The Built For Coaches Podcast

What's more important? Quantity or quality when it comes to content creation? This argument has gone on for centuries but I'm here to point you in the right direction.

You might hear the words "Personal Branding" and not have a clue where to start, how to build one or how to use it to help you sign new clients. In this episode I'm going to be talking you through the foundations of building your own personal brand so you can align your marketing efforts to convert people who align to you and your business.

Find out how Dawn has tripled her client roster with less than 400 followers, zero cold DM's, no ad spend and rarely taking sales calls. At Built For Coaches we often talk about building businesses by design and Dawn explains exactly how we've helped her do that. To work with us at Built For Coaches, send me a DM on Instagram at @markstrathern_

So many coaches hold beliefs around why they lose clients prematurely, and it's rarely what they actually think. There's one key reason this happens consistently, in today's episode Jen will share with you why this happens and how to fix it for good.

Simple scales, bullshit fails. Building your business doesn't need to be complex. It requires effort, yes. But people confuse effort with complexity. Inside of this episode I'll help you focus on where to place your efforts into simple areas that have been proven to grow thousands of fitness businesses. If you want learn how we can help you plug this approach into your own business to build ethically and sustainably, then reach out to me here on Instagram https://www.instagram.com/markstrathern_/ and DM me "67" where I'll see if we can help you accomplish the goals that have eluded you. If you want access to our mini course Built to Scale - head over to https://www.skool.com/built-for-coaches and once accepted, DM me the word "SCALE" in the Skool community.

Welcome to part 6 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through how I close clients without being forceful or even taking money over the phone. In the past 3+ years I've closed well over 7 figures without having to grapple people into submission to give me money. This will make most sense when listened to in a sequence from start to finish so go back and listen to part 1 (episode #147), part 2 (episode 149), part 3 (episode #150), part 4 (episode #151) & part 5 (episode #152) before tuning in to this episode if you actually want to use this information to grow your coaching business. If you've consumed this entire mini-series from start to finish and you want to learn how we can help you plug this approach into your own business to build ethically and sustainably, then reach out to me here on Instagram https://www.instagram.com/markstrathern_/ and DM me "67" where I'll see if we can help you accomplish the goals that have eluded you.

Welcome to part 5 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through the importance of long form content. This was recorded in 2025 so it's even more important now than ever, that you act on this because the pendulum is already swinging. This will make most sense when listened to in a sequence from start to finish so go back and listen to part 1 (episode #147), part 2 (episode 149), part 3 (episode #150) & part 4 (episode #151) before tuning in to this episode if you actually want to use this information to grow your coaching business. For access to Built to Scale request to join our Skool community https://www.skool.com/built-for-coaches and DM me the word "BANANA".

Welcome to part 4 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. This episode was recorded in 2025 but the same rules still apply with the landscape shift in online marketing that's happened over the past few years. In this episode, I'm talking you through how to get more coaching clients for your business. This will make most sense when listened to in a sequence from start to finish so go back and listen to part 1 (episode #147), part 2 (episode 149) & part 3 (episode #150) before tuning in to this episode if you actually want to use this information to grow your coaching business. For access to Built to Scale request to join our Skool community https://www.skool.com/built-for-coaches and DM me the word "MONSTER".

Check out episodes #147 for part 1 of this mini-series and #149 for part 2. It's crucial, that if you're following this process to build a successful online coaching business that you listen to these episodes in order. Mastery is sequential, so working in a sequence removes unnecessary doubt or frustration. In today's episode, part 3 of our mini-series, we touch on what it actually takes to get world class results for your clients. If you want access to Built to Scale that covers these things in even more depth, then join our Skool community and DM me "BANANA" https://www.skool.com/built-for-coaches

Episode 2 of this six-part mini-series delves into offer architecture and the necessary requirements that manufacture an offer that people can't refuse. If you missed episode 1, tune back in to episode #147.

Jen's views on the definition of coaching in the health and fitness industry, and what will be necessary for coaches who want to stay for the long term.

For the next 6 weeks, I'm dropping one episode as part of a curated mini-series to help you understand the basic principles and fundamentals of marketing, sales and delivery so that you know what to focus on to build the online business you really want. Welcome to episode 1!

On today's episode I solve the problem many coaches face with new clients. They begin with TONS of motivation and drive, but really struggle to fully get started. None of the strategies you're applying are working, and you're wondering why these types of clients want to get started so much but can't seem to move forward. In coaching we call this "the gap", when someone is in an earlier stage of change than action, we have to take a different approach.

Find out how coaches who are consistently growing their businesses are leveraging these 4 areas. The BFC Sprint offer is back for the final time at a discounted rate, to enquire reach out to me on Instagram at https://www.instagram.com/markstrathern_/ and DM me 67 for all the information.

