PODCAST · business
The Brain Game
by Elizabeth Salazar
Building an online coaching business is a brain game. You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it. On this podcast we explore the mental elements of growing an online coaching business. We cover things like:1) Simplifying business (offers, marketing, selling, money…we cover it all)2) Goals 3) Emotions (as a means to creating money) 4) Enjoying the experience of your business To check out my latest free training, visit www.ElizabethSalazarCoaching.com
Episodes
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Basic vs. Advanced Thinking (I’m Back!)
Episode 217: I'm back. In this episode I share life updates plus what I've been thinking about lately. Like how we all know how to THINK. But we aren't taught how to use our mind on purpose, to create. To everyone who kept listening to the podcast while I've been away, THANK YOU. It brought me so...
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Mental Side of Launching
Episode 216: In this episode we dig into the mental side of launching. This is the stuff that makes the experience easier, more effective and feels fun instead of stressful. Because you CAN choose a number you want to hit while launching, only speak to those people, problem solve for why they...
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Getting The Most From 1:1 Coaching
Episode 215 – what are you getting from selling 1:1 coaching that will help you sell your next offer? In today’s episode I help you see the answer to this question in a few different ways. When you know this answer you can feel on track even in the hard parts of learning to sell. When you know…
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This Could Work
Episode 214 – The basis of being an entrepreneur is the belief “this could work” and the energy of eagerness that goes with that spark of a thought. This episode reminds you of what you already know…and gives you a fresh way to put it into practice in your business today.
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Rebuilding The Belief “Making Money Is Hard”
Episode 213: As you’re going after a goal the least helpful beliefs you have will be revealed. If you have the belief “making money is hard” or WANT to have a belief that helps you actually make money…this episode is for you. Want to do this work together? Click here to explore how I work with...
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Intentionally Using The Next 5 Months
Episode 212 – Ready to use the next 5 months intentionally? You don’t need to be super detailed to be intentional. In this episode I break down 3-layers of planning. Sit at January 2025 and love the money you created as well as the other pieces of your business you were intentional about. Click...
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What’s NOT In Your Control, Gives You Data
Episode 211 – When you’re going after a goal there’s what’s in your control and what’s NOT in your control. Sometimes my clients struggle setting a goal and going after it because they feel like someone ELSE has to take action (click, book, buy) but they’re not in control of that. When your next...
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Mind Bending Book (consciousness)
Have you thought about consciousness? It's mind bending. I recently read Conscious: A Brief Guide To The Fundamental Mystery of The Mind and it was SO good. In this episode I share the mind bending takeaways from that book and how it applies to using your in business to create money.
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Summer FUN For Your Business
Episode 209: Are you working this summer? I am!! What I'm NOT doing though is working all summer. I'm not missing out on lazy days with nothing to do and a pool and beach that calls my name. So I'm getting intentionally. In this episode I ask myself THREE questions that helped me access the most...
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A Case for NOT Posting Price (1:1 Coaching Specific)
Are you selling 1:1 coaching and going back and forth wondering if you should post your price or NOT post your price? This podcast is for YOU. The role of marketing is to help our audience THINK certain thoughts. What they think when they encounter your content will determine what they do or…
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The Disappointment Advantage
Disappointment seems like a bad thing when the mind is on default avoiding it. It's not though. It's exactly what you and your business goals need. In this episode I break down... What resisting disappointment looks like (so you know if you're accidentally doing it) 6 advantages of experiencing...
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5 Benefits of Paying To Grow Your Audience (I wish I'd heard sooner)
Episode 206: Paid ads are often portrayed in extremes... Either a magical ATM or the flakey villain. Paying to grow your audience isn't either of those. It's simple, it's complicated, it's hard, it's easy, it's self-torture and it's fun! And even though all of those are true for paying to grow…
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Q&A Free Content VS Paid Content
What content do I give away for free and what content do I charge for? You asked it and it's being answered here. In this Q&A episode of the Brain Game I help you map out the difference between your paid content and your free content. This question ultimately ties into the FLOW of your business....
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Feeling Proud (Weirdo Style)
Episode 204: Would you like to feel PROUD more often? ❌ Without doing more. ❌ Without hitting more major milestones. ❌ Without waiting for people to lavish those sweet words of praise on you (that you will immediately release back into the wild). Feeling proud is often tied to the above mentioned...
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It’s Not Working: Defeated VS Annoyed
Episode 203: You’re building a business…it’s NORMAL for things to NOT work. But there are TWO flavors of experiencing when things don’t work in your business. In this episode I show you the dramatic difference when what isn’t working is flavored with defeat versus annoyance. If your challenges…
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Running Into Your Blocks
YES you’re making things harder than they need to be. YES you have blocks and unhelpful ways of seeing things. And… That’s okay. Especially when you use goals. Goals help you run face first into those obstacles so you can work through them and build on top of them. In this episode I share a block…
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How To Feel Like You're Winning
In this week’s episode I invite you to a habit that will both direct your mind AND shift how you’re feeling in your business. It’s the habit of feeling like you’re winning. Not just seeing how you’re progressing but FEELING it. Turning winning into an action you do and feel.
