The Built to Scale Podcast

How to Scale Multiple Businesses Without Burning Out with Becca FrancisCan you successfully grow two completely different businesses without losing momentum, or yourself in the process?In this episode of The Built To Scale Podcast, Maggie Olson sits down with Becca Francis, Human Design teacher, certified psychic medium, healer, and digital product entrepreneur, to explore what it really takes to build multiple income streams while staying aligned with your energy.Episode SummaryBecca shares how she went from spending 15 years trying unsuccessful side hustles to leaving her corporate career after discovering Human Design—and eventually building a thriving global education business alongside her psychic mediumship practice.She breaks down the business-model shift that helped her move from high-ticket coaching to scalable digital products, including turning a program she once sold for $10,000 into a $47 offer that opened the door to a completely different audience.Maggie and Becca also dig into the less glamorous side of growth: impatience, comparison, software overload, inconsistent focus, burnout, and the temptation to turn every great idea into another business. They discuss how Human Design can provide a practical framework for understanding your decision-making, energy, business bottlenecks, and capacity for sustainable growth.Ultimately, this conversation is a reminder that a business isn't truly built to scale unless you can sustain the life that comes with it.Key TakeawaysYou don't necessarily have to choose one thing. For some entrepreneurs, having multiple interests and businesses is part of how they're designed to operate.Scalability can require changing the business model. Becca transformed years of existing content into low-ticket digital products and reached an entirely new market.Hire support before you're desperate for it. Bringing in a VA early gave Becca someone who understood the systems and moving parts as the business grew.Comparison can become a business bottleneck. Curating who you follow can protect your focus, creativity, and ability to make decisions based on your own business.Not every exciting idea needs to become an offer. Creating space between inspiration and action can prevent unnecessary products, software purchases, and pivots.Growth isn't sustainable if you're constantly burning out. Rest, health, relationships, and flexibility need to be part of your definition of scale.Timestamps00:00 - Can you successfully build two completely different businesses?01:14 - Meet Becca Francis: Human Design teacher and psychic medium02:52 - Maggie's Human Design journey and using it as a parent05:46 - How understanding your energy can change the way you work06:20 - How Human Design and mediumship became two sides of Becca's business07:00 - 15 years of failed side hustles before finding the right path08:29 - Discovering Human Design and finally leaving corporate09:50 - Training as a psychic medium with Lisa Williams11:17 - The shift from $2K months to major revenue growth11:43 - Changing from high-ticket coaching to scalable digital products13:01 - Turning existing intellectual property into low-ticket offers14:46 - Why entrepreneurs don't always need to “find the one thing”17:46 - Using Human Design signals to identify business frustration18:52 - Building systems and support across two businesses19:13 - Why Becca hired a VA before she desperately needed one20:55 - Kajabi, software costs, and knowing when not to switch platforms22:28 - The danger of buying tools because of great marketing24:13 - A decision-making framework for bigger purchases27:45 - Becca's biggest business bottleneck: impatience29:24 - The habit that transformed her focus29:35 - Why Becca unfollowed almost everyone in her industry32:09 - Using social media for expansion instead of comparison33:45 - What if social media could actually be fun?38:04 - What Becca intentionally stopped doing to grow38:27 - Burnout, overworking, and learning when to slow down40:46 - Why every interest doesn't need to become a business42:21 - One way to make your business feel lighter this week44:11 - What “Built To Scale” means to Becca45:41 - Where to connect with Becca46:03 - Becca's Human Design money-block and intuition resources47:09 - Final thoughts and how to support the podcastAbout Becca FrancisBecca Francis is a Human Design teacher, certified psychic medium, and healer who has built two complementary yet distinct businesses. Through Human Design education, self-paced digital products, live psychic-mediumship programs, and readings, Becca helps people better understand their energy, intuition, decision-making, and personal growth.Her own journey took her from years in corporate and countless unsuccessful side hustles to building a scalable online business serving students around the world.Resources & Links MentionedBecca Francis:Website: beccafrancis.comInstagram: @thebeccafrancisTikTok: @beccafrancismediumFree Human Design Money Tool:beccafrancis.com/moneyUse Becca's AI-powered tool to explore potential money blocks within your Human Design and receive ideas for working through them.Free 5-Day Intuition Challenge:beccafrancis.com/intuitionA five-day experience designed to help you reconnect with your intuition and explore your psychic abilities.If You Enjoyed This EpisodeIf this conversation helped you rethink what sustainable growth can look like, subscribe to The Built To Scale Podcast, leave a review, and share this episode with another entrepreneur who's trying to build a business without sacrificing themselves in the process.Connect with Maggie Olson at @maggielynmentoring and follow Sattva at @sattva.io for more conversations about systems, scaling, entrepreneurship, and building a business that supports the life you actually want.

