PODCAST · business
The Authentic Content Method w. Rasmus Basilier
by Rasmus Basilier
The complete guide to creating impactful content that makes your customers know, like and trust you - and then buy what you have to sell.
Episodes
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500K+ Followers: The Appeal of Fred Cary's Content
Fred Cary, an entrepreneur extraordinaire whose story will leave you inspired. What makes Fred truly special is his genuine connection with his audience, cultivated through platforms like Instagram and LinkedIn. Fred's adventure began with a simple realization: the power of social media…
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From Automotive Engineer to Entrepreneur With Vesa Tiainen
Today, we're diving into the world of automotive innovation with our guest, Vesa Tiainen, an engineer and entrepreneur who's changing how we think about electric vehicle (EV) efficiency. Vesa isn't just churning out content; he's on a mission to share his groundbreaking work on making cars last...
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From One Deal to Five | Content Strategy
Welcome to another exciting episode of the Authentic Content podcast! Today, we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it...
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Mastering Authentic Content: Secrets with Tanja Törnroos
Timestamps: 00:00:00 Intro 00:00:50 Start 00:01:58 What is good content? 00:05:30 Showcasing your product? 00:08:50 How to analyze what is going good and bad? 00:14:25 What should you talk about? 00:18:09 How to become comfortable in front of the camera? 00:21:01 Learning how to record yourself...
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Authentic Content B2B Success | With Jade Ventoniemi
In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of…
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Creating Content vs. Making Art (What is the Secret?)
In this episode, we explore how media, including Christmas music and classic movies, leaves a lasting impression on our lives. We discuss the difference between creating engaging content and producing timeless works of art. Let's unravel the intricate relationship between content creation and...
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A Story about what NOT to do! (Norse Mythology)
Hey there! Ever heard of Fenrir, the legendary wolf from Norse mythology? Well, buckle up because we're diving deep into his story and uncovering some seriously eye-opening lessons that directly apply to YOU and your relationships. Picture this: gods, giants, and a colossal wolf named Fenrir....
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What is the difficult part in creating content?
The real challenge of creating content—it's not about time or finding topics; it's about hitting that record button. In this episode, I'll share a bit from my coaching days with Rick Parker, who taught me the power of repetitive practice. I encourage you to focus on the simple steps of hitting...
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From mystery voice to a super streamer - with Joni Uutela
How do you start making content if you don't want to be on camera? Many people are afraid to make videos because of this. So, what can you do about it? Joni Uutela has a great solution. He started WITHOUT it. Today, Joni is streaming his face and voice to thousands of people when he is gaming…
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Content strategy for B2B business with Delfin Vassallo, Marketing Director of Uponor
If you're tired of the same old ads and campaigns, this episode is for you. Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors. In detail, you...
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A Short Episode on Content Strategy with Joe Lemon
Content = 🏪 ? Back in the day, people were out and about, looking at billboards and storefronts. Not anymore. At least not as much. Because they spend 2 to 4 hours on average on their phones (or more!) That is why content makes more sense today than ever before, it allows you to get noticed by...
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"Done is better than perfect" content strategy from Saila Marin (Laavu)
Picture this: You're on a mission to take your brand recognition to the next level. You're eager to establish yourself as a thought leader and make your ideas shine. Well, that's exactly what we're diving into today with Saila Marin, Growth Marketing Manager at Laavu, a pioneering startup in...
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Things to know about content-creation as a beginner
Are you a beginner in content creation and find it hard to engage your audience? In this episode, we delved deep into content-making strategy with Martin Koskei, CEO of Kiki’s Home Box, a start-up company. If you still want to become more active on your social media platforms and find your way to...
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How to NOT making Sh!tty (BAD) content?
Have YOU ever had that fear of creating BAD content that no one would ever care about your brand or worse, they would laugh at you? Then you don't feel like creating content for your brand anymore 🤔 If you've experienced this, know that you're not alone. That fear actually stems from caring…
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Vilpe: An Industrial Company's TikTok Journey from 0 to 100,000+ followers
Can you make money as a B2B company from content on TikTok? Vilpe can, and so can you. In this episode of the Authentic Content Podcast, we sit down with Maria Erikslund from @VILPE, an industrial company that dared to step into the world of TikTok. It's a journey of skepticism turned into…
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Must-know equipment tips for creating Authentic Content!
Substance matters more than gear. Plus, you'll learn some affordable but valuable equipment that I'm using (even though I say its' not important) on my content creation journey so you can consider trying it out 🙂 There are two common ways people approach production quality. 1. Those who start...
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Identio's Authentic Content Making Journey
Can you imagine running a company and not having any sales team but still making money? Sounds impossible, right? Then let’s meet the company Identio, a 30 people software consultancy company where the only salesperson is the CEO of the company Joonas Korgan and he has been doing it through...
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Employee Branding: How to encourage your team to post on Linkedin?
Are you ready to take your company's LinkedIn to the next level? 🌟 In this episode, we're diving deep into the art of encouraging your employees to become passionate advocates for your brand on their LinkedIn profiles. Imagine the impact of having your entire team enthusiastically spreading the...
