PODCAST · arts
The Artwonk
by Neville Parker
The Artwonk Podcast is an Art marketing show for Visual Artists and Crafts people where we unravel the problems and pitfalls of bringing products to market. Whether to sell or to show many artists struggle to navigate the art market to achieve their desired goals. Your host Neville Parker has 26 years as both a producing artist and gallery owner. He has represented over 350 artists and sold thousands of artworks. Using a mix of his vast experience and calling on a network of other successful art professionals Neville will answer listeners questions and help build a stronger creative community
Episodes
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STICKS AND STONES-making art on the move in Aotearoa
In this episode we get to know Jo and Todd. Māori artists on the move. Having sold up their house and given away a lot of their possessions Todd and Jo have embarked on a journey of discovery. They are traveling Aotearoa New Zealand in a camper van exploring the country and its people. Todd is a...
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Online Galleries and sales platforms . Are they there to sell or steal your art?
After coming across some scary conditions attached to using a local online gallery site Neville decides to take a deep dive into how you can check out new and untested online selling sites before signing up. Neville takes us through a checklist of things to look for before signing up with an…
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Benoit Averly - Contemporary Sculptor In Wood.
In this show Neville gets to talk with internationally acclaimed contemporary wood sculptor Benoit Averly about his journey from wood turner to Sculptor. Benoit who is based in Burgundy in France travels the world as a participant in international collaborative art events where his unique use of...
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Amy and Katie Metcalfe - women of steel.
Neville and sisters Amy and Katie Metcalfe talk about what it takes to launch a metal based sculpture and design business in a post pandemic world. They also explore what it’s like being in business and making art as a sister duo, their experiences at Collaborationz in the metal area and across a...
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The Art of Detail with Hawaiian artist and gallery owner Alex Gupton
Neville and Alex sit down on day 2 of a New Zealand Collaborationz event to talk about his career as a Mosaic artist, illustrator, painter and gallery owner. Alex brings his wonderful high energy and passion for art and artists to the table as he and Neville compare their experiences in making…
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The Artist / Auctioneer Richard Kier
Richard Kier is a multidisciplinary artist and a registered Auctioneer who runs the biannual art auction that happens at the end of New Zealand’s premier Collaboration event. Richard sits down after a gruelling week of art making at the 2021 CollaboratioNZ to talk to Neville about what it takes…
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Art Pricing Strategies In An Economic Crisis.
Neville explores some of the factors affecting the worlds art markets and looks at how to manage pricing and cost controls to protect your brand and viability. In an age where everything from shipping costs to rent and mortgages are on the rise all across the globe the temptation to discount or...
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Carl Peverall - An American Sculptor, His Work and The Story of His Connection to New Zealand.
Carl Peverall, a Sculptor, Painter and Ceramic Artist, joins Neville in his Nelson studio to talk about how an artist from North Carolina gets influenced by New Zealand sculptor Chris Booth. Neville and Carl explore his creative journey looking at how he transformed a 30 year career as a ceramic...
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The creator of Andrea Land. Andrea Eve Hopkins and her tales from Collab interview
In this episode Neville talks with painter and cultural advisor Andrea Hopkins about her place in the Collaborationz family. How her art practice has evolved and what it’s like to be mistress of ceremonies and cultural guide at Collab. Andrea Hopkins Andrea Eve Hopkins (1974 -) Pare Hauraki…
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Another episode in the Tales from Collab mini series. Meet the Walkers.
Neville interviews Mike and Helen Walker about their first Collaboration experience at the 2021 NZ Collaborationz event in Whangarei. Mike is a highly acclaimed wood turner and Helen is a scientist. Together the run their Fielding wood turning business. The 2021 collaboration was their first…
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“Maike’s Tiny Sculptures” Featuring Maike Barteldres- Jeweller
A ‘Tales from Collab’ interview where Neville talks with Maike about how a she found her way to the 2009 Collaborationz NZ in Whangarei. They explore the cultural differences and what it’s like to be new to a country and trying to find your way into a creative community, what collab did to help…
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‘The Trans-Disciplinist’ . Featuring Tracey Willms Deane
Another in the series of Tales from Collab interviews. In this episode Neville Parker ( our resident Artwonk) interviews Tracey Willms Deane about her art journey. They talk all about her multimedia practice and how the collaborationz event is a perfect fit for her. Tracey is also one the Collab...