There’s a big difference between building a business and building something that can actually scale. In this episode of the Built To Scale Podcast, I sit down with Jeff for a conversation about entrepreneurship, growth, technology, and the lessons he’s learned building businesses—including taking an initiative at Amazon from a one-person operation to a multimillion-dollar business. We talk about what happens when you’re willing to start before you have everything figured out, pay attention to the data, and keep challenging yourself to grow.But this conversation goes beyond business strategy. We dig into the personal side of entrepreneurship: knowing when to tune out the noise, taking care of yourself physically, mentally, and spiritually, learning from every chapter of your career, and having the humility to recognize that you simply can’t do everything yourself. We also talk about why real, face-to-face conversations still matter in a social-media-driven world and the power of simply being yourself as you build what’s next.Episode Highlights[35:49] - Why simply acknowledging what needs to change is already a form of growth—and how taking that first scary step creates momentum.[36:43] - Looking back at the different businesses I’ve built and how every chapter—from corporate to photography to owning a yoga studio—gave me skills I could carry into the next one.[40:03] - Jeff shares what he intentionally stopped doing to grow: getting caught up in online comments, doom scrolling, and spending valuable time on distractions that don’t move the business forward.[41:56] - Why founders have to prioritize their physical, mental, and spiritual well-being—and what Jeff learned from neglecting those things while traveling heavily for Amazon.[44:31] - Why a simple conversation with someone at a coffee shop could become a butterfly catalyst—and why developing the ability to connect face-to-face can set you apart in an increasingly digital world.[48:51] - Jeff’s challenge for anyone staring at a blank page: be the author, start writing, go after what you want—and above all, be you.[50:31] - What “Built To Scale” means to Jeff, including the lessons he learned growing a one-person Amazon initiative into a multimillion-dollar business and why scaling requires trust, humility, and other people.Links & ResourcesJeff’s Website: kingdom-bitcoin.com Jeff’s LinkedIn: linkedin.com/in/jeffhasselman If you enjoyed this episode, make sure you follow, rate, share, and leave a review for the Built To Scale Podcast. And send this episode to another founder or entrepreneur who needs the reminder that you don’t have to have the whole path figured out—you just have to be willing to start.

What happens when the business you built is working, but you know deep down it’s no longer where you’re meant to be? In this episode of the Built To Scale Podcast, I sit down with Octavia, a feminine energy embodiment coach who made the bold decision to walk away from a thriving astrology business after six years and completely reinvent her work.We talk about what it really takes to pivot when you’re not running away from failure, but moving toward something that feels more aligned. Octavia shares how she navigated the fear of leaving behind a profitable identity, balanced intuition with practical financial preparation, rebuilt her messaging and offers, and stayed consistent when her new direction initially felt like starting from scratch. We also dig into routines, self-trust, burnout, taking risks, and why sometimes scaling your business starts with being willing to let go of what’s already working.Episode Highlights[02:20] - Why walking away from a successful astrology business felt like letting go of an identity, and why Octavia knew she needed room to expand.[04:47] - The lessons six years in business taught Octavia about consistency, routine, marketing, and learning to trust yourself enough to improvise.[08:01] - Recognizing the moment when “when you know, you know” became impossible to ignore—and how a move to a new city helped mark the beginning of a new chapter.[10:37] - Balancing intuition with strategy, including nervous system regulation, managing fear, and making sure there was enough financial stability to take the leap.[13:22] - What actually goes into rebranding a business, from changing content and marketing to finding a voice that feels more authentic and aligned.[21:02] - The routines and weekly non-negotiables that help Octavia stay consistent, clear-headed, and visible even when the results don’t happen immediately.[25:36] - What Octavia intentionally stopped doing to grow: listening to fear, worrying about what other people think, and believing that working harder has to mean burning yourself out.Links & ResourcesOctavia shares her Instagram and Facebook, where she posts content, free resources, and ways to work with her:She also discusses The Embodied Feminine, her four-week program for women focused on feminine energy, the inner masculine, becoming more magnetic, and bringing those principles into business and sales.https://www.facebook.com/share/1DQAZsoEVH/https://www.facebook.com/share/1DQAZsoEVH/https://www.instagram.com/sirian_cosmic_goddess If you enjoyed this conversation, make sure to follow, rate, share, and leave a review for the Built To Scale Podcast. Every bit of support helps this podcast reach more entrepreneurs who need these conversations, and I’m so grateful you’re here. See you in the next episode!