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Using The Past To Build Your Business
Episode 200: You aren’t starting from scratch as you grow your business. You have a past to lean into about who you are, how capable you are of doing things you've never done and how you handle the struggle of getting what you want. When you see others killing it quickly, they are leaning into...
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Let “Doing It Badly” Light Your Fire
Episode 199: When a coach tells me they’re not taking action or aren’t having FUN taking action. Fun meaning ideas are flowing from them and they’re doing those ideas in service of who they help. It usually comes down to the topic of today’s podcast. They are stuck in perfectionism. Stuck wanting...
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3 Bonus Effects of Goals
Episode 198 – Goals are more than just a number and a date… In this episode I break down 3 ways a goal helps you WIN. Even if you don’t hit the goal on the first try. If you only think your air fryer is for warming up pizza…you’re going to think it’s OKAY. When you realize what else it can do...
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A Letter To Past You (closing 2023)
Episode 197: I recently wrote mine and sobbed…basically the whole time. Surface level, this sounds like we’re just doing some journaling. But the impact of this exercise is so big I don’t want you to accidentally put it at the back of your list thinking it’s just a fun thing to do. This exercise...
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The Tech I Run My Business With
Episode 196 – in this week's episode I share a behind the scenes of the tech I use to run my business as well as the filter I use to make sure I’m not falling into the black hole of tech.
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Normalizing Growth (6 Areas)
Episode 195: Sales and marketing can make it easy to believe that growing a business is easy if you just have the right method or mentor. In this episode...I normalize 6 pieces of business. So you can stop thinking something has gone wrong and own the playfulness of figuring it out.
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Creating With Perfectionist Tendencies
Episode 194: If you have perfectionist tendencies...wanting to get something right and perfect the first try, today's episode is for you. In this episode I teach you a mental process that will allow you to: Create / Finish new ideas or projects In a way that feels easy, simple and fun for YOU...
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Youngest Child Approach To Group Coaching
Episode 193 – It’s silly but fun…and will help you get results faster when you buy group coaching. We all know the oldest child wants everyone to be happy… They think they need to figure everything out on their own and even though they bought the group program it feels weird to ask for help. In...
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Building Your Plateau Business
Episode 192 -- In this week's episode I introduce to you the idea of a Plateau Business. The first skill of building a business is learning how to create money. The next skill though? Identifying the business you actually want to have. The business that... Feels simple (you know what to do and…
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What To Think When People Don’t Buy
Episode 191: In this week’s episode I teach you how to build mental structure for WHEN you make an offer…and people don’t buy. I say WHEN because it's going to happen...it's part of making offers and selling. How you think when it happens will determine: 1. Your ability to see what to tweak (and...
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Energy Check: Your Offer
Episode 190: Everything in your business revolves around your offer. Does it need an Energy Check? Do you feel connected to it? In love with talking about it, overflowing with ideas? Eager to deliver the offer and connect with your best client type? An energy check is exploring what comes up when...
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Are you joining the October 6-Week Sprint?
The next group of the 6-Week Sprint starts the first week of October. Are you joining us? Check out this episode for all the reasons you want to! https://elizabethsalazarcoaching.com/6-week-sprint/
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The Dark Side of Growth
Episode 189: Today's episode is more personal than normal. Often we hear about the inspiring and shiny parts of business and growth. This episode though is about the hard parts. Over the last 2 years I've been in a low part of my business, my "dark era". This is part of business too. My…
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Meditation: Unwinding Tight Negative Emotion
Episode 188: This episode is a meditation to help you unwind tightly woven bundles of negative emotion. Whether this emotion is triggered from your business or your personal life…it’s here. The mind's default coping mechanisms for this bundle of emotion is to avoid it or resist it. But you know...
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Lessons From 2 Sold Out Groups
Episode 187 – Launching can feel scary and be a lot of work. You make decisions, write emails, create structure…all without really knowing if anyone will actually buy. In this episode I share a peek behind the scenes of my business. I recently launched a 6-week group for 10 people. I called it…
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Tactical “Why’s” For Goal Setting
Episode 186: In goal setting there is the big end goal AND the sub-goals. People often talk about this in terms of knowing "why" you want a goal. In this episode I make this "why" tactical. Yes your WHY will motivate you and keep you going but the specifics of your why help your brain be onboard...
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The 6-Week Sprint
Episode 185: Have you heard about the 6-Week Sprint yet? In this episode I give you all the details. Click here to join.
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Processing Your Love / Hate With Social Media
Episode 184: In this episode we’re getting SPECIFIC with why you don’t like being on social media. This way you know where you need to work through in order to show up for your big goals. Your business goals require something of YOU personally. To reach more people you may need to reach more…
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Developing Your Identity As A Coach Clients Want To Hire
Episode #119 -- Who does your best client WANT to hire? You might put yourself in their shoes by thinking about who YOU want hire. What does the person you want to hire think about you? What does the person you want to hire think about what they're offering? What does the person you want to hire...
