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The B Better Podcast

by Tim Jones - That B Corp Bloke

Helping You Go B Corp & Beyond.Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good.In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.

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Episodes

  1. #108 Big Brands, Big Impact: The KMD Brands B Corp Journey

    In this episode, Tim sits down with Frances Blundell, the Head of Sustainability at KMD Brands, the group behind iconic brands like Kathmandu, Rip Curl, and Oboz. This powerful conversation is a fascinating look into the world of corporate sustainability, detailing the challenges and triumphs of...

  2. #107 Doing Good is Good Business with Jenn Harper of Cheekbone Beauty

    In this episode, we are joined by the founder of Cheekbone Beauty, Jenn Harper, for an inspiring conversation about purpose-driven business. Jenn shares her journey of building a company that is not only a leader in the cosmetics industry but also a powerful force for social and environmental...

  3. #106 Beyond Profit: Sharesies and the Power of B Corp

    In this episode, we are joined by Sharesies co-founder Brooke Roberts for a powerful and inspiring conversation about business as a force for good. We discuss how a well-known company like Sharesies can help raise awareness for the B Corp movement, proving that you can build a successful business...

  4. #105 Leading with Impact: Sirena Chi on Authenticity, Community & the B Corp Journey

    In this episode, I sit down with Sirena Chi to chat about our shared experiences as B Corp entrepreneurs, the challenges of building a values-driven business, and the importance of authenticity in sustainability. Episode Highlights: How We First Connected – Sirena and I first crossed paths a few...

  5. #104 Marketing, Impact & B Corp: Helen Shorthouse’s Business Journey

    In this episode, we sit down with the mighty Helen Shorthouse, founder of Shorthouse Consulting and a newly certified B Corp based in Ōtautahi Christchurch. Episode Highlights: From Economic Development to B Corp Advocacy – Helen shares her background in economic development, her time at...

  6. #103 Measuring What Matters: Chris Bolman on Impact Tech & B Corp Reporting

    In this episode, we sit down with Chris Bolman, founder of Brightest, to explore how technology can simplify, scale, and strengthen impact measurement for B Corps and beyond. The Brightest Origin Story – Chris shares how Brightest came to life, built from a practitioner’s mindset to create a...

  7. #102 Stripping Down Waste: Anita Spiller on True Earth & Business for Good

    In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials. The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and…

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  8. #101 Embracing Indigenous Wisdom: Helen Paul-Smith on ŌKU's Journey with Native Plants and Rongoā Māori

    In this episode, we chat with Helen Paul-Smith, co-founder of ŌKU New Zealand, about the company's path to B Corp certification and how they balance business with their deep commitment to rongoā Māori, sustainability, and ethical sourcing. Episode Highlights: ŌKU’s Story & Mission – Helen shares...

  9. 100 EPISODES! Top Lessons & Favourite Guests from 5 Years of The B Better Podcast

    🎉 100 EPISODES! Top Lessons & Favourite Guests from 5 Years of The B Better Podcast 🎉Welcome to a very special episode of the B Better Podcast — the 100th!Since January 2020, I've been diving deep into what it means to build a better business—one that balances purpose and profit. In this...

  10. #99 Leading with Impact: Bron and Emily on Bicultural Leadership and Ethical Tech

    In this episode, we sit down with Bron Thomson and Emily Vaka’uta, the co-CEOs of Springload Te Pipītanga, to explore their journey in leading one of New Zealand's foremost digital agencies with a focus on purpose-driven work and bicultural leadership. Episode Highlights: Founding of Springload:...

  11. #98 Connecting Talent with Impact: Richard Evans on Sustainable Recruitment and B Corp Leadership

    In this episode, Richard Evans, Managing Director of Talent Nation, discusses the evolving landscape of sustainability recruitment and the critical role of aligning purpose-driven professionals with organisations committed to environmental and social responsibility. Key topics include: Talent...

  12. #97 Leading with Purpose: Andrew Thornton on Heart in Business and Ethical Leadership

    Andrew Thornton is the co-founder of Heart in Business and the founder of Belsize Budgens, a London-based grocery store known for its commitment to sustainability and community engagement. He is also a keynote speaker, sharing his journey from a profit-focused entrepreneur to a purpose-driven...

  13. #96 Adventure with Purpose: Rotorua Canopy Tours B Corp Journey with Paul Button

    In this episode, Paul Button, co-founder of Rotorua Canopy Tours, joins us to share his journey of combining eco-adventure tourism with a strong commitment to sustainability. Paul dives into Rotorua Canopy Tours’ process of becoming a B Corp, reflecting on the challenges and rewards of building a...