What happens when your business starts to grow beyond what you can personally manage?In this solo episode of the Built To Scale Podcast, host Maggie Olson explores one of the hardest questions founders face: How do you know when your business has outgrown you?Maggie shares lessons from more than 20 years of entrepreneurship across photography, yoga, coaching, operations, and systems strategy. She reflects on the seasons where doing everything herself created unnecessary pressure, slowed growth, and turned a business into something that felt more like a job.This episode breaks down the signs that you may have become the bottleneck in your business, why documenting your processes matters, how standard operating procedures make delegation easier, and why building with an eventual exit in mind can create a stronger business today.If everything depends on you, growth will eventually hit a ceiling. The solution is not always more marketing, more leads, or more hours. Sometimes the next level comes from documenting, delegating, simplifying, and trusting other people to support the vision.In This Episode00:00 | Why does business feel so hard?Maggie introduces the episode and explains why scaling is not about doing more. It is about building better.00:57 | How do you know when your business has outgrown you?Why this question can feel uncomfortable and why founders often struggle to admit that something needs to change.01:25 | The “no one can do it like me” trapHow trying to personally handle every responsibility can lead to burnout and eventually limit business growth.02:23 | The hidden work behind a photography businessMaggie shares why photography involves much more than taking pictures, including scheduling, editing, communication, and delivery.03:20 | Lessons from teaching and owning a yoga studioHow managing a studio revealed the importance of lead generation, conversations, and teaching others how to bring people into the business.04:42 | Why conversations matter in salesMaggie reflects on how yoga teacher training helped her recognize that many entrepreneurs have never learned how to guide a potential client through a meaningful sales conversation.05:12 | Outgrowing a businessHow Maggie realized she had outgrown the yoga studio and why she ultimately chose to close it.05:41 | Why founders need an exit planA look at what can happen when you are ready to retire, pivot, sell, or move on from a business without a clear plan.06:35 | Creating a business that requires less of youHow Maggie refined her photography business so it could continue with minimal time and management.07:31 | Learning to share the workloadWhat owning a yoga studio taught Maggie about trusting other people and allowing team members to take responsibility.08:29 | Are you building a business or a job?The realization that constantly creating work for yourself does not necessarily create a scalable company.09:28 | Fun, creativity, and sustainable entrepreneurshipWhy losing the joy in your work can be a sign that you are doing too much or spending too much energy on the wrong tasks.10:27 | You do not need complicated systemsWhy a streamlined business with fewer tools can often be easier to operate and easier to scale.10:57 | Signs you are the bottleneckMaggie shares several questions that can reveal whether everything in the business depends on you.11:54 | Start with what only you can doA simple exercise for identifying which responsibilities truly require your involvement.12:21 | Why SOPs matterHow documenting your processes creates the foundation for delegation and sustainable growth.13:19 | Document the exact stepsExamples of the processes you can capture, including publishing content, managing your CRM, creating posts, running a podcast, and closing sales.13:49 | Document, delegate, deleteWhy documentation allows you to transfer responsibilities out of your head and into repeatable systems.14:17 | Use your SOPs to hire betterHow clear processes can help you create a much more specific job description instead of asking broadly for “a VA.”15:13 | Trusting the person you hiredWhy good delegation requires both clear expectations and a willingness to let someone else own the responsibility.15:43 | Systems make your business more transferableHow documentation becomes especially valuable if you eventually want to sell, retire, or step away.16:12 | Preparing a business for an exitWhat to review