PODCAST · business
The Ad Watchers
by BBB National Programs
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
Episodes
-
What Can Advertisers Learn from This Season’s Hot Topics?
From pharma and supplements, to pet products and AI, the same rule applies: advertisers need evidence that matches the claims. In the Season 6 finale of Ad Watchers, attorneys from the National Advertising Division (NAD) revisit some of the season’s hottest advertising topics and examine a new...
-
How Are Rising Financial Pressures Impacting Advertising Claims?
With more consumers seeking debt relief and digital financial tools than ever before, claims about savings and financial outcomes are drawing increased attention from regulators, competitors, and self-regulatory bodies alike. In this episode of Ad Watchers, attorneys from the National Advertising...
-
What makes an influencer trustworthy?
Influencer marketing is now a major part of the advertising landscape, but questions around disclosures, sponsored content, material connections, and misleading claims continue to create challenges for brands, agencies, creators, and consumers. In this episode of Ad Watchers, our hosts speak with...
-
How Should Brands Advertise Infant Care Products Without Overpromising?
With heightened consumer expectations around safety, transparency, and performance, infant care brands face growing pressure to ensure their advertising claims are properly supported. In this episode of Ad Watchers, NAD attorneys explore the evolving and innovative landscape of infant care...
-
Are pet product claims more marketing than reality?
Ad Watchers: Are pet product claims more marketing than reality? Pet product advertising is facing increased scrutiny, and recent National Advertising Division (NAD) cases highlight why precision in claims matters. In this episode of Ad Watchers, NAD attorneys break down key cases involving...
-
What Can Brands Say About Health Without Crossing the Line?
In this episode, the National Advertising Division (NAD) examines the rapid rise in pharma and health-related cases—now a significant and growing share of its docket. The conversation explores some of today’s most closely scrutinized issues, including GLP-1 and compounded drug claims, and a wide...
-
In Your Face – Where do you draw the line with denigration?
It is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about the differences between them. But what happens when things get mean? It crosses the line when denigrating claims are false. The National…
more -
Influencer Marketing Consumer Insights: What can lead to distrust?
In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing campaigns, but how much do consumers trust influencers and influencer marketing? In this episode of Ad Watchers, hosts Annie and...
-
Time for a Health Claims Checkup?
Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competent and reliable scientific evidence (CARSE). In this episode, your hosts Annie and Eric dig into the weeds of National...
-
Expanding Knowledge of Soft Law – What is CISR?
The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Through this soft law model, responsible brands voluntarily discontinue or modify challenged misleading ad claims. In this era of...
-
5 Years of SWIFT – Does it meet the need for speed?
A single-issue ad law case does not mean it is not an important issue. For the last 5 years, the Fast-Track SWIFT filing track has addressed the increasing speed of online campaigns and the demand for the challenge process to keep pace, issuing decisions within 20 days of the challenge. In this...
-
The Ad Law Trend Report – What were 2024’s hot topics and trends?
The National Advertising Division (NAD) Annual Report provides a comprehensive look at the year’s ad law trends and hot topics, from influencers to AI to reviews and rankings. To kick off a new season of Ad Watchers, hosts Eric and Annie provide insights from the 2024 Annual Report and discuss...
-
A Chat with ICAS: What Are Ad Law’s Global Hot Topics?
In the final episode of the season, Ad Watchers hosts Annie Ugurlayan and Eric Unis go global. They are joined by Sibylle Stanciu-Loeckx, the executive director of the International Council for Advertising Self-Regulation, to discuss the international landscape of advertising self-regulation,...
-
AI is Everywhere: What about advertising?
Artificial intelligence (AI) is top-of-mind for most businesses and on the radar of the National Advertising Division (NAD). In this episode of The Ad Watchers, NAD attorneys Eric Unis and Annie Ugurlayan are joined by guest Ken Crutchfield from Wolters Kluwer Legal & Regulatory U.S. to discuss...
-
Clear and Conspicuous Disclosures: Can You Read the Fine Print?
For this episode of Ad Watchers, our hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), dive into the fine print to discuss disclosures – the what, when, where, and how of ensuring consumers receive the material information they need to make an informed...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
HOSTED BY
BBB National Programs
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Ad Watchers have?
The Ad Watchers currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Ad Watchers about?
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
How often does The Ad Watchers release new episodes?
The Ad Watchers has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Ad Watchers?
You can listen to The Ad Watchers on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Ad Watchers?
The Ad Watchers is created and hosted by BBB National Programs.
URL copied to clipboard!