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“More than a Giggilo”. Featuring Mike Paora- Human Photocopier/sculptor
Another tale from Collab where Neville Parker interviews Mike Paora. A sculptor, assemblage artist and hyper realist drawer. This recording was made in a temporary studio space kindly made available by the committee of the Whangarei Collaborationz event a bi-annual multi media artist…
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Wood Chips and Wisdoms, Featuring Sculptor: Paul Olson
This is another in the series of interviews from collaborationz NZ. Neville talks to Paul Olson. A Sculptor who loves working in wood . They talk about Paul’s creative journey, What excites him and how he found his way into the collab family. Paul has years of experience and a very unique and...
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Tales From Collab -THE GREAT NORTHERN WOMAN, Featuring Sculptor - Trish Clarke
In this episode Neville interviews Trish Clarke, designer, sculptor and multi media artist who is also a committee member of the bi- annual Collaborationz Collaboration event in Whangarei NZ. Collaborationz.co.nz .They talk about sculpting in steel as well as what its like to be on the committee…
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Tales From Collab- Featuring The Great Southern Man - Irwin Seyb
Neville sits down in a little cabin at the NZ Collaborationz event in Whangarei in 2021 and interviews Irwin Seyb, blacksmith, wood turner, multi media artist and all round solid bloke. This was a stirring and emotional conversation where Irwin a usually reserved and private man opens up and…
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We call him Mr Collaboration. Talesfrom Collab - Featuring Bill Dorman
Neville interviews Bill live at the NZ Collaborationz event in 2021. Bill is an award winning teacher, jeweller, sculptor and more. He spent a great part of his life teaching shop in schools where he specialised in troubled youth. The demanding classroom environment helped Bill hone his...
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Modelling Your Way To Success - featuring Rebecca Asquith - designer, furniture maker and modeller
Another show in our mini series- “Tales from Collab” . In an interview recorded at the nz collaboration event in 2021. Neville talked with Rebecca Asquith about her professional ND creative journey as well as how she sees and navigates collaborationz. Rebecca has worked as a chief model maker in…
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Weaving an art career- Tales from Collab Featuring Master Weaver Wendy Naepflin
Neville and Wendy explore her journey to Collab. And the life choices that lead to a career as a master weaver of Harakeke ( NZ Flax ). In the introduction Neville also explains why interviews from Collab fit under the title of Marketing advice.
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Wordsmith- Tales from Collab. Featuring Vivian Thonger- poet, author, actor …
Recorded live at the 2021 Collaborationz event in Whangarei, Neville talks with Vivian about how a wordsmith can collaborate with material based creatives.
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Tales from Collab, featuring Shona Firman
In this, the first in a series of interviews recorded live at the New Zealand 2021 Collaborationz event Neville interviews Internationally recognised glass artist Shona Firman. As a founding member of the collaborationz event Shona explains how the collaboration movement came to be and who were…
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Making The Move From Crafts Person To Artist
Neville talks to Bruce Fergus about the mind shift needed to move from being a Craft’s person to an Artist. They look at Bruces own journey as a wood turner turned (sorry) wood sculptor. Bruce explains how he thinks about art, the consumers and tips from his journey that may help others…
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What is an Artist? Featuring, Jason Hale Tillman - Sculptor - Designer - Architect
In this show Neville and Jason Hale Tillman discuss what it is to be an artist. Jason’s explains his world view and how being an artist looks in his life. There is a wonderful mix of ideas when Jason compares the skills and processes of an architect to those of a sculptor and how he has found his...