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Building Belief from Marketing Content
Episode 183: Do you find yourself buying courses and following paths of interest because of excellent marketing and selling that catches your attention? In today’s episode I teach you a simple technique (plus lots of examples) for how to identify what you really want from that content. This will...
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Reducing The Weight of Money-Goal Doubt
Episode 182: When you set a big money goal, it’s normal to have doubts and uncertainty. In this episode, I walk you through an exercise I use with my clients to categorize the doubts that make going after a money goal feel hard. With this technique you won’t ever need to “believe harder” or…
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Feeling Ownership
Episode 181 – Emotion training for coaches building their online business. In this episode we dig into the emotion of ownership. WHY build the skill of feeling an emotion like ownership? It directly links to… Creating money in your business Your ability to see HOW you’ve created money already…
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Talking About What you Sell (especially when it’s vague)
Episode 180 – In the online world there is a lot of weight given to having a specific niche and specific result you help your clients get with your coaching. And if you know a specific result and love it…then it works. This episode though is for all of you that DON’T have a specific result and...
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3 Realms Influencing Your Online Business
Episode 179 – there are 3 parts at play as you grow your online business. In this podcast, we look at each and how they impact the growth of your business. Most coaches are VERY familiar with the external realm of online business. The parts they use to build the business; webinars, email…
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Goals: Making Them Happen
Episode 178 – It’s kind of annoying to WANT things but realize that you’re not actually doing what it takes to make those goals a reality. Most people see themselves NOT going after their goals and then tell themselves they’re… Procrastinating Blocked Don’t have time Then instead of going AFTER...
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Creating Curious
Episode 177 – How often do you feel CURIOUS? Emotions are a tool that can be created and used in your business. In this episode I teach you how to identify the sensation of curiosity so you can create it for situations that you need you to slow down and learn. Learning to feel and create the...
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Money Formula For Creating Security
Episode 176 – Every entrepreneur I know wants financial security. It often sounds like wanting “consistent income”...but that’s just old job thinking. When you’re an entrepreneur you may have a $4,000 month, a $34,000 month and a $7,000 month. It’s the normal flow of business, selling and…
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“I set me up for success”
Episode 175 – Thoughts have power. In this episode I share a thought I stumbled upon and have seen clear changes in my behavior just thinking it. This episode offers this thought to try on but it also helps you slow down and SEE the impact of thoughts. You don’t need to hustle your thinking to...
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Why You Want A Timeframe (for your goal)
Episode 174: Do you love the idea of setting goals…but are reluctant to set them after not hitting them? In this episode we shift how you experience having a specific goal with a timeframe. The pressure and stress while you go after a goal are optional and as you’ve probably discovered can happen...
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Why Your Person WANTS To Pay You Money
Episode 173: In business it's easy to be so focused on the outcome of creating money that you forget why your person WANTS to pay you. My husband pays our girls $1 for creating a book. The girls LOVE it and for a while were confused why creating a book quickly and without effort wasn't rewarded...
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Book: The Intrusive Thoughts Toolkit
Episode 172: In this episode I share my new favorite book for using your mind. When we learn to turn our awareness on (thoughts and feelings) we do it for the UPSIDE. We don’t consider the downside that happens when you become aware of your thoughts and feelings. That downside is that you...…
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Seeing What You Can’t See
Episode 171: In this week's episode I'm helping you BREAK the habit of searching for what you don’t know. If you’ve read books, listened to podcasts, bought courses, hired someone or asked someone for feedback because you KNOW you’re… Missing something Hoping someone else can show you what you...
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Client Question: Sell 1:1, group or both first?
Episode 170: When you start a coaching business you’ll notice that everyone online sells something different. It can be overwhelming deciding what to sell. In this episode I share my opinion on why all coaches should start with 1:1 coaching and WHY. I break down what the selling process looks…
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ABOUT THIS SHOW
Building an online coaching business is a brain game. You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it. On this podcast we explore the mental elements of growing an online coaching business. We cover things like:1) Simplifying business (offers, marketing, selling, money…we cover it all)2) Goals 3) Emotions (as a means to creating money) 4) Enjoying the experience of your business To check out my latest free training, visit www.ElizabethSalazarCoaching.com
HOSTED BY
Elizabeth Salazar
CATEGORIES
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Frequently Asked Questions
How many episodes does The Brain Game have?
The Brain Game currently has 217 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Brain Game about?
Building an online coaching business is a brain game. You sell something entirely created from your MIND. Then you create assets and supporting elements to deliver it. On this podcast we explore the mental elements of growing an online coaching business. We cover things like:1) Simplifying business...
How often does The Brain Game release new episodes?
The Brain Game publishes regularly with 217 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Brain Game?
You can listen to The Brain Game on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Brain Game?
The Brain Game is created and hosted by Elizabeth Salazar.
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