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How to promote your category without sounding like an idiot
Isn’t it frustrating that you have a good product or service, but still people don’t want to buy from you? It happens because they don’t have any desire to buy your product. In this episode, Rasmus will discuss how you create a desire for your product and why authentic content methods should be a...
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How FRIENDS teaches us to create contents
In this episode, we're diving into a content method called Filming your employees with the use of FRIENDS, an all-time favorite series of many people. The television show will explain why being authentic in your content matters and why it's essential to showcase the same faces and voices in your...
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Start creating content with "One Small Thing" related to your audience - Case: Eero Timonen
In this episode, we're diving into "A little small thing" method used by a remarkable guy named Eero Timonen, who hails from the cold installation business in Finland. Eero has a unique approach to engaging his audience, and we're excited to share it with you. Welcome to our The Authentic Content...
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Vilpe: An industrial B2B business wins sales by simple TikTok videos
In this episode, Rasmus discusses about Vilpe, an ordinary Finnish B2B company in the building industry. A year ago, they decided to experiment with TikTok and gained over 100,000 followers and 2 million likes with videos averaging 4,000 views. Despite having a basic corporate website, they…
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Why you should care about creating Authentic Content
Welcome to our podcast! In this short episode, Rasmus dives deep into the importance of creating authentic content and why it should matter to you and your employees. Get ready for some valuable insights into why putting your face and voice out there can be a game-changer for your business. Here...
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A Proven Strategy for TikTok Viral Success w. Saana Nieminen: Part 2
Welcome to our second podcast episode, where we dive into the exciting world of TikTok for business! Join us as we uncover the secrets to success with TikTok strategist Saana Nieminen. From captivating video hooks to delivering value effectively, we'll share practical tips for creating compelling...
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A Proven Strategy for TikTok Viral Success w. Saana Nieminen: Part 1
In this episode, we're diving into the exciting world of TikTok for business! Join us as we explore the secrets to success on this platform with TikTok strategist Saana Nieminen. From behind-the-scenes glimpses of your business to understanding the platform's algorithm, Saana shares practical…
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Micro Events and Community-led Growth w. Joe Lemon
This specific episode was recorded during a workshop on April 30th, 2023 on Micro Events and Community-led Growth organized by our medical sales specialist from the US, Joe Lemon. Instead of hours of cold calls, blind emails, and attending trade shows, Joe has shifted his attention to building...
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How to Write a Business Book and Make it Fun
In this short episode, based on his own experience, Rasmus guides you through the process of writing a good business book that engages and educates your readers. Rasmus talks about: How can you unlock your writing potential and become a successful author and thought leader How to start and why is...
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Million Dollar Consulting - Insights from the Book, Lessons Learnt
In this episode, Rasmus shares his insights from the famous book Million Dollar Consulting by Alan Weiss. Rasmus talks about: - how to help consultants master the diverse skills needed to market and grow a successful consulting practice -how networking, creating meaningful long-term relationships...
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How to do the Authentic Content Method
In this episode, Rasmus talks about how you use authenticity in your business. why is Authentic Content Method the secret to producing quality demand-generation content with minimal effort why should you care about authentic content now. On Scale With Sales, Rasmus Basiliers, a sales coach and...
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How to use Short Videos in Email Communications
In this episode, Rasmus, Josef and Thibaud talk about the benefits and best practices of using short videos in emails. Does it represent a Better Way to Communicate with Your Prospects? What are the benefits of short videos and how to do them? On Scale With Sales, Rasmus Basiliers, a sales coach...
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How To Do Heart-to-Heart Sales?
You hear the word “Sales”, and the first thing that comes to your mind is some nasty sales tactics. Your mind goes instantly, no, thank you, not interested… often without even knowing what it is about. And there’s a reason why so many people have very little trust in salespeople: they know that...
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Business culture in Japan & Do the Japanese have a script for everything?: Part 4
In this short clip, Rasmus explains what is the business culture in Japan like. In Western Europe, we can almost describe our business culture as one-night stands: if it doesn’t work out, we just separate. In Japan, dedication, hard work, loyalty, and manners are the words describing their…
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Why it is Important to Attend Events in Japan: Part 3
In this short clip, Rasmus explains why it is so important to attend events in Japan. What is one of the problems of selling in Japan? Why meeting face-to-face matters Why calls and emails do not function well On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies...
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Why is Japan an interesting market (especially for Nordic companies): Part 2
In this short clip, Rasmus explains why is exploring the Japanese market worth a shot: Why do Japanese people like Nordic people and Japanese companies like to work with Nordic companies? How big is the Japanese market? A ton of people, a ton of B2B customers? It’s hard to get to the market. Why…
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Why Going to Japan now makes sense: Part 1
In this short clip, Rasmus explains why now is the right time to go to Japan. The Japanese public sector is warming up to startups and taking action. What we did in Finland 15 years ago, Japan just started doing now. They realized that focusing only on domestic companies is not effective anymore...