  14. #95 From Ski Design to Bio-Based Innovation: Matt's Journey with Forefront, Checkerspot, and Wnder Alpine

    In this episode, Matt shares his journey from professional skiing and founding Forefront Ski Brand to pioneering sustainable innovation with Checkerspot and Wnder Alpine. Learn how bio-based materials from algae are transforming ski and snowboard production, the challenges of commercialising new...

  15. #93 Skiing, Sustainability, and B Corp Leadership with Dawn from Taos Ski Valley

    In this episode, we chat with Dawn Boulware, VP of Social and Environmental Responsibility at Taos Ski Valley, the only B Corp-certified ski resort in the world. Dawn shares the fascinating history of Taos, from its founding by Ernie Blake in 1955 to its transformation under current ownership. We...

  16. #94 Stoked for the Pow with Leo Tsuo of Weston Backcountry

    In this episode, I'm joined by Leo Tsuo from Weston Backcountry to talk about his journey from growing up in Boulder, Colorado, to leading a sustainable transformation in the ski and snowboard industry. Leo shares insights from his early career in renewable energy, the importance of authentic...

  17. #92 Purpose, People, and Progress: Leadership Lab’s B Corp-Inspired Journey

    Join Tim Jones as he chats with Chris Jansen and Jason Pemberton from Leadership Lab about their journey of integrating purpose into business, their exploration of the B Corp framework, and how collaboration and systems thinking drive their work. They share candid insights on the challenges,...

  18. #91 Brewing Change: A Conversation with Sawmill Brewery’s Kirsty McKay on Sustainability, B Corps, and the Power of Purpose

    In this episode of B Better Podcast, I talk with Kirsty McKay, Co-Founder of Sawmill Brewery, New Zealand’s first B Corp-certified brewery. Kirsty shares Sawmill’s journey to certification, the challenges of building a purpose-driven business, and what it means to truly commit to sustainability…

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  19. #90 Collective Intelligence - Ian Harvey: Curiosity killed the cat, but you needn't worry.

    Curiosity killed the cat, but you needn't worry. In this long-awaited and possibly my favourite episode recorded to date, we dive deep in with Ian Harvey from Collective Intelligence around the topics of curiosity, diversity of thought, and trust, and how that is all increasingly important for…

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  20. #89 Helen Townsend - putting the Sustained Fun back into the toy industry

    Helen Townsend - putting the Sustained Fun back into the toy industry In this episode, Helen, founder of EcoSplat, shares her inspiring journey into sustainable innovation. Originally launching the Rubbish Whisperer after witnessing the plastic pollution crisis in Nepal, Helen introduced reusable...

  21. #88 Fiddler on the Shoe

    Summary Notes: In this episode we connect with Gillian from Orba shoes one of the world's most sustainable and ethical shoe brands we talk about her early upbringing in Nova Scotia and how she initially pursued a career in the arts but how she ultimately ended up with an amazing crossroads...

  22. #87 The future looks Brightly with Mike Carroll

    Brightly is a purpose-driven IT services company. It works with non-profits and commercial clients that prioritise positive social and environmental impact. Brightly helps these organisations with technology strategy, governance, security and projects. In this episode, Tim chats with CEO and...

  23. #87 Kate Grant: The Spin Doctor for Good

    NSPR Ltd is a PR, communications and talent management agency based in Auckland, New Zealand that helps clients amplify their impact through storytelling. In this episode, Tim sits down with NSPR Managing Director Kate Grant to talk about the important role of PR and Communications in your…

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  24. #86 Lucy Butler and her unconscious connection to meaning and purpose

    In this episode, we talk to Lucy Butler of HealthPost, the second in a line of strong South Island women dedicated to providing healthier outcomes for people. We explore the origins of HealthPost, founded by Lucy's mom in the 1980s, driven by her desire to address her own health issues. We…

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  25. #85 Organic wine adventures with Deep Down Wines

    In 2019, Peter and Clive launched Deep Down Wines, a boutique producer of organic wines. They'd met a year earlier and discovered a shared passion for organic and sustainable wine production as well as transparency. Through Deep Down Wines, they aim to push boundaries in wine-making and showcase...

