PODCAST · business
The Agentic Media Podcast
by Rowena Marin
It’s called The Agentic Media Podcast. Here’s the premise: within two years, the industry expects AI agents to run the entire media buying process — and to make purchase decisions for consumers too. Machines buying from machines. So the question the show asks is: who wins when the audience is an agent? Each episode sits down with a leader — a platform CEO, a top analyst, an agency chief — about the hard calls they’re making as human attention stops being the currency it’s always been. I host it — I spent nine years at Google working across every major agency, so I’ve seen this shift coming from the inside
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ABOUT THIS SHOW
It’s called The Agentic Media Podcast. Here’s the premise: within two years, the industry expects AI agents to run the entire media buying process — and to make purchase decisions for consumers too. Machines buying from machines. So the question the show asks is: who wins when the audience is an agent? Each episode sits down with a leader — a platform CEO, a top analyst, an agency chief — about the hard calls they’re making as human attention stops being the currency it’s always been. I host it — I spent nine years at Google working across every major agency, so I’ve seen this shift coming from the inside
HOSTED BY
Rowena Marin
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