The Agency Hour

What if you could run a 7-figure agency… without a team? In this episode, Troy pulls back the curtain on the headless agency model, a radically different way to deliver agency services using AI-powered systems instead of traditional staff. We’re not talking theory. We’re talking real clients, real deliverables, and a live system already in motion. From zero to 10 clients in just a few weeks, with a clear path to $1M in recurring revenue, Troy breaks down exactly how the model works, from onboarding and strategy to content production, project management, and client communication. You’ll learn: The difference between AI “tools” and AI “systems” (and why it matters) How to build a team of specialized AI agents that run your agency operations The step-by-step client journey from onboarding to fully autonomous delivery How to maintain quality and brand voice without producing “AI slop” What your role becomes as the agency owner in this new model This isn’t about replacing humans. It’s about removing the bottlenecks that stop agencies from scaling. If you’ve ever felt stuck in delivery, overwhelmed by team management, or curious about what AI actually makes possible… this episode will change how you think about your agency. If you want this system installed in your agency: Apply here: https://headless.agencymavericks.com/schedule(We’re only taking a small number of agencies right now.) Listen now and discover how the next generation of agencies are being built.

A couple of weeks ago, I posted something that got a lot of attention: “$1M agency. No staff. 10 hours a week.” I didn’t expect it to blow up… but it did. Hundreds of comments, a flood of DMs, and one question kept coming up: “How is that actually possible?” So in this episode, I’m answering that properly. I’m walking you through the exact system I’m building right now, in real time, to run a digital agency with no team. Not a lean team. Not offshore support. Literally just me and AI. Right now, I’ve gone from zero to 10 clients in about four weeks, and I’m capping growth at one new client per week. The model gets to $1M a year at 28 clients, and I’m showing you exactly how the math works, how the delivery works, and what’s actually changing in the agency space.If you want this system installed in your agency: Apply here: https://headless.agencymavericks.com/schedule(We’re only taking a small number of agencies right now.)

What actually changes when you commit to building a real agency? In this episode of The Agency Hour, Troy Dean sits down with Josh Moore from DuoPlus to unpack what growth really looks like behind the scenes, not the highlight reel, but the decisions, pressure, and trade-offs that come with it. Josh shares how he went from solo operator to a 15-person in-house team, why he doubled his overhead overnight (on purpose), and what it takes to keep moving forward when the numbers get uncomfortable. If you’re trying to grow your agency without burning out or wondering what the next level actually demands, this is worth your time. If you want the full step-by-step plan to implement this inside your agency, follow Agency Mavericks on Instagram and DM the word “TRUST.” Because the agencies that win next… won’t be the loudest. Handy Links: Beanbox - https://www.beanbox.app DuoPlus - https://www.duoplus.nz New Zealand Innovation & Export Podcast - https://www.duoplus.nz/podcast

So many agency owners are just guessing their way to growth. This is the exact checklist we use to help agencies go from $300K to $4M+ and today, you’re getting it for free. Inside this episode, Troy Dean breaks down the Grow → Package → Scale framework that’s helped thousands of digital agencies build authority, increase revenue, and remove themselves as the bottleneck. This isn’t theory. It’s the step-by-step system we use with clients every week. If you want a clearer path to your first (or next) seven figures - this is where to start.  Download the Agency Success Checklist and follow along step-by-step. If you want the full step-by-step plan to implement this inside your agency, follow Agency Mavericks on Instagram and DM the word “TRUST.” Because the agencies that win next… won’t be the loudest. They’ll be the most trusted. Handy Links: Agency Mavericks Instagram - https://www.instagram.com/agencymavericks  E2M Solutions - https://www.e2msolutions.com/agency-mavericks HighLevel - https://gohighlevel.com/troy-dean Score App - https://www.scoreapp.com Personalised Agency Growth Game Plan - https://gameplan.agencymavericks.com

If your pipeline feels inconsistent right now, you’re not alone. Referrals aren’t as reliable as they used to be. Cold outreach feels like shouting into the void. And even when you do get a response, you’re stuck competing on price. Here’s the uncomfortable truth: The era of cheap outbound is over. In fact, recent insights suggest it can take thousands of cold emails to generate a single lead. And even then, prospects will Google you… and choose the agency that shows up with authority. So the question becomes: Are you building visibility… or are you invisible? If you want the full step-by-step plan to implement this inside your agency, follow Agency Mavericks on Instagram and DM the word “TRUST.” Because the agencies that win next… won’t be the loudest. They’ll be the most trusted. Handy Links:Agency Mavericks Instagram - https://www.instagram.com/agencymavericks E2M Solutions - https://www.e2msolutions.com/agency-mavericksHighLevel - https://gohighlevel.com/troy-dean 

In the world of digital marketing, understanding where your traffic comes from is crucial. Yet, many marketers struggle to identify which campaigns are truly effective. This will guide you through the use of UTM parameters, a powerful tool for tracking the success of your marketing efforts. By the end, you’ll know how to implement UTM parameters to gain insights into your campaigns and improve your marketing strategies. What Are UTM Parameters and Why Do They Matter? UTM parameters, or Urchin Tracking Module parameters, are snippets of text that you can add to the end of a URL to track the performance of campaigns across different traffic sources. They help you understand where your visitors are coming from and how they interact with your content. This is essential for optimizing marketing efforts and ensuring your budget is spent effectively. Why Tracking Matters Many marketers face the challenge of not knowing which advertising dollars are working. A staggering 33% of marketers cannot determine the effectiveness of their campaigns, according to a HubSpot report. This uncertainty can lead to wasted resources and missed opportunities. Key Takeaways - UTM parameters are essential for tracking the effectiveness of your marketing campaigns. - Understanding the five key components helps you gain insights into your traffic sources and campaign performance. - Utilizing tools like utm-builder.net can simplify the process of creating UTM links. Conclusion Tracking your marketing efforts is crucial for optimizing your strategies and ensuring that your resources are being used effectively. By implementing UTM parameters, you can gain valuable insights into your campaigns and improve your overall marketing success.  Work with us. If you’d like to work with us to scale your agency, without becoming the bottleneck, book a call to chat with our team and we’ll help you get it done. Handy Links: E2M Solutions - https://www.e2msolutions.com/agency-mavericks UTM Builder - https://utmbuilder.net Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode, Troy Dean sits down with René Spijker, a veteran agency owner from the Netherlands who has successfully navigated over 30 years of technological disruption. From the early days of desktop publishing to the current AI revolution, René shares his journey of adaptation and why he believes now is the most exciting time to run an agency. You will learn how to shift your focus from low-value production tasks to high-value strategy, effectively "training" AI tools to act as productive interns, and why the human element remains the most critical part of the client relationship. We also dive deep into "vibe coding," the future of WordPress, and how to confidently serve mid-market clients. What You'll learn: Technology changes, but the need for client strategy remains constant. Treat AI tools like new interns: invest time in training them for consistent quality output. The most valuable role in the ecosystem is sitting between the client and the technology. Don't just sell deliverables; sell paid discovery and planning upfront to secure better clients. "Vibe coding" with AI allows agencies to prototype and build faster than traditional methods. Avoiding burnout requires intentional downtime and hobbies outside of the digital space. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you.To find out about working together, 1. Follow us on instagram (https://www.instagram.com/agencymavericks) 2. Send me the message MAVERICK, and I’ll send you all the details Handy Links: E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