  26. #84 Say hello to reusable period products with Robyn McLean of Hello Period

    Hello Period makes sustainable period products like menstrual cups, discs, and underwear. The goal is to reduce waste by offering alternatives to single-use period products like pads and tampons. Cofounder and former journalist Robyn McLean describes how menstrual cups changed her life and lead…

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  27. #83 B Corp meets business analysis with Jamie Bell of Redvespa

    They've got nothing to do cute little motorcycles, Redvespa is a business analyst consultancy in Aotearoa New Zealand that's been going strong since 2003. We sat down with Head of Experience Jamie Bell who tells us that being a business for good was one of the foundational pillars of Redvespa…

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  28. #82 The amazing story of Heilala Vanilla with cofounder Jennifer Boggiss

    There's nothing vanilla about vanilla! So says cofounder and CEO of Helaila Vanilla Jennifer Boggiss. And she would know. Since 2002, Jennifer has lived and breathed vanilla paste, vanilla beans, vanilla sugar, vanilla extract, vanilla powder, seasonal flavoured vanilla, alcohol-free vanilla...…

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  29. #81 Liz Southey - The Salve Health Ltd

    There's reminiscing of 1990's Cardiff uni parties in this episode of B Better podcast. The legendary Liz Southey is an old pal of Tim's from their days at Cardiff University but she's also cofounder of The Salve Health, a global medical affairs consultancy designed to create positive impact in...

  30. #80 From basketball to B Corp with co-founder of B Lab Jay Cohen-Gilbert

    The man, the myth, the legend of B Corp... and a Netflix star to boot! In this episode, it is our unadulterated pleasure to speak to the man himself, the man who started the entire B Corp movement, along with two friends - Andrew Kassoy and Bart Houlahan - with a mission to transform the entire...

  31. #79 Cleaning up our act with Ellie Brade of Cleanery

    From humble beginnings in her kitchen to a huge factory in West Auckland, Ellie Brade is out to change the way we clean. Her business, Cleanery, is a low-waste cleaning and personal care brand. The products are a sachet of powder that are added to a bottle of water and mixed up. Co-founded with…

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  32. #78 Fashion has power says Peri Drysdale of Untouched World

    A true trailblazer, Untouched World founder Peri Drysdale was shocked by the environmental degradation she was seeing. Determined to do things differently, she launched her clothing brand in 1981. It was called Snowy Peak after the family farm she grew up on and ever since, she's been building a...

  33. #77 B Corp Basics with Tim Jones of Grow Good

    That's right, we've turned the tables in this episode of the B Better podcast. Instead of being the one asking the questions, our Tim finds himself in the spotlight as a guest on the Health and Safety Unplugged podcast with Matt Jones. Take a listen to hear Tim and Matt discuss: New legislative...

  34. #76 Who gives a sheet?! Graham Ross of textile resource recovery BlockTexx does.

    With global textile waste predicted to hit 140 million tonnes by 2030, we urgently need businesses like Australian start-up Blocktexx. A clean technology company that recovers polyester and cellulose from textiles and clothing, Blocktexx developed world-first technology to deal with unwanted...

  35. #75 Making big money from salon waste with Paul Frasca of Sustainable Salons

    #75 Making big money from salon waste with Paul Frasca of Sustainable Salons If you're a salon owner who values sustainability and wants to have a positive impact on the world, check out ⁠Sustainable Salons⁠. They take waste from salons and recycle it into products their salon members can then…

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  36. #74 John Berry of Pathfinder on Ethical Pension Funds

    #74 John Berry of Pathfinder on Ethical Pension Funds He's a legend, a true gentleman, and just a genuinely awesome human, in this episode we have Pathfinder CEO John Berry in the hot seat. A fund management business, Pathfinder Asset Management Limited basically looks after people's money…

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  37. BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more.

    BONUS EPISODE: In the hot seat, conversing with Nick Day about B Corps, sustainability, purpose, and more. TABLES TURNED. And the hot seat is on me. I'm thrilled to be chatting with Nick Day from The HR L&D Podcast and Founder/Owner of JGA Recruitment Group about B Corps, sustainability, purpose,...

  38. #73 Adrien Taylor of Not Another creative agency on driving positive change

    #73 Adrien Taylor of Not Another creative agency on driving positive change Based out of Christchurch, New Zealand, the cofounder of creative agency Not Another, Adrien Taylor, started his career in journalism. He made some documentaries on climate change and while in Mongolia filming melting...

  39. #72 How non-profits can maximise profitability and impact with Laszlo Csite of 360tuned

    #72 How non-profits can maximise profitability and impact with Laszlo Csite of 360tuned Through digital transformation, 360tuned founder Laszlo Csite ensures purpose-drivenT enterprises are as effective and efficient as for-profit corporates. In other words, he wants to help non-profits ‘do good,...

