in touch via WhatsApp. https://wa.me/6581356247

  41. 6

    SBL in Real Life S01E03 : Porter's Diamond in Singapore

    This podcast is for SBL students and seeks to apply the models in the Strategic Business Leader Syllabus in real situations. Today, we look at applying Porter's Strategic Diamond in Singapore. Please Like and Subscribe Thanks Marty Windle SBLGuru

  42. 5

    SBL in Real Life S01 E01 - The Cultural Web at Apple

    This is the podcast for ACCA SBL students or anyone interested in being a Strategic Business Leader. This takes a theory from the ACCA syllabus and applies it in a real organisation. www.martywindle.com

  43. 4

    SBL in Real Life: S01E07 - CSR at Patagonia

    Most of my articles focus on companies doing the wrong thing. This is not the case in Patagonia, which has a strong commitment to CSR and transparency. In the SBL exam, Integrated Reporting is frequently asked, so this article will explore its application in Patagonia. This will give you some great ideas and examples to use if you are asked about Integrated Reporting in the SBL exam. Please like and subscribe and for information on my courses, visit www.martywindle.com

  44. 3

    SBL in Real Life S01E08 : Cyber Security Attacks and Prevention at the Big 4 Audit Firms

    Cyber Security is a popular topic in the SBL exam. This article highlights the recent cyber attacks on the Big 4 audit firms and the actions taken by these large audit firms to protect their IT Resources. You can use the ideas and approaches in the article when providing recommendations in your SBL Exam. If you are interested in a Tuition or Revision course please contact me. https://wa.me/6581356247

  45. 2

    SBL in Real Life S01 E02 - Talent Management at Google

    The SBL syllabus highlights the need for an effective talent management process. This article takes these ideas and sees how they apply in a company that has excellent talent management. The ideas from this episode should provide you with ideas and examples you can use in the SBL exam.

  46. 1

    SBL in Real Life S01E05 : The Fall of FTX

    This episode will focus on the collapse of Cryptocurrency company FTX. There are important lessons in this company that relate to the ACCA syllabus, including poor governance, weak control and poor ethical leadership. This article seeks to highlight how some of the concepts taught in SBL could have been used to prevent the company's collapse. If you are taking SBL just listen on the bus and pick up the ideas.

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ABOUT THIS SHOW

In Season 1 of the podcast, we present the audio versions of my SBL in Real Life. Some will be hosted by Marty and others will be Marty's articles read by professional actors. The podcast seeks to provide ACCA SBL Students with better commercial awareness and practical ideas from real companies that can be used to generate examples and ideas in the SBL exam.Season 2 will be an interview-style show covering study skills for ACCA students.If you need more help passing the SBL exam, visit www.martywindle.com

HOSTED BY

Marty Windle

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