It is the start of a new era for Agency Mavericks in 2026! In this season opener, Troy Dean sits down with Taylor McMaster, founder of DOT & Company. Taylor shares her incredible journey from a frustrated agency owner to creating a "category of one" by specializing in fractional account management. We also dive deep into the recent breaking news: DOT & Company has been acquired by E2M Solutions. In this episode, you will learn the critical difference between a struggling generalist agency and a scalable specialist. Taylor reveals the math behind successful account management (hint: 80 clients is too many), how to maintain premium service standards, and why her due diligence process during the acquisition was actually a breeze. Plus, we discuss how AI is shaping the future of client services and why playing the long game is your biggest competitive advantage. In this episode you'll discover: ✅ How to position your agency as a 'Category of One' to eliminate competition and command premium pricing✅ Leverage fractional account management to remove yourself from daily operations without the risk of full-time hiring✅ Identify the critical client-to-manager ratios that prevent employee burnout and ensure high-level service✅ Streamline agency efficiency by adopting proven SOPs and frameworks used by specialized industry leaders✅ Navigate the acquisition process with insights on due diligence, valuation, and successful team integration✅ Capitalize on the AI revolution by positioning your agency as the essential bridge between new technology and client outcomes✅ Adopt a long-game entrepreneurial mindset to build a business that is inherently scalable and attractive to buyers If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links: DOT & Co - https://www.dotandcompany.co/Piixel Studios - https://www.piixel.ca/studioE2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this final episode of 2025, Troy Dean sits down with Brent Weaver, CEO of E2M and founder of Ugurus, for an in-depth conversation about the future of agencies in an AI-disrupted world. Brent shares his incredible journey to India where he met with E2M's 300+ team members, and both hosts dive deep into why traditional agency models are being challenged and what you need to do to survive and thrive in 2026. If you're wondering how to position your agency in the age of AI, why selling strategy first is non-negotiable, and how to avoid becoming just another commodity in a race to the bottom, this episode is essential listening. Troy and Brent get brutally honest about the disruption happening right now and reveal the one seat in the ecosystem that will remain valuable no matter how advanced AI becomes. What You'll Learn Why Personal Brands Built the Early Coaching Empires – How Troy and Brent accidentally built coaching businesses while running agencies. The Gratitude Wall vs. The Claw Hands – Why helping agencies felt more rewarding than serving grumpy clients. The Production Value Trap – When investing in better cameras and sets actually hurt revenue (and when it helps). Meeting 300+ Team Members in India – Brent's incredible journey leading a massive team across cultures and continents. The Fork in the Road for Agencies – Why HubSpot and Klaviyo agencies are disappearing overnight. Why AI Won't Replace You (If You Do This One Thing) – The most valuable seat between the client and the technology. Be the Journalist, Not the Genius – How to sell strategy when you don't think you're a strategist. The Vibe Coding Revolution – What you can build in hours that used to take weeks, and why you still need humans. Stop Trying to Become an "AI Agency" – Why this is a race to the bottom and what to do instead. The 2026 Agency Survival Plan – Get paid to pitch, close with strategy, deliver with AI, and scale your profit. The robots are coming for everything you can do with a keyboard and mouse. But they can't sit with a client, ask the right questions, understand their real problems, and design a plan to solve them. That's your job. That's where the value is. That's what will keep you in business. Get paid to pitch. Close with strategy. Deliver with AI. Scale your profit. 2026 is the year you become indispensable - or irrelevant. Choose wisely. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links: E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials:

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Major, CEO of Practice Edge, for his third appearance on the podcast. As one of the most successful agencies in the Mavericks Club, Simon shares his journey from chiropractor to digital agency owner and the valuable lessons he's learned over his 15+ years in business. They dive deep into the timeless fundamentals of agency success, explore how AI is reshaping the industry landscape, and unpack the critical mindset shifts needed to build a profitable, sustainable agency. Whether you're just starting out or running a 7-figure operation, this conversation delivers actionable insights on team management, capacity planning, and maintaining excellence in your service delivery. What You'll Learn Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue Why Retainers Aren't the Best Solution – Stop trading time for money and sell outcomes instead How to Package & Price Recurring Revenue Services – Three proven models that work for any agency The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links: Practice Edge - https://www.practiceedge.com.auE2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube |

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Chin, CEO of Flowstate Agency, for an eye-opening discussion about how AI is revolutionizing agency operations. They explore how Simon's team built a custom AI platform that integrates project management tools, analytics, and client performance data into one powerful system. Learn how this innovation has eliminated 150+ hours of weekly administrative work, allowed for more proactive client management, and freed up customer success managers to focus on strategy rather than spreadsheets. If you're struggling with scattered data across multiple platforms or spending too much time manually updating client reports, this conversation reveals a smarter approach to managing client relationships in the AI era. What You'll Learn Why Scattered Client Data Costs You Money – The hidden time drain of managing information across multiple platforms How AI Can Eliminate 150+ Hours of Weekly Admin Work – Turn manual reporting into automated insights Why Your Project Management Tool Isn't Enough – The critical limitations of Asana, ClickUp, and other PM systems Creating a Unified Client Health Score – How to blend project progress and performance metrics for better client management Proactive vs. Reactive Client Management – Spot issues before clients do and become a more strategic partner Training AI to Think Like Your Best Team Members – Replicate expertise without replacing humans How to Free Your Team for Strategic Work – Shift from data compilation to creative problem-solving The Right Way to Approach AI Implementation – Start with the problem, not the technology If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links: Flowstate Agency - https://www.flowstate.agency/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram |

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with digital strategist Ray Milidoni as they discuss powerful insights on finding clarity amid the chaos of our rapidly evolving digital landscape. Discover why: Strategy has become more valuable than tactics in today's AI-driven world Meaningful human connections will be our most valuable asset moving forward Critical thinking and creativity are becoming the essential skills for agency owners Community sufficiency might replace self-sufficiency as our new goal Ray explores how the "flattening" of the marketplace is transforming industries, while offering a refreshingly honest perspective on what truly matters as we navigate this technological revolution. He shares his concept of the "Bread Lady Project" - finding your community of specialists rather than trying to do everything alone. Whether you're feeling excited or terrified about AI's impact on your business, this conversation provides valuable perspective on finding meaning in a world where technology is rapidly replacing traditional work. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links: SGD - https://sgd.com.au/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Akshat Chowdhury, owner of WP Remote, to explore the evolving landscape of digital agencies, WordPress management, and AI integration. They unpack powerful insights from both the WordPress community and the broader SaaS ecosystem, revealing how agencies can position themselves for sustainable growth in an increasingly complex technological environment. The conversation bridges the gap between WordPress solutions and enterprise platforms like HubSpot, offering a unique perspective on where the industry is heading. If you're looking to understand how to leverage technology trends to create more value for your clients while building a more sustainable agency model, this episode delivers essential strategies and thought-provoking insights. Key Takeaways Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue and how to break free from the project cycle Why Retainers Aren't the Best Solution – Stop trading time for money and sell outcomes instead How to Package & Price Recurring Revenue Services – Three proven models that work for any agency The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links: E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group |

