Episodes
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Build With ICF Podcast Episode 77 - Blue Ridge ICF - Firefighter-Turned-North Carolina ICF Builder
Trevor and Heather host Micah Klesick of Blue Ridge ICF to discuss his move from firefighting to ICF construction, focusing on resiliency, energy efficiency, and practical strategies for selling and building with ICF in challenging terrain. The episode covers MST fiberglass rebar, distributor and...
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Build With ICF Podcast Episode 76 - Technical Advise with Jay Michno
Episode 76 features Trevor Brown and Heather Hering-Brown interviewing Jay Mishno of AMC Foam about real-world ICF building: DIY vs. contractor choices, project planning, rebar and engineering guidance, supply-chain realities, and the new Element ICF system. They highlight training resources,...
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Build With ICF Podcast Episode 75 - Expect the Unexpected
In Episode 75 Trevor and Heather honor late guest Tim Hall, then dive into realistic expectations for ICF and general construction projects. They cover communication best practices, common causes of delays (supply, weather, code changes, subs), advice for homeowners and DIYers, and when to hire...
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Build With ICF Podcast Episode 74 - Wolven Homes - Air Force Officer to ICF Evangelist: Building Efficient ADUs in San Diego
Two experts in ICF. Decades of experience. One podcast, two hosts with a lot to say. In episode 74 of the Build With ICF podcast, hosts Trevor Brown and Heather Hering Brown sit down with Lance Wolfsmith of Wolven Homes to discuss his transition from the Air Force into ICF construction, the…
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Build With ICF Podcast Episode 73 - Why ICF in NoCal with Michael Smith from Castle House Distributors
Trevor Brown and Heather Hering‑Brown host Michael Smith of Castle House Distributors to discuss how insulated concrete forms (ICF) solve insurance, energy, and resilience challenges after California wildfires. They share personal stories, real insurance savings, and the case for building entire...
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Build With ICF Podcast Episode 72 — WICFA Takes D.C.: Advocacy, Insurance & ICF Momentum
Episode 72 of the Build With ICF podcast recaps the hosts’ trip to Washington, D.C., the launch and growth of WICFA (World Insulated Concrete Form Association), key industry partnerships with NRMCA, ICFMA and NAHB. They describe the outreach efforts to policymakers and insurers. Trevor and…
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Build With ICF Podcast Episode 71 - R Value of ICF? with Dave Phelps
Hosts Trevor Brown and Heather Hering-Brown welcome ICF expert Dave Phelps of ICF Homes, back to discuss the World Insulated Concrete Form Association launch and real‑world building performance. They debunk R‑value myths and explain how thermal mass, continuous insulation, and design choices…
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Build With ICF Podcast Episode 70 - Carbon Custom Builders - Sam Fertik
ICF experts Trevor Brown and Heather Hering-Brown welcome a special guest explore why insulated concrete forms are changing luxury homebuilding. Sam Fertik of Carbon Custom Builders shares his journey from chef to custom builder and explains how ICF delivers better air, water, noise control and...
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Build With ICF Episode 69 How to Join WICFA
In this episode Trevor Brown and Heather Hering-Brown introduce the official launch of The World Insulated Concrete Form Association (WICFA), explain membership options (manufacturers, industry pros, DIYers), and walk listeners through signup, app access, and Founders Club perks. They also…
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Build With ICF Podcast Episode 68 Becoming an ICF Installer
Trevor Brown and Heather Hering-Brown discuss the launch of WICFA and practical steps to become an ICF installer—from online learning and hands‑on training to on‑site experience, certifications, and building relationships with manufacturers. They cover low startup costs, crew-sizing strategies,...
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Build With ICF Podcast Episode 67 - Dave Phelps on Building High-Performance Homes
Two experts in ICF, decades of experience, one podcast: hosts Trevor Brown and Heather Hering-Brown sit down with Dave Phelps of ICF Homes of Virginia. They cover Dave’s journey from physics to custom ICF homes, how content and social media grew his business, DIY and reduced-scope options, the...
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Build With ICF Podcast Episode 66 - WICFA Pt. 2 - Why Now? And MORE Great Questions
In episode 66 Trevor Brown and Heather Hering Brown answer the top questions about the new World Insulated Concrete Form Association (WICFA), explaining why industry momentum is building now and what sets this association apart. They cover the inaugural founders board, membership tiers...
