The Business of Medicine

Learn how to address infertility with holistic methods. Discover root causes and actionable strategies to enhance your fertility journey.Infertility can feel overwhelming, leaving many couples searching for answers and solutions. In this post, we'll explore a holistic approach to fertility that addresses the underlying causes rather than just the symptoms. Dr. Kelsey Barraza shares her insights on optimizing reproductive health through natural methods and personalized care.Understanding the Fertility LandscapeInfertility is increasingly common, affecting a significant number of couples trying to conceive. Many turn to conventional methods like IVF and medications, often without considering the root causes of their struggles. Dr. Kelsey Barraza emphasizes the importance of examining all aspects of health, not just reproductive systems. The Importance of a Holistic ApproachDr. Barraza founded New Eve to help couples navigate their fertility journeys, focusing on the idea that optimal health leads to improved fertility. Her practice caters to a diverse range of clients, from those trying to conceive naturally to those who have faced years of infertility challenges. By addressing the body as a whole, she aims to remove barriers to conception, allowing the body to restore its natural fertility.Common Root Causes of InfertilityIn her practice, Dr. Barraza identifies several common root causes that can interfere with fertility. Understanding these can empower couples to make informed decisions about their health.1. Environmental Toxins- Why This Matters: The environment plays a significant role in reproductive health. Exposure to toxins, particularly in our homes, can disrupt hormonal balance and affect fertility.2. Nutritional Deficiencies- Why This Matters: Nutrition is a crucial component of overall health and fertility. Deficiencies in key vitamins and minerals can hinder reproductive capabilities.3. Gut Health- Why This Matters: The gut microbiome significantly impacts overall health, including hormonal balance. A disrupted microbiome can lead to various health issues, including infertility.Connect with Dr. Kelseyhttps://www.newevehealth.com/https://www.instagram.com/newevehealth/Dr. Kelsey Recommended ProductsEquip ProteinLumebox Red Light TherapyAbout the host, Matt Schneider aka "The Profit Doc"Profit Practice: Consulting & Chief Growth JVIgnition Systems: HIPAA Compliant CRM

Today's guest is a certified functional medicine practitioner with a degree in nutrition science and dietetics. She spent years battling her own gut health issues that nearly required surgery, and in the process, she discovered the root cause approach to healing.From a $50,000-a-year dietitian job saddled with $60,000 in student debt, Rachel Scheer launched a side business in 2017 that within years scaled into a multi-million-dollar practice.Today, Rachel not just running a thriving functional medicine clinic—she built an accredited institute that trains the next generation of practitioners, created a popular gut health supplement line, and is launching a 50-state HRT and peptide clinic. Rachel represents what happens when you stop trying to fit into a conventional box and instead lean into your own story.In this episode, we dig into how vulnerability and storytelling became Rachel's greatest marketing tool; the nervous system science that transformed her understanding of why chronic disease happens; the bold business decision to hire coaches and reinvest every penny; and the operational lessons she's learned building a team-driven, scaled practice. We also talk about the ethics and integrity required in a booming functional medicine space, how she sequences healing in her clients (nervous system first, gut health second, detoxification third), and why she believes the combination of small daily stressors—not one root cause—is what drives most chronic illness.This is a candid conversation about transformation, the power of saying your own story out loud, and why profit and purpose are not mutually exclusive.Enjoy this Business of Medicine episode with Rachel Scheer.Get in touch with RachelWebsite: rachelscheer.comInstagram: @RachelScheerAffiliate Opportunity:Rachel offers an affiliate program for her gut health supplement line. If you resonate with her work and want to refer clients, reach out via her website.About the HostMatt Schneider — The Profit DocMatt is a business operations consultant to private practice owners and clinic managers in integrative health, concierge medicine, direct primary care, and aesthetic medicine.His consulting practice, Profit Practice (profitpractice.com), specializes in helping clinic owners optimize their business models, scale their teams, and achieve profitability without burnout. He also runs Ignition Systems (ignitionsystems.com), a HIPAA-compliant CRM infrastructure for health practices.Ready to Transform Your Practice?Book a free discovery call at profitpractice.com/discovery.Ignition Systems (HIPAA CRM): ignitionsystems.com