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Josh Moore, CEO of Duo Plus, a thriving New Zealand-based ads and SEO agency. Josh shares his remarkable journey from freelancer with offshore contractors to leading a team of 14 people in a newly expanded office space. They dive deep into the leadership principles that transformed Josh's role from hands-on practitioner to strategic leader, exploring how accountability systems, automated reporting, and intentional relationship building have fueled Duo Plus's growth over the past decade. What You'll Learn: Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue. Why Retainers Aren't the Best Solution – Stop trading time for money and sell outcomes instead. How to Package & Price Recurring Revenue Services – Three proven models that work for any agency. The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes. How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue. The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation. How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  Duo Plus - https://www.duoplus.nz/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wonder why some agencies have prospects lining up while others struggle to close deals? The secret isn't better talent or flashier portfolios, it's how you communicate your value. In this eye-opening episode, Troy Dean reveals why your prospects don't want to buy your services; they want the transformative results those services deliver. What you'll learn: Why describing services by features creates confusion instead of excitement How to position your offerings around client outcomes rather than agency activities The framework for creating a master services list with benefits Why your team needs consistent language when discussing your services How to cut proposal creation time in half Discover why saying "we help you dominate local search so customers find you first" is infinitely more powerful than "we do SEO." Transform your sales conversations from technical explanations into compelling visions of success. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Brent Weaver, former founder of uGurus and now CEO of E2M Solutions, for a candid conversation about career transitions and the future of AI in agencies. Brent shares his journey from building a coaching empire to its unexpected shutdown by DigitalOcean, and how he found a new path leading a 330-person agency. They explore the challenges of stepping into a CEO role, managing international teams across time zones, and how E2M is positioning agencies to thrive in the AI revolution. If you're curious about how to integrate AI into your agency operations, looking to understand the leadership transition process, or simply want to hear how two former competitors became collaborators, this episode delivers valuable insights for agency owners at any stage.  Key Takeaways The Truth About Business Transitions - How to mentally separate yourself from your business when facing major changes Leading Remote Global Teams - Practical strategies for managing teams across 12-hour time zone differences AI Implementation for Agencies - Why process documentation must come before AI automation Fractional AI Services - How to leverage specialized AI talent without the full-time cost Effective Leadership Transfer - Methods for earning trust when stepping into an existing organization Community Building - The value of in-person events for agency growth and innovation The Future of Agency Services - How AI is transforming every aspect of agency operations Vistara AI for Agencies Event - Join Brent and the E2M team in Denver, Colorado from September 28-30 for an immersive three-day event focused on implementing AI in your agency. Use code maverick200 for $200 off your ticket at JoinVistara.com If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  Vistara AI for Agencies Event - https://joinvistara.com/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram |<...

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving away their most valuable asset for free. Through compelling case studies of agency owners like Simon Kelly who tripled his revenue to $100K/month, Troy demonstrates how implementing a paid strategy model transforms not just income, but client relationships and team satisfaction. If you're tired of lengthy free consultations that lead nowhere and proposals that disappear into the void, this episode reveals the exact framework that's helping agencies convert 85% of prospects into long-term clients while working fewer hours and commanding premium rates. What You'll Learn Why Free Strategy Is Killing Your Agency – The hidden psychological damage of devaluing your expertise The Paid Strategy Model Revolution – How to get paid thousands before starting any client work Real-World Success Stories – How agencies like Simon's went from burnout to $100K+ months Client Psychology Transformation – Why paying clients show up differently and implement more Conversion Rate Secrets – How to achieve 85%+ conversion from roadmap to ongoing work Positioning as a Strategic Authority – Moving from vendor to trusted advisor status The Complete Implementation Framework – Practical steps to package, price and sell strategy If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this special episode, Troy Dean takes you behind the scenes of one of Agency Mavericks' exclusive training workshops focused on building your "authority website." You'll discover the critical components every agency website needs to position you as the trusted expert in your field and convert more visitors into high-quality leads. Troy shares a comprehensive, step-by-step playbook for launching or optimizing your website to establish instant credibility with prospects before they ever speak with you. If you're tired of competing on price, explaining your value, or struggling to convert website visitors into clients, this episode reveals exactly how to transform your digital presence into a powerful business asset that works for you 24/7. What You'll Learn: Why Your Current Website Isn't Converting – The missing elements that cause prospects to leave without contacting you The Core Components of an Authority Website – Essential sections that build instant credibility and pre-qualify leads How to Create Benefit-Driven Headlines – Transform technical features into compelling outcomes clients actually care about The Perfect Case Study Formula – A proven structure that showcases specific, verifiable results A Complete 4-Week Website Launch Plan – Step-by-step actions to rebuild or optimize your site for maximum impact Powerful AI Prompts – Ready-to-use templates for creating compelling website copy without staring at a blank page How to Position Yourself as the Expert – Psychology-based strategies that make clients see you as the solution, not just another vendor If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean takes you behind the scenes of MAVCON Bali 2025, the 21st MAVCON event held at the luxurious Laguna Resort in Nusa Dua. Experience the highlights of this transformative event where agency owners gathered to share strategies, systems, and insights in a breathtaking tropical paradise. Troy unpacks the key presentations, workshops, and networking opportunities that made this event special – from the 7-11-4 customer journey framework to advanced hiring strategies in the age of AI. Discover why looking over another agency owner's shoulder and seeing their actual systems in action was the most valuable takeaway for attendees. If you're looking to elevate your agency, connect with like-minded owners, and experience the power of in-person collaboration in a world-class setting, this episode offers a compelling glimpse into what makes MAVCON a must-attend event. Key Takeaways The Ultimate Agency Asset: How to build a "click-to-close" automation experience using Google's 7-11-4 strategy Content Creation Frameworks: Practical approaches to overcome video production hesitation and create client-attracting content SEO in the AI Era: New strategies for ranking in large language models, AI overviews, and chatbots Employee Lifecycle Management: Honest insights on hiring and firing in today's agency environment Agency Acquisition Strategies: How to grow by acquiring smaller agencies with recurring revenue clients Collaborative Problem-Solving: The power of structured brains trust sessions to overcome your biggest challenges Networking Value: Why peer-to-peer knowledge sharing consistently delivers the highest ROI at in-person events If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  MavCon - https://mvrx.link/mavconE2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group |

Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Tired of working endless hours in your agency without seeing the profits you deserve? Discover the exact framework successful agencies use to create sustainable growth, package their services into scalable products, and gain back precious time. In this special episode, I reveal the complete Agency GPS Model that's helped countless agency owners transform their businesses: Learn the three pillars of transformation: Grow your authority, Package your IP, and Scale your impact Discover the nine stepping stones that connect these pillars Understand how to create unlimited demand for your services See how to turn your knowledge into profitable, repeatable products Find out how to automate and delegate to reclaim your time Remember, this isn't about overnight success—it's a 3-5 year journey broken into manageable sprints. The most successful agency owners follow this roadmap to build businesses that deliver amazing profits while working just 3-4 hours a day. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  MavCon - https://mvrx.link/mavconE2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Ever wonder if attending industry events is actually worth your time and money? In this eye-opening episode, we dive into the surprising ROI of in-person connections that you simply can't replicate online. Join Troy Dean and Simon Kelly (CEO of Seriously Good Design) as they explore the hidden value of those unstructured, organic conversations that happen between sessions at events - the ones that often create the biggest breakthroughs. Here’s what you’ll learn: How to engineer a 10X return from attending live events Why the conversations between sessions matter more than the presentations The surprising power of shifting your mindset from "this is difficult" to "I love this" How to determine if something truly deserves space in your calendar Why mentors help you see blind spots that are invisible to you Simon shares a personal story about how a single off-hand comment from Troy completely transformed his approach to client work, proving that sometimes the most valuable insights come from casual interactions, not formal teaching. Ready to maximize your next industry event? This episode gives you the mindset shift you need to turn your next conference from just another business expense into a genuine catalyst for growth. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com...

Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into the mindset that builds winning teams. They explore how beliefs shape behaviors, why most job ads fall flat, and how to use AI tools like Claude to develop powerful team member profiles. The conversation cuts through the fluff, challenging agency owners to examine whether they're unknowingly teaching their teams to lose or win. Troy shares his recent revelation about the power of Claude AI compared to ChatGPT, demonstrating how two simple prompts helped him create a comprehensive ideal client profile that transformed his workshop delivery. This practical application reveals how agency owners can use AI not just for client work, but for internal team building and recruitment. If you're looking to understand what truly drives autonomy and connection inside high-performing agencies, and how to cultivate a team culture built on shared beliefs rather than just shared goals, this episode is essential listening. Here’s what you’ll learn: Why Most Job Ads Fail – How to flip the script and talk to candidates about their journey instead of your company The AI Revolution in Team Building – Using Claude AI to create comprehensive ideal team member profiles with minimal prompting The Belief-Action-Results Framework – How your team's beliefs influence their behaviors and ultimately your agency's success Why Service Differentiation Is a Myth – The only true differentiator is your culture and how much your team cares The Three Pillars of Team Engagement – Autonomy, connection, and respected leadership Overcoming the "I Can't Do It" Mindset – Strategies for cultivating a growth mindset in your team The Power of Focus and Consistency – Why playing the long game is essential for sustainable agency growth This thought-provoking episode challenges agency owners to look beyond tactical "how-to" advice and focus on the philosophical foundations that truly drive team performance. As Troy and Simon conclude, "If you don't have the right beliefs and the right thinking and the right mindset, the how-to is irrelevant." If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works - for you Handy Links:  MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page -...

Are you stuck in the grind, hiding behind “hustle culture” to justify the constant overtime? You’re not alone—and you don’t have to keep sacrificing your relationships, health, or freedom to build a successful agency. Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance—for themselves, their teams, and the communities they serve. In this episode, host Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore what it really takes to step into your role as a business owner—and finally stop doing everything yourself. Here’s what you’ll learn: Why you’ll never be completely satisfied with your team’s work—and why that’s actually a good thing How to stop doing tasks that drain your time without losing revenue The key mindset shift that moves you from technician to true business owner Why obsessing over perfect processes may be keeping your business small What overworking is actually helping you avoid (and how to break the cycle) “Your job is to think—not to do everything yourself,” Troy reminds us. Leadership is about defining the outcome, not controlling every step. If you’re ready to scale your agency and reclaim your time, join our new community for just $1. Every week, Troy goes live with actionable strategies to help you build a business that works—for you. Handy Links:  MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group |

Ever felt like your team is underperforming despite your best efforts? Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into the challenges of team leadership. They explore why most agencies struggle to grow beyond the founder, how to motivate team members beyond financial incentives, and the power of vulnerability as a leadership strength. You'll discover practical frameworks for accountability, the importance of clear outcomes over micromanagement, and why you should stop being the solution to all your team's problems. What You'll Learn: Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue and how to escape it The Three Motivators of Human Behavior – Understanding what truly How to Create Accountability Without Micromanagement – Simple systems for tracking progress and results The Power of Vulnerability in Leadership – Why showing weakness actually demonstrates courage Why You Should Stop Solving Your Team's Problems – How to break the dependency cycle The Secret to Building a Self-Managing Team – Focus on outcomes, not processes How to Align Your Team Around a Compelling Vision – Techniques for creating buy-in and engagement This conversation goes beyond theory, offering actionable strategies to transform your leadership approach. Simon's candid admission about his own ego getting in the way ("Give other people a chance to be successful") provides a powerful moment of reflection for any leader. Handy Links:  MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials:

Is Your Agency Ready to Sell? Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wondered if your agency has what it takes to be acquired? Whether you're burning out or simply ready for a new chapter, this episode reveals the truth about agency valuations and what makes your business attractive to buyers. In this episode of The Agency Hour, Troy Dean sits down with with Adam Silverman, founder of Mule Town Digital and experienced agency acquirer, we explore the reality of agency acquisitions. You don't need hundreds of clients to be sellable - Adam has acquired agencies with as few as 20-30 clients!You'll discover: Master the art of strategic agency acquisition - learn what makes an agency sellable in today's market Determine the true value of your agency - using practical formulas that buyers actually apply when evaluating businesses Organize your client documentation - maximize your agency's worth and ensure a smooth transition for both clients and staff Navigate the crossroads - between growing your agency or preparing it for sale with confidence and clarity Build recurring revenue streams - significantly increase your agency's market value Create a graceful exit strategy - protect your clients, honors your legacy, and maximizes your financial return Whether you're looking to grow your agency into a sellable asset or ready to exit now, this episode provides the roadmap you need. Adam shares his experience from both sides of the acquisition table, including how to maintain nearly 98% client retention during transitions. Ready to explore your options? Visit https://muletowndigital.com/sell-your-agency to start the conversation about your agency's future. Handy Links: Mule Town Digital - https://muletowndigital.com/sell-your-agency MavCon - https://mvrx.link/mavconE2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials:

Ever wondered how AI could transform your digital agency? Imagine getting qualified leads directly from ChatGPT and Perplexity without extra effort. In this eye-opening episode, Simon Kelly reveals the game-changing ways his agency is leveraging AI to streamline operations and drive growth. Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. This conversation goes beyond buzzwords to show you practical applications that are working right now. Simon shares his exact framework (CRIT: Context, Role, Interview, Task) for crafting effective prompts that deliver results. Learn how Simon's agency is: Using AI as a powerful lead generation channel (yes, ChatGPT is sending clients!) Cutting sales process time from 4 hours to just 1 hour with strategic AI implementation Creating client roadmaps and deliverables faster without sacrificing quality Balancing AI automation with human talent for optimal results Don't miss Simon's insights on why selling AI roadmaps to clients could be your agency's most profitable new service offering in 2024.    What You'll Learn   Leverage AI to transform your sales process - from a 4-hour workflow to a 1-hour powerhouse of efficiency and effectiveness     Create AI-optimized client roadmaps - balance automation with human expertise for consistently impressive deliverables     Discover ChatGPT and Perplexity - on how they are becoming unexpected lead generation channels for forward-thinking agencies     Implement the CRIT framework (Context, Role, Interview, Task) - to get superior results from your AI prompts     Build an AI + talent + templates system - prevents delivery debt while maintaining quality control across client work     Develop AI roadmaps - that helps clients implement strategic automation rather than random tactical fixes     Position your agency as an industry specialist - by combining AI-powered execution with specialized knowledge that clients can't replace     Handy Links: MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com...

Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset. Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode of The Agency Hour, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at SGD, to explore how to transform your website from a static brochure into a powerful sales asset that gains value over time. You'll discover: Why your website is the only platform you truly control in a digital landscape How to incorporate sales conversation insights into your website content The importance of focusing on bottom-of-funnel content for maximum ROI Why consistency and "mastering the mundane" beats chasing marketing tricks Practical tips for creating one high-impact piece of content weekly The most successful agencies aren't looking for marketing shortcuts—they're systematically improving their websites based on real customer interactions, building a valuable asset that works for them 24/7. What You'll Learn Website as an Asset vs. Brochure - Most businesses treat their website like a static brochure instead of a dynamic sales tool that gains value over time through continuous improvement. Focus on Bottom-of-Funnel Content - Target the 5% of prospects ready to buy rather than the 95% who aren't ready; this provides the highest ROI for your content efforts. Accurate Business Representation - Your website must first accurately represent what your business does before any other improvements can be effective. Content Creation Strategy - Commit to creating one high-quality piece of content weekly that addresses common questions, shifts beliefs, and includes a call to action. Multiple Marketing Channels - Don't rely on a single platform; use at least two channels (LinkedIn and YouTube recommended for B2B) to protect against platform changes. Website as the Mothership - Use social platforms to attract attention but always direct traffic back to your website where you control the user experience and conversion process. Practical Action Item - Update your FAQs and process pages based on questions that arise in sales calls to preemptively address objections for future prospects. Handy Links: MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - 