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Build With ICF Podcast Episode 65 - Pow-R-Wall and Rub-R-Wall
Two experts in ICF and decades of field experience come together on the Build With ICF podcast with hosts Trevor Brown and Heather Hering Brown. In Episode 65 Troy Mohr and Andy Hobbs introduce Resilient Building Products — the merger of Pow-R-Wall (formerly Hobbs) and Rub-R-Wall — and discuss...
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Build With ICF Podcast Episode 64 ICF Pool King: Aaron King with All 3 Pools
Join hosts Trevor and Heather Brown as they sit down with Aaron "Pool King" King, an ICF expert who transformed from builder to award-winning ICF pool master. With decades of experience, Aaron shares his journey into ICF pools, lessons learned, and why monopours and proper training matter. The...
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Build With ICF Podcast Episode 63 World Insulated Concrete Form Association Launch: Building a Unified Voice for ICF
Two ICF experts and podcast hosts, Trevor Brown and Heather Hering Brown, announce the launch of the World Insulated Concrete Form Association (WICFA). The episode outlines WICFA’s mission to promote, protect, and advance ICF through advocacy, education, industry collaboration, directories,...
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Build With ICF Podcast Episode 62 IBS ReCap and Stories from the Road
Hosts Trevor Brown and Heather Hering Brown recap an action-packed month covering live trainings, trade shows, and on-site experiences from Indiana to the Florida Keys. They announce the formal launch of the World Insulated Concrete Form Association (WICFA), discuss industry advocacy through…
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Build With ICF Podcast Episode 61 World of Concrete Recap
Two experts in ICF — Trevor Brown and Heather Hering-Brown — recap their World of Concrete experience, industry buzz, and product discoveries from decades of hands-on work in ICF installation, drafting, and design. The episode highlights new tools, plan books tailored to block manufacturers,...
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Build With ICF Podcast Episode 60 - World of Concrete 2026 Preview
Two ICF experts with decades of experience—Trevor Brown and Heather Hering-Brown—share quick, practical tips for getting the most out of World of Concrete. From using the show app and planning booth visits to making supplier connections, what to expect, and must-see events like the ICF Builder...
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Build With ICF Podcast Episode 59 - 2025 Year In Review
In this episode hosts Trevor Brown and Heather Hering-Brown recap 2025 and the 20 NEW episodes that were produced and launched. From episode 39 about trade shows to the latest podcast with Hulk Waterproofing they hit the highlights of the year. They also take time to thank YOU the listener for…
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Build With ICF Podcast Episode 58 Hulk Waterproofing Part 2
ICF experts Trevor Brown and Heather Hering-Brown host a deep-dive interview with Brandon and Nikki from Hulk Systems Waterproofing. They revisit Hulks core waterproofing system, the unique textile-reinforced composite, and real-world benefits like elasticity, eco-safety, and ease of application...
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Build With ICF Podcast Episode 57 - Mike Cleary Quantum Panels: The Next Big Leap in ICF Construction
Hosts Trevor and Heather Brown welcome Michael Cleary — an ICF panelization pioneer — to discuss his path from hotel developer to innovator and the new Quantum large-format ICF panels. Michael explains how 8×8 and 8×12 one-piece panels with a unique hub system, horizontal and vertical furring…
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Build With ICF Podcast Episode 56 - It's YOUR Choice to Build With ICF
Hosts Trevor Brown and Heather Hering Brown deliver a passionate, practical episode about building with insulated concrete forms (ICF). They emphasize that homeowners must lead the project, choose the right draftsman, block manufacturer, general contractor, and subcontractors, and educate the…
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BWICF Episode 55 Gary Fetters ICF Specialist and Castle Rock Homes
Our Hosts Trevor Brown and Heather Hering Brown, speak to Gary Fetters of ICF Specialist and Castle Rock Homes out of Arizona to discuss his ICF journey, the viral Lego house, successful hotel and commercial projects, and the advantages of insulated concrete forms for energy savings, safety, and...
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Build With ICF Episode 54 - Concrete Construction Supply Sales Tips with Tim Hall
Host Trevor Brown welcomes Tim Hall of Concrete Construction Supply (CCS) to discuss how a regional supplier is pushing ICF, MST rebar, and Hulk waterproofing into new markets. The episode covers product benefits, distributor strategy, and how CCS integrates Superform, rebar fabrication, and...