Today's guest has lived several lifetimes rolled into one. Elina Fuhrman escaped the former Soviet Union at age twenty, just weeks after the Berlin Wall fell, came to the United States, and built a career as a CNN journalist and war correspondent reporting from Afghanistan in the aftermath of 9/11.Then came a diagnosis of aggressive breast cancer — and a choice. Told she wouldn't survive without chemotherapy, Elina trusted her intuition, declined the standard of care, and charted her own healing path. That journey became Soupelina, her plant-based healing soup company, her book Soupelina's Soup Cleanse, and The Healing Journey — her method for guiding women through cancer naturally. Today she is 17 years cancer-free.In this conversation, Matt and Elina dig into:Her escape from the Soviet Union and the resilience that shaped everything afterReporting from war zones for CNN — and what journalism taught her about asking better questionsThe diagnosis that changed her life, and why she chose a different path than the one prescribedHow a personal healing protocol became a business, a book, and a movementWhat conventional medicine misses about whole-person healing — and what providers can learn from patients like herThis episode shares Elina's personal experience and perspective. It is not medical advice.Connect with Elina FuhrmanWebsite: https://www.soupelina.comThe Healing Journey: https://www.soupelina.com/healing-journeyInstagram: https://www.instagram.com/elinafuhrmanSoupelina on Instagram: https://www.instagram.com/soupelinalaFacebook: https://www.facebook.com/soupelinaX/Twitter: https://x.com/elinafuhrmanLinkedIn: https://www.linkedin.com/in/elinafuhrmanAbout the HostMatt Schneider — "The Profit Doc" — is a business operations consultant to private practice owners and clinic managers in integrative health, concierge medicine, direct primary care, and aesthetics. Nicknamed by Dr. Gabrielle Lyon after he helped her become a New York Times bestselling author and added multiple seven figures in annual revenue to her medical practice, Matt helps doctors build clinics that are as profitable as they are clinically excellent.Ready to scale your private practice? Connect with Matt at https://profitpractice.com — and explore practice CRM and systems at https://ignitionsystems.com.#TheBusinessOfMedicine #ProfitPractice #TheProfitDoc

What happens when a nurse practitioner decides to own her niche — completely? In this episode of The Business of Medicine, Matt Schneider sits down with Dr. Lisa Chism, DNP, APRN, FAANP, FAAN — a two-time AJN Book of the Year award winner, Certified Menopause Practitioner, and certified sexuality counselor with over 25 years of experience as a nurse practitioner.Dr. Chism has built a remarkable specialized practice at the intersection of three underserved — and highly profitable — clinical areas: sexual health, breast cancer survivorship, and menopause care. She shares how deep specialization isn't just better for patients, it's the blueprint for building a practice that's virtually impossible to commoditize.In this conversation, you'll hear how Dr. Chism carved out her lane in women's health, why menopause and sexual health are areas most clinics ignore at their own financial peril, and what it actually takes for nurse practitioners to step into their full potential as clinicians and business owners.Whether you're an NP looking to launch or grow a specialty practice, or a clinic owner trying to understand where the next wave of patient demand is heading — this episode is for you.About Dr. Lisa Chism: Dr. Lisa Astalos Chism (DNP, APRN, BC, NCMP, CSC, FAANP, FAAN) is a nationally recognized nurse practitioner specializing in breast health, menopause, and sexual health. She is a Fellow of both the American Association of Nurse Practitioners and the American Academy of Nursing, and the author of The Doctor of Nursing Practice: A Guidebook for Role Development and Professional Issues.

What happens when a competitive bodybuilder, NLP-trained coach, and exogenous ketone expert makes it her mission to change 10,000,000 lives, you invite her onto the BOM podcast to give her a platform.Bonnie Barnes is a health and wellness coach with over 20 years in the field — starting as a personal trainer for triathletes, evolving into competitive bodybuilding, and eventually becoming a passionate advocate for brain health, women's hormonal wellness, and exogenous ketones. She's also the founder of Let's GO! and works with athletes — including youth — at a performance training facility, blending nutritional strategy with mental resilience coaching.In this conversation, Matt and Bonnie cover a lot of ground: how exogenous ketones work at the cellular level, why women in particular are underserved when it comes to brain energy during hormonal shifts, how GLP-1 medications interact with ketone metabolism, and what the research out of Yale with Dr. Ben Bikman is revealing about brain fuel and performance.They also go deep on mindset — NLP, proximity, the cost of superficial relationships, and why the mental game is the make-or-break variable in health, business, and life.This episode is for anyone who wants to understand what's really going on between their ears — and do something about it.Connect with Bonnie Barnes:https://www.instagram.com/fitceo_onthego/https://letsgobhb.co/Connect with Matt Schneider:Website: profitpractice.comCRM for clinics: ignitionsystems.app

What happens when a competitive bodybuilder, NLP-trained coach, and exogenous ketone expert makes it her mission to change 10,000,000 lives, you invite her onto the BOM podcast to give her a platform.Bonnie Barnes is a health and wellness coach with over 20 years in the field — starting as a personal trainer for triathletes, evolving into competitive bodybuilding, and eventually becoming a passionate advocate for brain health, women's hormonal wellness, and exogenous ketones. She's also the founder of Let's GO! and works with athletes — including youth — at a performance training facility, blending nutritional strategy with mental resilience coaching.In this conversation, Matt and Bonnie cover a lot of ground: how exogenous ketones work at the cellular level, why women in particular are underserved when it comes to brain energy during hormonal shifts, how GLP-1 medications interact with ketone metabolism, and what the research out of Yale with Dr. Ben Bikman is revealing about brain fuel and performance.They also go deep on mindset — NLP, proximity, the cost of superficial relationships, and why the mental game is the make-or-break variable in health, business, and life.This episode is for anyone who wants to understand what's really going on between their ears — and do something about it.Connect with Bonnie Barnes:https://www.instagram.com/fitceo_onthego/https://letsgobhb.co/Connect with Matt Schneider:Website: profitpractice.comCRM for clinics: ignitionsystems.app