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business. If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value. What You'll Learn The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey The Personalization Premium – Why clients will pay top dollar for personalized insights Handy Links: MavCon - https://mvrx.link/mavconSimon’s Web Design Process - https://sgd.com.au/our-web-design-process/Simon’s Paid Discovery Page - https://sgd.com.au/digital-strategy-workshop/E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketing professionals. Discover how the creative landscape is shifting, why collaboration is replacing the traditional agency model, and how to position your agency as an essential partner rather than just a vendor. Plus, learn why treating your own agency like a client could be the key to unlocking long-term growth with your clients. What You'll Learn: The Rise of In-House Creative Teams - Understand how 65-70% of companies now have some form of in-house agency and what this means for external agencies The Collaboration Advantage - Learn why sitting together with clients to develop ideas creates stronger buy-in than the traditional "big reveal" approach Quality Over Quantity - Discover why creating fewer but more impactful creative pieces is becoming essential in an AI-saturated content landscape Building Long-Term Client Relationships - Practical strategies for maintaining valuable client partnerships through measurement, recognition, and collaboration Marketing Your Own Agency - How to overcome the common challenge of neglecting your own marketing while serving clients The Future of Creativity - Why real-world experiences and genuine creativity will stand out in an AI-dominated future Handy Links: Kasper Linkedin - https://www.linkedin.com/in/kaspersierslev/?originalSubdomain=dkZITE website - https://zite.agencyThe AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repurposing, and distributing content that actually moves the needle for your business. If you want to stop creating "landfill content" that nobody remembers and start building valuable assets that generate leads and sales, this episode is packed with actionable insights you can implement immediately.   What You'll Learn: Why "Rented" vs "Owned" Assets Matter - How platform changes can destroy your marketing overnight The Content Leverage Framework - Turn long-form content into multiple high-value pieces How to Stand Out Without Overproducing - Why "less is more" beats trendy editing styles The Platform-Specific Strategy - Tailor your content for maximum impact on each channel Converting Content Into Sales - Create assets that directly support your sales process The Polarization Principle - Why "wallpaper content" fails and how to create memorable impressions Building Your Email List - The most valuable owned asset you can develop   Handy Links: The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable strategies for agency growth. They unpack powerful concepts from the Mavericks Club training, reveal untapped revenue potential within existing client bases, and break down how focusing on the right indicators can lead to predictable, sustainable growth. Plus, they explore how to manage a team mindset to ensure a positive and rewarding work environment. If you're looking to understand the critical difference between leading and lagging indicators, and how to leverage them for your agency's success, this episode is essential listening.   What You’ll Discover in This Episode: Leading vs. Lagging Indicators Defined – Understand the difference and why it matters. Why Focusing on Lagging Indicators Can Be Detrimental – The trap of revenue focus and weight loss goals. The Power of Leading Indicators – Actions and activities that drive results. How to Identify Leading Indicators in Your Agency – Practical examples and strategies. The "No Leads" Embargo- Reframing how to view leads. Client Management – Setting expectations around leading vs. lagging indicators. Team Motivation – Keeping your team focused even when results are delayed. The Importance of Vision – Aligning your team around a purpose bigger than metrics. Rewarding the Right Behaviors – Incentivizing leading indicator completion. The Power of "Because"- Explaining the why behind the task. The Element of Surprise- How to reward the team. The Roger Federer Mindset – Staying present and focused on the process. Avoiding Comparison – Focusing on your own progress, not others' highlight reels. SGD's success story- How they achieved their best month ever.   Handy Links: The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In a sudden move, DigitalOcean has shut down UGURUS, leaving many digital agency owners feeling lost and abandoned. In this special episode of the Agency Hour podcast, Troy Dean acknowledges the incredible impact UGURUS founder Brent Weaver had on the agency world and offers condolences to those affected. Troy shares the history of UGURUS and its parallel journey with WP Elevation (now Agency Mavericks), highlighting their pioneering roles in the agency coaching space. He expresses his disappointment in DigitalOcean's handling of the shutdown and extends a heartfelt invitation to former UGURUS members to find a new home at Agency Mavericks. What You'll Discover: The history and impact of Ugurus and WP Elevation/Agency Mavericks. Why DigitalOcean's decision is seen as detrimental to the agency community. How Agency Mavericks' GPS model (Grow, Package, Scale) supports agency growth. Strategies for building authority, packaging intellectual property, and scaling operations. The importance of community and mentorship in navigating agency challenges.   Handy Links: The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

  Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Johnny Flash and Karen King dive into what it really takes to build a location-independent agency without feeling overwhelmed. You’ll discover how Karen built a business that allows her to work from anywhere in the world—all while prioritizing her family and skiing several days a week. This episode will help you break free from the “always-on” mindset, design a business that supports your ideal lifestyle, and leverage automation and AI to free yourself from the day-to-day operations. What You’ll Discover in This Episode: The Secret to Running a Business From Anywhere in the World How to Automate and Systematize Your Agency for Maximum Freedom Why AI is a Game Changer for Agency Owners How to Escape the “Always-On” Mindset and Prioritize Your Life The Power of Building a Business That Supports Your Ideal Lifestyle Chapters:00:00 - Introduction and Topic Overview02:30 - Meet Karen King: World Traveler05:45 - From Brick-and-Mortar to Freedom09:15 - Embracing Automation for Business12:30 - Simplifying Business with Tech16:00 - Overcoming Tech Overwhelm19:30 - Balancing Work and Travel23:00 - Building a Supportive Team26:30 - Outro and Key Takeaways Handy Links: The Escapepreneur - https://www.theescapepreneur.com/Gold Star Pro - https://www.usegoldstar.comWP REMOTE - https://wpremote.comE2M - https://www.e2msolutions.com/agency-mavericks/ Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down why having a simple, easy-to-understand offer helps you close more deals, while long-term success comes from providing unique value beyond the first sale, and how growth plans keep clients invested for years. If you're looking to make your agency services easier to sell, create a clear roadmap that keeps clients engaged, and build a business that grows without constantly chasing new leads, then this episode is for you. What You’ll Discover in This Episode The Power of Simple Offers: Why clarity is key to closing deals and attracting referrals. Building Long-Term Relationships: How to transition clients from one-time projects to ongoing growth plans. The Importance of Paid Discovery: Setting the stage for recurring revenue from day one. Scaling Beyond One-Time Projects: Transforming your agency into a strategic partner for client success. Avoiding Common Pitfalls: Mistakes that can hinder agency growth and how to avoid them. Chapters 00:00 - Introduction03:00 - The Importance of Simple Offers08:00 - Fire Starters and Accelerators - Wedge Products14:00 - Clarity Wins20:00 - The Power of Growth Plans23:00 - Why Clients Want More Than Just a Website26:00 - Common Mistakes Agencies Make Handy Links The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close more deals with less resistance by building trust with leads. If you want to find more clients without feeling salesy, build trust with leads so that they finally stop ghosting you, and create a business where people want to buy from you and your team, then this episode is for you. What You’ll Discover in This Episode: Why People Don’t Like Being Sold To How To Close More Deals With Less Resistance Make the Client Feel Like It’s Their Idea Help the Client Understand It’s Their Idea Why You Need to Stop Chasing Clients Chapters: 00:00 - Introduction02:12 - We Love To Buy Once We’ve Found Something That We Want03:06 - Offer Market Fit08:57 - Common Reasons People Don’t Buy12:05 - Make the Client Feel Like It’s Their Idea13:24 - Lead with Value, Not Features19:23 - Stop Chasing Clients20:12 - Be So Valuable People Seek You Out24:38 - Three Ways To Close More Deals Without Selling28:45 - Paid Discovery and Growth Plans Handy Links The AI Advantage - https://go.agencymavericks.com/event-ai-implementation (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode of The Agency Hour, Troy Dean chats with Stephen Schneider, co-founder and CEO of Trio SEO, about the future of SEO in the age of AI. They discuss whether AI will completely take over SEO or if human expertise will still play a crucial role. They also explore who we're really optimizing for in today's search landscape, the importance of relevant search volume, and practical steps to integrate SEO into your agency's offerings. If you're an agency owner wondering about the role of AI in SEO, how to prove the value of SEO to clients, or how to build a successful SEO service offering, this episode is a must-listen. What You’ll Discover in This Episode The future of SEO in the age of AI. The importance of relevant search volume and high-intent keywords. Practical steps to integrate SEO into your agency's offerings. How to prove and communicate the value of SEO to clients. Strategies for dealing with clients whose sales teams aren't utilizing leads effectively. Chapters 00:00 - Introduction to Stephen Schneider and Trio SEO02:59 - The Genesis of Trio SEO and Identifying a Market Gap04:34 - The Impact of AI on SEO and the Human Element06:18 - The Evolution of Search and Optimizing for LLMs08:27 - The Importance of Authoritative Content and Credibility12:43 - The Future of Search and User Experience14:36 - Identifying Clients Who Are Not a Good Fit for Content Strategy16:32 - Proving the Value of SEO and Retaining Clients21:08 - Addressing Sales Team Inefficiency and Lead Utilization24:34 - Strategies for Businesses with Low or No Search Volume Keywords28:53 - Key Considerations for Adding SEO to Your Agency Offering31:11 - Building an Effective SEO Team and White Labeling Services35:36 - Staying Up-to-Date with SEO Trends and Best Practices39:06 - Stephen's Content Strategy on LinkedIn40:31 - Stephen's Biggest Frustration and Excitement44:16 - Outro and Next Week's Guest Handy Links Trio SEO: https://trioseo.com/The AI Advantage - https://go.agencymavericks.com/event-ai-implementation  (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram |

Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue.  In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your agency—whether you’re just starting out, scaling past $100K/month, or somewhere in between. You’ll learn how to escape the one-time project trap, transition to a scalable revenue model, and position yourself as a high-value strategic partner instead of a freelancer. If you want to escape the freelancer mindset, build a sustainable, scalable agency, and finally achieve financial freedom, this episode is a must-listen.    What You’ll Discover in This Episode Why One-Time Projects Keep You Stuck – The hidden danger of unpredictable revenue. Why Retainers Aren’t the Best Solution – Stop trading time for money and sell outcomes instead. How to Package & Price Recurring Revenue Services – Three proven models that work for any agency. The No-Brainer Pitch for Recurring Clients – A simple way to make your offer an easy yes. How to Transition Existing Clients Into Recurring Plans – Turn past clients into long-term revenue. The Secret to Selling Without Resistance – A risk-reversal strategy that eliminates hesitation. How to Scale Without Overworking – Automate, delegate, and systemize for profitable growth.   Chapters 00:00 - Introduction02:45 - The Importance of Recurring Revenue05:30 - Common Pitfalls in Agency Models08:15 - Transitioning from Retainers to Value-Based Pricing11:00 - Crafting the Right Offer for Recurring Revenue14:00 - Packaging and Pricing for Profit17:30 - The No-Brainer Pitch Strategy20:15 - Starting with Existing Clients23:00 - Automating and Scaling for Profitability26:00 - Recap and Actionable Steps29:30 - Outro and Exciting Announcements Handy Links The AI Advantage - https://go.agencymavericks.com/event-ai-implementation  (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook |

