PODCAST · business
The Agency Hour
by Agency Mavericks
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
Episodes
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How a Video Agency Went From $1M to $2.5M (with Darren Rayner)
Send us Fan Mail Eighteen months ago, Darren Rayner's video agency was at about $1 million in revenue. Now it's at $2.5 million. Darren got there by giving his best ideas away on LinkedIn, putting out a free report for his ideal clients, and booking a pile of 15-minute calls with the people who...
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Google Just Put It in Writing: A Human Has to Check AI Content.
Send us Fan Mail Google updated its AI content guidance this month. It now says it is critical to manually fact check and review all AI-generated content before publishing. Most agencies will read that as bad news. I read it as the best news this industry has had this year. If AI does the typing,...
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Let AI Do the Typing. Get Paid for the Thinking.
Send us Fan Mail "No matter how prominently we show the links, users won't click." An OpenAI engineer wrote that in February 2023. It surfaced this month in the New York Times' court brief against OpenAI and Microsoft, and it should change how you report to your clients. If your monthly report...
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The AI Proposal That Lost Us a Client (with Duncan Isaaksen-Loxton)
Send us Fan Mail Duncan Isaaksen-Loxton used AI to write a 13-page proposal for an eight-website job. The research that used to take two days took 30 minutes. The proposal was done in a couple of hours. Then the client wrote back: "It sounds like you did this proposal with AI." The trust they'd...
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Viktor AI Changed My Agency Forever (Here's Why)
Send us Fan Mail AI isn't replacing agencies. It's replacing repetitive work. In this episode, Troy Dean shares how he's using Viktor, an AI coworker that lives inside Slack, to automate work that used to take hours and why he believes every agency owner should be learning this now. This isn't...
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Headless: The Future of Work
Send us Fan Mail If you want to increase capacity, improve margins, reduce operational drag, and build a business that scales without becoming dependent on more headcount, click the link below and apply to work with us. https://mvrx.link/headless-podcast In this episode, Troy Dean reads his new...
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AI, Automation, and the Headless Agency Model with Melissa Elizondo
Send us Fan Mail Discover how Melissa Elizondo, a solo marketing agency owner, leverages AI and automation to run her entire business with minimal human input. In this episode, we explore cutting-edge AI tools, the concept of headless agencies, and how businesses can massively increase…
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$1M Year. No Staff. 10 hours a week (part two)
Send us Fan Mail What if you could run a 7-figure agency… without a team? In this episode, Troy pulls back the curtain on the headless agency model, a radically different way to deliver agency services using AI-powered systems instead of traditional staff. We’re not talking theory. We’re talking...
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$1M Year. No Staff. 10 hours a week (part one)
Send us Fan Mail A couple of weeks ago, I posted something that got a lot of attention: “$1M agency. No staff. 10 hours a week.” I didn’t expect it to blow up… but it did. Hundreds of comments, a flood of DMs, and one question kept coming up: “How is that actually possible?” So in this episode…
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From Freelancer to 15 Staff: The Real Story with Josh Moore.
Send us Fan Mail What actually changes when you commit to building a real agency? In this episode of The Agency Hour, Troy Dean sits down with Josh Moore from DuoPlus to unpack what growth really looks like behind the scenes, not the highlight reel, but the decisions, pressure, and trade-offs…
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From $0 to $3M: The Ultimate Agency Success Checklist
Send us Fan Mail So many agency owners are just guessing their way to growth. This is the exact checklist we use to help agencies go from $300K to $4M+ and today, you’re getting it for free. Inside this episode, Troy Dean breaks down the Grow → Package → Scale framework that’s helped thousands of...