when considering an eventual transition, including your website, CRM, processes, assets, and operations.17:11 | What Maggie wishes she had before closing her studioHow better documentation and planning could have made the yoga studio more valuable and easier to transfer.18:06 | What does an exit actually look like?Questions to consider if you are thinking about selling, retiring, pivoting, or handing the business to someone else.19:06 | Build with the future in mindWhy founders deserve to make informed decisions about what happens to the businesses they have spent years creating.20:06 | Creating systems behind your podcastMaggie introduces Podcast in a Box and shares why a podcast needs workflows and processes just like any other part of a business.Resources and LinksTake the Satva Systems Tech CheckWant to identify where your technology, systems, and processes may be creating unnecessary complexity?Take the Satva Systems Tech Check:https://satvasystems.com/tech-checkUse it to get a clearer look at what is working, what is creating friction, and where your business may be ready for stronger systems.About the Built To Scale PodcastThe Built To Scale Podcast explores the systems, leadership decisions, sales strategies, marketing foundations, and operational shifts that help entrepreneurs grow businesses without making everything depend on them.Hosted by entrepreneur, business mentor, and systems strategist Maggie Olson, each episode is designed to help you build a business that runs better, feels lighter, and is prepared for whatever comes next.Subscribe to the podcast, leave a review, and share this episode with another entrepreneur who is ready to build better.

Should your business fit your life, or should your life fit your business?In this episode of the Built To Scale Podcast, host Maggie Olson sits down with Tiffany Gilleland, business coach, website strategist, and host of the Business Bravery Podcast.Tiffany helps multi-passionate entrepreneurs, coaches, and service providers build businesses that support their real lives, including family responsibilities, caregiving, chronic health challenges, and changing personal priorities.Together, Maggie and Tiffany explore what it means to create a sustainable business without sacrificing your health, identity, or joy. Tiffany shares how her definition of success has evolved over more than 14 years in business, moving away from the pressure to build a massive team and follow someone else’s model.They also discuss working with your energy, setting realistic boundaries, building systems before hiring, choosing clients who feel aligned, and creating enough flexibility for the unexpected parts of life.This conversation is a reminder that success does not have to look loud, fast, or exhausting. A scalable business can be calm, intentional, profitable, and designed around the person running it.In This Episode00:01 | Should your business fit your life?Maggie opens the episode by challenging the belief that business success must require longer hours, constant hustle, and personal sacrifice.01:21 | Meet Tiffany GillelandTiffany introduces herself and shares how she helps multi-passionate entrepreneurs build businesses that support their real lives.02:29 | A quieter version of business braveryTiffany explains how her work is evolving from bold, visible bravery toward the courage to be yourself and make aligned decisions.03:33 | Filtering out outside adviceWhy the bravest decision may be stepping back from trends, challenges, and strategies that do not match your goals or capacity.04:21 | Doing a challenge your own wayTiffany shares how she considered joining a daily content challenge but recognized that the required approach did not suit her energy or health.06:23 | Working with your energy and cycleHow excitement, energy, and physical capacity can shift throughout the month.07:10 | How Tiffany defined success at the beginningTiffany reflects on the fear she felt when first telling people she was building a business.08:35 | Trying to build someone else’s business modelWhy Tiffany initially looked to prominent online entrepreneurs and tried to recreate large-scale business models on her own.09:39 | Redefining success after burnoutHow success has shifted toward balance, sustainable income, health, and working fewer hours.11:29 | Choosing work that does not drain youTiffany shares why she stopped gravitating toward