Welcome to the first episode of 2025! We’re kicking off the year with a deep dive into one of the most pressing topics in the agency world: AI. Will it replace creative roles? Will clients bypass agencies for AI tools? Or is it the ultimate tool to help you scale, boost creativity, and increase profits? In this episode, Troy Dean breaks down the real impact of AI on agencies—cutting through the fear and focusing on the opportunities. Plus, we’re unveiling some exciting changes to The Agency Hour podcast, including more in-depth training, frameworks, and insights from the Agency Mavericks team. Whether you’re an AI skeptic or an enthusiast, this episode will give you a clear game plan to future-proof your agency and use AI as a growth accelerator rather than a competitor.   What You’ll Learn in This Episode: AI Isn’t Coming for Your Job—But It Will Change How You Work How to Use AI to Increase Profits Without Lowering Prices The #1 Most Valuable Skill Agencies Need to Stay Relevant Why Strategy & Relationships Will Always Win Over Automation How Agencies Are Already Using AI to Save 15+ Hours a Week The 3 Biggest AI Myths That Are Holding Agencies Back Practical Steps to Integrate AI Without Overcomplicating Your Workflow   Chapters: 00:00 - Introduction and AI Fears03:00 - Changes in the Agency Hour Podcast06:00 - Partnerships with E2M and WP Remote09:30 - Addressing AI Concerns and Misconceptions13:00 - AI as a Tool, Not a Threat17:00 - Enhancing Productivity and Creativity with AI21:00 - Busting AI Myths and Strategic Integration24:00 - Conclusion and Future Opportunities   Handy Links The AI Advantage - https://go.agencymavericks.com/event-ai-implementation  (Virtual event)E2M Solutions - https://www.e2msolutions.com/agency-mavericksWP Remote - https://wpremote.com   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour, Johnny Flash sits down with Thomas Amos, Founder of Design Box Studios and coach at Agency Mavericks, to explore how AI is revolutionizing the way agencies operate. Thomas shares his journey of embracing AI to transform daily workflows, save time, and enhance client experiences. Johnny and Thomas dive into the tools and strategies that have reshaped Thomas’s agency, including creating custom GPTs for SOPs, email follow-ups, and digital roadmaps, which cut hours of work down to minutes. They discuss the power of using AI as an assistant rather than a replacement, sharing practical insights into how tools like ChatGPT, Gemini, and Fathom can amplify productivity while retaining a human touch. Thomas opens up about the challenges of balancing innovation with quality and offers actionable advice for agency owners looking to stay ahead of the AI curve. From AI-assisted SEO content creation to voice-activated task management, the conversation highlights the endless possibilities for integrating AI into your business. The discussion also looks ahead to the future of AI, including advancements in video editing, voice command integration, and personalized digital assistants that could revolutionize agency operations. Thomas’s candid insights and practical tips make this episode a must-listen for anyone eager to harness AI’s potential to work smarter, not harder. Whether you’re curious about AI’s role in agency life or ready to implement new tools to streamline your workflow, this episode is packed with inspiration and actionable strategies.   Handy Links Design Box Paid Discovery   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour, Troy Dean sits down with Jamie Kritharas, Founder of Defiant Digital, to discuss how he transformed his career from international DJ to leading one of Australia’s top digital agencies. Jamie shares his journey of building Defiant Digital from scratch, helping over 300 businesses generate hundreds of millions in revenue by combining creativity with performance marketing. Troy and Jamie explore the challenges and triumphs of scaling a remote team of 30 A-players, the importance of aligning creative with ad performance, and how Jamie built a business that thrives without him. Jamie reveals the mindset shifts and practical strategies that helped him step out of day-to-day client work, create a thriving team culture, and protect his agency by firing toxic clients. The conversation also dives into Defiant Digital’s client acquisition strategies, the tools they use to maintain team cohesion in a remote environment, and Jamie’s approach to fostering a team-first culture. Jamie’s candid insights and actionable advice are a must-listen for anyone looking to scale their agency sustainably while maintaining creative excellence. Whether you’re an agency owner looking to step out of the weeds or an entrepreneur ready to build a business that runs without you, this episode is packed with practical insights and inspiration.   Handy Links: Defiant Digital Paid Discovery WIX   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour, Troy Dean sits down with Brandon Leibowitz, Founder of SEO Optimizers, to discuss how digital marketing is evolving in the AI era and what it means for agency owners and marketers. Brandon shares his proven strategies for driving traffic, building authority, and adapting to rapid technological changes like AI-driven content and search engine advancements.   Troy and Brandon delve into the rise of AI tools like ChatGPT, Bard, and Gemini, examining their impact on SEO, content creation, and the value of human connection in digital marketing. Brandon explains how to use AI responsibly, emphasizing the importance of accuracy and personalization in content while avoiding common mistakes that could harm a site’s rankings. The conversation also highlights the enduring power of backlinks, how to leverage them effectively, and why video content is becoming a critical tool for engaging audiences and dominating search results.   Brandon shares his insights on the future of search, including why websites need to evolve into content-rich, audience-focused platforms to remain competitive. He also discusses actionable ways to future-proof your SEO strategy, from targeting high-value keywords to creating authentic, high-quality content that stands out in an increasingly AI-driven digital landscape.   Whether you’re looking to refine your SEO strategy, explore new ways to use AI in your agency, or stay ahead of digital marketing trends, this episode is a must-listen for agency owners and marketers alike.     Handy Links: SEO Optimizers Paid Discovery WIX   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour, Troy Dean sits down with Cannon Carr, Regional Director and Partner at EP Wealth, to explore strategic wealth-building and financial independence for agency owners. Cannon shares his innovative “Three R’s Framework” — Reinvest, Reward, and Repurpose — designed to help business owners create wealth beyond the agency, while building a sustainable, scalable business model. Troy and Cannon dive deep into the crucial steps every agency owner should take to diversify income and protect their financial future. Cannon discusses why relying solely on agency profits isn’t enough and provides actionable insights on how to reinvest wisely for growth, reward yourself sustainably, and repurpose income to build a financial safety net outside of the agency. The conversation covers everything from creating a succession plan, to making your business less dependent on you, to planning for a profitable exit strategy on your terms. Key highlights include Cannon’s advice on using diversified investments to secure financial freedom, understanding how to scale a business beyond the founder’s role, and navigating the complexities of selling or passing on an agency. Cannon explains how to avoid common pitfalls and use financial planning to turn an agency into a wealth-building engine that supports the owner’s lifestyle and goals. Whether you’re an agency owner looking to grow, exit, or simply build a solid financial foundation, this episode is packed with essential strategies to help you secure long-term wealth and independence. // HANDY   Handy Links: EP Wealth Cannon Carr LinkedIn Paid Discovery WIX   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Johnny Flash sits down with Laura Elizabeth, seasoned web designer and founder of Client Portal, to unpack the transformative power of paid discovery in building profitable, streamlined client relationships. Laura shares her journey from freelance web design to launching Client Portal, a WordPress plugin that simplifies client communication and helps agencies deliver a professional, high-touch experience. Johnny and Laura dive deep into the role of paid discovery as a critical tool for qualifying clients, setting clear project expectations, and minimizing scope creep. Laura explains how paid discovery not only weeds out low-commitment clients but also positions agencies as trusted advisors from the very start. She shares insights on structuring paid discovery sessions, creating actionable digital roadmaps, and effectively communicating project scope to ensure mutual alignment. They also explore best practices for creating a seamless client onboarding process that sets the stage for long-term partnerships. Laura emphasizes small, impactful touches—like reusable email templates, regular project check-ins, and thoughtful offboarding—as key to maintaining client satisfaction and generating repeat business. In this practical episode, Johnny and Laura highlight how agencies can elevate their client experience by implementing client portals to keep files, links, and deliverables organized in one accessible location, helping clients feel informed without overwhelming them. From templates for difficult conversations to strategies for securing referrals, this conversation is full of actionable advice for agencies aiming to improve client communication and increase efficiency. Whether you’re an agency owner or a freelancer looking to streamline client management, this episode provides essential tips for turning leads into loyal clients and maximizing agency profitability.   Handy Links Wix Paid Discovery HighLevel Client Portal Laura’s Twitter: @lauraelizdunn   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Johnny Flash sits down with Vladimer Botsvadze, a world-renowned social media influencer, keynote speaker, and startup advisor, to discuss how AI is reshaping personal branding and content creation. Vladimer shares his journey from growing his Twitter following to over 57,000 followers through consistent organic efforts, to becoming a leading authority in digital marketing and AI-powered brand building. He highlights how the modern marketing landscape is all about balancing automation with authentic human connection. Johnny and Vladimer dive deep into the challenges and opportunities of leveraging AI for content creation, with Vladimer advocating for producing 40-50 pieces of content daily across multiple platforms using AI tools. He explains how AI can help streamline marketing efforts, boost productivity, and scale businesses, while also emphasizing the importance of maintaining a consumer-centric approach to foster trust and loyalty. They also explore the importance of personal branding in 2024, especially in a marketplace where consumers are bombarded with advertisements and seek genuine connections with brands. Vladimer introduces cutting-edge AI tools like Perplexity and Mixo.io, which are helping businesses build websites and create content at unprecedented speeds. He provides insights into how agencies can stand out by focusing on storytelling, emotional connection, and delivering value to their audience. In this insightful episode, Vladimer and Johnny also discuss how AI will impact job roles in marketing, how to stay ahead of the curve by embracing AI, and why building a personal brand is crucial for long-term success in a competitive digital world. Whether you’re an agency owner looking to scale content creation, harness AI for business growth, or build a personal brand that resonates with your audience, this episode is packed with actionable insights.     Handy Links: Vladimer Botsvadze Wix Paid Discovery HighLevel     Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Troy Dean sits down with Tom Fanelli, Founder and CEO of Convesio, a niche platform built on WordPress that empowers e-commerce businesses and agencies to scale and grow seamlessly. Tom shares his journey from being an early customer of WordPress to becoming a specialist in hosting solutions for high-traffic e-commerce sites. He discusses how Convesio offers a unique, full-stack alternative to traditional hosting platforms, including specialized support through Convesio Convert (a marketing automation platform) and Convesio Pay (a new payment processing solution). Troy and Tom dive deep into the complexities of managing high-performance WordPress sites and how Convesio’s expert team helps agencies by acting as a technical SWAT team. Tom explains the critical differences between Convesio and other hosting companies like SiteGround or WP Engine, emphasizing Convesio’s ability to scale sites for clients who demand top-notch performance and reliability. They also explore Convesio Convert, a marketing automation tool designed to work seamlessly with WordPress and WooCommerce, offering website personalization and behavior-triggered marketing. Tom introduces Convesio Pay, a revolutionary payment solution that not only simplifies payment processing for e-commerce stores but also offers agencies a new revenue stream by sharing a portion of the payment processing fees. In this insightful episode, Tom and Troy discuss the challenges within the WordPress ecosystem, the impact of AI on digital marketing, and why AI could "ruin" written content. Tom provides valuable advice for agencies on how to differentiate themselves by building strong, community-focused brands. Whether you're an agency owner struggling with complex e-commerce solutions, looking to provide value-added services like payment processing, or seeking to leverage AI for business growth, this episode is a must-listen. Handy Links: Convesio Paid Discovery HighLevel Get a Personalised Game Plan to Grow Your Agency Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. https://mvrx.link/yt-gp-p Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Troy Dean welcomes Lawrence Wong and Joel Keddie, co-founders of VA Hub PRO, a virtual assistant (VA) agency that connects digital agencies with highly skilled VAs trained in platforms like GoHighLevel, Zapier, Closedbot, and more. Lawrence and Joel share their journey from being scammed multiple times when hiring VAs to building a trusted VA agency that helps agencies scale effectively by focusing on specialized talent. Lawrence and Joel delve into the common pitfalls agencies face when trying to delegate tasks and highlight the importance of hiring VAs with focused expertise, rather than relying on one person to handle multiple roles. By fostering a proactive, supportive company culture, they’ve created a VA team that operates as an extension of their clients' businesses, driving growth and efficiency. Troy and his guests also discuss how leveraging automation platforms like GoHighLevel and tools like Closedbot can significantly enhance agency workflows, freeing up time for strategic work. They explore how pairing VAs with account managers can help agencies scale by relieving the burden of technical tasks and improving client satisfaction. This episode is filled with practical advice for agency owners looking to delegate effectively, build a remote team, and scale their business. Lawrence and Joel’s experience offers valuable lessons for any agency aiming to overcome bottlenecks and unlock growth through virtual assistants and automation. Whether you're struggling to let go of day-to-day tasks, seeking the right VA to support your business, or looking to integrate automation tools like GoHighLevel, this episode provides a wealth of actionable insights and expert guidance to help your agency grow efficiently. Handy Links: VA Hub PRO Paid Discovery HighLevel WIX Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Johnny Flash sits down with Rachel Hernandez, Marketing Director at The Hoth, a leading SEO service provider, to discuss the evolving landscape of SEO and the impact of AI on digital marketing. With over eight years at The Hoth, Rachel shares her expertise on the most effective link-building strategies, debunking common myths around link exchanges and diving into the nuances of guest posts and link insertions. Whether you're a DIY freelancer, an agency owner with an in-house team, or someone looking to outsource SEO, Rachel offers invaluable advice on how to prioritize high-quality, high-traffic links that boost search rankings. The conversation also delves into the growing influence of AI-generated content in search results, specifically Google's AI overviews. Rachel explains how businesses can prepare for this shift and optimize their content to stay competitive, providing practical tips for creating long-form, high-value content that gets noticed by both users and search algorithms. Rachel and Johnny also tackle the big question: Should we be using AI to create SEO content? Rachel weighs in on the potential risks, including the possibility of future algorithm changes that could penalize AI-generated content, and emphasizes the importance of maintaining a human touch in SEO strategies. This episode is a must-listen for agency owners, freelancers, and digital marketers eager to learn the latest trends in SEO, understand how AI is shaping the industry, and discover actionable strategies to build a sustainable, long-term SEO plan. Handy Links: Paid Discovery HighLevel Convesio The Hoth   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Troy Dean welcomes Simon Kelly, Director of Seriously Good Design (SGD), a thriving digital marketing and web design agency based in Melbourne. With a deep focus on creating lasting client relationships through strategic roadmaps, Simon shares his journey from managing project-based work to building a sustainable, recurring revenue model that has fuelled significant growth for his agency. Simon delves into the transformative power of digital strategy roadmaps, explaining how they’ve helped SGD move beyond the traditional proposal process to offer clients a comprehensive, long-term plan that drives measurable results. By focusing on strategy over tactics, Simon has been able to streamline operations, align client expectations, and significantly boost both client satisfaction and agency profitability. Troy and Simon also explore the role of AI in modern digital strategies, discussing when and how AI can be effectively integrated into client roadmaps, and when it’s best to stick to proven methods. They share insights on the future of digital agencies, the importance of staying ahead of industry trends, and the potential impact of emerging technologies on client relationships and agency growth. This episode is packed with practical advice for agency owners looking to enhance their strategic approach, build stronger client partnerships, and leverage AI to optimize their operations. Simon’s experience and insights offer valuable lessons for any agency aiming to transition from project-based work to a more stable and scalable revenue model. Whether you’re struggling to create effective strategies, curious about integrating AI into your services, or simply looking for ways to grow your agency sustainably, this episode provides a wealth of actionable insights and expert advice.   Handy Links: MavCon Paid Discovery HighLevel Seriously Good Design WIX Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, Troy Dean sits down with Ronik Patel, the visionary founder behind Unlimited WP, which was recently acquired by E2M Solutions. Ronik has spent years perfecting his agency model, specializing in white-label WordPress development for digital agencies. Unlimited WP has evolved from a productized service model into a significant player in the digital space, boasting a team of nearly 90 professionals and over 100 recurring agency clients. In this episode, we dive into the strategic thinking behind building an agency with the intention to sell, the key factors that led to the successful acquisition by E2M, and how Ronik managed to double his agency’s size overnight. Ronik shares insights into the importance of creating systems and processes that make your business attractive to potential buyers, as well as the role of strategic partnerships in scaling an agency quickly. He also opens up about the challenges and opportunities that come with merging two companies, including maintaining brand identity and operational consistency. Discover how Unlimited WP’s innovative approach to WordPress development, combined with a commitment to recurring revenue, positioned them for rapid growth and eventual acquisition. Ronik also discusses the impact of AI on digital agencies, including how AI tools are being integrated into development workflows to enhance efficiency and deliver better client outcomes. Gain practical advice on preparing your agency for sale, building strong industry relationships, and leveraging technology to stay ahead in a competitive market. Ronik’s story is a must-listen for agency owners who are looking to scale, sell, or simply streamline their operations for long-term success. If you’re an agency owner aiming to grow your business, optimize your processes, or explore the potential of AI, this episode offers a wealth of knowledge and actionable insights. Handy Links: MavCon Paid Discovery HighLevel   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin

In this episode of The Agency Hour Podcast, join Troy Dean as he chats with Brett Stone and Jeanette Wang, the dynamic team behind Stone Digital. Brett and Jeanette specialize in custom web development projects, particularly WordPress, WooCommerce, and Shopify websites.  Stone Digital excels in delivering bespoke web solutions and has transformed from a solo freelance operation into a thriving agency with a remote team of A-players. Today, we delve into the unique challenges and rewards of running a family business, the strategies they used to grow recurring revenue, and how they successfully manage a distributed team. Brett and Jeanette discuss the intentional steps they took to balance their personal and professional lives, including setting boundaries and seeking external guidance. They reveal the secrets behind their rapid business growth, including the recruitment and retention of top talent, and their methods for ensuring client satisfaction and continuity of service. Discover how Stone Digital has leveraged a subscription-based revenue model to create predictable income streams and provide consistent value to their clients. Brett and Jeanette also share their experiences with using advanced tools and AI to enhance their services and streamline their operations. Learn practical tips on managing remote teams, fostering a strong company culture, and creating effective processes that allow for flexibility and scalability. Brett and Jeanette provide actionable insights on how to navigate the complexities of working with your partner, growing a successful agency, and achieving a harmonious work-life balance. If you're an agency owner looking to optimize your business operations, enhance team productivity, or balance work and family life, this episode is filled with valuable advice and inspiration.  Handy Links: Stone Digital MavCon Paid Discovery HighLevel   Get a Personalised Game Plan to Grow Your AgencyTake this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com   Follow us on the socials: YouTube | Facebook | FB Group | Instagram | Twitter | Linkedin