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Stop Chasing Clients: Build a Trust Engine That Attracts Premium Agency Work
Send us Fan Mail If your pipeline feels inconsistent right now, you’re not alone. Referrals aren’t as reliable as they used to be. Cold outreach feels like shouting into the void. And even when you do get a response, you’re stuck competing on price. Here’s the uncomfortable truth: The era of…
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How to Use UTM Parameters for Effective Marketing Tracking
Send us Fan Mail In the world of digital marketing, understanding where your traffic comes from is crucial. Yet, many marketers struggle to identify which campaigns are truly effective. This will guide you through the use of UTM parameters, a powerful tool for tracking the success of your…
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Why 2026 is the Best Time to Run a Digital Agency with René Spijker
Send us Fan Mail In this episode, Troy Dean sits down with René Spijker, a veteran agency owner from the Netherlands who has successfully navigated over 30 years of technological disruption. From the early days of desktop publishing to the current AI revolution, René shares his journey of...
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Building a Category of One with Taylor McMaster
Send us Fan Mail It is the start of a new era for Agency Mavericks in 2026! In this season opener, Troy Dean sits down with Taylor McMaster, founder of DOT & Company. Taylor shares her incredible journey from a frustrated agency owner to creating a "category of one" by specializing in fractional...
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How AI is Disrupting Digital Agencies (And What To Do) with Brent Weaver
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this final episode of 2025, Troy Dean sits down with Brent Weaver, CEO of E2M and founder of Ugurus, for an in-depth...
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Why "Good Enough" Is Never Good Enough with Simon Mauger
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Major, CEO of Practice Edge, for his third appearance on the podcast. As one of...
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How AI Solves the Agency Capacity Problem with Simon Chin
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Chin, CEO of Flowstate Agency, for an eye-opening discussion about how AI is...
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How to Stay Relevant in an AI-Driven World with Ray Milidoni
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with digital strategist Ray Milidoni as they discuss powerful insights on finding clarity...
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How AI is Reshaping Website Development with Akshat Choudhary (WP Remote)
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Akshat Chowdhury, owner of WP Remote, to explore the evolving landscape of digital...
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Why Client Relationships Trump Performance with Josh Moore
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Josh Moore, CEO of Duo Plus, a thriving New Zealand-based ads and SEO agency. Josh...
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The Reason Your Agency Proposals Take Forever to Write
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wonder why some agencies have prospects lining up while others struggle to close deals? The secret isn't better talent or...
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Transition from UGURUS Unexpected Shutdown to E2M's New CEO with Brent Weaver
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Brent Weaver, former founder of uGurus and now CEO of E2M Solutions, for a candid...
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Why Top Agencies Sell Strategy Instead of Giving It Away
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving…
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Build an Authority Website That Actually Converts
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this special episode, Troy Dean takes you behind the scenes of one of Agency Mavericks' exclusive training workshops focused...
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7 Key Takeaways from Mavcon Bali: Why Agency Owners Need Peers
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean takes you behind the scenes of MAVCON Bali 2025, the 21st MAVCON event held at the luxurious Laguna...
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The Agency GPS Model: Unlock More Money, Time & Control
Send us Fan Mail Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Tired of working endless hours in your agency without seeing the profits you deserve? Discover the exact...
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Why Showing Up Still Matters (Even When You're Already Successful)
Send us Fan Mail Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Ever wonder if attending industry events is actually worth your time and money? In this eye-opening...
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The Winning Mindset: AI, Beliefs & Agency Team Success
Send us Fan Mail Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep…
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Hustle Is NOT the Answer: Stop Doing the Work You Hate
Send us Fan Mail Are you stuck in the grind, hiding behind “hustle culture” to justify the constant overtime? You’re not alone—and you don’t have to keep sacrificing your relationships, health, or freedom to build a successful agency. Welcome back to The Agency Hour, the show that helps web…
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Honest Talk About Agency Leadership: Are You The Problem?
Send us Fan Mail Ever felt like your team is underperforming despite your best efforts? Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean and Simon Kelly, CEO and Head...
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Should I Sell or Scale? Making The Right Move with Adam Silverman
Send us Fan Mail Is Your Agency Ready to Sell? Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wondered if your agency has what it takes to be acquired? Whether you're burning out or…
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Let AI Do The Selling: More Leads, Less Work
Send us Fan Mail Ever wondered how AI could transform your digital agency? Imagine getting qualified leads directly from ChatGPT and Perplexity without extra effort. In this eye-opening episode, Simon Kelly reveals the game-changing ways his agency is leveraging AI to streamline operations and...