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Build With ICF Podcast Episode 53 Penna Construction’s 27-Year ICF Story
On this episode of Build With ICF, host Trevor Brown interview Tony Penna of Penna Construction about 27 years working with insulated concrete forms (ICF). Tony shares how they got started, memorable projects from sound studios to the award-winning Type 1A fire‑resistant home, and how their…
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Build With ICF Podcast Episode 52 - Palisades Fire Event ReCap with Jacob Schnibbe from SuperForm
Episode 52 – Rebuilding Stronger After the Palisades Fire In this special episode of the Build with ICF Podcast, hosts Trevor Brown and Heather Herring Brown recap their experience at the Palisades Fire Recovery Event and the Team Palisades Trade Show. This event brought together builders,...
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Build With ICF Podcast Episode 51 Josh Miller with Highmark ICF and The ICF Guys
Join Trevor Brown and Heather Hering Brown on the Build With ICF podcast as they dive deep into the world of Insulated Concrete Forms (ICF), sharing their wealth of experience in ICF installation, sales, marketing, and construction management. In this episode, they welcome special guest Josh…
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Build With ICF Podcast Episode 50 Cool Project Updates
In this insightful episode of the Build With ICF podcast, join expert hosts Trevor Brown and Heather Hering Brown as they dive into the intricate world of Insulated Concrete Forms (ICF). With over 20 years of installation experience, the Browns bring a wealth of knowledge to the table, exploring...
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Build With ICF Podcast Episode 49 - Listener Questions, DIY Cost Savings, Becoming an Installer and MORE
Welcome to the Build with ICF podcast, hosted by Trevor Brown and Heather Hering Brown, a dynamic duo with over two decades of ICF construction experience. In this episode, they address listeners' burning questions and share insights on becoming an ICF contractor, emphasizing the industry's…
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Build With ICF Podcast Episode 48 Marketing for ICF with Beth PopNiklov
Join Trevor and Heather along with their expert guest, Venveo CEO, Beth PopNiklov, as they delve into the world of Insulated Concrete Forms (ICF) and marketing strategies. With over two decades of experience, they unpack the nuances of leveraging AI in social media, the emerging potential of…
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Build With ICF Podcast Episode 47 - ICF Accessories with Burmon and ClearCo Fastners
Welcome to the Build With ICF podcast, where hosts Trevor Brown and Heather Hering Brown harness their over two decades of experience in ICF installation to bring valuable insights and expertise to the table. Join them as they delve into the evolving world of Insulated Concrete Forms (ICF)...
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Build with ICF Podcast Episode 46 IBS and Dealer Conference ReCap
Join hosts Trevor Brown and Heather Hering-Brown on an exciting episode of the Build with ICF podcast. With over 20 years of combined expertise in insulated concrete forms (ICF), this dynamic duo shares their experiences from recent industry events, including the Builder Show in Vegas and the...
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Build With ICF Podcast Episode 45 Testimonial with Dave Groen
Welcome to episode 45 of the Build With ICF Podcast! Join our hosts, Trevor Brown and Heather Hering-Brown, as they dive deep into the fascinating world of Insulated Concrete Forms (ICF) with their special guest, a commercial contractor from New Hampshire with over two decades of ICF experience....
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Build With ICF Podcast Episode 44 Monolith Polyurethane ICF
Welcome to the Build With ICF podcast, where hosts Trevor Brown and Heather Hering Brown delve into the world of Insulated Concrete Forms (ICF) alongside industry experts. In this episode, they are joined by Ben Snuffer from Monolith ICF to discuss the innovative advancements in ICF technology.…
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Build With ICF Podcast Episode 43 World of Concrete ReCap
Welcome to the Build With ICF podcast, your ultimate source for all things related to Insulated Concrete Forms. In this episode, hosts Trevor Brown and Heather Herring Brown bring their combined 20 years of experience to the table to explore recent events in the ICF industry. They delve into the...
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Build With ICF Podcast Episode 42 Listener Questions 5
Welcome to the Build With ICF podcast, hosted by Trevor and Heather Herring Brown, two experts with over 20 years of experience in ICF installation. In this episode, they dive into listener questions and discuss various trending topics in the ICF industry. Tune in to hear about the increasing...
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Build With ICF Podcast Episode 41 ICF vs Fire: A Heated Discussion You Can't Ignore
Welcome to the Build With ICF podcast, where experts Trevor Brown and Heather Herring dive into the pressing issues surrounding the ICF industry with over 20 years of experience. In this episode, Trevor takes the stage to discuss his personal insights on disaster preparedness and the role of ICF…
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Build With ICF Podcast Episode 40 Quad-Lock ICF
Welcome to the Build With ICF Podcast, where hosts Trevor Brown and Heather Herring Brown bring over 20 years of ICF installation experience to the mic. In this episode, they are joined by Scott Carpenter, the Technical Education Manager for Quad Lock, to delve into the innovative world of...