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How do you define an Artist? Featuring Sculptor and Gallerist Janis Holland
Janis has worked with Neville in 3 different galleries since 2012 and together they have represented hundreds of artists working in all manner of materials, sizes and price ranges. In this show Neville and Janis look at the question “ What is an Artist” and “How do you define an artist.”. This is…
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Sarah from the Suter part 2
Today Neville chats with Sarah McClintock Curator and Collection Manager at the Sutter Te Aratoi o Whakatū. Nelson’s regional gallery and one of New Zealand’s oldest public galleries. Together Neville and Sarah explore the world of a public gallery curatorial role. They look at it’s similarities...
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Sarah from the Suter part 1
Today Neville chats with Sarah McClintock Curator and Collection Manager at the Sutter Te Aratoi o Whakatū. Nelson’s regional gallery and one of New Zealand’s oldest public galleries. Together Neville and Sarah explore the world of a public gallery curatorial role. They look at it’s similarities...
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Quiz the Wonk part 2, listeners questions and a rant!.
This show includes listeners questions on subjects like ‘Getting Press Coverage-Overcoming Shyness When Talking About Your Art- I Hate Selling- Selling More Art, How Do I?’. And finally Neville has a rant about the language the art world uses when talking about Gallery fees and commissions.
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Time to Quiz the Wonk ( Listeners questions part 1)
Neville goes through his emails and answers some listener questions on subjects like...Should I go to Art School? , How long do you leave your artwork in a gallery, Approaching new galleries and How do I price my art as a new artist.
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10 Habits of an Effective Artist
In this show Neville discusses 10 tips to keeping your art making on track. This helpful list covers things like keeping your marketing and making spaces separate, professionalism and how to steal ethically.
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What Happened to the Wonk
After a 6 month break from the Podcast Neville is back with Season 2 . We have invested in new studio and a whole lot of new tech and in this show Neville telly you about the changes and what they mean to the Artwonk going forward.
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Where did all the sales go? (Can you over supply your market ?)
In this episode Neville responds to a listeners questions about a sudden drop off in their sales. We explore niche markets, what happens when a market you are successful in dries up or moves and you find you are now out of step with your customer base. Neville also looks at what marketing plans…
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The Listeners Question Show
In this episode Neville looks at the art market in the Covid environment. And answers listeners questions about art marketing in today’s changing business environment . This show looks at many of the questions being asked about how to evaluate change in the art world. How to protect your artwork…
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The Power of Collaboration
Today I speak with Bill Dorman. Australian teacher of the year, Collab mate and all round nice guy.. Bill and Neville look at the positive aspects in collaborating as well as the benefits in a collaborative approach to teaching and sharing your work with other creative artists.
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Where’s your head at?.
In this episode Neville talks with Cast Glass artist Di Tocker about emotional safety in the studio. How to recognise if you need help and some of the traps when working alone. Thank you Di for bringing this important subject froward and allowing us to explore it with you.
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Developing An Effective Web Presence guest staring Hillary Williams
Neville and Hillary take a look at online social media platforms and web site ideas and explore their potential benefits and pitfalls for an artist or art business. Hillary joins Neville in the studio and shares her over 25 years experience in web design, logistics and brand development on the...
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How to Document and Plan a Commission.
Neville lays out how to plan a commission and what you should include in a contract to make a piece of art. This simple plan will help you keep safe and ensure both the artist and the customer get an acceptable result.
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Managing supply and demand.
Neville explores some of the cause and effects of supply and demand levels. Why it’s important to not over expose your art and why a limited supply can be desirable. There are many things an artist can do that impact on their price and sales figures. Controlling your output is one that is easy to...
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How To Price Your Artwork Part 3
Part 3 in the mini series looking at art pricing strategies and exploring some of the elements of evolving a price strategy. This episode Neville looks at price strategies for art galleries and agents. How you can grow your artists value and your profitability as well as the looking at mix and...