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How to be a Tribal Leader: The Big Man
Have you ever wondered about internal organization dynamics and why some groups of people (who aren’t on the same team) are more successful than others? We know that just like how birds migrate in flocks and cattle move in herds, people have naturally formed tribes throughout history, and for…
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Finding and Committing to your Niche w. Jenni Moberg
In this episode, Rasmus and Jenni discuss the importance of finding your own niche and owning your market. This specific episode was recorded in November 2022 at the Slush event, and therefore the quality of the audio is not at the highest level, however, we found the insights so interesting that...
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The Advantage of Making Conntections Face to Face w. Joni Huotari
in this episode, Rasmus and Joni discus top tips for going to events. Best practises for networking, preparing for the events and how to make them financialy viable. On Scale With Sales, Rasmus Basiliers, a sales coach and mentor of 100+ companies explores how startups managed to scale, found…
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Content Creation as a Sales Activity - Conversations with Joe Lemon Part 3
This is the third and final part of our conversations with Joe Lemon. In this part Joe and Rasmus talk about some networking tips for your events, the best practises for creating valuable content and the importance and results of content creation as a sales activity. Joe Lemon is a Podcaster and...
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Organic Community Growth and How it can Affect your Business - Conversations with Joe Lemon Part 2
This is the second part of our conversation with Joe. In this episode Joe and Rasmus discuss how to brand your community, how to create value for its members and how that results in organic growth. They also deep dive into events, social experiences and how all of this can make your sales process…
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Community Building as a Sales Technique - Conversations with Joe Lemon Part 1
In the first of this three part series Rasmus and Joe dive into the world of community building, the tools needed to start building your community and how you can use it to increase your sales. Joe Lemon is a sales professional and a podcaster, host of the Joe Lemon Show. Joe is an expert in…
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Changing the business model due to an external situation w. Kalle Koskela
In this episode, Rasmus and Kalle discuss how to develop your business/company after major change caused by the pandemic, developing systematic and successful prospecting as well as the key steps when moving to a new territory, and more ideas and topics will be covered through this podcast. On...
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Doing sales and helping business entrepreneurs simultaneously w. Pasi Laine
In this episode, Rasmus and Pasi discuss the tips for a successful sales process, how to use the customer approach, what is market validation and how you can benefit from it. Furthermore, how the reach outs and prospecting should be done, how the work could be simple, and more ideas and topics…
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How to do sales while providing well-being services w. Mervi Lamminen
In this episode Ramus and Mervi discuss how the interest in health and mental well-being led her to create a company that highly cares about people’s benefit. How to maintain your clients, how to be known by new customers, how the brand should be, and more topics and questions will be covered...
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From not finding nothing similar to create her own one w. Jenny Law
In this episode Rasmus and Jenny Law discuss how it is to create and run a childcare centre when you don’t have any influence from. What the main basis should be? A previous feedback before starting in order to know the real needs? The meaningful communication and showing the process as a key…
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Thinking and acting locally, expanding internationally w. Anu Passi-Rauste
In this episode Rasmus and Anu discuss how headai gets clients to talk about them. How to increase sales by streamlining the sales process and how to make sales a shared goal amongst your whole company as well as keeping the connections through communication. On Scale With Sales, Rasmus Basilier…
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The Best Practices when dealing with International Consultants w. Anders Pechurin
In this episode Anders Pechurin shows the benefit of Accelerators. His best practises on creating effective working relationships with international consultants and how one of the keys to growth can be participation. On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies...
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How to do Localization Properly w. Sonja-Maria Ignatius
In this episode Sonja-Maria tells us about her business expansion to 6 different countries. How she leant how to make a systematic and efficient sales process and finally how to get the best results from follow up meetings . On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+...
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Stop Planning, Start Selling! Email Authenticity w. Simo Larmo
From a family farm to an international business, Simo discusses his journey of international expansion. The Highs, the lows and the learnings of a Spelt farmer selling his products internationally. On Scale With Sales, Rasmus Basilier, a sales coach and mentor of 100+ companies explores how...
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Using conferences to get the right feedback w. Eerik Heijari
I actually think conferences are usually a waste of time. Especially in the beginning. But Eerik made me change my mind. He explained ho how can you use conferences to validate key assumptions and get good insights from the market. In this episode I and Eerik discuss the power of conferences,...
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ABOUT THIS SHOW
The complete guide to creating impactful content that makes your customers know, like and trust you - and then buy what you have to sell.
HOSTED BY
Rasmus Basilier
CATEGORIES
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How many episodes does The Authentic Content Method w. Rasmus Basilier have?
The Authentic Content Method w. Rasmus Basilier currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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The complete guide to creating impactful content that makes your customers know, like and trust you - and then buy what you have to sell.
How often does The Authentic Content Method w. Rasmus Basilier release new episodes?
The Authentic Content Method w. Rasmus Basilier has 53 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts The Authentic Content Method w. Rasmus Basilier?
The Authentic Content Method w. Rasmus Basilier is created and hosted by Rasmus Basilier.
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