In today's podcast we're doing what we love most, sharing the hard truths that coaches want to avoid but have to accept are the reality of growing and scaling a fitness business. We'll always tell you what you need to hear, not just what you want to hear. Even if it's tough, awareness is the first step of change!

If you want our help at Built For Coaches to simplify your approach to business and help you grow while focusing on the aspects of your business you enjoy the most, DM me "67" on Instagram https://www.instagram.com/markstrathern_/ and we'll show you how we're helping coaches develop crucial knowledge in their business to grow in ways they'd never known or been helped with before.

Most founders never look at their lack of growth from this perspective & until you do, business will always struggle to grow.

If you want a full break down, join our Skool community here → https://www.skool.com/built-for-coaches and DM me the word "LAUNCH"

Mastery is built sequentially. Something many coaches and consultants don't focus on. They talk about being process driven but never design processes for themselves that will work to their advantage. If you want to learn how to build and deliver your business with a step by step sequence, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67".

Strap yourself in.

Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" & we can chat about how we help you put your skills to good use.

There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.

Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.

Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.

People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.

Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.

In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.

Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.

The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.

Coaches never take this aspect of their business into consideration. Arguably, the most crucial part. If you can have high agency in this area, you'll win the game.

In today's episode I interview one of our Built For Coaches clients Aiden who joined us after a previous mentorship experience never lived up to scratch. We talk about Aiden's former role working offshore and how many of the behaviours that he developed their in leadership roles have helped him apply himself to business in a way that's took him from strength to strength. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"

Are you aware of the dynamic you're creating inside your coaching relationships either with clients or your own coach? Most coaches don't realise that they are the root of their problem based on the way they unconsciously create dynamics that aren't that of a coaching relationship and it's impacting everyone's ability to achieve the outcome you want effectively.  

In today's episode I interview one of our Built For Coaches clients Chloe who doubled her businesses monthly revenue countless times in 2025 and closed a £7k+ deal. We talk about the impact Chloe wants to have and what drove her to seek out new opportunities to use her skills to her advantage. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"

Have fun while we talk about some of the air head behaviour we see unfold in this industry.

In today's episode I interview one of our Built For Coaches clients Paddy who has made 100+ sales in 8 months, attracting desirable attention from different continents and hit an all time record month in business. We talk about the importance of intention and the core drivers behind why you're building your business alongside the changes he's made to achieve this success. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"

Connecting the 3 versions of yourself is imperative. Past > Present > Future. You learn from the past, you act in the present, you create the future. Find out how I predicted my future in this episode based on my past and present self, 13 months ago.

This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.

This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.

Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.

Most coaches think they have a lead problem. They don't. They have a business that isn't worth staying in. Great coaches scale steadily, without the need for large acquisition months because they keep clients for longer. In this episode, there are clear and tangible principles that you can apply to your business to keep more of the money you make.

This is all that's standing between you and the business you've always wanted.

If your goal is above average, you're signing up to behave in a way that looks weird to average people. If you want to achieve record breaking goals, it requires you to follow a path that's outlined for record breaking achievements. Something that average people, won't understand. In this episode, I breakdown how to act when people are judging you, disagreeing with you, rejecting you. Most people don't build something record breaking because they become agreeable with people that are mediocre.

The answer to better client adherence, as you're led to believe, often lies in tips, tricks and strategies. That's not the full picture you need to paint to best understand what improvements need to be made by you to actually embody someone worth trusting. If you want 2026 to be the year of better relationships, better client results, better community, better fulfilment in your business... then you'd best tune in.

2026 is about about beliefs, leverage, skills and standards. What moves the needle isn't what most think it is and focusing too much of their time in the wrong areas is holding them back from real progress and growth. If you want to know what upgrades to make in 2026, whether you're good and want to become great or things have been average and you want to improve, this episode will start you off with the direction you need to bring your intentions to life this year.

A reflective session to get you prepared for 2026.

Think selling is sleazy? Think visibility is all about vanity? Think that showing confidence online is arrogant? Well, I'm here to change your perspective in this episode if you're a great coach that prides themselves on their client delivery.

Today we share lessons on a year long journey from being in a deficit, starting a new business to hitting 4 life time record months. This isn't an episode of gloating, this is an episode of insightful lessons that demand change. Change in your outlook, change in your approach and change in your thinking.

If you use social media to attract clients you need to adopt the mindset that it's your funnel. In this episode I talk through how your social media channel is the most powerful funnel you have at your disposal and give you different examples of the core 4 at play so that you can best understand which approach you may want to explore but importantly, how you'll see many of the core 4 interlink throughout.