difficult, underpaid projects and began choosing clients and services that feel more energizing.12:17 | Building around real-life responsibilitiesMaggie and Tiffany discuss aging parents, caregiving, children, health changes, and the responsibilities many women carry while running businesses.14:13 | Building for who you are todayWhy Tiffany makes decisions based on her current income and capacity instead of overextending herself for a future version of the business.15:24 | Balancing future goals with present realityHow too much focus on future success can prevent entrepreneurs from taking useful action today.17:17 | Avoiding the founder bottleneckTiffany shares how her background in project management shaped her desire to build a business that can operate with support.17:59 | Lessons from The 4-Hour WorkweekHow the idea of removing the founder as the bottleneck influenced Tiffany’s approach to delegation.18:28 | Tiffany’s first hireWhy she hired a virtual assistant to design and schedule content, even though she was capable of doing the work herself.19:27 | Delegating the final stepHow having someone else schedule and publish content helped Tiffany overcome perfectionism and hesitation.20:08 | Maggie’s experience with doing everything herselfMaggie reflects on running photography and other businesses without support and why hiring now feels unfamiliar.22:47 | How to hire the right personTiffany explains why a clear role description, success criteria, and communication expectations can help attract the right candidates.24:09 | Do not hire someone exactly like youWhy highly visionary founders often need detail-oriented support instead of another big-picture thinker.25:02 | Tiffany’s current business bottleneckTiffany candidly admits that she is still the primary bottleneck in her business.25:18 | Planning around unpredictable health changesHow Tiffany batches her work and creates flexible systems while managing chronic health issues.27:26 | Systems that create breathing roomWhy supportive systems still matter even when the founder remains essential to the business.28:42 | Batching, planning, and reducing reactivityTiffany shares how planning further ahead helps her make better decisions and feel more grounded.30:50 | Creating space away from workMaggie discusses intentionally stepping away from the computer, reading for fun, and releasing the pressure to constantly improve.32:45 | Consuming less business contentTiffany shares why she stopped filling every spare moment with business podcasts and self-development content.34:23 | Remembering how to playWhy hobbies, creativity, and fun are important for entrepreneurs who have spent years focused almost entirely on business.37:44 | Two ways to make business feel lighterTiffany recommends adding more fun and conducting an energy audit of your regular tasks.39:29 | Starting difficult tasks with two minutesHow a short timer can help reduce resistance and make an intimidating project feel more manageable.40:02 | What “built to scale” means to TiffanyWhy scalability begins with foundations, documented systems, a sustainable business model, and a realistic understanding of capacity.Resources and LinksConnect With Tiffany GillelandWebsite: https://www.tiffanygstudios.com/Facebook: https://www.facebook.com/TiffanyGStudiosInstagram: https://www.instagram.com/tiffanygstudios/YouTube: https://www.youtube.com/@businessbraverypodcast-km5hpLinkedIn: https://www.linkedin.com/in/tiffanygilleland/About Tiffany GillelandTiffany Gilleland is a business coach, website strategist, and host of the Business Bravery Podcast.She helps multi-passionate entrepreneurs, coaches, and service providers create businesses that fit their real lives. Her work focuses on sustainable growth, intentional systems, website strategy, thoughtful delegation, and taking one brave step at a time.About the Built To Scale PodcastThe Built To Scale Podcast explores the turning points, mindsets, systems, and decisions that help entrepreneurs grow without losing what made their businesses special.Hosted by entrepreneur and systems strategist Maggie Olson, each episode shares practical insights for building stronger foundations, making more intentional decisions, and creating sustainable businesses that support real life.Subscribe to the podcast, share this episode with another entrepreneur, and leave a review to help more business owners discover the show.

