PODCAST · business
The Brand Podcast
by Liran Hirschkorn
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
Episodes
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Get Ready for Prime Day 2026
Visit Incrementumdigital.com to work with us to scale your brand on Amazon, Walmart or Tik Tok! Follow Liran on linkedin. Follow Mansour on Linkedin. 0:00 Intro: Prime Day 2026 readiness0:54 Discovery goes agentic: Rufus becomes Alexa1:45 The new "auto buy" feature explained2:50 Auto buy:...
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Amazon May 2026 New Updates
Amazon May 2026 updates including Alexa shopping sponsored prompts, new category benchmarks, deal strategies for prime day and more! Visit Incrementumdigital.com to work with us to scale your brand on Amazon, Walmart or Tik Tok!
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Frequently Return Badge and Amazon Updates
This Amazon Seller news update from February 2026 details critical shifts in the e-commerce landscape, starting with a new "Frequently Returned Item" badge designed to warn shoppers about problematic listings. The report highlights severe KYC verification issues causing payment freezes for UK...
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Amazon Marketplace Strategy and Policy Report January 2026
The provided report details several critical updates and strategic shifts facing Amazon sellers in early 2026. Amazon has introduced integrated accounting tools through QuickBooks and established stricter review policies that decouple feedback for functionally different product variations....
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Amazon Unboxed 2025 Recap: What Every Brand Needs to Know
In this in-depth update, Liran Hirschkorn and Mansour Norouzi from Incrementum Digital break down all the major announcements from Amazon Unboxed 2025 — even if you didn’t make it to Nashville. From the unified DSP + Sponsored Ads console to AI-powered campaign creation, Share of Voice...
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Inside Amazon Accelerate: Key Highlights and Future Implications for Sellers
Amazon Accelerate 2025: Comprehensive Update on New AI Tools and Features. Join Liran Hirschkorn and Mansour Norouzi of Incrementum Digital as they provide a detailed update on the latest announcements from Amazon Accelerate 2025. In this video, we cover noteworthy updates like AI-powered seller...
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How Discipline is Killing Your Business feat. Craig Ballantyne
In this episode, Incrementum Digital’s Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World’s Most Disciplined Man. Craig is the author of The Dark Side of Discipline and The Perfect Day Formula, the creator of the Turbulence Training fitness system, and the founder of...
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2024 Amazon Changes Every Seller Should Know
Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
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Maximize Profit for Black Friday Cyber Monday (Webinar Recording)
Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
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Amazon's 3Q earnings and what it means for you
Links: Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
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Amazon Accelerate Conference Highlights and recap
A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer...
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Breaking Down Amazon Accelerate 2024: What Sellers Need to Know
In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers…
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The Blueprint of a 9-Figure E-Commerce Brand
In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI...
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Advanced Amazon Strategies With Amazon Marketing Cloud
In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal…
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Industry Secrets of Successful D2C Brands
In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong...
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Why Amazon Sellers Need Buy With Prime in 2024
Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping...
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The (Hidden) Mistake Every E-Commerce Business Makes
In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the...
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Amazon Sellers Act Now to Recover Lost Money Before Changes Hit
Urgent alert for Amazon sellers: Major changes are about to hit, and you could be losing thousands if you don’t act immediately. In this critical episode, Liran Hirschkorn is joined by Yoni Mazor from Getida, the industry expert in recovering lost money on Amazon. Together, they break down the…
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Business Growth and Grooming: A Conversation with The Beard Club's CEO
In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the The Beard Club. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn about the brand's focus on serving...
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Building a Nonalcoholic Beverage Brand with Creativity and Purpose
In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and the critical impact of...
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BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY
Season 2 Episode 1 Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/ Want to see the podcast on video? Head to the Incrementum Digital YouTube Channel and subscribe -...
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2023 Year in Review - a Video Podcast
A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/
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Advanced A/B Testing Strategies with Justin Chen
Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business. Check out Pickfu and use code...
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144 - Being Spiritual During War with David Ghiyam
In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher. Check out https://go.kabbalah.com/
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143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World
In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group...
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142 - 28 Announcements from Amazon Accelerate
Amazon Accelerate 2023 Announcements This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the...
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141- Scaling beyond 8 figures - a special panel discussion
A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group...
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In-depth Amazon Ads Q&A
[00:01:09] Buy box suppression, lower price, competing listings, search volume importance. [00:06:07] High search volume, no conversions, competitive keyword. [00:08:47] Vine reviews [00:12:52] Negate irrelevant search terms, manage bids. [00:18:36] Brand analytics helps understand search result...
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139 - Unlocking the Power of Organic and Ad-Related Data: Insights from AMC and Flexible Shopping
Moving from ROAS focus to customer journey focus with the Amazon Marketing Cloud. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce...