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How to Price Your Artwork part 2
This episode is number 2 of a 3 part series on pricing strategies for visual artists and crafts people. Neville works through the considerations and principles of making your pricing strategies work with your marketing and business plans. We explore how to plan your pricing to grow your business...
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How to price your artwork.
This is part 1 of a 3 part mini series on pricing strategies for pricing your artwork. In this episode Neville works through the things needed to formulate a pricing strategy for artists or crafts people looking to sell their creations.
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How To Make An Artist Statement Work For You
This episode is all about how to make an Artist Statement. What to put in one and what you should consider when writing it. We look at what goes in one, where you might use one, what to avoid and how to effectively share your Artists Statement.
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How to Start or Join a Collective
In this episode Neville takes a look at how a Collective or artist run gallery works. We explore the pro’s and con’s of collective spaces. How to choose one suited to your business and creative needs and if none is available how to make one. Neville will walk you through how to approach the...
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Chose Your Own Critics.
In this episode we look at why you need critics. We also discuss why and how you should chose your own critics. Neville shares a cautionary tale where someone who did not have good support made a poor decision with potentially costly outcomes and explores how to avoid similar traps.
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Should I open an Artshop Gallery?
Episode 3 in our mini series on what it takes to open a gallery. Looking at the Who, what, why and where of opening a gallery. In this episode we explore the Artshop Gallery. What makes it viable as a gallery business style and what you need to know to open one. If you are not looking at opening…
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Should I open a Studio Gallery?
In this episode we follow on from episode 11 where we are looking at the 3 main types of art gallery business options, and what they can look like. This episode is about the who, what, where and why’s involved in a Studio Gallery. There are some specific problems when making your studio into a...
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White Walls and Jellybeans
Today we are exploring what it takes to open a “White Wall” or “White Box” Gallery. How to scout a site. Things to look for and consider either as a potential gallerist or as an artist looking at a new gallery opportunity. We explore the traditional marketing plan and culture of this type of...
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How to Make a Sale
In this episode Neville talks you through the practical steps in selling art ‘person to person’ in a fair or market environment. He covers everything from step by step instructions on how to sell to the mindset and approach for an artist or crafts person to have when in a selling space.
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What Does Success Look Like?
In this episode we take a look at success, and what it might look like for you. For a visual artist or crafts person success can depend on different things than a traditional business measure may entail. Whether it is the emotional success of accessing your passion or creative muse or the…
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Am I A Brand?
Today we look at what the difference is between Marketing and Branding. When you are an artist or a crafts person and sign your name to your work are you a brand? What is Brand? Do we need to know the difference and why?
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Is It Art or Is It Craft?
Over the history of making it seems people have had a need to make some sort of distinction between Art and Craft. In this episode I give you an easy formula to decide which category a piece may fall into and how the difference may effect your marketing of it.
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ABOUT THIS SHOW
The Artwonk Podcast is an Art marketing show for Visual Artists and Crafts people where we unravel the problems and pitfalls of bringing products to market. Whether to sell or to show many artists struggle to navigate the art market to achieve their desired goals. Your host Neville Parker has 26 years as both a producing artist and gallery owner. He has represented over 350 artists and sold thousands of artworks. Using a mix of his vast experience and calling on a network of other successful art professionals Neville will answer listeners questions and help build a stronger creative community
HOSTED BY
Neville Parker
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Frequently Asked Questions
How many episodes does The Artwonk have?
The Artwonk currently has 57 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Artwonk about?
The Artwonk Podcast is an Art marketing show for Visual Artists and Crafts people where we unravel the problems and pitfalls of bringing products to market. Whether to sell or to show many artists struggle to navigate the art market to achieve their desired goals. Your host Neville Parker has 26...
How often does The Artwonk release new episodes?
The Artwonk has 57 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Artwonk?
You can listen to The Artwonk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Artwonk?
The Artwonk is created and hosted by Neville Parker.
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