How do you grow a community without making people feel like just another number?In this episode of the Built To Scale Podcast, host Maggie Olson sits down with Robin Sims-Allen, founder of TotalHER, a leadership platform designed to help women advance their careers, businesses, confidence, and financial independence.Robin shares what it really looks like to build a mission-driven platform while navigating pivots, burnout, team growth, and the challenge of trusting other people with your vision. She explains why pivoting is not a sign of failure, but a natural part of building something meaningful.Maggie and Robin also discuss the evolution of TotalHER from a women-centered social and networking platform into a broader future-of-work platform. Robin’s goal is to give women the tools, strategy, community, and support they need to build their own opportunities without relying on multiple disconnected platforms or complicated systems.This conversation is a powerful reminder that scaling does not always mean moving in a straight line. Sometimes it means changing direction, letting go of perfection, building the right team, and continuing to move forward even when the original plan no longer fits.In This Episode00:01 | How do you grow without losing connection?Maggie opens the episode with a question every founder eventually faces: How can a business scale while keeping its community experience personal?01:03 | Meet Robin Sims-AllenRobin introduces herself as a problem solver who is drawn to solving large, meaningful challenges.01:27 | The beginning of TotalHERRobin shares when she officially launched TotalHER and why pivoting has been part of the platform’s journey from the beginning.02:16 | Why pivoting is a natural part of businessRobin explains that changes in the market, customer needs, personal interests, or the larger environment can all signal a need to shift direction.03:41 | Giving yourself permission to changeWhy women can feel pressured to stay in one lane and why experimentation can reveal the strongest path forward.04:43 | The burnout that changed everythingRobin recalls the moment she realized she could no longer carry every responsibility alone.05:37 | Learning to pay for supportA candid conversation about the financial and emotional challenges of hiring help.06:06 | Becoming a CEO in practiceRobin shares the difference between having the CEO title and actually learning how to lead a team.07:04 | Releasing the need to do everything yourselfWhy Robin has often pursued new certifications and skills as a way to avoid fully depending on others.08:04 | Trusting yourself and your teamMaggie and Robin discuss how self-trust creates the foundation for trusting experts, collaborators, and future decisions.09:27 | Choosing a word for the yearRobin explains why “trust” became her guiding theme and how she uses it to shape her decisions.10:53 | Building the platform Robin wished she hadHow TotalHer was inspired by the confusion, expense, and complexity Robin experienced while building her first business.11:22 | The problem with disconnected business toolsWhy women should not need multiple subscriptions, platforms, and complicated systems just to grow a business.13:14 | Using AI to create personalized strategyRobin shares her vision for an AI experience that helps women understand their content, opportunities, strategy, and path toward their income goals.13:44 | Freedom as the missionWhy TotalHER is ultimately about creating freedom of time, effort, and mental space.15:25 | The next pivot for TotalHERRobin explains the shift from a women-centered social platform to a future-of-work platform.15:53 | Creating a parachute for womenWhy Robin believes women should be able to build financial security and long-term opportunity through businesses of their own.17:59 | Listening as a business systemRobin shares how conversations, surveys, comments, and feedback from women directly shape the platform.19:34 | Letting go of perfection and completionWhy a business is never truly finished and why continued growth requires continued rebuilding.21:16 | Accepting that the work will keep evolvingRobin reflects on the responsibility of building something that may support another woman’s income, health, or family.22:09 | Write a press release from the futureA powerful exercise Robin received from an investor that helped her define the long-term vision for TotalHER.22:37 | Start with the end goalWhy entrepreneurs should work backward from the future they want instead of moving forward without a clear destination.23:32 | Make change a daily habitRobin shares a simple practice for building flexibility and making intentional change part of everyday life.24:34 | Why an exit plan mattersMaggie reflects on closing her yoga studio and how knowing the end goal could have made that transition feel lighter.27:35 | What scaling means to RobinWhy scaling means refusing to remain stagnant, even when growth includes setbacks, pivots, and risks.29:08 | Where to connect with Robin and TotalHERRobin shares how listeners can follow her work and learn more about the platform.Resources and LinksLearn More About TotalHERWebsite: https://www.totalher.co/Facebook: https://www.facebook.com/totalherappInstagram: https://www.instagram.com/totalherapp/LinkedIn: https://www.linkedin.com/company/totalher/About TotalHERTotalHER is a leadership and future-of-work platform designed to help women advance their careers, grow their businesses, strengthen their confidence, and create greater independence.The platform is being built to reduce the complexity women often face when navigating business tools, professional development, networking, content, strategy, and opportunity.About the Built To Scale PodcastThe Built To Scale Podcast explores the turning points, mindsets, systems, and decisions that help entrepreneurs grow without losing what made their businesses special.Hosted by entrepreneur and systems strategist Maggie Olson, each episode offers honest conversations and practical insights for founders who want to build stronger foundations, lead with greater confidence, and create sustainable growth.Subscribe to the podcast, share this episode with another entrepreneur, and leave a review to help more business owners discover the show.