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Build a Website that Sells: Turning Clicks Into Clients
Send us Fan Mail Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights…
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The Power of Selling Your Sawdust: Turning Existing Assets into Revenue
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful...
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How In-House Marketing Teams Are Evolving with Kasper Seirslev
Send us Fan Mail Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE, all the way from Copenhagen,...
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Borrowed vs. Owned Assets: Why It Matters for Your Agency's Long-Term Success
Send us Fan Mail Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your...
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Leading vs Lagging: The Indicators that Actually Drive Agency Growth with Simon Kelly
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable…
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UGURUS Shutdown: A Message to UGURUS Agencies and a Path Forward
Send us Fan Mail In a sudden move, DigitalOcean has shut down UGURUS, leaving many digital agency owners feeling lost and abandoned. In this special episode of the Agency Hour podcast, Troy Dean acknowledges the incredible impact UGURUS founder Brent Weaver had on the agency world and offers...
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How Your Agency Can Thrive Remotely with Karen King
Send us Fan Mail Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Johnny Flash and Karen King dive into what it really takes to build a location-independent agency...
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Escape The Project Trap: Meeting Clients Where They Are
Send us Fan Mail Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down why having a simple, easy-to-understand offer helps you close more deals…
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Why People Hate Being Sold (And How to Win More Clients Without Pushing)
Send us Fan Mail Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close...
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Will AI Kill SEO? The Future of Search with Steven Schneider
Send us Fan Mail Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode of The Agency Hour, Troy Dean chats with Stephen Schneider, co-founder and CEO of Trio SEO, about the future of...
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Why One-Time Projects Are Killing Your Agency (And What to Do Instead)
Send us Fan Mail Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your...
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Why AI is an Opportunity, Not a Threat, for Agencies
Send us Fan Mail Welcome to the first episode of 2025! We’re kicking off the year with a deep dive into one of the most pressing topics in the agency world: AI. Will it replace creative roles? Will clients bypass agencies for AI tools? Or is it the ultimate tool to help you scale, boost…
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Leveraging AI to Save Time and Streamline Your Business with Thomas Amos
Send us Fan Mail In this episode of The Agency Hour, Johnny Flash sits down with Thomas Amos, Founder of Design Box Studios and coach at Agency Mavericks, to explore how AI is revolutionizing the way agencies operate. Thomas shares his journey of embracing AI to transform daily workflows, save...
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DJ to CEO: How to Build a Creative Powerhouse with Jamie Kritharas
Send us Fan Mail In this episode of The Agency Hour, Troy Dean sits down with Jamie Kritharas, Founder of Defiant Digital, to discuss how he transformed his career from international DJ to leading one of Australia’s top digital agencies. Jamie shares his journey of building Defiant Digital from...
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How AI is Reshaping SEO for 2025 with Brandon Leibowitz
Send us Fan Mail In this episode of The Agency Hour, Troy Dean sits down with Brandon Leibowitz, Founder of SEO Optimizers, to discuss how digital marketing is evolving in the AI era and what it means for agency owners and marketers. Brandon shares his proven strategies for driving traffic,...
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Scaling, Exiting, and Protecting Your Wealth with Cannon Carr
Send us Fan Mail In this episode of The Agency Hour, Troy Dean sits down with Cannon Carr, Regional Director and Partner at EP Wealth, to explore strategic wealth-building and financial independence for agency owners. Cannon shares his innovative “Three R’s Framework” — Reinvest, Reward, and...
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How Paid Discovery Can Qualify & Convert Clients with Laura Elizabeth
Send us Fan Mail In this episode of The Agency Hour Podcast, Johnny Flash sits down with Laura Elizabeth, seasoned web designer and founder of Client Portal, to unpack the transformative power of paid discovery in building profitable, streamlined client relationships. Laura shares her journey…
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ABOUT THIS SHOW
The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
HOSTED BY
Agency Mavericks
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