PODCAST · business
The Backwards Hat CMO
by Stealth.ltd
Welcome to the Backwards Hat CMO. On this podcast, we dive deep into the lessons learned by executives who’ve successfully launched and rapidly expanded their brands. Hosted by Silicon Valley marketing executive Dave, Dabbah who sits down with CEOs, CROs, CMOs, VPs, and director-level executives who’ve figured out how to win in their highly competitive markets. From growth programs to social media strategies, we focus on providing you details and strategies that will help you scale your growth programs and provide details on recommendations on how to improve your marketing operations.
Episodes
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Building Brand In A HIGHLY COMPETITIVE MARKET
Building Brand In A HIGHLY COMPETITIVE MARKET - plus some thoughts on a few of this year's Super Bowl Ads.
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New Sports Leagues Are Appearing As Fast Kevin Hart Can Shoot A New Commercial.
New sports leagues areemerging at record speed, giving advertisers fresh opportunities to engage live audiences. It feels like these leagues are formingas fast as Kevin Hart can drop a new commercial! 😆 On today’sBackwards Hat CMO Pod, we dive into the latest sports leaguesshaking up the…
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Do Humans & AI work better together or alone? Surprising MIT findings
MIT study reveals when human-AI collaboration excels and where it falls short, urging organizations to rethink AI’s role in creative and decision-making tasks. The report, published in Nature Human Behaviour, unveils findings that add nuance to our understanding of when human-AI partnerships can...
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An In-Depth Product Marketing Conversation with Jeff Schaffzin
On today's show I have an extensive conversation with Jeff Schaffzin about all things product marketing. From startups to large corporations our conversation covers product marketing and its impact on companies of all sizes.
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AI + Humans & A Digital Advertising Conversation With Nikki Lindgren, Founder of Pennock
Joining me today for a riveting AI & digital advertising conversation with Nikki Lindgren, Founder and Managing Partner at Pennock. Today's conversation covers the use of AI for agencies and how humans combined with AI can deliver the best results. Plus we dive deep into digital advertising on...
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Quarterly Product Market Fit Analysis Is A Good Idea
How often does your company review your product market fit? The reality is most companies rarely review and analyze their product market fit. 1. Begin by talking to your current customers↳ Don't just send them a survey, actually, jump on a Zoom call. 2. Take a hard look at quarterly trends↳ It's...
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Delivering Sales and Marketing Alignment
Delivering Sales and Marketing Alignment
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Driving Revenue With B2B Social Media - Why Don't More B2B Businesses Use These Channels?
One of the most important strategies of just about any B2B business is its social media channels. So why do so many B2B brands avoid a regular posting cadence? Certainly, the answers to this question are different for every company. Still, the main reason tends to revolve around a devalued…
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Is Product Led Growth Really The Right Strategy
As Axl Rose might say, "Welcome to the PLG Jungle." In the jungle, many startups have solid products but little experience in acquiring customers. In general, PLG models almost always look attractive on paper. While there is nothing wrong with trying the strategy out, most companies eventually…
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A Chat with Mitch Duckler about the Challenges AI Poses for Brand Marketers
On today’s show, I chat with Mitch Duckler about a wide range of riveting marketing topics including the challenges AI poses for Brand Marketers, Gen Z “ME” vs. Gen Z “WE”, and more. Duckler is the founder and managing partner at FullSurge, a brand and marketing strategy consultancy, and the…
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A DEEP DIVE INTO RIVIAN AND IT'S POTENTIAL BRAND SHIFT
On today's Backwards Hat CMO Pod, I cover Rivians recent introduction of 3 new models which are are primarily focused on swimming the brand into the affordable portion of the electric car market. The question is does this signify a brand shift for Rivian and its CEO RJ Scaringe? From a brand...
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MARK CUBAN TALKS AI, PLUS WHAT DOES CHATGPT SAY?
Beyond Mark Cubans recent remarks on CNBC about AI, it is clear that AI is hear to stay. At this point it's safe to say that AI is everywhere. The reality is the use of AI was EMBRACED by big companies years before the ChatGPT revolution found its way to the consumer market. For marketers across...
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MEMORABLE Social Media MATTERS
The most obvious statement I can make is to remind brands that their social media posts should be memorable. At this point, every marketer and management team understands that social media posts should be memorable. Yet, if you look at the social media landscape - so many companies simply do not...
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Elevating Your Brand Begins with Knowing You Have Really Strong Product Market Fit….
Whether you're a startup or an established brand the fastest way to achieve success begins with being honest about your brand's product market fit - remove what we want, and replace that sentiment with what we know. * In the old days of marketing companies would run focus groups to gain deep...
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The AI IMPACT on PR/Comms Strategies: Insights from Lisa Helfer
On today’s Backwards Hat CMO Pod, I caught up with Lisa Helfer to discuss the impact AI is already having on PR/Comms strategies. We cover everything from AI ethics to how AI is changing how PR professionals work daily. Lisa is a PR/Comms expert and has worked with some of the world's largest...
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Preparing for the Cookie Collapse: Insights from Jeff Greenfield, the Cookie Monster
On this week's Backwards Hat CMO Pod, I interviewed Jeff Greenfield, the Cookie Monster who discusses the upcoming cookie collapse. We dive deep into why third-party cookies are going away from browsers in Q3 of 2024. What effects will this have on marketers? What impact beyond security, will…
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An AIRCOVER Marketing Strategy Delivers A Streamlined, Yet Highly Efficient Marketing Team
Have you ever encountered a brand that churns out an extensive volume of high quality content, leading you to believe the company must be raking in over $100 million, only to discover it's actually a startup with just 4 individuals running its marketing team? How does such a lean team manage to...
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BHC 1 - The 3 Main Social Media Objectives
Dave covers the 3 main objectives of social media. Welcome to the Backwards Hat CMO Podcast. On today's show, we dive into the 3 main objectives you should have for your social media strategy. Did you know that 78% of people first discover brands via social media? Plus we dive into the importance...
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ABOUT THIS SHOW
Welcome to the Backwards Hat CMO. On this podcast, we dive deep into the lessons learned by executives who’ve successfully launched and rapidly expanded their brands. Hosted by Silicon Valley marketing executive Dave, Dabbah who sits down with CEOs, CROs, CMOs, VPs, and director-level executives who’ve figured out how to win in their highly competitive markets. From growth programs to social media strategies, we focus on providing you details and strategies that will help you scale your growth programs and provide details on recommendations on how to improve your marketing operations.
HOSTED BY
Stealth.ltd
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Frequently Asked Questions
How many episodes does The Backwards Hat CMO have?
The Backwards Hat CMO currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Backwards Hat CMO about?
Welcome to the Backwards Hat CMO. On this podcast, we dive deep into the lessons learned by executives who’ve successfully launched and rapidly expanded their brands. Hosted by Silicon Valley marketing executive Dave, Dabbah who sits down with CEOs, CROs, CMOs, VPs, and director-level executives...
How often does The Backwards Hat CMO release new episodes?
The Backwards Hat CMO has 18 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Backwards Hat CMO?
You can listen to The Backwards Hat CMO on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Backwards Hat CMO?
The Backwards Hat CMO is created and hosted by Stealth.ltd.
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