What if the key to scaling your business is not doing more, but learning how to trust yourself, regulate your nervous system, and build systems that support the way you naturally work?In this episode of the Built To Scale Podcast, host Maggie Olson sits down with Lauren Pearlingi, psychic medium, intuitive Human Design business guide, trauma-informed healer, creator of the 90 Second Method, founder of The Mermaid Light, and host of the Enlightened Misfits Podcast and TV Show.Lauren shares how burnout, near-death experiences, and years of following strategies that were not aligned with her energy changed the way she approaches business. Together, Maggie and Lauren explore self-trust, Human Design, nervous system regulation, client journeys, automation, and the importance of building a business that does not rely entirely on the founder.They also discuss why entrepreneurs must understand what happens after someone discovers their work. Creating more offers, posting more content, or launching another platform will not solve the problem if there is no clear path for someone to become a client.This conversation is a reminder that sustainable growth begins with a strong personal and operational foundation.In This Episode00:01 | Meet Lauren PearlingiMaggie introduces Lauren and opens the conversation about growing a business without sacrificing yourself in the process.01:33 | The voice behind self-sabotageLauren explains how old conditioning, past authority figures, and previous versions of ourselves can create doubt that keeps entrepreneurs stuck.03:02 | The 90 Second MethodHow Lauren helps people respond to self-doubt before it grows into a pattern of self-sabotage.04:42 | Stop giving negative thoughts a seat at the tableWhy telling your inner critic to be quiet may still allow that energy to remain present.06:17 | Letting other people have an opinionHow separating your identity from someone else’s opinion can help you grow with greater confidence.08:33 | Why not everyone will connect with youThe importance of accepting that your work will not resonate with everyone, especially as your visibility increases.09:13 | Choosing alignment instead of hustleLauren shares how burnout and near-death experiences changed her approach to business, energy, and personal choice.10:46 | Taking your power backWhy mentors and healers can offer guidance, but lasting confidence must come from within.12:00 | Human Design and individual alignmentHow different Human Design types and authorities may need to make decisions and structure their businesses differently.13:59 | You cannot build from burnoutWhy sustainable growth requires awareness of your energy, emotions, and capacity.14:19 | What yoga teaches us about alignmentMaggie and Lauren discuss moving away from rigid definitions of alignment and learning to notice what feels right in your own body.17:39 | Leadership, limits, and energy managementLauren reflects on what teaching yoga taught her about leadership and how she has learned to work with her energy as a Projector.20:29 | Your thoughts shape your realityA conversation about the language entrepreneurs use with themselves and how repeated thoughts can influence their decisions and outcomes.21:43 | Maggie’s turning point after leaving corporateMaggie shares how leaving an unhealthy work environment allowed her to reconnect with excitement, possibility, and self-trust.23:53 | Building systems without losing the personal touchLauren explains how she began creating systems that allow people to engage with her work even when she is not personally available.25:57 | Moving beyond a founder-dependent businessWhy a business needs resources, offers, and pathways that continue working when the founder takes time away.28:43 | Pick one thing and create a clear pathLauren shares why entrepreneurs do not always need another offer, platform, or content channel.30:08 | Understanding the client journeyMaggie explains how someone moves from discovering your content to becoming a paying client and loyal advocate.32:40 | Mapping the journey from free to paidLauren shares how she documented the steps a person can take after downloading a free resource.34:29 | Why every lead mattersA smaller list of warm prospects can be more valuable than a large audience of people who barely know your business.35:52 | Getting information out of your headMaggie discusses decision fatigue and why tracking clients, leads, and processes is essential for sustainable growth.38:37 | Prepare before hiring supportWhy hiring a virtual assistant will not fix a business that has no documented systems or clear processes.40:19 | One way to make business feel lighterLauren explains why your nervous system is part of your business strategy.42:23 | What “built to scale” means to LaurenWhy growth starts with repairing cracks in the foundation before trying to expand.Resources and LinksConnect With Lauren Pearlingi and The Mermaid LightAll Links: https://linktr.ee/themermaidlightFacebook: https://www.facebook.com/share/1BV5CojrVo/?mibextid=wwXIfrInstagram: https://www.instagram.com/themermaidlightYouTube: https://youtube.com/@themermaidlightLinkedIn: https://www.linkedin.com/in/lauren-pearlingiAbout The Built To Scale PodcastThe Built To Scale Podcast explores the turning points, mindsets, systems, and decisions that help entrepreneurs grow without losing what made their businesses special.Hosted by entrepreneur, systems strategist, and Director of Operations Maggie Olson, each episode offers practical insights for building a business with stronger foundations, clearer systems, and more sustainable growth.Subscribe, share the episode, and leave a review to help more entrepreneurs discover the show.

