The Brief by Bozeman Media Design

In episode four of The Brief, Liv sits down with entrepreneur and hospitality leader Hillary Folkvord for a conversation exploring the quiet discipline behind building a life that looks composed from the outside. As the founder behind Lady H and a longtime leader in Montana's hospitality industry, Hillary shares her perspective on boundaries, burnout, motherhood, personal branding, leadership, and the systems that allow her to balance multiple businesses while staying deeply intentional with her time. Together, they discuss the pressure of online perception, the realities of maintaining a “buttoned-up” image as a woman in business, protecting personal relationships, and learning that success often comes not from doing more, but from knowing exactly where your energy belongs. This conversation explores ambition, discipline, and the process of building a life that feels just as good behind the scenes as it looks from the outside.

In this episode of The Brief, Liv sits down with entrepreneur, content creator, and 406 Agave founder Payton Hueler for a candid conversation about building a business, navigating internet fame, and learning to show up authentically in every season of life. The two dive into the evolution of 406 Agave, the realities of scaling a startup in Montana, and how Payton's personal brand unexpectedly became one of his greatest business assets. From viral TikToks and bartending at Big Sky's iconic Brothel to lessons in leadership, relationships, and resilience, Payton shares the moments that shaped both the person and the brand behind the screen. What begins as a conversation about tequila and social media quickly becomes a deeper discussion about confidence, heartbreak, entrepreneurship, and the freedom that comes from letting go of other people's expectations. Whether you're building a business, growing an audience, or simply figuring out who you are, this episode is a reminder that authenticity is still the most powerful strategy there is.

In the second episode of The Brief, Liv sits down with District Loom founder Heather Cade for a conversation about entrepreneurship, adult friendship, and the intentional boundaries between the two. The two unpack what it looks like to build separate businesses while growing alongside each other personally, why they've intentionally chosen not to work together, and how ambition, burnout, travel, and creativity can shape modern female friendships. From scaling a nationally recognized brand with a lean team to navigating entrepreneurship in a small town, this conversation moves beyond business strategy and into the reality of building a life that feels sustainable, supportive, and deeply connected.

In the first episode of The Brief, Liv sits down with BMD producer Kamryn Scott to unpack the story behind the show—and the business behind it. They get into how Bozeman Media Design was built, how they met, and what it actually looks like to grow a creative agency from the inside. From early freelance struggles to building a team, this conversation covers the real trajectory—not just the highlight reel. They also break down why The Brief exists, how it differs from traditional marketing podcasts, and what kind of conversations to expect moving forward. This episode sets the foundation: who Liv is, what BMD stands for, and what it takes to build something that holds up.

The stories behind the strategy.