Kimberly Verbeke is a Naturopathic Practitioner, certified health coach, and the founder of Avita Wellness & Aesthetics in Boerne, Texas. Her clinic is a destination for patients seeking root-cause, integrative care — from advanced IV therapies and peptide protocols to BHRT, regenerative medicine, and functional aesthetics. Known for her ability to crack cases that conventional medicine has missed, Kimberly blends scientific rigor with a deeply personal, whole-patient philosophy. Today she’s joining us to talk about building a thriving integrative practice, the business realities behind root-cause medicine, and what it really takes to grow a clinic on your own terms.Key TakeawaysRoot-cause medicine is a business model, not just a philosophy — but you have to build the systems to support itProtocol-driven care creates consistency, trust, and revenue stabilityCash-pay integrative practices require strong patient education and clear value communicationThe best clinic owners are constantly investing in their own clinical education — it directly drives growthBurnout is a systems problem, not a passion problem — the right team and operational structure changes everythingAbout Kimberly Verbeke:Kimberly Verbeke is the founder and owner of Avita Wellness & Aesthetics, an integrative health practice located in Boerne, Texas. As a naturopathic practitioner, certified health coach, and dedicated athlete, Kimberly has built her clinic around a single conviction: the body has an extraordinary capacity to heal when given the right tools, environment, and guidance.Avita Wellness offers a comprehensive suite of root-cause, evidence-based services including IV therapy (NAD, high-dose Vitamin C, ozone, Methylene Blue, and more), peptide protocols, bioidentical hormone replacement therapy (BHRT), low-dose naltrexone (LDN), regenerative medicine, personalized supplementation plans, and integrative aesthetics. The clinic also features a PA-C specializing in functional and integrative dermatology, creating a truly whole-person care environment.Kimberly’s approach is rooted in personalized medicine. Rather than managing symptoms in isolation, she works to understand the unique biochemical and lifestyle picture of each patient — using comprehensive lab analysis, symptom assessment, and cutting-edge therapies to design individualized care plans. She is especially skilled in cases involving chronic illness, hormonal imbalance, toxicity, Lyme disease, immune dysfunction, and aging optimization.Her path to naturopathic medicine is both professional and personal. Having navigated her own health challenges, Kimberly brings a depth of empathy and lived understanding to every patient relationship. She is known among her patients for her meticulous attention to detail, her willingness to listen deeply, and her ability to identify root causes that other providers have missed.Beyond the clinic, Kimberly is a lifelong learner and competitor. She stays at the forefront of integrative medicine through ongoing education and conference attendance, and she channels the same discipline she brings to athletic training into her clinical practice. Whether in the gym, outdoors, or with her family and dogs, she exemplifies the vitality she helps her patients reclaim.Avita Wellness & Aesthetics serves the greater Boerne and San Antonio, Texas area at 104 Medical Drive, Boerne, TX 78006, and accepts patients by appointment.

Dr. Felice Gersh delves into her decision to pursue integrative medicine and the expansion of her therapeutic toolbox. The conversation covers the evolution of medicine, the challenges of starting a practice, building a thriving practice, balancing clinical and non-clinical work, and the impact of integrative medicine. It delves into the flexibility and evolution of medical practice, as well as the challenges and rewards of venturing into private practice.Chapters00:00 Early Career Influences25:27 Transition into Integrative Medicine34:45 The Evolution of Medicine49:34 Balancing Clinical and Non-Clinical Work01:05:21 The Impact of Integrative MedicineAbout Dr. GershFelice Gersh, M.D. is a multi-award winning physician with dual board certifications in OB-GYN and Integrative Medicine. She is the founder and director of the Integrative Medical Group of Irvine, a practice that provides comprehensive health care for women by combining the best evidence-based therapies from conventional, naturopathic, and holistic medicine. For 12 years, she taught obstetrics and gynecology at Keck USC School of Medicine as an Assistant Clinical Professor, and she now serves as an Affiliate Faculty Member at the Fellowship in Integrative Medicine through the University of Arizona School of Medicine. Felice is a prolific writer and lecturer who speaks globally on women’s health and regularly publishes in peer-reviewed medical journals. She is the bestselling author of the PCOS SOS series and Menopause: 50 Things You Need to Know.Her research focuses on women's hormones, metabolism, aging, and menopause. Whether she’s mentoring medical students, writing groundbreaking books and medical articles, or guiding her patients, Dr. Gersh’s mission remains constant: Empower women to thrive in harmony with their bodies and their health.