Welcome to the very first episode of the Built to Scale Podcast, the show for entrepreneurs who want to grow sustainably without creating a business that depends on them 24/7.In this introductory episode, host Maggie Olson, entrepreneur, systems strategist, and Director of Operations at Satva Systems, shares why the businesses that scale successfully are not always the ones with the largest audiences or flashiest marketing. They are the businesses built on strong foundations, intentional client journeys, and systems that support growth.Maggie also challenges one of the most common assumptions in business: that more leads will solve everything.More leads cannot fix missed calls, unanswered messages, confusing offers, inconsistent follow-up, or a chaotic onboarding process. In fact, increasing your marketing before fixing those gaps may expose the problems even faster.Through stories from nearly two decades of entrepreneurship, including photography, yoga studio ownership, coaching, consulting, and operations, Maggie explains how overlooked conversations and broken processes quietly create revenue leaks.You’ll leave this episode with a simple challenge that can help you reconnect with warm prospects, recover missed opportunities, and better understand what happens after someone expresses interest in your business.In This Episode00:01 | Welcome to the Built to Scale PodcastMeet Maggie and hear why she created a dedicated space for conversations about sustainable business growth.02:19 | What truly scalable businesses have in commonWhy strong foundations matter more than flashy marketing or a massive audience.03:20 | What you can expect from the podcastUpcoming conversations about systems, automation, leadership, sales, operations, AI, and the client experience.04:39 | When your business starts to feel heavyMaggie shares how resentment and exhaustion can signal that it is time to change an offer, restructure, or pivot.06:59 | Do you really need more leads?A powerful question: What happens after a new lead finds your business?09:26 | Mapping the client journeyWhy every business owner should understand the steps that move someone from a new connection to a paying client.10:15 | Lessons from Maggie’s photography businessHow chasing more sessions initially shaped her understanding of sales and business growth.11:45 | Buying and operating a yoga studioMaggie explains how teaching yoga instructors to generate leads became part of her evolution into business coaching.14:12 | Energy, delegation, and Human DesignHow understanding your working style can help you make better decisions about what and when to delegate.16:39 | The hidden cost of poor follow-upExamples of businesses spending heavily on advertising and SEO while leaving interested prospects waiting.19:04 | Where to look for warm leads right nowWhy unanswered comments, direct messages, and past conversations may hold your most immediate sales opportunities.21:27 | Marketing amplifies what already existsWhy marketing cannot compensate for broken processes and how simple systems can prevent growth from creating more chaos.23:50 | Your 90-day lead audit challengeReview every lead, message, and unanswered comment from the past three months and organize those opportunities in one simple place.Ready to Find the Gaps in Your Business?Take the Satva Systems Tech Check to identify opportunities to simplify your technology, strengthen your systems, and create a business that is easier to operate and scale:https://satvasystems.com/tech-checkAbout the Built to Scale PodcastThe Built to Scale Podcast explores what it really takes to create a business that can grow without relying on constant hustle or the founder being available around the clock.Through solo episodes and candid conversations with entrepreneurs and business leaders, Maggie Olson examines the systems, decisions, client experiences, leadership practices, and operational foundations behind sustainable growth.Subscribe to the podcast and join us as we build businesses that are designed not only to grow, but to work.