PODCAST · business
The Ad Guys' Podcast
by The Ad Guys
Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message. We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries. We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, t
Episodes
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Repeat Customers
How do you contact existing customers? What do you say? How often do you say it?
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The Ad Guys Podcast 11 Predictions and Principles 2019
John and Tim Bob give you their predictions for the coming year and recap the basic advertising principles for the Insider's Guide to Effective Advertising
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The Ad Guys Podcast Ten SEM-Budgeting
John and Tim Bob talk Search Engine Marketing and Budgeting for 2019
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SEO = Search Engine Optimization
If people can't easily find you on the web - well... they won't visit your web site and if they don't visit your web site, well...
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Radio
Radio is everywhere, it's targetable, it's free and it's still affordable and viable in this changing advertising landscape. This is how to buy radio, what to ask for, trends in radio and much, much more.
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Billboards, Magazines & 10 Ways to Wreck Your Ad
10 Ways to Wreck Your Ad 1. Outline your newspaper/magazine ad with Buy Now, Buy Now, Buy Now 2. Have nine tiny images 3. Layer an image over an image over an image 4. Have 2 or more paragraphs 5. Voice your own radio commercial with your odd voice - or have your son or daughter do it 6. Star in...
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Podcast #5 The Buying Funnel
There is a process your customer goes through to arrive at the conversion or purchase decision for your product or service. It is called… The Buying Funnel From bottom to top, the layers are Awareness, Consideration, Conversion, Loyalty, and Advocacy. John and Tim Bob talk top of the FUnnel...
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Sex Appeal, Niches, Badmouthing, Video and more
John and Tim Bob cover a number of fun and important topics in a short amount of time. Good tips to help small businesses be more successful with their advertising.
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I Don't, Doesn't Work and No Nothing Ads
John and Tim Bob talk about things they've heard and seen over the years from advertisers about why their ads don't work. These are hot-button topics for the Ad Guys, give it a listen.
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The Ad Guys #2 Podcast
Five Principals of Advertising AIDA, FUD, Instant Appeal, WDIG, LBR & VIP.
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Introductions & First Things First
Business Owner Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many...
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ABOUT THIS SHOW
Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners are overwhelmed by the options and the number of channels, platforms, and formats available for their message. We get it. We've been there. We work with business owners like you every day. We would bet that you generally lump all advertising into a big category, “an expense” you pour money into every month but have a hard time figuring out what is working and what's a waste. You get twenty, thirty, maybe fifty calls a week from some company with a magic cure or silver bullet to solve all your marketing worries. We get that too. We don't have magic cures or silver bullets that you can plug in and play. The truth? Marketing is work. You cannot just hand it off to a friend or family member, t
HOSTED BY
The Ad Guys
CATEGORIES
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Frequently Asked Questions
How many episodes does The Ad Guys' Podcast have?
The Ad Guys' Podcast currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Ad Guys' Podcast about?
Chances are you didn't start your business to be an advertiser. More than likely you had a passion for a product or you felt a natural talent and calling to provide a service. We would bet you feel that marketing is a necessary evil that’s becoming more complicated every day. Many business owners...
How often does The Ad Guys' Podcast release new episodes?
The Ad Guys' Podcast has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Ad Guys' Podcast?
You can listen to The Ad Guys' Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Ad Guys' Podcast?
The Ad Guys' Podcast is created and hosted by The Ad Guys.
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