  40. #71 Marketing and branding as a B Corp with Elena Keith of Seven

    #71 Marketing and branding as a B Corp with Elena Keith of Seven As a little girl struggling with deafness, Elena Keith wanted to be a farmer's wife. Things didn't work out that way though and today she runs branding agency Seven, in Tāmaki Makaurau Auckland, alongside her husband Gideon, while...

  41. #70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt

    #70 Raglan Food cofounder Latesha Randall is changing the world with coconut yogurt Can you save the world with coconut yogurt? Founders of Raglan Food Co Tesh and Seb are giving it a solid go. When her partner Seb decided it was time to go dairy-free due to allergies, Tesh started experimenting…

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  42. #69 Gemelli Consulting CEO James Stewart on being NZ's highest scoring B Corp

    #69 Gemelli Consulting CEO James Stewart on being NZ's highest scoring B Corp Ever wondered which company is New Zealand’s highest scoring B Corp? Wonder no more. The company that currently holds this title is Gemelli Consulting, a business owned by James Stewart. What do they do? In a nutshell,...

  43. #68 - Inside Forensic Science, Royal Encounters, and Like-Minded's Success Blueprint

    #68 - Inside Forensic Science, Royal Encounters, and Like-Minded's Success Blueprint When it comes to unsung heroes quietly getting on with making the world a better place, you needn't look much further than cofounder of Like-Minded Learning Cathy Gillespie. I'm proud to call Cathy a personal...

  44. #67 The ins and outs of medical devices with Ian Cooper of Tasman Trolleys and Medical Equipment

    #67 The ins and outs of medical devices with Ian Cooper of Tasman Trolleys and Medical Equipment I got to take a little walk down memory lane during this chat with Ian Cooper of Tasman Trolleys and Medical Equipment. That's because, before becoming That B Corp Bloke, I sold medical equipment......

  45. #66 Unilever ANZ proves you're never too big to B Corp

    #66 Unilever ANZ proves you're never too big to B Corp We've got a big player in the hot seat for this episode! It was our pleasure to chat with Unilever New Zealand Managing Director Cameron Heath about the how and why of B Corp certification of Unilever Australia and New Zealand. As one of the...

  46. #65 Oliver Hunt on Solving Sustainability In Healthcare

    #65 Oliver Hunt on Solving Sustainability In Healthcare Oli and I first met waaay back in 2015. He was still at Uni, and I had recently connected to this B Corp idea. Fast forward to today, Oli is the CEO and Founder of a super cool NZ-based start-up Medsalv. Medsalv helps reduce hospital…

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  47. #64 AWWA Period Care cofounder Kylie Matthews is leading a planet-friendly, period empowerment revolution

    #64 AWWA Period Care co-founder Kylie Matthews is leading a planet-friendly, period empowerment revolution Unpacking the stigma around periods and getting back to celebrating menstruation as a sacred initiation is all part of the ethos at AWWA Period Care, a sustainable period-proof underwear…

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  48. #63 Seeds Impact Conference — B Corp Certification 101: Why It Matters

    #63 Seeds Impact Conference — B Corp Certification 101: Why It Matters Taking part in this Seeds Impact Conference with me today is Lauren Cain, the Certification and Growth Manager for B Lab AANZ. Together, we're going to break down the basics – the ABCs – of B Corp Certification. No jargon…

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  49. #62 Oyster HR and the meteoric rise of global remote hiring

    #62 Oyster HR and the meteoric rise of global remote hiring Traditionally, the best jobs are limited to people in a handful of the world's wealthiest cities. Yet brilliant people are everywhere. Closing this gap and making the best jobs available to anyone, anywhere, was the motivation behind...

  50. BONUS CONTENT - B Locals Aotearoa Webinar series: Impact Storytelling—How to engage and inspire through well-crafted content

    Feeling the urge to unveil your inspiring impact story with the world but not quite sure where to start? Don't worry, we've got your back! Today, we have a special bonus episode where we'll share a recording of a webinar hosted by B Local Ōtautahi Christchurch, which focuses on impact…

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ABOUT THIS SHOW

Helping You Go B Corp & Beyond.Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good.In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.

HOSTED BY

Tim Jones - That B Corp Bloke

CATEGORIES

business

Frequently Asked Questions

How many episodes does The B Better Podcast have?

The B Better Podcast currently has 116 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The B Better Podcast about?

Helping You Go B Corp & Beyond.Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good.In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.

How often does The B Better Podcast release new episodes?

The B Better Podcast publishes regularly with 116 episodes available. Check the episode list for the typical release schedule.

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Who hosts The B Better Podcast?

The B Better Podcast is created and hosted by Tim Jones - That B Corp Bloke.
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