The Business Behind the Game
by Kushagra Kalra
The Business Behind the Game pulls back the curtain on the multi-billion dollar sports industry, revealing the strategies, deals, and innovations that drive it. Each episode breaks down how teams, leagues, and startups turn passion into profit through in-depth case studies. We explore emerging trends like sports betting, athlete branding, media rights, and sponsorship dynamics, while interviews with executives, entrepreneurs, and insiders offer exclusive behind-the-scenes insights. Whether you're a sports business professional, an aspiring entrepreneur, or a fan curious about the off-field act
Episodes
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The Business of Performance & Wellness in Modern Sports ft. Jacqueline Kelly
In today’s episode, I sit down with Jacqueline Kelly, a performance and wellness coach, founder of Kelly Performance & Wellness, and creator of the Unfragile program. Jacqueline works at the intersection of physical preparation, mental performance, and long-term athlete development, helping...
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From National Athlete to Brand Builder: Eva Krchová on Reinvention & the Business of Sport
In this episode of The Business Behind the Game, I sit down with Eva Krchová — a former Czech national team runner and NCAA All-American who’s now building authentic connections between athletes, creators, and brands as a Brand Relations Manager at Mindzero.We dive into her journey from elite...
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How MADE Hoops Is Transforming Girls Basketball ft. Pietra Sablic
In today’s episode, I sit down with Pietra Sablic, Director of Girls Events at MADE Hoops, where she’s helping elevate girls’ basketball through elite events, community-building, and brand development.We dive into her journey in sports, the realities of working in youth basketball, and the…
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From Pro Player to Global Sports Exec: Antwain Peay on Building Baseline, & the Yerevan Wolves
In this episode of The Business Behind The Game, we sit down with Antwain Peay — COO of Baseline Sports, General Manager of the Yerevan Wolves, and founder of 3PA — to unpack his incredible journey from professional basketball player to a leader in the global sports business.Antwain shares…
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The Business Behind Sports Betting
From underground to mainstream: Sports betting exploded from a $7.5 billion industry in 2022 to a projected $150 billion by 2030. We dissect how legalization reshaped leagues, fueled giants like FanDuel and DraftKings, and turned ‘vig’ fees into billions. But with ethical debates and fierce...
About this show
The Business Behind the Game pulls back the curtain on the multi-billion dollar sports industry, revealing the strategies, deals, and innovations that drive it. Each episode breaks down how teams, leagues, and startups turn passion into profit through in-depth case studies. We explore emerging trends like sports betting, athlete branding, media rights, and sponsorship dynamics, while interviews with executives, entrepreneurs, and insiders offer exclusive behind-the-scenes insights. Whether you're a sports business professional, an aspiring entrepreneur, or a fan curious about the off-field act
Hosted by
Kushagra Kalra
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