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138 - Grow and Exit with Yoni Kozminski
Incrementum Digital's Liran Hirschkorn & South Col's Yoni Kozminski discuss how to successfully exit your Amazon business, how to get funding from South Col, Yoni's biggest lessons as an entrepreneur, personal growth, and more! This episode is brought to you by my Amazon marketing and advertising...
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137- Maximizing ROI with Variations-Based Campaigns on Amazon
In this episode, we answer the following questions: 1. How important is it to run campaigns for all variations of a product? 2. In what situations would it be best to combine variations in one campaign? 3. When should you advertise a higher-priced product over a lower-priced one? 4. How do you...
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136 - NEWS: Amazon Posts Changes
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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135 - MINDSET: Using Systems to Reach Goals
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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134 - NEWS: Bill Gates says A.I could kill Amazon Search
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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133- Mastering Prime Day: Advertising & Logistics strategies
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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132- Prime Pulse: Unveiling E-commerce Headlines
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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131- Reducing TACOS and Growing Organic Sales
Link to post on this topic https://www.linkedin.com/feed/update/urn:li:activity:7039430387789438976/ This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the...
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130 - Selling through a Recession and Mitigating Profit Loss
This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to…
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129 - Top Amazon Advertising Mistakes
Sharing the top mistakes we see sellers making with Amazon Ads and why you need to be aware of them! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the...
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128 - Selling on Walmart.com
Ryan King, CEO and Co-Founder of BlueRyse, a Walmart marketing agency and Daniel Solid, Co-founder and President discuss selling on Walmart and why you should and shouldn't sell on the platform. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com....
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127 - Knowing your Numbers with Nachman Leiser
Nachman Leiser is the CEO & founder of Connect Books. We discuss setting business goals, scaling businesses, and why he needed a tool to better understand his clients' numbers. Use code Liran10 to save 10% off the first 12 months of connectbooks. This episode is brought to you by my Amazon...
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126 Kevin King - Ecommerce,NFTs and 2023 Predictions
Kevin King and I discuss the intersection between commerce,NFTs and 2023 predictions for Amazon sellers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join…
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125 - Growing Two 7 Figure Businesses In PL and Wholesale with Aaron Fuhrman
In this episode we speak to Aaron Fuhrman, CEO of Snuggle and Sleeplay.com, two 7 figure businesses on Amazon and Shopify. Learn how he scaled a private label and wholesale business each to 7 figures. This episode is brought to you by my Amazon marketing and advertising agency...
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124 - Behind the Scenes of Amazon's Account Health Rating
Lesley Hensell of Riverbend Consulting discusses the inconsistencies with Account Health Rating and Assurance that you must be aware of. Check out course.incrementumdigital.com to learn about Amazon Advertising Academy This episode is brought to you by my Amazon marketing and advertising agency...
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123- Improving Sales and Conversions for Q4 with Dima Kubrak
I chat with Dima of Sellerise about improving sales and conversions for Q4. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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Amazon Makes 37 Announcements at Unboxed
Amazon made many announcements at Unboxed, the recent Advertising conference they held in NY. You can watch a replay of the event here or a summary of the announcements from Jeff Cohen's LinkedIn post with a summary. This episode is brought to you by my Amazon marketing and advertising agency...
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121 - Chad Rubin on Scaling, Exits and Optimizing Ecommerce Businesses for Profit
Chad Rubin is an OG in the e-commerce space with brands selling on Amazon, SAAS, and even events (prosper show). Chad joins us to discuss his journey on scaling and exiting and what he sees as a big untapped opportunity for Amazon sellers. Check out profasee to learn more. This episode is brought...
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120 - Amazon Accelerate Recap and Updates
Breaking news live from the Amazon Accelerate conference! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group...
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Why Amazon Sellers Need User Generated Content with Ian Sells
Ian Sells, co-founder of MDS and Joinbrands.com shares the benefits of user-generated content for Amazon sellers. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce…
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118 - Ride the Amazon Wave with Tomer Rabinovich
Tomer Rabinovich is an ecommerce seller, coach, speaker and author of Ride the Amazon Wave. Learn more about Tomer at Jointopdog.com This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for...
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ABOUT THIS SHOW
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
HOSTED BY
Liran Hirschkorn
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Frequently Asked Questions
How many episodes does The Brand Podcast have?
The Brand Podcast currently has 166 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Brand Podcast about?
Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.
How often does The Brand Podcast release new episodes?
The Brand Podcast publishes regularly with 166 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Brand Podcast?
You can listen to The Brand Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Brand Podcast?
The Brand Podcast is created and hosted by Liran Hirschkorn.
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