Cynthia Thurlow, NP is a nationally recognized nurse practitioner, women's health expert, and the author of the bestselling Intermittent Fasting Transformation and Menopause Gut. Her 2018 TEDx talk, "Intermittent Fasting: Transformational Technique," has been viewed more than 20 million times — making it one of the most-watched TEDx talks in history and the launchpad for what is now a multi-7-figure women's health business.In this conversation, Cynthia sits down with Matt "The Profit Doc" Schneider to unpack the operational story behind the brand. She started her career on the clinical side — emergency medicine, then cardiology — and saw firsthand how the conventional system was failing women in their 40s and 50s with hormonal, metabolic, and weight challenges. Rather than push harder against a broken model, she stepped out of the four walls of the practice and built her own — a content-led, education-first business serving women globally.Inside the episode:The pivot from clinical practice to entrepreneurship — what it actually took, and what she'd do differentlyThe TEDx talk: how one piece of content became the cornerstone of an entire businessBuilding the Everyday Wellness podcast into a top-rated health show — and how the podcast feeds the rest of the ecosystemProductizing expertise: courses, programs, books, supplements, and the operational lift behind eachHiring, team building, and the moments when she had to bring in operators and advisors (Matt included) to keep up with growthAuthority-building lessons for clinicians who want to extend their reach without abandoning the patients they serveWhat she sees coming next in women's health, hormones, and integrative medicine — and the business opportunities inside the shiftWhether you run a concierge practice, an integrative clinic, an aesthetic medspa, or a DPC — and you've ever wondered whether the future of your business lives outside the four walls of your office — this conversation is a masterclass.

Dr. Michael Karlfeldt shares his journey from early influences to becoming an ND and PhD, specializing in integrative medicine and patient-centered care. He discusses the power of plant-based medicine, challenges of insurance-based practice, and the development of a successful medical practice at the Karlfeldt Center. Throughout his entrepreneurial journey, he emphasizes the importance of checks and balances in financial management.The conversation covers lessons in business integrity and caution, hiring process and culture, sales process and business growth, patient care and business operations, business expansion and management, early stage clinic challenges and growth, and navigating industry changes and competition.Key takeaways include the importance of caution when hiring friends and family and the value of promoting from within to maintain culture and values.TakeawaysNaturopathic medicine and entrepreneurshipIntegrative medicine and patient-centered care Be cautious when hiring friends and familyPromote from within to maintain culture and valuesChapters00:00 The Journey Begins09:05 Early Influences and Career Choice16:34 Exploring Alternative Medicine23:34 Challenges of Insurance-Based Practice33:10 The Karlfeldt Center and Patient Care38:11 Entrepreneurial Journey and Lessons Learned44:32 Lessons in Business Integrity and Caution51:09 Sales Process and Business Growth59:47 Business Expansion and Management01:14:28 Navigating Industry Changes and Competition

What does a UFC champion have to teach a private practice owner? More than you'd expect.In this episode, Matt sits down with former UFC Bantamweight Champion Miesha Tate for a candid conversation about what it actually takes to operate at the highest level of any field — and why the principles that built one of the most decorated careers in mixed martial arts translate directly to building a high-performing clinic.We get into:• What it means to "operate in your area of excellence" — and what it costs you when you don't• Why mastery is a system, not a moment, and how to build that system into your day-to-day• The mindset shifts that separate operators who plateau from operators who keep climbing • How elite performers handle pressure, criticism, and the temptation to dilute their focus• What clinicians and clinic owners can borrow from the world of elite athletics without losing what makes their work meaningfulWhether you run a multi-provider practice, you're approaching your first major scaling decision, or you're a clinician whose work depends on staying sharp under pressure — Miesha's perspective on excellence is one you'll find yourself coming back to.About Miesha Tate Former UFC Women's Bantamweight Champion, longtime professional fighter, and one of the most respected voices in mixed martial arts. Outside the cage she's an entrepreneur, mentor, and advocate for the next generation of athletes.About the show The Business of Medicine is for private practice owners building clinics that are as profitable as they are clinically excellent. Hosted by Matt Schneider — "The Profit Doc" — business operations consultant to private-pay practices in functional medicine, concierge, DPC, longevity, and aesthetics.Connect with Matt: profitpractice.com — free library of practice-growth resources, whether we work together or not. @mattschneider.official on Instagram and LinkedInConnect with Miesha: https://mieshatate.com and @MieshaTate on InstagramIf this conversation lands for you, a quick 5-Star rating or review helps other practice owners find the show.