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PODCAST · business

The Builder Backstage

by Eric Mollerup

The Builder Backstage takes you behind the scenes of the business of building. Each episode features candid conversations with successful custom home builders, high-end remodelers, and industry leaders about what it really takes to build and grow a great company. From marketing and sales to leadership, operations, profitability, and growth, we uncover the strategies and lessons behind some of the best businesses in the industry.

Publisher-supplied feed metadata · PodParley refreshed Oct 19, 2026 · Source feed

Episodes

  1. The Growth Strategy Every Builder Needs

    In this episode of the Builder Backstage podcast, Eric Mollerup interviews Shane Wenzel, CEO of Shane Homes, discussing the company's history, growth strategies, and insights into the home building industry. Shane shares his experiences transitioning from a custom home builder to a larger...

  2. The Systems Every Builder Needs

    Builders who still price jobs like it’s a guessing game are leaving money, time, and control on the table. In this episode, Felipe Freig, owner of Versa Homes breaks down the shift that took his company from “doing everything” to building a highly niched, fixed-price, systems-driven business that...

  3. Do Ads Work For Builders?

    Alex Morales shares insights on the effectiveness of ads for luxury builders and contractors, the impact of brand presence on ad performance, the shift from Google to Meta ads, the role of authenticity in video ads, and the importance of a human presence in ad content. The conversation covers key...

  4. Fixed Price vs Cost Plus?

    Jason Craig shares his journey into custom home building, the challenges of business management, and the advantages of a fixed price approach. He emphasizes the importance of client experience and the impact of technology on the construction industry. The conversation with Jason Craig delves into...

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ABOUT THIS SHOW

The Builder Backstage takes you behind the scenes of the business of building.

Each episode features candid conversations with successful custom home builders, high-end remodelers, and industry leaders about what it really takes to build and grow a great company.

From marketing and sales to leadership, operations, profitability, and growth, we uncover the strategies and lessons behind some of the best businesses in the industry.

HOSTED BY

Eric Mollerup

Frequently Asked Questions

How many episodes does The Builder Backstage have?

The Builder Backstage currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Builder Backstage about?

The Builder Backstage takes you behind the scenes of the business of building. Each episode features candid conversations with successful custom home builders, high-end remodelers, and industry leaders about what it really takes to build and grow a great company. From marketing and sales to...

How often does The Builder Backstage release new episodes?

The Builder Backstage has 4 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Builder Backstage?

You can listen to The Builder Backstage on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Builder Backstage?

The Builder Backstage is created and hosted by Eric Mollerup.
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