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Build With ICF Podcast Episode 39 Navigating the World of Concrete
Welcome to a special episode of the Build With ICF podcast, where hosts Trevor Brown and Heather Herring Brown dive deep into preparations for the much-anticipated World of Concrete event in 2025. With over 20 years of combined experience in ICF installation, Trevor and Heather share valuable...
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Build With ICF ICF Podcast Episode 38 Year in Review THANK YOU!
Welcome to the Build with ICF podcast with your hosts, Trevor Brown and Heather Herring Brown. With over 20 years of ICF installation experience, the duo reflects on their journey over the past year, marking 38 impactful episodes. Throughout this inaugural year, they've shared insights, conducted...
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Build With ICF Podcast Episode 37 Logix / Element ICF with Andy Lennox
Two experts and over 20 years of ICF installation experience come together in this exciting episode of the Build With ICF podcast, hosted by Trevor Brown and Heather Herring Brown. They introduce a groundbreaking product in the ICF industry, with special guest Andy Lennox, from Logix/Element ICF...
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Build With ICF Podcast Episode 36 Winter Builds with ICF
In this episode of the Build With ICF podcast, hosts Trevor and Heather Herring Brown dive into the unique challenges and advantages of constructing with Insulated Concrete Forms (ICF) during the winter months. With over 20 years of experience, the duo shares their insights on keeping…
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Build With ICF Podcast S1E35 Window and Door Bucks
Welcome to Episode 35 of the "Build With ICF" podcast, hosted by Trevor Brown and Heather Herring Brown. With over 20 years of experience in the ICF industry, Trevor and Heather bring a wealth of knowledge to the table. Join them as they dive into the world of Insulated Concrete Forms (ICF) and...
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Build With ICF Podcast S1E34 Customer Testimonial Dave Kopp
Welcome to the Build With ICF Podcast with your hosts, Trevor Brown and Heather Herring-Brown. With over 20 years of ICF installation experience, Trevor and Heather share their expertise in sales, marketing, and construction. Heather, the owner of an award-winning ICF construction and design...
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Build With ICF Podcast S1E33 Listener Questions 4
Welcome to the Build with ICF podcast with your hosts, Trevor Brown and Heather Herring-Brown. With over 20 years of ICF installation experience, Trevor shares his expertise on sales, marketing, and training. Heather, aka the Girl Boss, adds her insights as the owner of an award-winning ICF...
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Build With ICF Podcast S1E32 Codes and Politics
Welcome to the Build with ICF podcast with your hosts, Trevor Brown and Heather Herring-Brown. In this episode, Trevor is joined by Ken Burgess, a political consultant and lobbyist, to discuss the importance of regulatory issues in the building industry. With Heather on a mission for another job,...
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Build With ICF Podcast S1E31 Radiant Heat and Solar
Welcome to Episode 31 of the Build With ICF Podcast with your hosts, Trevor Brown and Heather Herring-Brown. In this episode, Trevor and Heather are thrilled to welcome Carl Simpson from Renewable Energy Northwest. Carl, an expert in solar, radiant heat, and geothermal systems, shares his vast...
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Build With ICF Podcast S1E30 Listener Questions 3
Welcome back to the Build with ICF Podcast! We're celebrating our 30th episode, aptly named "Dirty 30." In this special edition, we dive into another round of listener questions and explore some key topics that have been on everyone's minds. First, we tackle the ever-popular subject of DIY ICF...
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Build With ICF Podcast S1E29 A Conversation with Hollyhock Construction
In this episode, we dive deep into the world of Insulated Concrete Forms (ICF) with Sean Murphy from Hollyhock Construction, a leading expert with a massive Instagram following. Join us as we discuss the power of social media in the construction industry and how Sean has successfully used it to...
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Build With ICF Podcast S1E28 A Conversation with R-Value Homes
Welcome to the Build With ICF podcast, hosted by the dynamic duo, Trevor Brown and Heather Herring-Brown. With over 20 years of combined experience in ICF installation, sales, marketing, and training, Trevor brings a wealth of expertise. Meanwhile, Heather, an award-winning construction company...